Park24
Park24 is a publicly traded Japanese mobility infrastructure company operating the world's largest parking network with approximately 1.37 million spaces, an 80,000-vehicle Times Car and Times Car RENTAL fleet, and over 13.13 million Times Club members, all connected through its proprietary TONIC platform.
- Company typePublic
- Founded1971
- HeadquartersHigashi-shinagawa, Japan
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Park24 does
Park24 Co., Ltd. is a publicly traded Japanese mobility and parking infrastructure company (Tokyo Stock Exchange First Section, ticker 4666) operating under the Times brand and headquartered in Shinagawa-ku, Tokyo. The company originated as Nishikawa Shokai in 1971 and was formally incorporated in 1973; it launched Japan's first unattended time-based parking service in 1991, completed nationwide Times Parking coverage across all 47 Japanese prefectures by 2014, and has been publicly listed since 1997.
The company operates an integrated mobility platform anchored by Times Parking (approximately 1.37 million parking spaces across 6 countries, self-claimed world No. 1 in number of parking sites), Times Car car-sharing and Times Car RENTAL rental services (combined fleet of approximately 80,000 vehicles), Times Club free membership program (over 13.13 million members), Times Business Service corporate accounts, and Times PAY card payment settlement. Underlying all services is TONIC (Times Online Network & Information Center), a proprietary integrated system that connects parking lots, car-sharing vehicles, and operational data via an online network for centralized management.
Revenue is generated through transaction-fee parking operations (hourly and monthly), usage-based mobility services billed in 15-minute units for car-sharing, subscription-style membership and corporate accounts, merchant transaction fees through Times PAY, and platform/licensing revenue from third-party parking operators using TONIC-based technology. Distribution combines direct physical presence (Times Parking lots), self-serve digital channels (Times Car app, Times Club app, Times Car RENTAL website), and B2B/B2G partnerships with land owners, event organizers, airports, hospitals, railways (JR West, Tobu Railway, Keikyu), and local governments (Kyoto, Hakone, Sendai). The consolidated group has approximately 5,700 employees across approximately 80 office locations in Japan, with Taiwan Puke 24 as a regional overseas subsidiary.
Park24 firmographics
Firmographics- Name
- Park24
- Legal name
- パーク２４株式会社 (Park24 Co., Ltd.)
- Website
- https://park24.co.jp
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Park24 is a publicly traded Japanese mobility infrastructure company operating the world's largest parking network with approximately 1.37 million spaces, an 80,000-vehicle Times Car and Times Car RENTAL fleet, and over 13.13 million Times Club members, all connected through its proprietary TONIC platform.
- Ownership category
- akta.pro rank
Park24 industry classification
Industry- Product category
- Parking and Mobility Services
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293), Passenger Car Rental (532111), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Transportation Services (4700), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
- akta.pro secondary industries
- Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Car Rental & Mobility Reservation Engines (THALADAE), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
Keywords
Where Park24 is headquartered
LocationHeadquarters
- HQ city
- Higashi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Park24 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Parking Services: Revenue from hourly-rate and monthly parking lot operations, including Times Parking Standard (self-operated on leased land), Times Parking Partner Service (operated on client-owned facilities), parking management consignment contracts, Times Parking Monthly (monthly parking), and Times Parking B (reservation-based membership parking). Includes revenue from parking lots managed for airports, hospitals, commercial facilities, and government entities.
- Mobility Services: Revenue from Times Car (nationwide car-sharing service, charged per 15-minute usage unit) and Times Car RENTAL (nationwide rental car service). Includes e-ticket products (rental e-tickets, car-share e-tickets) redeemed against service fees.
- Membership Services (Times Club): Times Club is a free membership program (no joining fee, no annual fee) generating revenue through member engagement and service utilization. Members accumulate points through use of Times Parking, Times Car, Times Car RENTAL and other Park24 Group services. Points are redeemable for service tickets, goods, and partner facility discounts.
- Business Member Services (Times Business Service): Corporate membership service (Times Business Card) enabling cashless payment for Times Parking, preferential rental rates for Times Car RENTAL, and free Times Car usage for corporate members. Revenue from corporate accounts.
