Mama
MamaFoods is a U.S.-based, Shopify-powered online ethnic grocery retailer serving the Hispanic community nationwide with authentic Latin American products (Venezuelan, Colombian, Argentine, Peruvian) including frozen, pantry, ready-to-eat, and bundled items, complemented by a wholesale program.
- Company typePrivate
- Founded2021
- HeadquartersAventura, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mama does
Marketop MamaFoods serves authentic Venezuelan, Colombian, Argentine, Peruvian, and other Latin American cuisine created by expert chefs. Founded in 2021 and headquartered in Aventura, Florida (the firm is Mexican-founded per investor disclosures), MamaFoods operates a direct-to-consumer online ethnic grocery platform selling authentic Latin American food products nationwide across all 50 U.S. states. The company serves the U.S. Hispanic community with an initial focus on Venezuelan cuisine that has since broadened to a multi-country assortment, addressing the consumer pain point of finding authentic ethnic groceries outside of localized bodegas and supermarkets.
The platform is built on Shopify with ParcelPanel integrated for order tracking and supports a fully bilingual (Spanish and English) shopping experience. The catalog spans twelve-plus product categories including pantry (Despensa), snacks and sweets, bakery and embutidos (tequeños, empanadas, arepas, cheeses, sausages), beverages and pulpas, coffee, yerba mate and infusions, Peruvian ají and pastes, ready-to-eat meals, and frozen/congelados items requiring nationwide cold-chain fulfillment. Vendor breadth covers brands such as Miranda Deliciosa, Tío Sol, TQMUCH, PAISA, P.A.N., Kabalance, Belmont Peru, Havanna, Nestlé, Savoy, and Frito-Lay, with bundle/combo SKUs (e.g., Combo Clásicos Venezuela at $82.47, Combo Desayuno Arepero at $50.09) complementing individual unit pricing from $1.49 to $129.99, and a free-shipping threshold at $150.
The business model is direct e-commerce with a product-led growth motion: revenue is generated via one-time product transactions through the Shopify storefront, distributed nationwide. A wholesale program ("Al mayor") and a vendor partner onboarding page ("Sé nuestro partner") indicate emerging B2B and marketplace-adjacent channels alongside the core DTC motion. Pricing is unit-based with promotional bundles, percentage-off sales, and seasonal discounts, and the company operates with 1–10 employees led by co-founder and CEO Nicolas Maslowski. Capital partners disclosed are DILA Capital, FJ Labs, and Newtopia VC, with aggregate funding of approximately $5.3M across 2021–2024.
Mama firmographics
Firmographics- Name
- Mama
- Legal name
- MamaFoods
- Website
- https://mamafoods.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MamaFoods is a U.S.-based, Shopify-powered online ethnic grocery retailer serving the Hispanic community nationwide with authentic Latin American products (Venezuelan, Colombian, Argentine, Peruvian) including frozen, pantry, ready-to-eat, and bundled items, complemented by a wholesale program.
- Ownership category
- akta.pro rank
Mama industry classification
Industry- Product category
- Online Ethnic Grocery Retail
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Latin American & Caribbean Grocery Stores (CRAHAFAG)
- akta.pro secondary industries
- Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)
Keywords
Where Mama is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Markets served
Mama business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Online retail of Latin American grocery products through their Shopify-based e-commerce platform. Products include frozen foods, pantry items, snacks, beverages, and ready-to-eat meals shipped directly to customers across the United States. Revenue generated through one-time product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Unit Pricing | Pay-as-you-go | Bundle/combo products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Mama product offering
Product offeringCore offering
MamaFoods is an online ethnic grocery retailer that sells authentic Latin American food products directly to consumers in the United States through a Shopify-based storefront. The assortment includes frozen, refrigerated, and shelf-stable Venezuelan, Colombian, Argentine, and Peruvian foods (tequeños, empanadas, arepas, cachapas, cheeses, sausages, peppers, yerba mate, coffee, snacks, and pantry staples) sourced from multiple regional brands and shipped nationwide via cold-chain logistics.
