What Apollo.io does

Apollo.io is an AI-native go-to-market operating system, founded in 2015 and headquartered in San Francisco, that consolidates B2B data, outbound sequencing, inbound lead routing, enrichment, a parallel dialer, conversation intelligence, and deal execution into a single platform. Its core technology is built on a living data network of 230M+ contacts and 30M+ companies, refreshed through a 2M+ contributor network with a 7-step verification process that delivers 97% email accuracy. AI capabilities are embedded across the workflow rather than offered as a separate layer: an AI Assistant executes multi-step GTM tasks autonomously, a Model Context Protocol (MCP) server connects Apollo natively to Claude, ChatGPT, and Perplexity, and AI-powered call recording/transcription with CRM auto-update drives the deal-execution module.

Apollo operates a tiered SaaS model ranging from a free 900-credit tier up through $49-$119/seat/month paid plans and custom enterprise contracts, with bundled pricing replacing an earlier credit-only structure. The go-to-market combines product-led growth (self-serve free signup, Chrome extension, G2-driven acquisition) with a growing enterprise field-sales motion, and a developer/API channel through docs.apollo.io and the Orthogonal API marketplace. The platform serves more than 600,000 companies and 2M users globally, spanning SMB and mid-market buyers as the historical core plus an enterprise segment that grew 400%+ over the trailing 12 months as of March 2026.

The business has raised approximately $251M across six disclosed rounds, with the most recent being a $100M Series D led by Bain Capital Ventures in 2023 at a $1.6B post-money valuation. ARR is approaching $200M (with $145M reported in May 2025), implying roughly 5x revenue growth since the Series D, and management has publicly targeted $500M+ ARR. Apollo completed its first acquisition (Pocus, March 2026), added a CFO, CRO, CMO, and CPO during 2025-2026, and transitioned Matt Curl from COO to CEO while co-founder Tim Zheng moved to Chairman — a leadership configuration consistent with a company preparing for the next stage of scale.

Name

Apollo.io

Legal name

Apollo.io

Website

https://apollo.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Apollo.io is an AI-native go-to-market platform that unifies B2B data, outreach automation, enrichment, dialer, and deal execution into a single product. It serves 600,000+ companies and 2M+ users globally, spanning SMB to enterprise revenue teams.

Ownership category

akta.pro rank

Product category

Sales Intelligence / AI-Native Go-To-Market Platform

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Sales intelligence platform
• B2B data enrichment
• Sales engagement software
• AI prospecting tools
• Revenue operations platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (SaaS): Apollo.io operates on a subscription-based SaaS model with tiered pricing plans ranging from free to $119/user/month. The company has transitioned from a credit-based model to bundled pricing that includes data credits, outreach capabilities, and AI features within each tier. ARR is approaching $200M with 5x revenue growth since Series D funding.
2. Enterprise and Custom Contracts: Enterprise-level deals are pursued through field sales, with custom pricing and contract structures for large organizations. The company is growing enterprise accounts at 400%+ year-over-year and targeting expansion from $200M ARR toward $500M and beyond.
3. Data and API Access: API-based data enrichment services available through developer integrations and third-party platforms. Apollo's data is available on the Orthogonal API platform for autonomous agents and developers, as well as through direct API access for technical customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Apollo.io is an AI-native, all-in-one go-to-market (GTM) platform that combines a B2B sales intelligence database (230M+ contacts and 30M+ companies) with AI-powered prospecting, multichannel engagement automation (email, phone, LinkedIn), deal execution/conversation intelligence, and a Model Context Protocol (MCP) server for AI chat integrations. The platform is sold as a tiered subscription (free to $119/seat/month) targeting SMB through enterprise revenue teams to consolidate data, outreach, dialing, enrichment, and CRM functions.

