Tickitto
Tickitto operates a B2B ticketing marketplace providing a RESTful API that gives travel retailers, brands, super apps, and benefits platforms real-time access to 90,000+ global events, now operating as an independent brand under InteleTravel following its March 2025 acquisition.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tickitto does
Tickitto is a B2B ticketing marketplace operating a RESTful API that aggregates global event inventory from official supply partners. The platform, founded in late 2019 in Bath, United Kingdom, provides real-time access to 90,000+ events — including major league sports, concerts, Formula 1, FIFA events, and local activities — representing over £49 billion in available ticket value. Tickitto is positioned as a marketplace rather than a channel manager, with three integration models for partners: full API embedding, a responsive white-label web app available in full white-label, jointly branded, or full hand-off configurations, and lightweight discovery endpoints with punchout to Tickitto for fulfilment. The architecture supports production deployment within two weeks and testing handover within two days, with a commission tracking dashboard enabling transparent real-time reporting.
The company serves travel retailers, consumer brands, super apps, and benefits platforms, with named integration partners including Careem (Middle East super app), Juno (employee benefits), and InteleTravel (corporate travel for SMEs following its March 2025 acquisition of Tickitto). Tickitto also operates Tikety, a consumer-facing brand for direct ticket purchases. The business model is marketplace commission-based — Tickitto earns transaction fees on ticket sales facilitated between supply partners (event operators, venues) and demand partners (travel retailers, brands, platforms). Tickitto AI Limited is GDPR-compliant, registered in the UK, and was acquired by InteleTravel in March 2025 for an undisclosed amount while continuing to operate as an independent brand under its existing CEO, Dana Lattouf.
Tickitto firmographics
Firmographics- Name
- Tickitto
- Legal name
- Tickitto AI Limited
- Website
- https://tickitto.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tickitto operates a B2B ticketing marketplace providing a RESTful API that gives travel retailers, brands, super apps, and benefits platforms real-time access to 90,000+ global events, now operating as an independent brand under InteleTravel following its March 2025 acquisition.
- Ownership category
- akta.pro rank
Tickitto industry classification
Industry- Product category
- Ticketing Marketplace Platform
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Sports Event Promotion & Ticketing (MPAGAMAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
Keywords
Where Tickitto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tickitto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Ticketing Marketplace: Tickitto operates as a B2B marketplace, providing APIs to major travel and event operators globally. The company generates revenue by facilitating ticket sales between supply partners (event operators, venues) and demand partners (travel retailers, brands, platforms). Revenue is derived from transaction commissions on ticket sales through the platform.
- API Access Fees: Provides API access to partners for integrating ticketing capabilities into their platforms. Partners include travel retailers, brands, and platforms accessing the curated inventory of 90,000+ events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | API Access - Custom enterprise agreements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Tickitto product offering
Product offeringCore offering
Tickitto operates a B2B ticketing marketplace providing a clean RESTful API that delivers real-time access to 90,000+ curated live events globally, including major league sports, concerts, Formula 1, FIFA events, and local activities. Partners integrate the API, white-label web app, or discovery endpoints into their own platforms to sell tickets directly within their customer journeys, with Tickitto earning commissions on transactions. The company also operates Tikety, a consumer-facing brand for direct ticket purchases.
Product overview
Tickitto operates as a B2B ticketing marketplace (not a channel manager) providing access to global event tickets through two main product offerings: the Tickitto API (a RESTful API providing real-time access to 90,000+ events) and the Tickitto Web App (a white-label web application available in full white label, jointly branded, or hand-off modes). The company also operates Tikety, a consumer-facing brand for direct ticket purchases. Tickitto connects brands and travel retailers to tickets for major league sports, concerts, Formula 1, FIFA events, and local activities, with over £49 billion worth of tickets available globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Tickitto API A clean, intuitive RESTful API that underpins 100% of Tickitto partnerships, providing real-time access to 90,000+ curated events worldwide. Enables brands, travel retailers, super apps, and platforms to embed ticket inventory into their own platforms with a production deployment record of two weeks and testing handover in two days.
- Tickitto Web App A super responsive white-label web application layered on top of the API, offered in three deployment modes — full white label, jointly branded, or full hand off. Provides an interface for inspiration, discovery, and direct ticket purchasing that partners can surface under their own branding.
- Tikety A consumer-facing brand operated by Tickitto AI Limited for direct ticket purchases to events including concerts, sports events, attractions, tours, experiences, and theatre shows. Transactions are processed in GB Pounds with electronic delivery as the primary method and credit card statements typically showing Tikety.com as the transacting party.