- Settlement/Payment Services (Times PAY): Credit and IC card payment processing service for merchants (restaurants, retail, service businesses). Park24 provides card readers, mobile printers, and tablets as a bundled package. Revenue from transaction fees on card payments processed.
- Platform Services for Third Parties: Park24 provides TONIC-based system infrastructure and parking management technology to other parking operators and partners, including the Times Platform Service, enabling third parties to use Park24's parking management technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Times Club (個人会员) - Free membership program covering all individual consumers |
| Subscription | Annual | Times Business Card (法人会员) - Multi-service corporate membership card |
| Usage-based | Pay-as-you-go | Times Car (カーシェアリング) - Charged per 15-minute usage unit |
| Usage-based | Pay-as-you-go | Times Car RENTAL (レンタカー) - Rental car service nationwide |
| Usage-based | Pay-as-you-go | Times Parking B (予約駐車場) - Reservation-based parking |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels11 records
Park24 product offering
Product offeringCore offering
Park24 operates a comprehensive parking and mobility ecosystem under the Times brand, providing approximately 1.37 million parking spaces through Times Parking (time-based, monthly, and reservation-based formats), car-sharing (Times Car) and rental (Times Car RENTAL) services with a fleet of approximately 80,000 vehicles, the free Times Club membership and points program covering more than 13.13 million members, Times PAY credit/IC card payment processing for merchants, and ancillary services such as Times Road Service and Times Spa Resta. All services are connected through TONIC, Park24's proprietary nationwide system infrastructure, and are complemented by B2B offerings including Times Business Service for corporate clients, parking management consignment, and land owner development partnerships.
Product overview
パーク２４グループは「タイムズ」ブランドを展開する駐車場・モビリティサービス企業。主力サービスとして全国約137万台の駐車場展開する「タイムズパーキング」と、全国約8万台の車両数を誇るカーシェアリング「タイムズカー」、レンタカー「タイムズカーレンタル」のモビリティサービス3本を軸に、「タイムズクラブ」会員サービス（約1,313万人）、決済サービス「タイムズペイ」、予約駐車場「タイムズパーキングB」、法人サービス「タイムズビジネスサービス」など十数種のサービスを展開。独自のシステムインフラ「TONIC」で全国サービスをオンライン接続し、移动の「いつでも、とめたいときにとめられる」環境の実現目指す。Parking Informationによる駐車場検索、交通ICカード連携のパーク＆ライド、EV充電サービスパーク＆チャージなど、多面的なモビリティプラットフォームを構築。
Differentiator
Problem solved
Functional benefit
Products and services
- Times Parking (タイムズパーキング) Time-based parking service operated by Park24 Group. Includes Times Parking Standard (self-operated on leased land from individual and corporate land owners) and Times Parking Partner Service (operated on client-owned facilities such as commercial buildings, banks, and hotels). Features license plate recognition camera management and smartphone payment support. Serves individual drivers and corporate clients nationwide across Japan and 5 other countries.
- Times Car (タイムズカー) Nationwide car-sharing service deployed primarily at Times Parking lots and dedicated stations, available 24/7 in 15-minute usage units. Times Club members can join to access the service. Fleet includes EV and HV vehicles. Serves individual drivers needing short-term vehicle access without owning a car.
- Times Car RENTAL (タイムズカーレンタル) Nationwide rental car service operated by Park24 Group with no joining fee and no annual fee. For corporate clients, Times Business Card provides member-restricted services including preferential rates and free Times Car monthly basic fees.
- Times Club (タイムズクラブ) Free membership program (no joining fee, no annual fee) covering approximately 13.13 million individual members across Japan. Members accumulate points through use of Times Parking, Times Car, Times Car RENTAL, and other Park24 Group services. Points redeemable for Times Tickets, merchandise, and partner facility discounts.
- Times PAY (タイムズペイ) Credit and IC card payment processing service for restaurants, small retailers, and other service-sector businesses nationwide. Park24 provides a bundled package of three devices (card reader, mobile printer, tablet) to partner merchants and earns transaction fees on processed payments.
