What Loisa does

Loisa (legal entity: The Alma Food Group LLC) is a privately held, Latin-owned consumer packaged goods company headquartered in New York City that produces organic Latin pantry staples and cooking essentials. Founded by Kenny Luna and Scott Hattis and joined in 2021 by co-owner Chef Yadira Garcia, who contributed her family's heritage Sofrito recipe, Loisa's core product portfolio centers on three flagship SKUs — Organic Sazón (achiote-based blend), Organic Adobo (garlic-turmeric blend), and Sofrito (tomato-based cooking sauce in Classic, Rojo, and Recaito variants) — with extension lines into individual spices, rice meal mixes, salt-free and bulk refill formats, kitchenware (Tostonera, Masher, Skimmer, Mortar y Pestle), gift sets, and a Latin-themed apparel/merchandise collection. The product line carries USDA Organic, Non-GMO Project Verified, OU Kosher, vegan, gluten-free, and MSG-free certifications, and was named to Saveur's Top 100 in 2020 and Prevention's Healthy Food Awards (Best Meal Starter, Sofrito) in 2022.

The company operates a hybrid go-to-market: direct-to-consumer e-commerce through loisa.com with a Subscribe & Save (15% recurring discount) and free 2-day priority shipping on orders over $75, layered with omnichannel distribution into Target, Sprouts, Whole Foods, Wegmans, The Fresh Market, and Bite Farms, plus wholesale access for independent retailers through the Faire marketplace and direct B2B inquiries. Revenue mechanics are unit-priced product sales across pantry, kitchenware, merchandise, and gift sets, with a transactional-rather-than-enterprise wholesale motion. Marketing relies on a community-led model — the Comida Real blog, the @eatloisa Instagram presence, a 10%-off email capture, referral/affiliate programs, artist collabs (e.g., Lucia Hierro), and a rotating 2% for Justice nonprofit donation program — generating earned media across 50+ outlets including NYT, Bon Appétit, Forbes, People en Español, NBC News, and Martha Stewart.

Operationally, Loisa remains a sub-scale, founder-led organization (1–10 employees with planned first full-time hires), incorporated as a New York LLC with no institutional capital beyond a single $1.5M round raised in September 2021; domestic fulfillment spans the continental US and Puerto Rico. Strategic emphasis is on category extension (seasonings → sauces → kitchenware → spices → rice mixes → merch), certification-led differentiation, and heritage/community positioning rather than technology or platform-led moats.

Name

Loisa

Legal name

The Alma Food Group LLC

Website

https://loisa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Loisa is a Latin-owned, New York-based consumer packaged goods company producing USDA Organic seasonings (Sazón, Adobo), heritage Sofrito sauces, Latin-cooking kitchenware, spices, and rice mixes, sold DTC via loisa.com and in major grocers including Target, Sprouts, Whole Foods, and Wegmans.

Ownership category

akta.pro rank

Product category

Latin Pantry Seasonings & Cooking Essentials

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Other Grocery and Related Products Merchant Wholesalers (42449), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Organic Latin seasonings
• Latin cooking sauces
• Pantry staples
• Latin kitchenware
• Branded food merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales (Pantry - Seasonings & Sauces): Direct-to-consumer and wholesale sales of organic Latin seasonings (Sazón, Adobo), sofrito cooking sauces, rice meal mixes, and spices. Includes subscription option (Subscribe & Save) offering 15% discount for recurring delivery.
2. Product Sales (Kitchenware): Sales of intentionally designed kitchen tools including Tostonera, Masher, Mortar y Pestle, and Skimmer. 30-day trial period with free returns.
3. Product Sales (Merchandise): Branded merchandise including apparel (t-shirts, caps) and tote bags featuring Latin-inspired designs.
4. Wholesale Distribution: Wholesale orders through Faire marketplace for independent retailers and direct wholesale inquiries for larger orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Loisa manufactures and sells a line of certified-organic Latin pantry staples—Organic Sazón, Organic Adobo, and three Sofrito cooking sauces (Classic, Rojo, Recaito)—together with seasoned rice meal mixes, single-origin spices, and a complementary line of intentionally designed Latin-cooking kitchenware (Tostonera, Masher, Skimmer, Mortar y Pestle), plus limited-edition branded apparel. Products are USDA Organic, Non-GMO, OU Kosher, vegan, gluten-free, and made without MSG, artificial colors, flavors, or fillers. Distribution is direct-to-consumer via loisa.com with a Subscribe & Save subscription tier, supplemented by national grocery retail (Target, Sprouts, Whole Foods, Wegmans, The Fresh Market) and wholesale through the Faire marketplace.

