Gaya
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Gaya firmographics
Firmographics- Name
- Gaya
- Legal name
- GAYA
- Website
- https://gaya.bike
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gaya industry classification
Industry- Product category
- Electric Cargo Bikes
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Gaya is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Gaya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Cargo Bike Sales: Primary revenue stream from direct sales of electric cargo bikes across four models (L'Original Le Court, L'Original Le Long, L'Incroyable Le Court, L'Incroyable Le Long) with base prices ranging from €2,300 to €3,400. Bikes are sold directly through e-commerce and physical showrooms.
- Accessories Sales: Revenue from complementary products including rain capes (€84), helmets (€49-€149), and other cyclist accessories. Accessories available through both online store and physical boutique.
- Services (Insurance and Assistance): Optional insurance and assistance packages offering theft and damage coverage for added peace of mind. Also includes geolocation subscription services after free initial period.
- Repair and Maintenance Services: Workshop services for bike maintenance and repairs at Paris atelier, plus network of approved repair partners across France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | L'Original Le Court - Entry-level compact cargo bike for 1-2 passengers |
| Unit Pricing | Pay-as-you-go | L'Original Le Long - Family-oriented longtail cargo bike for 1-3 passengers |
| Unit Pricing | Pay-as-you-go | L'Incroyable Le Court - Premium comfort-oriented compact cargo bike |
| Unit Pricing | Pay-as-you-go | L'Incroyable Le Long - Top-tier family cargo bike with maximum comfort |
| Unit Pricing | Pay-as-you-go | Accessories - Cyclist protection and gear |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Gaya product offering
Product offeringCore offering
Gaya designs, assembles, and sells electric cargo bikes for urban families across four models (L'Original Le Court, L'Original Le Long, L'Incroyable Le Court, L'Incroyable Le Long) priced from €2,300 to €3,400. The offering is complemented by cyclist accessories (helmets, rain capes, bags), optional insurance and assistance plans, geolocation anti-theft tracking via a smartphone app, home delivery, and repair services through a Paris atelier and partner network. Bikes are designed in Paris and assembled in Vendée, France since late 2023.
Product overview
Gaya is a French electric cargo bike company offering two main product lines: L'Original (entry-level, with Le Court and Le Long variants) and L'Incroyable (premium, with Le Court and Le Long variants). All models are longtail cargo bikes designed for urban families, featuring integrated lighting, turn signals, horns, and optional geo-security tracking. The product portfolio is complemented by cyclist accessories (helmets, rain gear, bags), a mobile geolocation app, insurance services, and home delivery. Bikes are designed in Paris and assembled in Vendée, France, with prices ranging from €2,300 to €3,400 depending on model and configuration.
Differentiator
Problem solved
Functional benefit
Brands
- L'Original: Electric cargo bike line - the essential model offering comfort, visibility, adaptability, and safety
- L'Incroyable
Products and services
- L'Original, Le Court Entry-level electric cargo bike (compact) from Gaya, designed for solo or duo riding. Features include turn signals, a powerful LED headlight, horn, front suspension, and optional geo-security. Priced from €2,300.
- L'Original, Le Long Entry-level longtail electric cargo bike from Gaya for family riding. Carries up to one adult or two children at the rear. Features include turn signals, LED headlight, horn, front suspension, and optional geo-security. Priced from €2,800.
- L'Incroyable, Le Court Premium compact electric cargo bike from Gaya for solo or duo riding. Features include torque sensor pedal assist, front and rear suspension, included geo-security (1 year), NFC badge, and adjustable stem. Priced from €2,900.
- L'Incroyable, Le Long Premium longtail electric cargo bike from Gaya for family riding with maximum passenger capacity. Features include torque sensor, front and rear suspension, hydraulic telescopic seat post, NFC badge, included geo-security, and adjustable stem. Priced from €3,400.
- Cyclist Accessories Range of cyclist accessories including adult rain capes (€84), Cosmo Fusion adult helmets (€149), Annecy Mini Squamish V2 bags (€120), and Banwood children's helmets (€49).
- Repair and Maintenance Services Workshop services for bike maintenance and repairs at the Paris atelier, supported by a network of approved repair partners across France.
- Insurance and Assistance Services Optional insurance and assistance packages providing theft and damage coverage for Gaya bike owners, bundled with geolocation technology for added security.
- Reconditioned Second-Life Bikes Gaya Seconde Vie program offering trade-in and reconditioning of used Gaya bikes, with refurbished units resold as a lower-priced entry option.
Quantifiable outcome
- 10,000 families have joined the GAYA Gang, collectively traveling over 5 million kilometers and avoiding 1,045 tonnes of CO2 emissions
Companies that use Gaya
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Gaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Gaya partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cris Bike (Bordeaux)coreAuthorized Gaya reseller in Bordeaux. Cris Bike represents Gaya as a quality partner brand, praising the reliability and coherence of the product range and the responsive, engaged team support.