- Times Parking B (タイムズパーキング B) Member-based reservation parking service that matches land owners wanting to make productive use of idle land with drivers needing parking. Supports rentals as small as a single vehicle spot or time-slot-based sharing. Web-based advance reservation ensures destination parking availability.
- Times Parking Monthly (タイムズパーキング マンスリー) Monthly contract parking managed and operated by Park24 Group. Provides stable parking access via monthly fee contracts for regular commuters and corporate clients.
- Times Business Service (タイムズビジネスサービス) Corporate membership service for businesses. Provides cashless Times Parking payment, preferential Times Car RENTAL rates for corporate members, and free Times Car monthly basic fees. Cardless enrollment option introduced June 2026 for new web-based sign-ups.
- Parking Information (タイムズの駐車場検索) Parking lot search site accessible from PC, mobile, and smartphone that lets users search Times Parking lots nationwide. Supports filtering by maximum fee, electronic money acceptance, and other conditions.
- Times Spa Resta (タイムズ スパ・レスタ) Hot spring facility operated on the 10th-12th floors of Times Station Ikebukuro, marketed as an adults-oriented spa.
- Times Road Service (タイムズロードサービス) On-site emergency dispatch, response, and transport services provided in the event of car accidents or breakdowns. Services available to both members and non-members.
- Hakone Car Share (はこねカーシェア / Hakone Share) Local car-sharing service operated in partnership with Hakone Town and Hakone DMO for tourism mobility and traffic congestion relief in the Hakone region. Promotes Rail & Car Share integration connecting trains with car-sharing to reduce private car traffic.
Quantifiable outcome
- World No. 1 in number of parking sites globally, operating in 6 countries
- +2 more outcomes
Companies that use Park24
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Park24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Park24 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, major and core.
- Fuji Kyuko Co., Ltd. and Fuji Department Store (富士急行・富士急百貨店)minorOne-year anniversary campaign for Fuji Kyuko Car Share (launched June 2025). Campaign offering Fuji Expressway Car Share exclusive 2-hour e-tickets to entrants.
- Sendai City and Sendai Convention & Tourism International Association (仙台市・仙台観光国際協会)minorPartnership based on comprehensive cooperation agreement for tourism bus parking operations and car-sharing business expansion. Conducting demonstration experiments for secondary transportation related to tourism using Times Car.
- 2027 International Horticultural Expo Association (公益社団法人2027年国際園芸博博会協会)majorTimes24 (Park24, Times Service, Times Communication joint venture) contracted for parking reservation system, operations, and payment services for GREEN×EXPO 2027 in Yokohama (Mar-Sep 2027). Estimated parking capacity of approximately 5,500 private vehicles, 800 buses, and 1,500 bicycles. Times24 previously provided similar systems for Expo 2025 Osaka-Kansai.
- OpenStreet Co., Ltd. (OpenStreet株式会社)minorPark24 subsidiary Times24 and OpenStreet partnered on a Park & Ride demonstration experiment at Times Parking Old Saitama City Hall, promoting combined use of parking and HELLO CYCLING share cycles. A campaign ran from October 2025 through December 2025 offering free parking and HELLO CYCLING cycling coupons to users who utilized both services on the same day.
- Hida Region Traffic Congestion Review Committee (飛騨地域渋滞対策検討部会)minorOver-tourism traffic management initiative. Times24 provided Times Parking B (reservation parking) service at Takayama City public parking lots during busy periods (Sep 20-21, 2025) to reduce traffic circling for parking. First introduction of reservation parking for Hida region.
- Sapporo Okadama Airport (札幌丘珠空港)minorDemonstration experiment for Times Car one-way car-sharing service between Sapporo Okadama Airport and New Chitokuse Airport. A dedicated car-sharing bay for one-way vehicle returns was set up at Sapporo Okadama Airport station.
- West Japan Railway Company (西日本旅客鉄道株式会社 / JR West)corePartnership for Rail & Car Share mobility integration. JR West and Times Mobility conducted joint promotions such as Wester ID registration campaigns (launched June 2026) offering Wester points to Times Car users. Deep integration of rail and car-sharing for last-mile mobility.
