BeBit
BeBit is a Tokyo-based experience design consultancy and SaaS provider, founded in 2000, offering UX consulting services and proprietary tools (USERGRAM, WebAntenna, OmniSegment) to large enterprises across finance, retail, manufacturing, and education in Japan, China, and Taiwan.
- Company typePrivate
- Founded2000
- HeadquartersOtemachi, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BeBit does
BeBit (株式会社ビービット) is a Tokyo-headquartered experience design consultancy and SaaS provider founded in March 2000 by Naoki Endo and Yukiko Takei, both formerly of Andersen Consulting (now Accenture). The company operates a hybrid business combining professional UX consulting services with proprietary SaaS products, targeting large enterprises across finance, retail, manufacturing, and education sectors in Japan, with regional offices in Shanghai (since 2013) and Taipei (since 2012).
The company's technology stack centers on USERGRAM, a UX team cloud service launched in 2017 that performs sequence analysis of user behavior across web and app platforms, serving 700+ client companies. The platform was enhanced in October 2025 with AI capabilities (GRAM君) for automated user behavior summarization and hypothesis generation. Complementary products include WebAntenna (advertising effectiveness measurement, launched 2007) and OmniSegment (e-commerce growth marketing, launched 2022). The 2018 acquisition of Tridia Corporation added AI and big data analytics capabilities, formalized under the beBit Technology Inc. (beBit TECH) subsidiary established in 2022.
BeBit monetizes through UX consulting engagements (UX Business Consulting, UX Design Consulting, UX Growth Consulting, and UX/DX training), annual SaaS subscriptions for USERGRAM with usage-based pricing (PV/request charges plus optional ID-based and human support add-ons), and WebAntenna subscription fees. Distribution combines enterprise field sales for consulting with self-serve trial/demo options for USERGRAM, supported by an extensive content marketing engine including the After Digital book series (220,000+ copies sold across 22 countries), AFTER DIGITAL CAMP seminars, UX Note blog, and a weekly newsletter. The company is privately held, with 270 consolidated employees as of June 2025, and raised 1.2 billion JPY in Series B funding in January 2024.
BeBit firmographics
Firmographics- Name
- BeBit
- Legal name
- 株式会社ビービット
- Website
- https://bebit.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BeBit is a Tokyo-based experience design consultancy and SaaS provider, founded in 2000, offering UX consulting services and proprietary tools (USERGRAM, WebAntenna, OmniSegment) to large enterprises across finance, retail, manufacturing, and education in Japan, China, and Taiwan.
- Ownership category
- akta.pro rank
BeBit industry classification
Industry- Product category
- Customer Experience Consulting
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- UX, Design Thinking & Customer Research for PMs (EDABAHAK), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
Keywords
Where BeBit is headquartered
LocationHeadquarters
- HQ city
- Otemachi
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
BeBit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- UX Consulting Services: UX & Business Consulting, UX Design Consulting, and UX Growth Consulting services provided to enterprise clients. Includes strategic planning, digital transformation support, and organizational transformation.
- USERGRAM SaaS: Subscription-based cloud service for user behavior analysis. Pricing includes basic edition fees, PV/request usage charges, optional ID-based pricing, and human support services. Annual contracts with annual billing.
- WebAntenna: Advertising effectiveness measurement tool provided as a service to clients.
- Training and Seminars: UX/DX training programs and seminar events for client education and thought leadership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | USERGRAM subscription with base edition, usage-based PV charges, and optional human support |
| Freemium | Pay-as-you-go | Free trial and demo available for USERGRAM |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BeBit product offering
Product offeringCore offering
BeBit sells a combination of UX consulting services and proprietary SaaS analytics tools to enterprise clients. Its service portfolio includes UX Design Consulting, UX Research, UX Growth Ops, UX Business Impact Analysis, and UX/DX Training. Its SaaS products are USERGRAM (UX team cloud for sequence analysis of user behavior, with AI-powered behavior summarization), WebAntenna (advertising effectiveness measurement), and OmniSegment (e-commerce growth marketing). Customers are primarily large Japanese corporations across finance, insurance, manufacturing, retail, and education, supported from offices in Tokyo, Shanghai, and Taipei.
Differentiator
Problem solved
Functional benefit
Brands
- USERGRAM (ユーザグラム): UX team cloud — a sequence analysis-focused cloud service for user behavior analysis and UX planning, including customer success support.
- WebAntenna (ウェブアンテナ)
- OmniSegment
Products and services
- USERGRAM (ユーザグラム) SaaS subscription product for UX, product and marketing teams that analyzes user behavior sequences across web and app, generates journey maps, detects friction points, and now uses AI to summarize behavior and recommend improvements. Annual subscription billed annually with usage-based PV/request charges and optional human support. Used by over 700 companies.
- WebAntenna (ウェブアンテナ) Subscription tool that measures advertising effectiveness by tracking user site visit history through cookies, helping marketers evaluate and improve digital campaigns and website performance.