- La Maison du Vélo by Trace Verte (Strasbourg)coreAuthorized Gaya reseller in Strasbourg. The partnership emphasizes quality products and customer enthusiasm as key differentiating factors.
- Les Vélos de Pacôme (Lille)coreAuthorized Gaya reseller in Lille offering sales and test rides of Gaya bikes including L'Incroyable Le Court and Original Le Long models.
- BeeBike (Nantes)coreAuthorized Gaya reseller in Nantes where customers can test bikes, ask questions, and access repair services.
- Mr Pignon et Mme Guidon, Giroscop, MS (Toulouse)coreThree authorized Gaya resellers in Toulouse offering sales and professional test ride experiences (45 minutes with full product consultation).
- Nantes MétropoleminorNantes Métropole provides subsidies of up to €1,500 for cargo bike purchases through means-tested programs, supporting customer accessibility to Gaya products.
- Toulouse MétropoleminorToulouse Métropole offers subsidies up to €600 for cargo electric bikes and up to €1,000 for professional purchases, making Gaya bikes more accessible to local customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gaya competitors and assessment
Company assessmentEmerging players
- Moma Bikes: French/Dutch e-bike DTC brand referenced by Gaya in its own comparison content. Overlaps on French urban commuter/family positioning and online-first sales model.
- Cowboy: Brussels-based premium connected urban e-bike brand. Overlaps on premium positioning, French/Belgian DTC distribution, mobile-app-connected bike experience, and urban-commuter target customer — partial overlap as it does not focus on family cargo.
- Kino Bikes: French e-bike brand explicitly named in Gaya's competitive comparisons. Competes for the same French urban-family buyer at similar price points.
Direct peers
- Urban Arrow: Amsterdam-based pioneer of front-box family e-cargo bikes. Direct head-to-head competitor to Gaya in the urban-family e-cargo segment across Europe, with overlapping dealer and subsidy-driven channels.
- Babboe: Dutch family-cargo-bike specialist (box-style) selling through European dealers. Competes with Gaya for the same use case of replacing a family's second car, with broader dealer footprint but heavier, less agile form factor.
- Yuba Bicycles: US-based longtail and front-loader cargo bike maker with electric-assist variants. Comparable family-hauling e-cargo use case to Gaya's L'Original Le Long / L'Incroyable Le Long models.
- Douze Cycles: French manufacturer of modular longtail family e-cargo bikes. Closest French-made head-to-head competitor to Gaya on premium family cargo positioning.
- Riese & Müller: German premium e-bike manufacturer whose longtail/load cargo models (e.g., Load, Multicharger) compete on the same premium urban-family buyer that Gaya targets, with similar price points and Bosch/Performance Line drivetrains.
- Tern Bicycles: Manufacturer of compact urban utility e-cargo bikes like the HSD and GSD. Directly comparable on longtail family cargo positioning, Bosch drivetrains, and premium urban-family targeting.
Broad incumbents
- Decathlon (B'Twin/Triban): Mass-market European sporting goods retailer with its own e-cargo bike lines (e.g., B'Twin/Elops cargo). Competes on price-floor and broad distribution rather than on Gaya's premium family-safety positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gaya social profiles
Digital presenceGaya compliance and trust
Trust signalCompliance1 record
Gaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaya leadership team
Management profileNumber of profiles
Profiles2 records
Gaya funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaya
What does Gaya do?
Gaya designs, assembles, and sells electric cargo bikes for urban families across four models (L'Original Le Court, L'Original Le Long, L'Incroyable Le Court, L'Incroyable Le Long) priced from €2,300 to €3,400. The offering is complemented by cyclist accessories (helmets, rain capes, bags), optional insurance and assistance plans, geolocation anti-theft tracking via a smartphone app, home delivery, and repair services through a Paris atelier and partner network. Bikes are designed in Paris and assembled in Vendée, France since late 2023.
Is Gaya a public or private company?
Gaya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gaya founded?
Gaya was founded in 2021. It employs 11 to 50 people.
Where is Gaya based?
Gaya is headquartered in Paris, France, in the Europe region.
How does Gaya make money?
Four revenue lines are on record. Electric Cargo Bike Sales are the primary driver. The others are accessories Sales, services (Insurance and Assistance) and repair and Maintenance Services.
Who are Gaya's main competitors?
Emerging players on record are Moma Bikes, Cowboy and Kino Bikes. Direct peers are Urban Arrow, Babboe, Yuba Bicycles, Douze Cycles, Riese & Müller and Tern Bicycles. Decathlon (B'Twin/Triban) is listed as a broad incumbent.
Does Gaya have an API?
No public API is recorded for Gaya.
What industry is Gaya in?
Gaya's product category is Electric Cargo Bikes. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.