Product overview

Loisa is a Latin-owned food company offering a portfolio of organic Latin seasonings, cooking sauces, kitchenware tools, and branded merchandise. The core product line centers on three essential seasonings—Sazón (achiote-based seasoning), Adobo (all-purpose garlic-turmeric blend), and Sofrito (classic cooking sauce base)—available in various configurations including standard, salt-free, and bulk formats. The company has expanded into kitchenware designed for Latin cooking (Tostonera, Masher, Skimmer, Mortar y Pestle) sold individually or in sets, and operates a branded merchandise line featuring apparel and accessories with Latin-themed designs. Products are sold through direct-to-consumer e-commerce with retail distribution at Target, Sprouts, Whole Foods, and Wegmans.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Sazón Seasoning USDA Certified Organic Latin seasoning blend made with achiote, cumin, coriander, garlic, oregano, and black pepper for vibrant color and classic flavor, intended for home cooks preparing traditional Latin dishes.
• Organic Adobo Seasoning All-purpose USDA Certified Organic Latin seasoning blend with garlic, turmeric, black pepper, and oregano for versatile flavor enhancement across meats, vegetables, rice, and beans.
• Sofrito Classic Cooking Sauce Versatile cooking sauce base made with tomatoes, bell peppers, onions, culantro, and ajicito peppers for authentic Latin flavor; non-GMO, naturally vegan, no additives or artificial ingredients, shelf-stable with 8-10 days of freshness after opening.
• Sofrito Rojo Cooking Sauce Tomato-based Sofrito variant with olives and capers, delivering a Spanish-inspired savory flavor profile for rice, beans, and proteins.
• Recaito Cooking Sauce Caribbean-style Sofrito variant with bold herby flavor from culantro, cilantro, and garlic, designed for use as a marinade and cooking base for traditional Caribbean dishes.
• Yellow Rice Seasoned Rice Mix Non-GMO verified seasoned rice mix with organic spices for golden, aromatic rice, sold individually or as part of the Rice Box Trio.
• Rice & Black Beans Seasoned Rice Mix All-natural seasoned rice mix with black beans for an iconic Latin side dish, sold individually or as part of the Rice Box Trio.
• Rice & Red Beans Seasoned Rice Mix Protein-rich seasoned rice mix with red beans, sold individually or as part of the Rice Box Trio.
• Single-Origin Organic Spices USDA Certified Organic single-origin spices including Cinnamon, Whole Annatto Seeds, Whole Cumin Seeds, Whole Black Peppercorns, Garlic Powder, Oregano, Ground Cumin, Smoked Paprika, Bay Leaves, Sal Marina, Turmeric, and Ground Black Pepper, available individually or via the Build Your Pack custom bundle builder.
• Tostonera Plantain Smasher Durable plantain-smashing tool made from responsibly sourced bamboo with a platinum-grade silicone non-slip base and non-toxic plant-based oil finish, featuring an interlocking hinge for long-lasting durability. Sold at $40 per unit with a 30-day trial and free returns.
• Masher Stainless steel masher with curved edges designed for mashing plantains, potatoes, and beans as part of Loisa's Latin-cooking kitchenware line.
• Silicone Skimmer Silicone skimmer with bamboo handle designed for scratch-free scooping from cookware, part of Loisa's Latin-cooking kitchenware line.
• Mortar y Pestle Mixing set with repositionable base for grinding spices and making salsas, available in standard and Granite variants as part of Loisa's Latin-cooking kitchenware line.
• Branded Apparel & Tote Merchandise Limited-edition Latin-themed apparel and accessories including the Toston Tee, Plátano Verde Tee, Ajicitos Tee, Empanada Tee, Eat Más Tee (Sofrito, Sazón, Adobo variants), Toston Classic Cap, Plátano Verde Classic Cap, Somos Nueva York Tee and Cap, and Eat Más cotton canvas tote bags in Sofrito, Sazón, and Adobo designs.
• Lucia Hierro Market Tote (Limited Edition) Limited edition cotton market tote designed by Dominican-American artist Lucia Hierro (collections at Guggenheim, El Museo del Barrio, Museum of Fine Arts Boston, and Perez Art Museum Miami); all proceeds donated to Batey Relief Alliance.

