AppyParking
AppyParking is a London-based kerbside management and technology firm founded in 2013 that builds intelligent mobility software for cities, serving municipal governments and automotive and insurance partners with curbside parking and urban mobility infrastructure products.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppyParking does
AppyParking is a London-based kerbside management and technology firm founded in 2013 that builds software for cities to manage curbside parking, permits, and urban mobility infrastructure. The company positions itself as an enabler of "intelligent mobility," indicating it likely combines sensor data, payment flows, and analytics to help municipalities optimize street usage and provide driver-facing services. Its product surface is centered on city-facing software rather than a pure consumer app, and it operates in the B2G/B2B SaaS segment serving UK and international municipalities, automotive OEMs, and mobility ecosystem partners.
The company's strategic investor base is a strong signal of its commercial orientation. Aviva Ventures (insurer), Hyundai Motor Company (OEM), Sumitomo Corporation (Japanese conglomerate), and Breed Reply (mobility-focused VC) have all backed the company, suggesting a platform thesis spanning insurance telematics, connected vehicles, and smart-city deployment. West Hill Capital provided a 2021 Series 2 extension. Total disclosed primary funding is approximately $14M across seed through Series 2.
The company operates with 11-50 employees and a full executive bench including a CEO/founder, Chairman, CTO (also serving as Security Officer), Chief Product Officer, COO, and VP of Marketing & Sales. The bundling of security responsibilities into the CTO role is consistent with handling sensitive municipal data. Direct revenue figures, customer logos, pricing models, certifications, and detailed product/technology stacks were not available in the input data, limiting the depth to which commercial mechanics can be assessed.
AppyParking firmographics
Firmographics- Name
- AppyParking
- Website
- https://appyparking.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- AppyParking is a London-based kerbside management and technology firm founded in 2013 that builds intelligent mobility software for cities, serving municipal governments and automotive and insurance partners with curbside parking and urban mobility infrastructure products.
- Ownership category
- akta.pro rank
AppyParking industry classification
Industry- Product category
- Kerbside Management Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
Keywords
Where AppyParking is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AppyParking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
AppyParking product offering
Product offeringCore offering
AppyParking is a kerbside management and technology firm that develops software to enable intelligent mobility for cities. The company provides a digital platform that helps municipalities manage parking operations and kerbside infrastructure, leveraging data and technology to improve urban transportation efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- Kerbside Management Platform Software platform enabling cities and municipal authorities to manage kerbside infrastructure and parking operations, supporting intelligent mobility and urban transportation management.
Companies that use AppyParking
Customer profileIdeal customer profiles1 record
AppyParking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AppyParking partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
AppyParking competitors and assessment
Company assessmentDirect peers
- ParkMobile: US-headquartered smart-parking platform with municipal and university contracts across North America. Comparable as a multi-city curbside and permit-management software provider.
- PayByPhone: Mobile parking payments service operating across UK, Europe and North America, working with municipalities on cashless curbside payments. Direct competitor on the core on-street payment workflow.
- RingGo: UK-based cashless parking payments provider serving drivers and local councils. Direct competitor to AppyParking in UK on-street parking and curbside digital payments.
- Parkopedia: Global parking data and technology provider supplying in-car and app parking information, transactions, and restrictions. Highly comparable as a B2B/B2G parking technology platform with automotive OEM integrations.
- JustPark: UK parking marketplace and management platform that books and monetises both on- and off-street parking. Directly comparable on UK curbside/parking technology, partnerships with councils, and consumer app.
Broad incumbents
- INRIX: Transportation intelligence platform offering parking data, traffic analytics, and smart-mobility solutions to cities and automakers. Overlaps as a data and analytics layer for curbside and parking operations.
- T2 Systems: Provider of parking management, PARCS, and permitting software primarily to universities, municipalities, and operators in North America. Comparable as a broader parking technology incumbent with municipal focus.
- Streetline (Kapsch TrafficCom): Smart-parking sensors, guidance and analytics provider, now part of Kapsch TrafficCom. Overlaps on smart-parking sensor and analytics technology targeting cities.
Emerging players
- Coord (acquired by Lyft): Curbside management API platform acquired by Lyft to power curb-side digital infrastructure. Directly comparable on the curb-management-as-a-service model AppyParking targets.
- CurbFlow (acquired by GM): Curbside management and analytics startup acquired by General Motors. Highly comparable as a curb-management technology firm focused on loading zones and dynamic curbside policy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
AppyParking social profiles
Digital presenceAppyParking financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppyParking leadership team
Management profileNumber of profiles
Profiles6 records
AppyParking funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppyParking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppyParking
What does AppyParking do?
AppyParking is a kerbside management and technology firm that develops software to enable intelligent mobility for cities. The company provides a digital platform that helps municipalities manage parking operations and kerbside infrastructure, leveraging data and technology to improve urban transportation efficiency.
When was AppyParking founded?
AppyParking was founded in 2013. It employs 11 to 50 people.
Where is AppyParking based?
AppyParking is headquartered in London, United Kingdom, in the Europe region.
Who are AppyParking's main competitors?
Direct peers on record are ParkMobile, PayByPhone, RingGo, Parkopedia and JustPark. Broad incumbents are INRIX, T2 Systems and Streetline (Kapsch TrafficCom). Emerging players are Coord (acquired by Lyft) and CurbFlow (acquired by GM).
Does AppyParking have an API?
No public API is recorded for AppyParking.
What industry is AppyParking in?
AppyParking's product category is Kerbside Management Software. Its primary akta.pro industry code is TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones), with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 812930 and its SIC code is 7500.