Via 313 Pizzeria
Via 313 Pizzeria is a Detroit-style pizza restaurant chain operating 26 full-service locations across Texas, Colorado, and Utah. The company serves individual diners and corporate catering clients with rectangular deep-dish pizzas, bar-style pies, and a 125,000-member loyalty program.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Via 313 Pizzeria does
Via 313 Pizzeria is a Detroit-style pizza restaurant chain founded in December 2011 by Detroit natives Brandon and Zane Hunt from a $30,000 food trailer in Austin, Texas. The company operates 26 full-service restaurant locations across Texas, Colorado, and Utah (including one food truck and two permanently placed trailers) as of March 2026, with a stated target of 40 total units by 2027. The brand serves individual diners, dietary-restricted consumers (gluten-free, dairy-free, vegan), and corporate event planners through dine-in, takeout, delivery, and a three-tier catering program.
Via 313 Pizzeria firmographics
Firmographics- Name
- Via 313 Pizzeria
- Legal name
- Via 313
- Website
- https://via313.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Via 313 Pizzeria is a Detroit-style pizza restaurant chain operating 26 full-service locations across Texas, Colorado, and Utah. The company serves individual diners and corporate catering clients with rectangular deep-dish pizzas, bar-style pies, and a 125,000-member loyalty program.
- Ownership category
- akta.pro rank
Via 313 Pizzeria industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Full-Service Restaurants (722511), Mobile Food Services (72233), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Via 313 Pizzeria is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Via 313 Pizzeria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Dine-In Restaurant Sales: Full-service dining with complete menu including pizzas, appetizers, salads, desserts, craft cocktails, and local brews. Operating model features full menu with alcohol program.
- Off-Premise/Takeout & Delivery: Takeout and delivery orders make up approximately 45% of total sales. Online ordering through app and website.
- Catering Services: Catering packages including Pizza Party Express (delivery only), Slice and Dice VIP (delivery with servers), and Full Detroit Experience (full service with staff). Dietary options including Vegan, Vegetarian, Dairy-Free, and Gluten-Free.
- Loyalty/Rewards Program: V.I.Pizza Crew rewards program where customers earn 1 point per $1 spent, redeemable for free food at various milestones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Slice Lunch |
| Unit Pricing | Pay-as-you-go | Two Slice Combo |
| Unit Pricing | Pay-as-you-go | Package 1 - Pick 3 |
| Unit Pricing | Pay-as-you-go | Package 2 - Detroiter & Friends |
| Unit Pricing | Pay-as-you-go | 313 Day Special |
| Unit Pricing | Pay-as-you-go | Gluten-Free BOGO Deal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Via 313 Pizzeria product offering
Product offeringCore offering
Via 313 operates full-service restaurants serving authentic Detroit-style rectangular pizzas baked in heavy steel pans, with cheese spread edge-to-edge and sauce ladled on after baking for a crispy crust. The chain complements its core pizza menu with thin-crust bar-style pizzas, appetizers, salads, craft cocktails, and local brews, alongside a catering program, mobile ordering app, and a loyalty rewards program. Customers can dine in, order takeout or delivery, or arrange catering for corporate and private events.
Product overview
Via 313 is a Detroit-style pizza restaurant chain operating on a multi-product portfolio model. The core offering consists of authentic Detroit-style rectangular pizzas (baked in steel pans with sauce ladled on after baking) and bar-style thin-crust pizzas, with signature pies including The Detroiter, The Cadillac, The Carnivore, and The Herbivore. The company supports diverse dietary needs through gluten-free crust and dairy-free cheese options available across all Detroit-style pizzas. Supporting products include a V.I.Pizza Crew loyalty program (powered by thanx), a mobile app for ordering and rewards, catering services with three package tiers, weekday lunch packages, happy hour with craft cocktails and local brews, and a community initiative called Better Giving Through Pizza. The brand has grown from a single food trailer in 2011 to 26 locations across Texas, Colorado, and Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- Detroit-Style Pizza Via 313's signature rectangular, deep-dish pizzas baked in heavy steel pans reminiscent of 1940s automotive parts trays, featuring cheese spread edge-to-edge and sauce ladled on after baking. Available with gluten-free crust and dairy-free cheese options across all 26 locations. Signature pies include The Detroiter, The Cadillac, The Carnivore, The Herbivore, The Ambassador Bridge, The Bobo Brazil, The Hawaiian, and The Marinara.
- Bar-Style Pizza Thin-crust pizzas that are crispy yet chewy with a cheesy edge, representing another tradition from Detroit-style pizza heritage offered to customers seeking a lighter crust option.
- Catering Services Off-premise catering services offered in three package tiers: Pizza Party Express (delivery only), Slice and Dice VIP (delivery with servers), and Full Detroit Experience (full-service events with on-site prep and optional staff/bartenders). Available for corporate events, private parties, and gatherings, with dietary accommodations.
