Perch

What Perch does

Perch is a Canadian digital mortgage brokerage, headquartered in Toronto and operating as Perch Mortgage Brokerage under founder and CEO Alex Leduc since 2018. The company operates as a licensed mortgage broker across all Canadian provinces and territories and connects Canadian consumers with mortgage products from over 30 lending partners including major banks, credit unions, and alternative lenders. Its core product is the Pathfinder mortgage search engine, a personalized comparison tool that surfaces offers across the lender network, complemented by a broad suite of mortgage calculators (payment, affordability, penalty, HELOC, land transfer tax, closing costs, rent vs buy, renovation, home value estimate) and a same-day online pre-approval process that can complete in as little as 20 minutes.

The underlying technology is a self-service web and mobile platform with automated application intake, profile-based offer matching, and licensed mortgage advisor support available seven days a week. Perch earns revenue exclusively through commissions paid by mortgage lenders when a customer completes a mortgage product through the platform; the service is free to consumers. The go-to-market model is product-led growth: users sign up online, complete a profile, compare offers, and either self-serve to pre-approval or escalate to an advisor. Marketing is driven by content and SEO targeting Canadian mortgage-related searches, an email newsletter with interest-rate forecasts, and a referral channel built with Canadian real estate agents.

Perch serves five customer segments: first-time home buyers, existing homeowners (renewals, refinancing, HELOC), landlords and real estate investors, non-salaried income earners, and newcomers to Canada without Canadian credit history. It reports a 4.9-star Google rating, thousands of users, and an average user savings of approximately CAD $3,000 per year on mortgage interest. The company has raised approximately CAD $3.7 million across two disclosed rounds (2021 and 2022) from Second Century Ventures, REACH, BEST Funds, and Ontario Centre of Innovation.

Name

Perch

Legal name

Perch Mortgage Brokerage

Website

https://myperch.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Perch is a Toronto-based digital mortgage brokerage that aggregates offers from 30+ Canadian lenders through its Pathfinder search engine, providing free online comparison, pre-approval, and advisor support to first-time buyers, homeowners, investors, non-salary earners, and newcomers to Canada.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

• Mortgage brokerage services
• Mortgage comparison platform
• Home loan advisory
• Mortgage pre-approval
• Digital mortgage lending

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Lender Commission: Perch earns a commission from mortgage lenders when a customer selects and completes a mortgage through the platform. The service is free for customers to use; Perch is compensated by the lending institution upon successful mortgage placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Perch is a licensed Canadian digital mortgage brokerage that lets consumers compare mortgage offers from 30+ lenders in one place, complete an online pre-approval in as little as 20 minutes, and obtain a mortgage through licensed advisors available seven days a week. The service is free to consumers; Perch earns commissions from lenders when a customer closes a mortgage through the platform. Supporting tools include a full suite of free mortgage calculators (affordability, payment, HELOC, land transfer tax, closing cost, penalty, rent-vs-buy, renovation) and ongoing services for renewals, refinancing, HELOCs, debt consolidation, and renovation financing.

Product overview

Perch is a Canadian digital mortgage brokerage platform offering a unified mortgage comparison and advisory service. The core product is the Pathfinder mortgage search engine, which aggregates offers from 30+ lenders. Supporting the platform are numerous calculator tools (Mortgage Calculator, Affordability Calculator, Penalty Calculator, HELOC Calculator, etc.) that help users understand their borrowing capacity, costs, and options. The platform serves multiple segments including first-time buyers, existing homeowners, landlords/investors, non-salaried income earners, and newcomers to Canada. Perch differentiates through digital-first pre-approvals (same-day processing), 7-day advisor availability, and rate comparison across multiple lenders. The company earns revenue from lender commissions when users close mortgages. Regional tools provide province-specific calculations (Ontario Land Transfer Tax, BC Land Transfer Tax, Alberta Closing Costs) and local mortgage rate information for cities across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Pathfinder Mortgage Search Personalized mortgage search engine that allows Canadian consumers to browse and compare mortgage offers from 30+ lenders in one place to find the best deal.
• Mortgage Pre-Approval Online pre-approval process that lets users get qualified for a mortgage in as little as 20 minutes, with same-day approval available. Used by first-time buyers, newcomers to Canada, and others seeking fast qualification.
• Mortgage Renewals Service for existing homeowners to compare renewal rates or negotiate with their lender at mortgage renewal time to secure better terms.
• Mortgage Refinancing Service that helps homeowners access funds or lower their monthly mortgage payment by renegotiating existing mortgage terms across Perch's 30+ lender network.
• HELOC / Second Mortgage Financing option that allows homeowners to access home equity through a Home Equity Line of Credit or second mortgage while keeping their existing first mortgage in place.
• Debt Consolidation Service that uses home equity to consolidate higher-interest debts into a single mortgage product, reducing interest costs and simplifying repayment.
• Renovation Financing Service that helps homeowners finance home renovations by borrowing against accumulated home equity, sized using the home renovation calculator.

Quantifiable outcome

• Perch users save an average of $3,000 in mortgage interest per year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 30+ Mortgage LenderscoreOthersPerch has partnerships with over 30 mortgage lenders across Canada, allowing the platform to offer users a wide range of mortgage products and competitive rates. This network includes major Canadian banks, credit unions, and alternative lenders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ratehub.ca: Canada's leading financial product comparison platform covering mortgages, insurance, and credit cards. Ratehub.ca operates an almost identical model to Perch — aggregating mortgage offers from multiple lenders with a digital-first UX and earning lender referral commissions.
• LowestRates.ca: Canadian online marketplace comparing mortgage, insurance, and banking products from multiple providers. Directly competes with Perch's Pathfinder comparison engine for consumer attention and lender commissions in the Canadian mortgage brokerage market.
• Borrowell: Canadian fintech offering free credit scores, loans, and mortgage products. Borrowell's expansion into mortgages (via partnerships and direct broker services) places it in direct competition with Perch for digital-first Canadian consumers.
• True North Mortgage: Canadian mortgage brokerage offering online rate comparison and broker services. True North Mortgage competes with Perch across both purchase and refinance segments with a similar digital-plus-advisor hybrid model.
• CanWise Financial (now part of Ratehub): Canadian mortgage brokerage known for transparent lender commission disclosure. Comparable to Perch in product focus and commission-based revenue model, representing the more established competitive benchmark.

Emerging players

• Zoocasa: Canadian real estate search and brokerage platform owned by Group Migsun. While primarily a real estate listings portal, it overlaps with Perch in serving first-time home buyers and has explored mortgage adjacency services.

Broad incumbents

• Wealthsimple: Canada's largest digital wealth manager with expanding mortgage and lending offerings. Wealthsimple represents a broad incumbent threat — its brand, scale, and consumer finance ecosystem could easily subsume mortgage comparison and brokerage.
• Rocket Mortgage: Largest U.S. digital mortgage lender and the category-defining fintech mortgage broker. While U.S.-focused, Rocket is the global benchmark for digital mortgage UX and competitive threat model for any online brokerage, including Perch.
• Better.com: U.S.-based digital mortgage lender with digital-first pre-approval and rate comparison. Better.com's product model — pure online origination with minimal human touch — is the strategic endpoint Perch's PLG approach is approaching.

Others

• NerdWallet: U.S. consumer finance comparison platform with mortgage content, tools, and lender matching. NerdWallet is thematically adjacent — its content-and-comparison funnel mirrors Perch's SEO and calculator strategy, and any NerdWallet expansion into Canada would be highly competitive.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PerchCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perch