Quantifiable outcome
- 90,000+ events available globally through the platform
- +3 more outcomes
Companies that use Tickitto
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Tickitto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tickitto partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- InteleTravelflagshipInteleTravel, a host travel agency, acquired UK-based event ticketing platform Tickitto in March 2025 for an undisclosed amount. Tickitto will continue operating as an independent brand under InteleTravel with CEO Dana Lattouf remaining at the helm. The acquisition enables InteleTravel to integrate Tickitto's API-accessible tickets for major league sports, concerts, Formula 1, FIFA events, and local activities into their travel offerings. InteleTravel CEO James Ferrara noted that one in ten travel bookings are event-related, and the acquisition is expected to increase value for customers and grow revenue and profits for advisors.
- CareemcoreCareem is the everyday Super App for the greater Middle East region and partners with Tickitto for its unrivalled choice of live events and activities. Tickitto provides API access to events and experiences integrated into Careem's platform.
- Major Travel Operators (Global)coreTickitto launched its platform providing APIs to major travel and event operators globally. The platform provides real-time access to 90,000+ events from official supply partners worldwide.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Tickitto competitors and assessment
Company assessmentBroad incumbents
- StubHub: Large-scale secondary ticket marketplace. Comparable to Tickitto as an event ticketing marketplace serving sports and concert demand, with overlapping consumer brand competition to Tikety.
- Ticketmaster: Dominant primary ticketing incumbent with deep inventory across major sports and concerts. Comparable to Tickitto as the upstream supplier feeding much of the marketplace ecosystem, and as a competitive alternative for partners evaluating ticketing solutions.
- Viagogo: Global secondary ticketing marketplace serving consumers and resellers. Comparable to Tickitto as a ticketing marketplace competing for demand on sports, concerts, and live events, though focused on resale rather than B2B distribution.
Direct peers
- Klook: Asia-headquartered activities and experiences marketplace with strong API and B2B distribution into OTAs and super apps. Comparable to Tickitto as a partner-driven experience inventory layer integrated into super-app platforms like Careem-adjacent ecosystems.
- Fever: Operates a marketplace for live experiences and events with B2B partner integrations for distribution. Comparable to Tickitto as a curated experiences marketplace monetizing through commissions and B2B white-label partnerships.
- GetYourGuide: Global marketplace for tours, attractions, and experiences with API and partner distribution. Comparable to Tickitto as a B2B experiences API targeting travel retailers, OTAs, and platforms seeking embedded activity inventory.
- Musement: Travel experiences marketplace with B2B API and partner distribution to OTAs and travel retailers. Comparable to Tickitto as a curated inventory layer serving travel retail and corporate travel platforms.
- Tiqets: Online ticketing platform for museums, attractions, and experiences with reseller and API partner programs. Comparable to Tickitto as a B2B ticketing distribution partner integrated with OTAs and travel platforms.
- Headout: Curated marketplace for tours, attractions, and live experiences distributed via API to travel and super-app partners. Comparable to Tickitto in inventory curation model and B2B API distribution strategy.
- Eventbrite: Operates a global event ticketing marketplace with self-service and API-based distribution. Comparable to Tickitto as a B2B-friendly ticketing platform serving event organizers and platforms needing embedded ticket purchasing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tickitto social profiles
Digital presenceTickitto compliance and trust
Trust signalCompliance1 record
Tickitto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tickitto leadership team
Management profileNumber of profiles
Profiles1 record
Tickitto funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tickitto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tickitto
What does Tickitto do?
Tickitto operates a B2B ticketing marketplace providing a clean RESTful API that delivers real-time access to 90,000+ curated live events globally, including major league sports, concerts, Formula 1, FIFA events, and local activities. Partners integrate the API, white-label web app, or discovery endpoints into their own platforms to sell tickets directly within their customer journeys, with Tickitto earning commissions on transactions. The company also operates Tikety, a consumer-facing brand for direct ticket purchases.
Is Tickitto a public or private company?
Tickitto is a private company. It is classified as corporate owned and is currently operating.
When was Tickitto founded?
Tickitto was founded in 2019. It employs 11 to 50 people.
Where is Tickitto based?
Tickitto is headquartered in London, United Kingdom, in the Europe region.
How does Tickitto make money?
Two revenue lines are on record. B2B Ticketing Marketplace is the primary driver. The others are API Access Fees.
Who are Tickitto's main competitors?
Broad incumbents on record are StubHub, Ticketmaster and Viagogo. Direct peers are Klook, Fever, GetYourGuide, Musement, Tiqets, Headout and Eventbrite.
Does Tickitto have an API?
Yes. Tickitto provides a clean, intuitive RESTful API that underpins all partnerships, providing real-time access to 90,000+ events around the globe. The API is the foundation for 100% of partnerships, with production deployment records of two weeks and testing handover in 2 days. Partners can deploy 'discovery' end-points on their environment and 'punchout' to Tickitto for sales and fulfilment.
What industry is Tickitto in?
Tickitto's product category is Ticketing Marketplace Platform. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAMAH, Sports Event Promotion & Ticketing. Its NAICS code is 561520 and its SIC code is 7900.