- Toyama Airport (富山エアポート)minorComprehensive partnership for regional transportation enhancement centered on Toyama Airport. Times24 and Times Mobility signed an inclusive cooperation agreement to develop airport-adjacent mobility services. Times24 introduced camera-based entry/exit management system at Toyama Airport parking facilities to improve operational efficiency and prevent unauthorized use.
- Narita City Tourism Association (成田市観光協会)minorTimes Points redemption for Narita area regional common gift certificates (Narita Area Common Gift Certificates). 200 Times Points = 200 yen in certificates. Second regional gift certificate initiative after Atami (Aug 2023). 45 participating stores including traditional confectionery and local specialty shops. Narita-area circulation campaign running May-Oct 2026.
- AEON Mall Co., Ltd. (イオンモール株式会社)coreOngoing partnership with AEON Mall for Park & Ride parking operations during Kyoto tourism seasons. Times24 operates Park & Ride lots at AEON Mall Kyoto Goko, AEON Mall Kyoto Katsura, and AEON Mall KYOTO, enabling tourists to park at malls and transit into central Kyoto by public transport. Free parking (with conditions) provided to transit users during spring and autumn seasons.
- Hakone Town and Hakone DMO (箱根町・箱根DMO)corePartnership under a comprehensive mobility and tourism cooperation agreement. Hakone Car Share (Hakone Share) service launched in May 2024 to reduce private car traffic in Hakone by promoting Rail & Car Share (train to station, car share to destinations). Service expanded from 3 stations/5 vehicles to 12 stations/17 vehicles by May 2026. EV and HV vehicles are deployed for environmental impact reduction.
- Tobu Railway (東武鉄道)coreTobu Railway and Times Mobility car-sharing service partnership. Tobu Car Share service launched April 2026 at multiple Tobu stations, enabling rail passengers to access Times Car vehicles near stations for last-mile mobility to destinations.
- Kyoto Prefecture (京都府)coreComprehensive tourism mobility partnership with Kyoto Prefecture and multiple DMOs. Tourism Car-sharing program covering 'Ocha no Kyoto' (2019), 'Mori no Kyoto' (2020), and 'Umi no Kyoto' (2022) areas. Stations at JR stations (Kameoka, Maibun, Fukuchiyama) and drive check-in at regional tourist facilities. Rail & Car Share integration with West Japan Railway.
- Tobu Railway Co., Ltd. (東武鉄道株式会社)coreTobu Railway and Times Mobility partnership for IC Card Rail & Car Share service, enabling PASMO card users to access Times Car vehicles near Tobu stations with preferential rates. Initial launch at 5 stations (Takeshi, Nitta, Tōbu-Dōbutsu-Kōen, Toyosato, Takasaka) with stations near Tobu-owned land being prioritized for further Times Car deployment.
- Fukuoka City Transportation Bureau (福岡市交通局)coreHaykaken Rail & Car Share campaign offering Haykaken transit points (200 yen value) plus Times Car usage discount (220 yen) to users who combine Fukuoka Subway and Times Car. First nationwide initiative linking railway point rewards with car-sharing usage. Partnership started July 2020.
- Keihin Electric Express Railway Co., Ltd. (京浜急行電鉄株式会社)coreThree-way partnership with Miura City and Keikyu Railway for Miura Peninsula regional activation. Keikyu Rail & Car Share service provides preferential Times Car rates for PASMO users near Keikyu stations. Drive Check-in service offers e-tickets for Times Car users visiting designated tourist facilities. Expanded Times Car stations and reservation parking in Miura area.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Park24 competitors and assessment
Company assessmentDirect peers
- SP+ Corporation (now part of Metropolis): Large US parking, transportation, and facility services operator with operations across thousands of locations. Closely comparable to Park24 in providing managed parking, valet, shuttle, and event-related transportation services to enterprise and consumer customers.
- apcoa Parking Holdings: Europe's largest parking operator with ~1.5M spaces across 12 countries. Direct peer to Park24 by global footprint, off-street parking scale, and digital parking platform ambitions (APCOA Flow).
- Nippon Parking Development: Major Japanese parking operator focused on monthly contract parking, coin-operated lots, and parking management consignment. Headquartered in Osaka, it is the closest direct domestic competitor to Park24's Times Parking network.