Quantifiable outcome

• Free 2-day shipping on orders over $75
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Project Angel FoodminorStrategic or Co-development Partner · 1 January 20252% for Justice monthly recipient. Project Angel Food provides healthy meals to those impacted by the wildfires in Los Angeles.
• Astoria Food PantryminorStrategic or Co-development Partner · 1 November 20242% for Justice monthly recipient. Astoria Food Pantry champions mutual aid and provides resources for those in need in the Astoria community.
• NBC News Feature PartnershipminorGTM or Marketing Partner · 1 September 2024NBC News featured Loisa co-founders creating fresh take on Latino food pantry items, highlighting the brand's mission and products.
• Lucia HierrominorStrategic or Co-development Partner · 1 September 2023Limited edition artist collaboration for Latin Heritage Month 2023. Lucia Hierro Market Tote with all proceeds going to Batey Relief Alliance. Lucia Hierro's work is in collections at Guggenheim, El Museo del Barrio, Museum of Fine Arts Boston, and Perez Art Museum Miami.
• Chef Yadira GarciacoreStrategic or Co-development PartnerDominican community chef, food activist, and educator joined Loisa as an owner in 2021 with the launch of Sofrito, which she co-created based on her family's heritage recipe. She leads educational efforts to address food justice, nutrition & health inequities in NYC and beyond.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace partnership for independent retailers to stock Loisa products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siete Foods: Family-founded heritage CPG brand offering grain-free tortillas, chips, and sauces with a mission-driven, premium-clean-label positioning that closely mirrors Loisa's Latin-heritage, organic, and purpose-led playbook. Both brands are sold through Target, Sprouts, Whole Foods, and Wegmans, and compete for the same health-conscious Latinx and general consumer shopper.
• Badia Spices: Family-owned Latin seasoning company offering Sazón, Adobo, sofrito, and a broad spice portfolio with wide mainstream grocery distribution. Direct competitor in the same seasoning SKUs but at value price points, making it the closest price-positioning peer in the Latin pantry set.
• Tia Lupita Foods: Latinx-founded CPG brand selling salsas, cactus tortillas, and hot sauces with a clean-label, family-heritage narrative and similar retail footprint. Direct peer competing for the same Latin-American home cook and health-conscious consumer segments.
• Diaspora Co. Single-origin, transparently sourced spice brand with strong DTC and Whole Foods presence. Highly comparable on the premium-heritage-spice, direct-to-consumer-plus-natural-channel, and founder-narrative axes, though focused on South Asian rather than Latin cuisine.
• La Tortilla Factory: California-based maker of tortillas, wraps, and Latin cooking staples with mainstream natural and conventional grocery distribution. Comparable as a Latin pantry/essentials brand targeting health-conscious Hispanic and general-market consumers, with overlapping retail partners.

Broad incumbents

• Goya Foods: The dominant incumbent in U.S. Latin pantry essentials — sells Sazón, Adobo, sofrito, beans, and rice across virtually every U.S. grocery channel at mainstream price points. Loisa's premium organic Latin positioning is explicitly defined against Goya's mass-market portfolio.
• McCormick & Company: Largest global spice and seasoning manufacturer with broad retail distribution and a growing portfolio of organic and ethnic lines (e.g., McCormick Gourmet). The broad incumbent whose scale and shelf control set the competitive ceiling for niche spice brands like Loisa.

Emerging players

• Masienda: Premium Latin pantry brand specializing in heirloom corn masa, beans, and tortillas, with strong chef and Whole Foods channel overlap. Shares Loisa's heritage-authenticity, direct-to-consumer-plus-specialty-retail GTM, and ingredient-quality-led positioning.
• Burlap & Barrel: Public-benefit spice company sourcing single-origin spices directly from farmers and selling DTC plus through specialty retailers. Comparable on the premium-clean-label, founder-story, and direct-to-consumer-plus-natural-channel axes.
• Aduna Superfoods: Emerging heritage-food brand bringing underused African ingredients (baobab, moringa) to mainstream Western grocery with purpose-driven branding and similar clean-label certifications. Comparable as a similarly sized, mission-led, DTC-plus-specialty-retail CPG at a comparable scale.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eatloisa
• Xx.com/eatloisa
• Facebookfacebook.com/eatloisa
• LinkedInlinkedin.com/company/loisa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loisa