Henley Properties
Henley Properties is a privately held Australian residential home builder, founded 1989 and backed by Sumitomo Forestry Group since 2009, designing and constructing new homes across Victoria, Queensland, NSW, and South Australia through Breakthrough, Mainvue, and Reserve collections.
- Company typePrivate
- Founded1989
- HeadquartersMount Waverley, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Henley Properties does
Henley Properties (legal entity Henley Arch Pty Ltd, ACN 007 316 930) is a privately held Australian residential home builder founded in 1989 and headquartered in Mount Waverley, Victoria. The company designs, constructs, and sells new homes directly to consumers across Victoria, Queensland, New South Wales, and South Australia, with more than 60,000 homes delivered cumulatively. Its product portfolio is organised across three collections — Breakthrough (attainable entry-level), Mainvue (mid-range with generous standard inclusions), and Reserve (luxury, including knockdown rebuild) — supported by over 90 floorplans spanning single-storey, double-storey, multi-generational, narrow-lot, and acreage configurations. Architectural differentiators include the Halcyon series' central open void and the Catalina series' generously proportioned butler's pantry.
The business operates on a one-time-sale revenue model combining custom builds on customer-owned land, fixed-price house-and-land packages, completed move-in ready homes (including Henley Select for first-home buyers from under $650K), and knockdown-rebuild projects. Pricing is unit-based, ranging from approximately $294,900 for entry Mainvue designs to over $508,900 for the Halcyon double-storey range, with price-lock promotions available. Go-to-market relies on a distributed physical sales network — display homes across Melbourne growth corridors and a design showroom at headquarters — combined with inside sales via website inquiries, social media (Facebook, Instagram, Pinterest, LinkedIn, YouTube), community events (e.g., knockdown rebuild information sessions), and content marketing through the Homebuilder Guide. The company also operates a customer portal, MyHomeHQ, for project management.
Since 2009, Henley has been a subsidiary of Sumitomo Forestry Group, a $10 billion Japanese conglomerate with 330+ years of operating history. This ownership provides capital backing, supply-chain scale, and R&D resources. Henley is led by CEO Antony Blackshaw, with National Designer Damian Cruickshank leading product development. The company offers a 50-year structural guarantee and the Certainty Plus+ commitment program covering pre-site inspections, energy and overshadowing checks, asset protection permit management, and post-build maintenance. In 2024, Henley was recognised with the Sumitomo Forestry Group Achievement Award, ranking among the top three of the parent's 70+ overseas subsidiaries.
Henley Properties firmographics
Firmographics- Name
- Henley Properties
- Legal name
- Henley Arch Pty Ltd
- Website
- https://henley.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Henley Properties is a privately held Australian residential home builder, founded 1989 and backed by Sumitomo Forestry Group since 2009, designing and constructing new homes across Victoria, Queensland, NSW, and South Australia through Breakthrough, Mainvue, and Reserve collections.
- Ownership category
- akta.pro rank
Henley Properties industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Henley Properties is headquartered
LocationHeadquarters
- HQ city
- Mount Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Henley Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Construction: Building custom homes on customer-owned land or through fixed price house and land packages. Customers choose from over 90 floorplans across Breakthrough, Mainvue, and Reserve collections.
- Move-in Ready Homes: Completed homes for sale - brand new homes ready for immediate occupation
- Knockdown Rebuild: Demolition of existing homes and construction of new homes on the same address, offering luxury homes at exceptional value
- House and Land Packages: Fixed price packages pairing selected house designs with land across Melbourne, Geelong and greater Victoria
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mainvue Collection - Catalina 209-S22 |
| Unit Pricing | Pay-as-you-go | Mainvue Collection - Riverton 210-S23 |
| Unit Pricing | Pay-as-you-go | Mainvue Collection - Sierra 232-S25 |
| Unit Pricing | Pay-as-you-go | Mainvue Collection - Kensington 268-S29 |
| Unit Pricing | Pay-as-you-go | Mainvue Collection - Monaco 238-S26 |
| Unit Pricing | Pay-as-you-go | Mainvue Collection - Halcyon Series |
| Unit Pricing | Pay-as-you-go | Henley Select - First Home Buyers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Henley Properties product offering
Product offeringCore offering
Henley Properties designs and builds new residential homes across Melbourne and greater Victoria, offering customers the choice of building on their own land, purchasing fixed-price house and land packages, buying completed move-in ready homes, or commissioning a knockdown rebuild on an existing address. The portfolio spans over 90 floorplans across three collections (Breakthrough, Mainvue, Reserve), with single-storey, double-storey, multi-generational, narrow lot, acreage, and ensuited-to-all-bedrooms designs, supported by a 50-year structural guarantee and the Certainty Plus+ commitment program.
Differentiator
Problem solved
Functional benefit
Brands
- Mainvue: A collection offering contemporary style with outstanding value, featuring quality finishes and modern inclusions. Part of Henley's mid-range offering with generous standard inclusions.
- Breakthrough
- Reserve
Products and services
- Mainvue Collection A mid-range collection of contemporary home designs offering quality finishes and modern inclusions, including single-storey, double-storey, multi-generational, and narrow lot designs. Customers can select from a range of floorplans and façades, with new additions including the Halcyon series and Catalina 209-S22.