- Imperial Parking Canada (Impark): One of North America's largest parking facility operators, managing thousands of parking facilities across Canada and the US. Directly comparable to Park24 in core business of operating off-street parking facilities under a multi-brand model, and a useful benchmark for global parking scale economics.
Emerging players
- akippa: Japanese peer-to-peer parking marketplace that lets private land owners rent out unused space. Directly comparable to Park24's Times Parking B reservation/sharing product and represents the main digital marketplace competitor in Japan.
Broad incumbents
- Orix Auto Corporation: Japan's largest automotive leasing and rental company, part of ORIX Corporation. Competes with Park24 in car leasing, rental, and fleet management and offers a broader financial services overlay.
- Recruit (Parking / AirPAY / Hot Pepper): Major Japanese internet/media conglomerate whose Hot Pepper, AirPAY, and Jalan reservation platforms intersect with Park24's reservation, payment, and tourism partnerships. Operates Jalan (travel) and AirPAY (merchant payments) — both adjacent to Park24's businesses.
Regional players
- Times Car RENTAL (internal) / Toyota Times (car-sharing): Toyota's mobility services including car-sharing and rental operating in Japan with significant fleet scale. Comparable to Park24's Times Car and Times Car RENTAL products in the Japanese car-sharing and rental market.
Others
- Times Internet (India) - not to be confused: Indian digital media company with a similar "Times" brand; included only as a cautionary note — it is not a parking peer. Replacing with NTT Data / Mitsui parking interests: NTT Data provides parking IT and smart-city systems in Japan, comparable to Park24's TONIC platform deployments and PARCS installations.
- Zenrin (maps and parking data): Japanese map and geospatial data provider whose parking data products (e.g., "Zenrin Parking") are sold to navigation apps and B2B customers. Comparable as a data/infrastructure provider adjacent to Park24's TONIC data and Parking Information services.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights5 records
Customer concentration
Park24 social profiles
Digital presencePark24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park24 leadership team
Management profileNumber of profiles
Profiles1 record
Park24 subsidiaries and ownership
Company hierarchySubsidiaries8 records
Park24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park24
What does Park24 do?
Park24 operates a comprehensive parking and mobility ecosystem under the Times brand, providing approximately 1.37 million parking spaces through Times Parking (time-based, monthly, and reservation-based formats), car-sharing (Times Car) and rental (Times Car RENTAL) services with a fleet of approximately 80,000 vehicles, the free Times Club membership and points program covering more than 13.13 million members, Times PAY credit/IC card payment processing for merchants, and ancillary services such as Times Road Service and Times Spa Resta. All services are connected through TONIC, Park24's proprietary nationwide system infrastructure, and are complemented by B2B offerings including Times Business Service for corporate clients, parking management consignment, and land owner development partnerships.
Is Park24 a public or private company?
Park24 is a public company. It is classified as public and is currently operating.
When was Park24 founded?
Park24 was founded in 1971. It employs 5,001 to 10,000 people.
Where is Park24 based?
Park24 is headquartered in Higashi-shinagawa, Japan, in the Asia region.
How does Park24 make money?
Six revenue lines are on record. Parking Services are the primary driver. The others are mobility Services, membership Services (Times Club), business Member Services (Times Business Service), settlement/Payment Services (Times PAY) and platform Services for Third Parties.
Who are Park24's main competitors?
Direct peers on record are SP+ Corporation (now part of Metropolis), apcoa Parking Holdings, Nippon Parking Development and Imperial Parking Canada (Impark). akippa is listed as an emerging player. Broad incumbents are Orix Auto Corporation and Recruit (Parking / AirPAY / Hot Pepper). Times Car RENTAL (internal) / Toyota Times (car-sharing) is listed as a regional player. Others are Times Internet (India) - not to be confused and Zenrin (maps and parking data).
Does Park24 have an API?
No public API is recorded for Park24.
What industry is Park24 in?
Park24's product category is Parking and Mobility Services. Its primary akta.pro industry code is TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride), with a secondary code of TLAJAIAD, Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing). Its NAICS code is 812930 and its SIC code is 4700.