Trevor.io
Trevor.io is a London-based self-service analytics SaaS platform founded in 2016 that connects directly to customer databases, enabling non-technical business teams at startups and mid-market firms to build SQL queries, dashboards, and alerts without coding.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trevor.io does
Trevor.io (legal entity TMD Technology Limited) is a London-headquartered, private SaaS company founded in 2016 that provides a self-service analytics and business intelligence platform. The product connects directly to customer databases — Postgres, MySQL, Snowflake, Redshift, BigQuery, SQL Server, and MariaDB — via read-only transactions over SSL, with query results cached for up to 48 hours before permanent deletion. Its core technical asset is a proprietary no-code Query Builder that translates point-and-click user actions into SQL, enabling non-technical teams (product managers, marketers, operations staff) to build reports, dashboards, and data alerts without writing code or depending on engineering. The product suite includes the core Trevor.io platform, Trevor for Enterprise (SSO, audit logs, advanced access management, 99.9% uptime SLA), Embedded Dashboards (no-code embedded analytics), and Trevor.io Self-hosted for on-premise deployments; an adjacent sub-brand called Embeddable targets the embedded analytics use case.
The business operates a hybrid go-to-market: a self-serve product-led growth (PLG) motion for individuals, startups, and mid-market teams via a free tier with unlimited users and no credit card required, paired with an enterprise field-sales motion for banks and large organizations that includes custom pricing, flexible monthly/annual contracts, and personalized onboarding. Pricing is a credits-based subscription model with paid tiers starting at $75/month (Growth), $250/month (Standard), and $500/month+ (Enterprise), with usage-based overage charges above plan limits. Revenue is recurring subscription, with complementary distribution through integration partnerships with Panoply, Stitch, and Heroku, plus native integrations to Slack, Google Sheets, Zapier, Email, Salesforce, and Xero.
The company is backed by top-tier European and US venture investors, with a disclosed $3.98M round from Four Rivers Group in February 2022 (the largest of three disclosed rounds totaling approximately $4.1M, including an early $119.7K Techstars investment in 2017). The firm is GDPR-compliant, operates on AWS/Heroku infrastructure (inheriting ISO 27001 and SOC 2 Type 2 controls), and is led by co-founders Tom Gardiner (CEO) and Harry Marshall (Co-founder & COO).
Trevor.io firmographics
Firmographics- Name
- Trevor.io
- Legal name
- TMD Technology Limited
- Website
- https://trevor.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trevor.io is a London-based self-service analytics SaaS platform founded in 2016 that connects directly to customer databases, enabling non-technical business teams at startups and mid-market firms to build SQL queries, dashboards, and alerts without coding.
- Ownership category
- akta.pro rank
Trevor.io industry classification
Industry- Product category
- Self-Service Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
Keywords
Where Trevor.io is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trevor.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (Core SaaS): Monthly subscription billing with credits-based model. Plans range from free (limited usage) to paid tiers ($75-$500+/month) with additional credits charged for usage beyond plan limits. Both monthly and annual payment options available. Enterprise plans include custom pricing for specific setup, usage, and support requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with core features and unlimited users |
| Subscription | Monthly | Growth tier starting at $75/month |
| Subscription | Monthly | Standard tier at $250/month for unlimited activity |
| Subscription | Monthly | Enterprise tier starting at $500/month |
| Subscription | Multi-year contract | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Trevor.io product offering
Product offeringCore offering
Trevor.io is a cloud-based self-service analytics SaaS that connects directly to a customer's database via read-only transactions and lets non-technical business users build SQL queries, dashboards, alerts, and live data feeds through a point-and-click Query Builder. The platform supports Postgres, MySQL, Snowflake, Redshift, BigQuery, SQL Server, and MariaDB, ships with embedded dashboards, Slack/Google Sheets/Zapier integrations, and is offered as freemium, growth, standard, and enterprise tiers.
Product overview
Trevor.io is a self-service analytics platform built around a core product that connects directly to customer databases to enable non-technical teams to query and visualize data. The core platform (Trevor.io) offers query building, dashboards, and data alerting capabilities. The product suite includes Trevor for Enterprise (scaled deployment with advanced security and access controls), Embedded Dashboards (no-code customer-facing analytics embeddable in apps), Trevor.io Self-hosted (on-premise deployment option), and a related sub-brand called Embeddable for embedded analytics. These offerings share a common query and visualization foundation but serve different deployment and embedding scenarios.