- Breakthrough Collection A collection focused on delivering great design at an attainable price point, designed for first-home buyers and those seeking stylish yet affordable new homes within the Henley range.
- Reserve Collection A luxury collection featuring sophisticated home designs with expansive living zones and impressive architectural lines, suitable for premium sites and knockdown rebuilds.
- Halcyon Series A new double-storey home design range within the Mainvue collection featuring a central open void positioned above the main living area, creating open sightlines, improved airflow, and greater connection between ground and first floors. Four designs (Halcyon 355-D38 through Halcyon 440-D47) suitable for blocks with 12.5m to 14m frontages, priced from $508,900.
- Catalina 209-S22 A new four-bedroom single-storey home in the Mainvue collection featuring a generous butler's pantry made possible by clever laundry positioning, providing extra storage and preparation space. Suitable for block widths of 12.5m or more.
- Henley Select (First Home Buyer Program) A specialized program for first home buyers offering move-in ready Henley homes targeting entry-level affordability, with homes from under $650K and deposits from under $30K for eligible buyers.
- House & Land Packages Fixed price packages pairing selected Henley house designs with land available across Melbourne, Geelong and greater Victoria, giving customers cost certainty on combined home and land purchase.
- Knockdown Rebuild Service End-to-end service that demolishes an existing home and builds a new luxury home on the same address, allowing homeowners to stay in their preferred location while replacing the existing dwelling with a new Henley home.
- Move-in Ready Homes (Completed Homes) Brand new homes completed by Henley and available for immediate occupation, offering customers a move-in ready alternative to building from scratch.
Quantifiable outcome
- 50-year structural guarantee
- +3 more outcomes
Companies that use Henley Properties
Customer profileSegments6 records
Ideal customer profiles6 records
Henley Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Henley Properties partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Henley Properties competitors and assessment
Company assessmentDirect peers
- Carlisle Homes: Victoria-based volume builder offering homes across multiple price points with similar display home-led GTM and broad floorplan selection. Directly competes in Melbourne and greater Victoria.
- Simonds Homes: Long-established Australian home builder operating across multiple states with similar display home, fixed-price, and house-and-land package model. Comparable in product breadth and customer segment.
- Porter Davis Homes: Major Victorian home builder with similar fixed-price house and land packages, display home channel, and customer-segment focus. Direct competitor across most of Henley's product and price range.
- Fairmont Homes: Victorian home builder with comparable display home channel, house-and-land packaging, and product range. Operates in the same Melbourne and Victoria geographic footprint.
- AVJennings: Long-established Australian home builder with multi-state (VIC, NSW, QLD, SA) operations and home-and-land package model. Comparable scale and presence across Henley's four-state footprint.
- Metricon Homes: Australia's largest home builder, headquartered in Victoria. Closely comparable to Henley in scale, product range (single and double-storey family homes), display home channel, and Victorian market focus.
- Dennis Family Homes: Victorian home builder with multi-state operations, offering comparable new home construction and knockdown rebuild products. Direct competitor across multiple of Henley's markets.
- Burbank Homes: Victorian-based home builder offering similar new home designs, house-and-land packages, and display home centers. Direct competitor in the Melbourne and greater Victoria market.
- GJ Gardner Homes: National home builder with a franchise model operating across Australia, including Victoria. Competes on similar new home construction and house-and-land packages.
Regional players
- Plantation Homes: Australia-based home builder with strong presence in NSW and Queensland. Comparable product model and customer segments but more limited Victorian presence, making it a secondary regional competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Henley Properties social profiles
Digital presenceHenley Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henley Properties leadership team
Management profileNumber of profiles
Profiles2 records
Henley Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henley Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henley Properties
What does Henley Properties do?
Henley Properties designs and builds new residential homes across Melbourne and greater Victoria, offering customers the choice of building on their own land, purchasing fixed-price house and land packages, buying completed move-in ready homes, or commissioning a knockdown rebuild on an existing address. The portfolio spans over 90 floorplans across three collections (Breakthrough, Mainvue, Reserve), with single-storey, double-storey, multi-generational, narrow lot, acreage, and ensuited-to-all-bedrooms designs, supported by a 50-year structural guarantee and the Certainty Plus+ commitment program.
Is Henley Properties a public or private company?
Henley Properties is a private company. It is classified as corporate owned and is currently operating.
When was Henley Properties founded?
Henley Properties was founded in 1989. It employs 251 to 500 people.
Where is Henley Properties based?
Henley Properties is headquartered in Mount Waverley, Australia, in the Oceania region.
How does Henley Properties make money?
Four revenue lines are on record. New Home Construction is the primary driver. The others are move-in Ready Homes, knockdown Rebuild and house and Land Packages.
Who are Henley Properties's main competitors?
Direct peers on record are Carlisle Homes, Simonds Homes, Porter Davis Homes, Fairmont Homes, AVJennings, Metricon Homes, Dennis Family Homes, Burbank Homes and GJ Gardner Homes. Plantation Homes is listed as a regional player.
Does Henley Properties have an API?
No public API is recorded for Henley Properties.
What industry is Henley Properties in?
Henley Properties's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.