Nealle
Nealle is a Tokyo-based mobility SaaS company operating Park Direct, a vertical SaaS platform that digitalizes monthly parking contract management, rent collection, and customer service for Japan's real estate management companies, with adjacent products for corporate fleets and daily parking reservations.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Nealle does
Nealle Inc. (株式会社ニーリー) is a Tokyo-based mobility SaaS company founded in 2013 that operates Park Direct, a vertical SaaS platform digitalizing the full lifecycle of monthly parking operations for real estate management companies in Japan. The core product covers parking space recruitment, online contract processing, monthly rent collection (including rent guarantee), and customer management, with a 24/7 call center supporting end users. The platform is delivered as a web application and smartphone app, and Nealle supplements direct enterprise field sales with inside sales and self-service for individual car owners.
The company has expanded the platform into adjacent product lines: Park Direct for Business (PDBiz), launched in 2021, targets corporate fleet and commuter parking, and One Day Park, launched in 2025, enables daily reservations of vacant monthly parking spaces, extending inventory monetization for operators. Nealle holds ISO/IEC 27001:2022 certification (since August 2018) for its web and mobile application development and operations, supporting enterprise data-handling requirements.
Nealle monetizes primarily via recurring subscription SaaS contracts with real estate management companies and corporate clients. As of the Series B in August 2024, the company had raised a cumulative ¥10.2 billion (~$68M) from investors including SBI Investment, Mitsubishi UFJ Capital, Keyrock Capital Management, the Development Bank of Japan, Japan Post Bank Asset Management, Spiral Capital, and Sakai Moving Service, and employed approximately 300 people. The company's stated mission is to "raise the resolution of society" (社会の解像度を上げる) by expanding choice through technology, and it is positioning itself as the leading mobility SaaS provider in Japan's parking sector.
Nealle firmographics
Firmographics- Name
- Nealle
- Legal name
- 株式会社ニーリー
- Website
- https://nealle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nealle is a Tokyo-based mobility SaaS company operating Park Direct, a vertical SaaS platform that digitalizes monthly parking contract management, rent collection, and customer service for Japan's real estate management companies, with adjacent products for corporate fleets and daily parking reservations.
- Ownership category
- akta.pro rank
Nealle industry classification
Industry- Product category
- Parking Management Software
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industry
- Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)
Keywords
Where Nealle is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Nealle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Park Direct SaaS Subscription: Monthly subscription SaaS for parking management companies providing digital contract processing, payment collection (including rent guarantee), and customer management for monthly parking spaces.
- PDBiz (Park Direct for Business): Corporate parking management system for company vehicles and commuter vehicles, offering online parking search, contracts, management, and payment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise SaaS pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nealle product offering
Product offeringCore offering
Nealle operates the Park Direct mobility SaaS, which digitalizes the full monthly parking lifecycle—from online tenant recruitment and contract processing to monthly rent collection (including rent guarantee) and ongoing customer management for parking operators. The platform is extended by Park Direct for Business (PDBiz) for corporate fleet and commuter parking, and One Day Park, which monetizes vacant monthly spaces via daily online reservations.
Product overview
Nealle operates a platform of three interconnected mobility SaaS products. The core product is Park Direct (パークダイレクト), a monthly parking lot management SaaS launched in 2019 that handles the full lifecycle of parking operations including recruitment, contracts, rent collection, and customer management. Building on this foundation, Park Direct for Business (PDBiz) was launched in 2021 to serve enterprise clients with corporate vehicle and commuter parking needs. One Day Park (ワンデイパーク), launched in 2025, extends Park Direct's inventory to enable daily reservations of vacant monthly parking spaces, creating additional revenue opportunities for property managers while providing flexible parking options for users.
Differentiator
Problem solved
Functional benefit
Brands
- Park Direct（パークダイレクト）: 駐車場の募集から契約業務、契約後の月額使用料の収納代行や顧客管理まですべてをオンラインで実現するモビリティSaaS。
- Park Direct for Business（PDBiz）
- One Day Park（ワンデイパーク）
Products and services
- Park Direct (パークダイレクト) Monthly parking lot management SaaS for real estate management companies (and the individual users they serve) that handles parking lot recruitment, contract processing, monthly rent collection (including rent guarantee), and customer management entirely online via web and smartphone.