Companies that use Via 313 Pizzeria
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Via 313 Pizzeria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Via 313 Pizzeria partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gluten Free Expo (Utah)minorVia 313 showcased award-winning gluten-free pies at the Gluten Free Expo in Sandy, Utah on September 26-27, 2025 (prior to March 2026 announcement). Event partnership to showcase their gluten-free offerings to expo attendees.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Via 313 Pizzeria competitors and assessment
Company assessmentDirect peers
- Jet's Pizza: Founded in Sterling Heights, Michigan, Jet's Pizza is the original and largest Detroit-style pizza chain in the U.S. with hundreds of franchised locations. It is the most direct comparable to Via 313, offering the same rectangular deep-dish product category, and the two brands compete head-to-head on the authentic Detroit-style positioning.
- Marco's Pizza: Toledo, Ohio-based pizza franchise with more than 1,000 stores. Comparable in multi-unit growth profile and franchise-driven pizza concept, competing in similar suburban Texas markets where Via 313 operates.
- Blaze Pizza: Fast-casual pizza chain known for build-your-own pies with rapid cook times. Comparable as a fast-casual pizza concept with dine-in and digital/off-premise ordering, competing in similar catchments for share of pizza occasions.
- MOD Pizza: Fast-casual artisanal pizza chain with hundreds of locations, focused on individual artisan-style pizzas. Comparable on service model (assembly-line fast-casual pizza), digital ordering, and a similar geographic footprint expansion approach.
- &pizza: Fast-casual, design-forward pizza chain with a build-your-own model and strong off-premise/digital orientation. Comparable on the casual fast-casual pizza positioning and emphasis on tech-enabled ordering and delivery.
- Mountain Mike's Pizza: California-based family-style pizza chain with 250+ locations, primarily in the western U.S. Highly comparable as a regional, family-friendly pizza brand that has recently scaled aggressively through franchising — a growth path similar to Via 313's.
- Pieology Pizzeria: Fast-casual build-your-own pizza franchise with broad U.S. footprint. Comparable service model and target customer (value-conscious diners seeking customization) and a similar multi-unit expansion strategy.
Emerging players
- Toppers Pizza: Emerging multi-unit pizza brand with a focus on bold, loaded pizza offerings and late-night delivery. Comparable as a younger, growing regional pizza chain pursuing aggressive unit growth — a profile similar to Via 313's scaling phase.
Others
- Savory Fund Portfolio Peers (e.g., Swig, R&R BBQ, Pincho): Other emerging restaurant concepts in Savory Fund's portfolio that share Via 313's growth playbook, PE backing, and similar scaling journey. Useful comparables for unit-economics benchmarks and exit trajectory under the same sponsor.
Broad incumbents
- Domino's Pizza: Largest U.S. pizza chain by retail sales with a delivery-and-off-premise-first model. Comparable in that its scale and digital ordering muscle define the competitive ceiling on pizza off-premise share, even though the dining experience and product are very different.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Via 313 Pizzeria social profiles
Digital presenceVia 313 Pizzeria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via 313 Pizzeria leadership team
Management profileNumber of profiles
Profiles3 records
Via 313 Pizzeria funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via 313 Pizzeria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via 313 Pizzeria
What does Via 313 Pizzeria do?
Via 313 operates full-service restaurants serving authentic Detroit-style rectangular pizzas baked in heavy steel pans, with cheese spread edge-to-edge and sauce ladled on after baking for a crispy crust. The chain complements its core pizza menu with thin-crust bar-style pizzas, appetizers, salads, craft cocktails, and local brews, alongside a catering program, mobile ordering app, and a loyalty rewards program. Customers can dine in, order takeout or delivery, or arrange catering for corporate and private events.
Is Via 313 Pizzeria a public or private company?
Via 313 Pizzeria is a private company. It is classified as private equity controlled and is currently operating.
When was Via 313 Pizzeria founded?
Via 313 Pizzeria was founded in 2011. It employs 51 to 100 people.
Where is Via 313 Pizzeria based?
Via 313 Pizzeria is headquartered in Austin, United States, in the North America region.
How does Via 313 Pizzeria make money?
Four revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are off-Premise/Takeout & Delivery, catering Services and loyalty/Rewards Program.
Who are Via 313 Pizzeria's main competitors?
Direct peers on record are Jet's Pizza, Marco's Pizza, Blaze Pizza, MOD Pizza, &pizza, Mountain Mike's Pizza and Pieology Pizzeria. Toppers Pizza is listed as an emerging player. Savory Fund Portfolio Peers (e.g., Swig, R&R BBQ, Pincho) is listed as an others. Domino's Pizza is listed as a broad incumbent.
Does Via 313 Pizzeria have an API?
No public API is recorded for Via 313 Pizzeria.
What industry is Via 313 Pizzeria in?
Via 313 Pizzeria's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.