Metricon Homes

What Metricon Homes does

Metricon Homes is a privately held Australian volume residential home builder founded in 1976 and headquartered in Mount Waverley, Victoria. The company designs and constructs detached houses and townhomes across four states — Victoria, New South Wales, Queensland, and South Australia — through a portfolio of nine sub-brands that segment the market by price point and use case: HomeSolution (entry-level), Freedom (mid-affordable), Designer and Signature (mid- to premium-luxury), DualOcc (dual occupancy), TownLiving (medium-density townhomes), Invest by Metricon (investment property service), Home Complete (turnkey ready-built), and Studio M (design and selection centre). Construction is based on timber framing with concrete slabs (steel frames in select NSW and QLD builds), delivered under fixed-price milestone contracts backed by a Lifetime Structural Guarantee for original owners.

The business model is one-time construction revenue earned through fixed-price building contracts, with customers paying in staged progress payments tied to base, frame, lock-up, fixing, and handover milestones. Pricing for house-and-land packages ranges from approximately A$484,900 to over A$700,000. Distribution is direct-to-consumer via display villages and model homes across all four states, the Studio M design centre, regional sales offices, an inside-sales phone line (1300 786 773), and the metricon.com.au website. Target segments span first home buyers, property investors, downsizers, and upgraders/knockdown-rebuild customers, with marketing supported by HIA recognition as Australia's #1 home builder for 10 consecutive years and 65,000+ cumulative homes built since founding.

In May 2022, Metricon secured an A$30 million equity injection from existing shareholders and a 100% increase in its working-capital facility from Commonwealth Bank following the death of co-founder Mario Biasin, with Peter Langfield assuming the CEO role. Operationally the firm remains active across all four states, with no public listing, no disclosed revenue, and a corporate structure organised through wholly-owned operating subsidiaries (Metricon Homes Pty Ltd, Metricon Homes QLD Pty Ltd, Metricon Homes South Australia).

Name

Metricon Homes

Legal name

Metricon Homes Pty Ltd

Website

https://metricon.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Privately held Australian volume home builder founded in 1976, operating across Victoria, New South Wales, Queensland, and South Australia. Constructs residential homes through tiered sub-brands from affordable to premium, serving first home buyers, investors, upgraders, and downsizers via display villages and Studio M design centres.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential home construction
• Volume home building
• House and land packages
• Knockdown rebuild services
• Townhome construction

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Home Construction: Metricon generates revenue by constructing new residential homes for customers. Revenue is earned through fixed-price building contracts where customers pay for the construction of their customized home. Payment is typically made in stages aligned with construction milestones (base, frame, lock-up, fixing, handover).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Metricon Homes designs and constructs new residential homes in Australia, delivering fixed-price building contracts across a tiered portfolio of sub-brands (HomeSolution, Freedom, Designer, Signature) plus dual occupancy, townhomes, knockdown rebuilds, house and land packages, turnkey Home Complete, and Invest by Metricon services. End-to-end coverage spans land acquisition support, Studio M design selection, construction with staged milestone payments (base, frame, lock-up, fixing, handover), and a Lifetime Structural Guarantee.

Product overview

Metricon Homes operates as a volume residential home builder offering a portfolio of sub-brands across different market segments. The core offering includes House and Land Packages as the primary product, supported by distinct design ranges: HomeSolution (entry-level/affordable), Freedom (mid-range affordable), Designer (mid-luxury), and Signature (premium luxury). Complementary services include DualOcc for dual occupancy development, TownLiving for medium-density townhomes, Invest by Metricon for investment property support, Home Complete for turnkey solutions, and Studio M as the design selection centre. The company provides end-to-end home building services from land acquisition through to handover, with over 65,000 homes built since 1976 across Victoria, New South Wales, Queensland, and South Australia.

Differentiator

Problem solved

Functional benefit

Brands

• HomeSolution: Affordable home designs for budget-conscious buyers
• Freedom
• Designer
• Signature
• DualOcc
• TownLiving
• Studio M
• Invest by Metricon
• Home Complete

Products and services

• HomeSolution by Metricon

Quantifiable outcome

• 65,000+ homes built across Australia
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stockland: ASX-listed major Australian residential land developer and home builder; broader incumbent that overlaps with Metricon's house-and-land package business but also spans retirement living, commercial property, and land-only communities.
• Toll Brothers: NYSE-listed largest US luxury home builder with similar multi-tier brand architecture and design-centre model. Useful international comparable for scale, brand-led volume builder economics, and operating leverage.
• Lendlease: ASX-listed global real estate and construction group with an Australian residential development arm; much broader portfolio (commercial, infrastructure, global communities) but competes in Australian master-planned communities.
• Sekisui House: Japan's largest home builder and a global residential incumbent with international operations (including Australia via previously acquired businesses). Comparable for diversified residential developer operating model at scale.

Direct peers

• AVJennings: ASX-listed Australian residential land developer and home builder operating across Victoria, NSW, Queensland, and South Australia — directly overlapping Metricon's geographic footprint and product offering (house-and-land).
• Rawson Homes: New South Wales-based volume home builder with multi-tier brand ranges serving first-home buyers and upgraders across NSW and ACT. Direct comparable in customer segments and display-village go-to-market motion.
• Henley Properties: Major Melbourne-based volume home builder offering multi-tier brand ranges (affordable to luxury) and competing across similar buyer segments. Closely mirrors Metricon's product architecture and target customer.
• Simonds Group: ASX-listed Australian volume residential home builder operating across Victoria, Queensland, and other states with a similar display-village, multi-tier brand strategy. Closest direct comparable to Metricon in product, customer, and business model.
• Porter Davis Homes: Major Victorian and Australian volume home builder (entered voluntary administration in 2023) — historically a direct peer to Metricon in the affordable and mid-tier segments, illustrating the operating risks that affected the broader industry.
• Carlisle Homes: Privately held Victorian volume home builder serving first-home buyers, upgraders, and investors with tiered home ranges. Directly competes with Metricon's Freedom, Designer, and Signature ranges in the Melbourne metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MetriconHomes
• YouTubeyoutube.com/user/MetriconHomes
• Facebookfacebook.com/metricon
• Instagraminstagram.com/metriconhomes
• Pinterestpinterest.com.au/metriconhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metricon Homes