- Park Direct for Business (PDBiz) Enterprise parking management system for companies managing corporate vehicles and commuter vehicles, enabling online search, contracting, management, and payment for business parking spaces.
- One Day Park (ワンデイパーク) Daily parking reservation service that lets users rent vacant monthly parking spaces on a per-day basis via online search, reservation, and payment, while enabling real estate companies to monetize empty spots and capture nearby demand.
Quantifiable outcome
- T2D3 growth trajectory (revenue doubling every ~8 months)
- +1 more outcomes
Companies that use Nealle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nealle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nealle partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights7 records
Nealle competitors and assessment
Company assessmentBroad incumbents
- Park24: Japan's largest parking operator with over 600,000 parking spaces under the "Times" brand and broader mobility services (car-sharing, reservations). Operates a competing parking platform and could build or acquire a SaaS layer to challenge Nealle's property-management focus.
- EasyPark Group: European parking technology company operating across 20+ countries, providing mobile payment, reservations and operator SaaS for on-street and off-street parking. Larger, more international analogue of Nealle with broader geographic footprint.
- Times Parking (Times24): Major Japanese parking operator owned by Park24, operating the Times brand of hourly/daily paid parking lots. Competes with Nealle's One Day Park marketplace and could leverage its asset base to vertically integrate parking SaaS offerings.
- Repark: Large Japanese parking operator (formerly Mitsubishi Estate-affiliated) with tens of thousands of parking spaces. As an asset-heavy incumbent, it competes with Nealle on the supply side and could threaten Nealle's SaaS distribution through bundled in-house tech.
Direct peers
- akippa: Japanese parking marketplace platform that connects drivers with monthly and hourly parking spaces owned by individuals and businesses. Directly competes with Nealle's One Day Park in the daily/short-term parking marketplace and competes for property owners' attention against Park Direct.
- JustPark: UK-based parking marketplace platform that monetizes both consumer parking reservations and SaaS tools for parking operators. Closely mirrors Nealle's dual focus on B2C reservations (One Day Park) and B2B SaaS (Park Direct).
- SpotHero: US-based parking marketplace platform connecting drivers with parking inventory across North America. Operates a similar two-sided marketplace model to One Day Park and shares the SaaS-to-parking-operators angle, providing a relevant comparable for Nealle's product strategy.
- ParkWhiz: US parking reservation platform (now part of Arrive Mobility) providing online booking and management tools for parking operators. Comparable to Nealle in combining marketplace functionality with operator-facing SaaS tooling.
Others
- NAVITIME Japan: Japan's leading mobility/transportation app and navigation platform. Adjacent competitor in Japanese mobility software with overlapping user base of drivers; could become a partner or competitor as mobility platforms expand into parking services.
Emerging players
- ParkBee: European parking platform focused on converting underused private garages into bookable parking inventory. Shares the "monetize vacant parking spaces" thesis with Nealle's One Day Park but focused on European markets and indoor garage inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nealle social profiles
Digital presenceNealle compliance and trust
Trust signalCompliance1 record
Nealle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nealle leadership team
Management profileNumber of profiles
Profiles2 records
Nealle funding detail
Funding detailFunding overview
Funding rounds6 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nealle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nealle
What does Nealle do?
Nealle operates the Park Direct mobility SaaS, which digitalizes the full monthly parking lifecycle—from online tenant recruitment and contract processing to monthly rent collection (including rent guarantee) and ongoing customer management for parking operators. The platform is extended by Park Direct for Business (PDBiz) for corporate fleet and commuter parking, and One Day Park, which monetizes vacant monthly spaces via daily online reservations.
Is Nealle a public or private company?
Nealle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nealle founded?
Nealle was founded in 2013. It employs 101 to 250 people.
Where is Nealle based?
Nealle is headquartered in Tokyo, Japan, in the Asia region.
How does Nealle make money?
Two revenue lines are on record. Park Direct SaaS Subscription is the primary driver. The others are PDBiz (Park Direct for Business).
Who are Nealle's main competitors?
Broad incumbents on record are Park24, EasyPark Group, Times Parking (Times24) and Repark. Direct peers are akippa, JustPark, SpotHero and ParkWhiz. NAVITIME Japan is listed as an others. ParkBee is listed as an emerging player.
Does Nealle have an API?
No public API is recorded for Nealle.
What industry is Nealle in?
Nealle's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAH, Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators). Its NAICS code is 81293 and its SIC code is 7500.