Product overview
MamaFoods is an online ethnic grocery retailer serving the Hispanic community in the United States with Latin American food products. The company operates as an e-commerce platform offering a curated selection of authentic Latin foods, initially focused on Venezuelan cuisine and expanding to include Colombian, Argentine, and Peruvian offerings. The product portfolio centers on frozen and shelf-stable prepared foods including tequeños (Venezuelan cheese sticks), empanadas (various Latin American styles), arepas, and a full range of pantry staples, beverages, snacks, cheeses, sausages, and specialty ingredients. Products are sourced from multiple vendor brands including Miranda Deliciosa, Tío Sol, TQMUCH, PAISA, and Belmont Peru, with both individual products and bundled combo packs available. The platform provides nationwide shipping of refrigerated and frozen items throughout the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Tequeños (Venezuelan cheese sticks) Venezuelan cheese sticks available in raw, precooked, double cheese, plantain, and corn varieties from brands Miranda Deliciosa, Tío Sol, TQMUCH, and PAISA. Sold to U.S. consumers seeking authentic Venezuelan frozen snacks.
- Empanadas (Latin American savory pastries) Latin American savory pastries in Venezuelan, Colombian, and Argentine varieties with beef, chicken, ham and cheese, and spinach fillings, sold frozen for home preparation.
- Arepas (Colombian corn cakes) Colombian corn cakes in extra fine, chia and oat, and cheese varieties from the TQMUCH brand, sold as a pantry/frozen staple for traditional meals.
- Quesos y Lácteos (Latin American cheeses) Latin American cheeses including queso cremoso, queso por salut, queso llanero rallado, queso guayanes, queso de mano, queso blanco, and quesito colombiano from PAISA and Punta del Agua brands, shipped refrigerated.
- Embutidos (Latin American sausages) Latin American sausages including Argentine chorizo, Colombian chorizo, morcilla, and chistorras from PAISA brand, sold refrigerated/frozen.
- Bebidas y Pulpas (Fruit pulps and beverages) Frozen fruit pulps (passion fruit, soursop, lulo, blackberry, mango, papaya, strawberry, guanábana) and Latin American soft drinks and malt beverages.
- Despensa (Pantry staples) Pantry staples including flours (harinas), canned goods, condiments, cookies, chocolates, yerba mate, and prepared dough for traditional Latin American dishes.
- Café (Colombian coffee and chocolate beverages) Colombian coffee and chocolate beverages including Toddy powder drink mix for at-home preparation.
- Snacks y Dulces (Latin American snacks and sweets) Cookies, candies, chocolates, and dulce de leche from brands such as Havanna, Nestlé, Savoy, and Frito-Lay, sold as shelf-stable snack items.
- Mates e Infusiones (Yerba mate and infusions) Argentine yerba mate from brands Playadito, CBSé, and Amanda, plus mate gourds and infusion accessories.
- Ají y Pastas (Peruvian peppers and pastes) Peruvian aji amarillo, aji panca, aji limo, rocoto, huacatay, and culantro in various preparations from Belmont Peru, sold as specialty cooking ingredients.
- Ready to Eat (Prepared Latin American foods) Ready-to-eat prepared foods including empanadas, cachapas, hallacas, tamales, and breakfast combos for convenient at-home meals.
- Combo Clásicos Venezuela Pre-selected bundle of classic Venezuelan food items including tequeños, cachapos, and empanadas for convenient ordering at $82.47.
- Combo Clásicos Colombianos Pre-selected bundle featuring classic Colombian foods including arepas, chorizo, and morcilla.
- Combo Desayuno Arepero Breakfast bundle featuring arepas and accompaniments for a traditional Venezuelan arepa breakfast at $50.09.
