Orum
Orum is a private, Austin-based AI-powered calling platform founded in 2018 that provides SDR and BDR teams with parallel dialing, real-time coaching, automated scoring, virtual salesfloors, and AI-driven phone data enrichment, sold primarily via per-user annual subscriptions to enterprise B2B sales organizations.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Orum does
Orum, Inc. is a private Austin, Texas-based software company founded in 2018 that builds a Calling Performance System for B2B sales development teams. The platform centers on an AI-powered dialer that combines power and parallel dialing (up to 10 simultaneous lines) with NLP-based live answer detection across 20+ languages and sub-half-second connect speeds, designed to maximize live conversations between SDR/BDR reps and prospects. Underlying all product modules is Orum AI, an intelligence layer trained on over 1 billion real sales calls that the company describes as the largest dataset in the world for outbound sales call intelligence.
The product surface is structured as a core platform plus modules: the Dialer is the foundation; the AI Coaching Suite adds automated scorecards, AI roleplay with simulated buyers, and coaching portals; the Salesfloor module recreates an in-person sales floor virtually for remote teams with leaderboards and live call listening; and Scout by Orum (added via the 2025 acquisition of Scout AI) supplies AI data agents that enrich prospect phone numbers by combining CRM, third-party, and Orum- proprietary intelligence. Orum integrates natively with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, and Apollo, and supports international calling in 160+ countries with number rotation and reputation monitoring.
Orum sells primarily through direct enterprise field sales targeting VP of Sales, SDR/BDR leaders, and Sales Operations buyers at mid-to-large B2B companies, complemented by an inside sales motion for mid-market accounts and a self-serve / PLG path for lighter-use roles via Google and Microsoft SSO. Pricing is per-user annual subscription with tiered Launch and Ascend plans and optional add-ons for Webhooks and AI Coaching. The company holds SOC 2 Type II, ISO 27001, GDPR, and EU-U.S. Data Privacy Framework certifications, and is trusted by enterprise customers including Outreach, Ramp, Auctane, Abnormal Security, Ionix, OnBoard, and Punch!.
Orum firmographics
Firmographics- Name
- Orum
- Legal name
- Orum Inc.
- Website
- https://orum.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orum is a private, Austin-based AI-powered calling platform founded in 2018 that provides SDR and BDR teams with parallel dialing, real-time coaching, automated scoring, virtual salesfloors, and AI-driven phone data enrichment, sold primarily via per-user annual subscriptions to enterprise B2B sales organizations.
- Ownership category
- akta.pro rank
Orum industry classification
Industry- Product category
- Sales Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Orum is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per User Licensing: Core revenue from per-user subscription plans (Launch, Ascend) billed annually. Add-ons available for Webhooks and AI Coaching. Pricing is tiered to match team stage and calling volume. Lighter-use roles and enterprise needs have specific options.
- Add-on Modules: Optional add-ons including Webhooks for custom workflows and AI Coaching features, providing upsell and land-and-expand revenue within existing accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Launch plan - entry-level core plan for early-stage teams |
| Subscription | Annual | Ascend plan - mid-tier plan with expanded features |
| Subscription | Annual | Add-ons - Webhooks and AI Coaching |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Orum product offering
Product offeringCore offering
Orum is a Calling Performance System for B2B sales teams, centered on an AI-powered dialer that automates power and parallel outbound calling and connects reps to live conversations in under half a second. Around the dialer, it offers AI-driven coaching (automated scorecards, roleplay, coaching portals), a virtual Salesfloor for remote collaboration, and Scout by Orum AI data agents for prospect phone-number enrichment. The platform integrates with leading CRMs and Sales Engagement Platforms and is sold on annual per-user subscriptions.
Product overview
Orum is a Calling Performance System — a platform-plus-modules architecture centered on AI-powered outbound sales calling. The core platform is the AI Dialer, which provides power and parallel dialing with sub-second connect speeds. Three add-on modules extend the platform: Coaching & Enablement (AI scorecards, roleplay, coaching portals), Salesfloor (virtual collaborative calling rooms), and Scout by Orum (AI data agents for phone number enrichment). Orum AI is the foundational intelligence layer trained on over 1 billion real sales calls that powers the entire suite — from dial automation and connection intelligence to live call assist, automated scoring, and coaching insights. The platform integrates with leading CRMs (Salesforce, HubSpot) and SEPs (Outreach, Salesloft, Gong Engage, Apollo), supports international calling across 160+ countries, and is priced per user with annual billing.
Differentiator
Problem solved
Functional benefit
Brands
- Scout by Orum: AI data agents that provide sales teams with reliable phone numbers by combining CRM data, third-party data sources, and Orum's intelligence from over a billion outbound sales calls.
Products and services
- Dialer AI-powered auto dialer with power and parallel dialing modes (up to 10 simultaneous lines) that automatically detects live answers, handles voicemails, and bridges reps to buyers in under 0.5 seconds. Includes connect rate intelligence and number quality optimization. Built for SDR/BDR teams at B2B companies.
- Coaching & Enablement
Quantifiable outcome
- 2x More Meetings With Fewer Reps
- +6 more outcomes
Companies that use Orum
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Orum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature9 records
Orum partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ApollocoreOrum integrates with Apollo to sync call activity, prospect details, and more. The integration is supported by dedicated documentation in Orum's help center. Apollo is a sales intelligence and engagement platform used by Orum's customers as part of their outbound stack.
- GongcoreOrum integrates with Gong to enable near half-second speeds from task to talk, with every outcome and recording logged back into the customer's workflow. Gong is a revenue intelligence platform that captures and analyzes sales calls.
- Scout AI (Acquisition)coreOrum acquired Scout AI to give sales teams phone data they can trust. Scout provides AI data agents that use Orum's intelligence from over 1 billion outbound sales calls combined with CRM data and third-party sources to identify the most reliable phone numbers for prospects. Early customers report finding the right number on the first or second try nearly every time.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Orum competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Orum social profiles
Digital presenceOrum compliance and trust
Trust signalCompliance4 records
Orum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orum leadership team
Management profileNumber of profiles
Profiles1 record
Orum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Orum funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orum
What does Orum do?
Orum is a Calling Performance System for B2B sales teams, centered on an AI-powered dialer that automates power and parallel outbound calling and connects reps to live conversations in under half a second. Around the dialer, it offers AI-driven coaching (automated scorecards, roleplay, coaching portals), a virtual Salesfloor for remote collaboration, and Scout by Orum AI data agents for prospect phone-number enrichment. The platform integrates with leading CRMs and Sales Engagement Platforms and is sold on annual per-user subscriptions.
Is Orum a public or private company?
Orum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orum founded?
Orum was founded in 2018. It employs 101 to 250 people.
Where is Orum based?
Orum is headquartered in San Francisco, United States, in the North America region.
How does Orum make money?
Two revenue lines are on record. Subscription - Per User Licensing is the primary driver. The others are add-on Modules.
Does Orum have an API?
No public API is recorded for Orum.
What industry is Orum in?
Orum's product category is Sales Engagement Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 513210 and its SIC code is 7372.