Product overview

Apollo.io is an AI-native all-in-one go-to-market operating system that consolidates multiple sales tools into a unified platform. The core offering combines Apollo Data (230M+ B2B contacts), Apollo AI Assistant (autonomous execution of GTM workflows), Apollo MCP (Model Context Protocol connector for AI platforms), Apollo Workflow Engine (visual automation builder), and the Apollo Chrome Extension, supported by specialized modules for Outbound Sales Software, Inbound Lead Conversion, B2B Data Enrichment, and Deal Execution Software. Key sub-products include Lead Scoring, Conversation Intelligence, Meeting Scheduler, Deal Management, Sales Call Recording, Website Visitor Identification, Cold Calling/Dialer, Sales Analytics, Sales Coaching, Email Deliverability, and Waterfall Enrichment. Apollo serves multiple personas (Sales Leaders, Account Executives, SDRs, RevOps, Marketers, Founders) and provides supporting services including Apollo Academy (educational content), Apollo Integrations Marketplace, and the annual ApolloNext Conference. The platform was enhanced by the March 2026 acquisition of Pocus, adding revenue intelligence and signal processing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Apollo Data Apollo's B2B data network providing 230M+ contacts and 30M+ companies with 65+ data filters, real-time verification, and 97% email accuracy. Powers all other Apollo modules with fresh, actionable prospect and company intelligence. Sold to customers as a core paid capability.
• Apollo AI Assistant AI-powered assistant that executes outbound workflows autonomously including list building, sequence creation, data enrichment, and CRM updates using natural language prompts. Sold to customers as a paid AI capability included in Basic, Pro, and Org subscription tiers.
• Apollo MCP (Model Context Protocol) Native connector built on the Model Context Protocol that connects Apollo to AI platforms (Claude, ChatGPT, Perplexity) for prospecting, enrichment, and sequence management directly within AI conversations. Uses OAuth 2.0 authentication with no separate API key required. Sold as part of the Apollo platform.
• Apollo Workflow Engine Visual workflow automation builder with multi-branch and conditional logic for end-to-end GTM campaign automation. Supports trigger-based actions, manual review checkpoints, and drag-and-drop functionality. Sold as part of the Apollo subscription.
• Apollo Chrome Extension Browser extension providing contact and account search, email/phone finding, sequence enrollment, and pre-meeting insights while working in Salesforce, HubSpot, Gmail, and other web tools. Available across all Apollo plans.
• Outbound Sales Software Module for building outbound campaigns with AI-powered multichannel campaigns, built-in email deliverability tools, prioritized task lists, and parallel dialer. Sold as a paid module within the Apollo platform.
• Inbound Lead Conversion Module for capturing, qualifying, and routing inbound leads with anonymous visitor identification, real-time form enrichment, instant routing with built-in calendar, and automated nurture sequences. Sold as a paid module within the Apollo platform.
• B2B Data Enrichment Module for cleansing and completing CRM records with always-fresh data from Apollo's 230M+ contact database. Includes waterfall enrichment, real-time CRM updates, CSV import/export, and AI-powered data quality improvements. Sold as a paid module.
• Deal Execution Software Module for sales execution including AI-powered call recording and transcription, automatic task creation, post-meeting CRM updates, pipeline boards, and real-time deal alerts. Sold as a paid module within the Apollo platform.
• Apollo Data API RESTful API for embedding Apollo's B2B data into third-party platforms. Powers integrations such as Accord's stakeholder recommendations and enables developers to build custom integrations with access to 230M+ contacts and 30M+ companies. Sold as part of the platform, with API access gated to Enterprise plans in some contexts.
• Apollo Integrations Marketplace Marketplace connecting Apollo to go-to-market tools across categories including CRM, Email, Marketing Automation, Dialer, AI, and Data & Analytics. Features HubSpot, Salesforce, Perplexity, ChatGPT, Claude, Marketo, and other integrations.

Quantifiable outcome

• 500% year-over-year growth in AI platform usage
• +15 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and strategic.