- Congelados (Frozen product category) Frozen and refrigerated product assortment including frozen tequeños, empanadas, and Peruvian ingredients with nationwide cold-chain shipping.
- Al mayor (Wholesale bulk ordering program) Wholesale/bulk ordering program for small ethnic restaurants, food stalls, and retailers purchasing Latin American food products in larger quantities.
Companies that use Mama
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Mama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mama partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mama competitors and assessment
Company assessmentEmerging players
- Siete Foods: Grain-free Latin-American inspired CPG brand with strong D2C and retail distribution. Comparable target consumer and brand-led online grocery motion, even though product focus is narrower.
- Loisa: DTC Latin pantry and seasoning brand selling via Shopify and Amazon. Targets the same Hispanic home-cooking consumer with authentic Latin ingredients but with proprietary branded products.
- Tia Lupita Foods: DTC Latin-inspired snacks brand (chips, salsas) selling online and in retail. Overlaps with MamaFoods' snacks/dulces category and similar target consumer, though narrower product focus.
- Café Britt: Latin-American-origin specialty coffee and gourmet food brand selling DTC online. Overlaps with MamaFoods' Café/Pantry categories and diaspora customer base.
Direct peers
- Somos Foods: Online retailer specializing in Latin American groceries with nationwide U.S. shipping. Closely mirrors MamaFoods in assortment, target customer, and D2C e-commerce model.
- Quisqueya Market: U.S.-based online Latin/Caribbean grocery retailer serving diaspora customers with nationwide shipping. Directly comparable assortment, audience, and fulfillment model to MamaFoods.
Broad incumbents
- Goya Foods: Largest U.S. Hispanic food brand and grocery distributor with broad Latin assortment, retail presence, and growing e-commerce. A scaled incumbent that competes across both shelf-stable and prepared Latin categories.
- Thrive Market: Large online membership-based natural/specialty grocery retailer. Comparable D2C grocery model and cold/dry fulfillment, though with a broader health-food positioning rather than Latin focus.
- Imperfect Foods: Online specialty/sustainable grocery retailer with subscription and one-off ordering. Shares D2C grocery operating model and nationwide shipping, though focused on surplus/upcycled foods.
Regional players
- Mercado Libre: Largest Latin American e-commerce marketplace with growing U.S. Hispanic grocery presence. Indirect competitor via marketplace listings of similar Latin food brands, primarily serving U.S. Hispanic shoppers cross-border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Mama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mama leadership team
Management profileNumber of profiles
Profiles1 record
Mama funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mama
What does Mama do?
MamaFoods is an online ethnic grocery retailer that sells authentic Latin American food products directly to consumers in the United States through a Shopify-based storefront. The assortment includes frozen, refrigerated, and shelf-stable Venezuelan, Colombian, Argentine, and Peruvian foods (tequeños, empanadas, arepas, cachapas, cheeses, sausages, peppers, yerba mate, coffee, snacks, and pantry staples) sourced from multiple regional brands and shipped nationwide via cold-chain logistics.
Is Mama a public or private company?
Mama is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mama founded?
Mama was founded in 2021. It employs 1 to 10 people.
Where is Mama based?
Mama is headquartered in Aventura, United States, in the North America region.
How does Mama make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Mama's main competitors?
Emerging players on record are Siete Foods, Loisa, Tia Lupita Foods and Café Britt. Direct peers are Somos Foods and Quisqueya Market. Broad incumbents are Goya Foods, Thrive Market and Imperfect Foods. Mercado Libre is listed as a regional player.
Does Mama have an API?
No public API is recorded for Mama.
What industry is Mama in?
Mama's product category is Online Ethnic Grocery Retail. Its primary akta.pro industry code is CRAHAFAG, Latin American & Caribbean Grocery Stores, with a secondary code of AFAIAIAA, Ethnic Groceries & Shelf-Stable Foods Wholesale. Its NAICS code is 44529 and its SIC code is 2090.