Differentiator
Problem solved
Functional benefit
Brands
- Trevor for Enterprise: Enterprise-grade version of Trevor with SSO, advanced access management, audit logs, and self-hosted option.
Products and services
- Trevor.io Self-Service Analytics Platform Cloud-based self-service analytics SaaS that connects directly to customer databases (Postgres, MySQL, Snowflake, Redshift, BigQuery, SQL Server, MariaDB) and enables non-technical business teams to build queries, dashboards, alerts, and workflows without SQL knowledge. Targets product managers, marketers, operations staff, executives, and engineers/analysts in SMBs through enterprises.
- Trevor for Enterprise Enterprise-grade edition of the Trevor.io analytics platform targeting banks, public companies, and large organizations that require SSO, audit logs, advanced access controls, custom pricing, and personalized onboarding.
- Embedded Dashboards No-code embedded analytics offering that allows SaaS companies and startups to embed responsive, native-looking dashboards into their own applications so end users can interact with data without leaving the host product.
- Trevor.io Self-Hosted On-premise / self-hosted deployment of the Trevor.io analytics platform for organizations that require data to remain within their own infrastructure, with the same Query Builder, dashboards, alerting, and integrations as the cloud edition.
- Embeddable Sub-brand of Trevor.io offering an award-winning platform for embedding lightning-fast, native-looking analytics dashboards into third-party platforms or applications.
Quantifiable outcome
- Trevor helped Scalapay scale from startup to unicorn without needing additional data engineers
- +2 more outcomes
Companies that use Trevor.io
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Trevor.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Trevor.io partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TechstarscoreTrevor.io participated in the Techstars accelerator program in 2018. Techstars is a 13-week mentor-driven startup accelerator. The program helped Trevor develop product-market fit, identify sustainable growth channels, build a startup community, and establish accountability through weekly KPI reporting and deep-dive sessions with mentors.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Trevor.io competitors and assessment
Company assessmentDirect peers
- Metabase: Open-source self-service BI tool that connects directly to databases and lets non-technical users build queries and dashboards. The closest direct competitor to Trevor.io, frequently named in Trevor.io's own SEO comparison content.
- Mode Analytics: Self-service analytics platform combining SQL/notebook workflows with dashboards and reporting. Overlaps with Trevor.io on data-team-led BI for SaaS and growth-stage companies.
- Sigma Computing: Cloud-native BI platform that enables spreadsheet-style self-service analytics directly on cloud data warehouses. Targets the same non-technical business user audience as Trevor.io and competes on warehouse-native, no-SQL-required analytics.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trevor.io social profiles
Digital presenceTrevor.io compliance and trust
Trust signalCompliance4 records
Trevor.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trevor.io leadership team
Management profileNumber of profiles
Profiles2 records
Trevor.io funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trevor.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trevor.io
What does Trevor.io do?
Trevor.io is a cloud-based self-service analytics SaaS that connects directly to a customer's database via read-only transactions and lets non-technical business users build SQL queries, dashboards, alerts, and live data feeds through a point-and-click Query Builder. The platform supports Postgres, MySQL, Snowflake, Redshift, BigQuery, SQL Server, and MariaDB, ships with embedded dashboards, Slack/Google Sheets/Zapier integrations, and is offered as freemium, growth, standard, and enterprise tiers.
Is Trevor.io a public or private company?
Trevor.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trevor.io founded?
Trevor.io was founded in 2016. It employs 11 to 50 people.
Where is Trevor.io based?
Trevor.io is headquartered in London, United Kingdom, in the Europe region.
How does Trevor.io make money?
One revenue line is on record: subscription (Core SaaS).
Who are Trevor.io's main competitors?
Direct peers on record are Metabase, Mode Analytics and Sigma Computing. Looker (Google Cloud) is listed as a peer.
Does Trevor.io have an API?
No public API is recorded for Trevor.io.
What industry is Trevor.io in?
Trevor.io's product category is Self-Service Analytics Software. Its primary akta.pro industry code is HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming). Its NAICS code is 51821 and its SIC code is 7372.