• Anthropic (Claude)coreTechnology or Integration · 29 April 2026Apollo.io launched a beta connector for Anthropic's Claude AI assistant, enabling sales teams to execute GTM workflows—including lead search, contact enrichment, and sequence management—directly within Claude conversations. The integration uses Model Context Protocol (MCP) server technology with OAuth 2.0 authentication. The connector is available through Claude's connector directory starting February 24, 2026 for all Apollo customers. Apollo MCP enables search, enrichment, record creation/update, sequence enrollment, and performance analytics directly within Claude conversations.
• PocuscoreStrategic or Co-development Partner · 19 March 2026Apollo.io acquired Pocus, an enterprise revenue intelligence platform, to advance its vision for an AI-native go-to-market operating system. Pocus's signal intelligence capabilities are being integrated with Apollo's platform of 230M+ contacts and AI-driven workflows. Pocus's customers include Asana, Canva, and Monday.com. The acquisition is Apollo's first since appointing Matt Curl as CEO in February 2026 and marks a significant step toward a unified AI-enabled GTM operating system.
• PerplexitycoreTechnology or Integration · 2 March 2026Apollo.io and Perplexity announced a partnership at Perplexity's Main Street AI Summit in Washington, D.C., integrating Apollo's B2B sales intelligence platform into Perplexity Computer for Growing Businesses. The integration enables users to execute sales and marketing workflows—including prospecting, data enrichment, outreach, and CRM updates—through natural language commands within Perplexity's AI agent environment. The partnership reflects the shift from AI copilots that answer questions to AI agents capable of taking autonomous actions across software environments. Apollo is listed as a Featured Integration on Perplexity's connector ecosystem.
• OpenAI (ChatGPT)coreTechnology or Integration · 24 February 2026Apollo.io launched its native app within ChatGPT, enabling sales teams to execute GTM workflows directly within AI chat conversations. The ChatGPT app leverages Apollo's Model Context Protocol server to provide company and contact search, data enrichment, sequence management, and performance analytics. OAuth 2.0 security integration is used. The app has over 69,000 installs on the ChatGPT platform and is positioned as a key channel for reaching AI-first GTM teams.
• AccordstrategicTechnology or IntegrationAccord, a Revenue Excellence Platform, embedded Apollo's Data API directly into its platform to power stakeholder recommendations for sales teams. This integration enables Accord's users to identify relevant stakeholders, add them to the account map, and build deal coverage without leaving their workflow. The integration was described as quick to implement, with Accord's team praising Apollo's documentation and fast onboarding.
• HubSpotcoreTechnology or IntegrationHubSpot is featured as a primary integration on Apollo's Integrations Marketplace, enabling bi-directional CRM sync, contact data updates, activity tracking, and campaign integration. Apollo positions HubSpot as one of the top integrations for sales teams.
• SalesforcecoreTechnology or IntegrationSalesforce is featured as a primary integration on Apollo's Integrations Marketplace, enabling data sync, activity updates, and CRM integration. Apollo is listed on Salesforce AppExchange and is positioned as an alternative to Salesforce's own data products.
• Marketo (Adobe)strategicTechnology or IntegrationAdobe Marketo Engage is featured as a CRM/Marketing Automation integration on Apollo's Integrations Marketplace, enabling contact enrichment, data sync, and marketing workflow automation for Marketo users.
• BomborastrategicTechnology or IntegrationBombora's Company Surge intent data is integrated with Apollo's platform for buying intent signals, enabling users to identify and target accounts actively researching relevant topics online. Listed as part of Apollo's buying intent feature (powered by Bombora & LeadSift).
• LeadSiftstrategicTechnology or IntegrationLeadSift's intent signals are integrated with Apollo's platform alongside Bombora for buying intent data, providing real-time buyer intent signals to help prioritize outbound efforts.

Scale indicators23 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• ZoomInfo: ZoomInfo is the largest B2B sales intelligence and go-to-market platform with 500M+ contacts and a broader enterprise footprint. It is Apollo's primary direct competitor on data, enrichment, and increasingly on workflow automation—and Customer.io/Census testimonials explicitly compare the two.
• Lusha: Lusha is a B2B contact data and sales intelligence platform with comparable contact/company data offerings, Chrome extension, and enrichment capabilities. It competes head-to-head with Apollo on contact lookup and enrichment, particularly for SMB and mid-market customers.
• Clearbit (HubSpot): Clearbit is a B2B data enrichment and lead intelligence platform, now part of HubSpot. It competes with Apollo on enrichment, buyer intelligence, and reverse-lookup; Census's testimonial explicitly benchmarks Apollo vs Clearbit on enrichment breadth.
• Seamless.AI: Seamless.AI is a real-time B2B contact and company search engine with similar prospecting and lead-generation positioning to Apollo. It targets overlapping SMB and mid-market sales teams with comparable credit-based pricing models.
• Outreach: Outreach is a leading sales engagement platform for sequences, workflows, and deal management. Apollo has explicitly displaced Outreach (Predictable Revenue testimonial) by bundling engagement into a lower-cost all-in-one platform with comparable workflow and sequence capabilities.
• 6sense: 6sense is an AI-driven account intelligence and revenue orchestration platform offering buyer intent, account prioritization, and programmatic advertising—directly overlapping with Pocus (acquired by Apollo) and Apollo's buying intent features powered by Bombora and LeadSift.
• Cognism: Cognism is a B2B sales intelligence platform with a comparable contact database and emphasis on EMEA/international coverage. It is regularly cited alongside Apollo as a ZoomInfo alternative for sales teams needing higher-quality data.
• Salesloft: Salesloft (now part of Vista Equity portfolio) is a sales engagement and Cadence platform overlapping with Apollo's sequence, dialer, and workflow capabilities. It is a key competitor in the sales engagement category Apollo is consolidating into its all-in-one platform.

Emerging players

• RocketReach: RocketReach is a contact and company lookup platform with a sizable B2B database and freemium distribution. It overlaps with Apollo's prospecting and enrichment offerings, primarily serving individual contributors and small teams.

Broad incumbents

• Demandbase: Demandbase is an account-based marketing and B2B advertising platform that overlaps with Apollo on account identification, buyer intent, and revenue intelligence. It is a broader incumbent in the GTM category where Apollo is competing for enterprise budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/meetapollo
• YouTubeyoutube.com/c/apolloio
• Facebookfacebook.com/MeetApollo
• Instagraminstagram.com/useapollo.io
• TikToktiktok.com/@useapollo.io
• LinkedInlinkedin.com/company/apolloio

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo.io