- OmniSegment Growth marketing solution purpose-built for e-commerce operators, providing segmentation and targeting capabilities to improve conversion, repeat purchase, and customer lifetime value. Often bundled with USERGRAM and UX Growth Ops consulting.
- UX Growth Ops Integrated consulting engagement that combines UX strategy, UX Growth methodology, and supporting tools (USERGRAM, OmniSegment) to drive growth in conversion rates, average usage frequency, and customer LTV for enterprise clients such as BookOff and Benesse.
- UX Design Consulting Design consulting service for enterprises launching or improving apps, websites and digital services, grounded in BeBit's user-centered design methodology.
- UX Research User research service that combines qualitative interviews and quantitative behavioral analysis to help clients understand user psychology, decision mechanisms, and unmet needs.
- UX Business Impact Analysis Analytics service that quantifies the financial impact of UX initiatives by linking user behavior data to conversion, retention, and revenue outcomes, supporting CX investment prioritization.
- UX/DX Training Corporate training programs that build internal UX and digital transformation capability inside client teams, delivered through seminars, workshops, and structured curricula (used by clients such as LIXIL to develop 5-10 UX professionals per year).
Quantifiable outcome
- CVR improvement of 131% and LTV increase from ¥7,605 to ¥7,923 for Book Off's buyback services
- +3 more outcomes
Companies that use BeBit
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
BeBit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
BeBit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- UX Intelligence Association (UXIA)coreJoint events and initiatives including prompt design workshops for generative AI and UX applications. UXIA serves as platform for industry collaboration on AI and UX standards.
- Treasure Data (トレジャーデータ)coreStrategic collaboration on journey orchestration and CDP (Customer Data Platform) integration. Joint seminars and thought leadership on OMO (Online Merges with Offline) and cross-departmental customer journey optimization. Treasure Data's enterprise CDP capabilities combined with BeBit's UX methodology for comprehensive customer experience solutions.
- Takahiro Fukatsu (深津貴之)minorCollaboration on generative AI and UX research. Deep involvement in prompt design and AI-assisted UX methodologies.
- UX Intelligence Association (UXIA)coreGeneral incorporated association co-founded by BeBit in 2021 to promote UX research and standardization. Focuses on UX education, certification (UX Proficiency Test), and industry development.
- Tridia Corporation (株式会社トライディア)coreAI and big data analytics venture acquired as subsidiary in 2018 to strengthen analytical capabilities and expand technology offerings.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
BeBit competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering design and UX consultancy offering human-centered design, digital experience and innovation services to enterprises. Directly comparable in consulting methodology and customer base, with stronger global brand recognition.
- Frog Design: Global design and strategy consultancy (part of Capgemini Invent) specializing in UX, brand and product innovation for enterprises — the closest Western analog to BeBit's integrated UX consulting + tools offering.
Broad incumbents
- Deloitte Digital: Digital transformation arm of Deloitte offering CX strategy, design and technology implementation. Competes for the same enterprise digital transformation RFPs as BeBit but with global scale and a full-stack delivery model.
- Accenture: Global management and digital consulting giant whose founders came from Accenture. Accenture Interactive/Digital delivers UX/CX transformation at scale to the same enterprise buyer BeBit targets, but as part of a much broader portfolio.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BeBit social profiles
Digital presenceBeBit financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeBit leadership team
Management profileNumber of profiles
Profiles11 records
BeBit subsidiaries and ownership
Company hierarchySubsidiaries2 records
BeBit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeBit M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeBit
What does BeBit do?
BeBit sells a combination of UX consulting services and proprietary SaaS analytics tools to enterprise clients. Its service portfolio includes UX Design Consulting, UX Research, UX Growth Ops, UX Business Impact Analysis, and UX/DX Training. Its SaaS products are USERGRAM (UX team cloud for sequence analysis of user behavior, with AI-powered behavior summarization), WebAntenna (advertising effectiveness measurement), and OmniSegment (e-commerce growth marketing). Customers are primarily large Japanese corporations across finance, insurance, manufacturing, retail, and education, supported from offices in Tokyo, Shanghai, and Taipei.
Is BeBit a public or private company?
BeBit is a private company. It is classified as venture growth investor backed and is currently operating.
When was BeBit founded?
BeBit was founded in 2000. It employs 101 to 250 people.
Where is BeBit based?
BeBit is headquartered in Otemachi, Japan, in the Asia region.
How does BeBit make money?
Four revenue lines are on record. UX Consulting Services are the primary driver. The others are USERGRAM SaaS, webAntenna and training and Seminars.
Who are BeBit's main competitors?
Direct peers on record are IDEO and Frog Design. Broad incumbents are Deloitte Digital and Accenture. McKinsey & Company (Design Practice / QuantumBlack) is listed as a peer.
Does BeBit have an API?
No public API is recorded for BeBit.
What industry is BeBit in?
BeBit's product category is Customer Experience Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of EDABAHAK, UX, Design Thinking & Customer Research for PMs. Its NAICS code is 54161 and its SIC code is 8742.