FloStor Engineering

What FloStor Engineering does

FloStor Engineering is a privately held, U.S.-based material handling and warehouse automation systems integrator founded in 1983 and headquartered at 21371 Cabot Blvd, Hayward, California. Operating as a single point of contact — effectively a general contractor for internal operations — FloStor delivers end-to-end automation solutions across manufacturing, distribution, and fulfillment environments for 200+ companies in North America, with state-level general contractor licensure in California and Nevada. Its four-decade service model covers discovery, design engineering, fabrication, installation, training, and preventive maintenance, eliminating multi-vendor coordination for buyers of capital-intensive automation projects.

The company's core product portfolio is built around integrated best-in-class equipment rather than proprietary hardware manufacturing. Core product lines include conveyor systems (belt, roller, modular plastic belt, specialty), automated sortation (Pop-Up Wheel, Sliding Shoe, Narrow Belt, Cross-Belt, Tilt-Tray, Bomb Bay), AS/RS, AGVs and AMRs (including AI-based mapping variants), collaborative and palletizing robots, automated picking systems, Pick-to-Light, Goods-to-Person, Put Wall, and order packaging automation — coordinated by PLC-driven Warehouse Control Systems and integrated with third-party WMS, MES, and ERP. Proprietary sub-products include the FloShipper automated parcel handling system and the FloStor ProSort Narrow Belt Sorter, with simulation software and digital twin capability added for design validation and continuous optimization. Vertical-specific variants address ESD-safe electronics handling, cleanroom-compatible automation, food-grade and temperature-controlled systems, and high-speed parcel/shipping operations.

FloStor's business model blends one-time project revenue (systems integration, fabrication, installation) with recurring service streams (maintenance contracts, 24/7 support, parts) and transactional revenue from modernization and training services. Pricing is non-public and quote-based due to the custom nature of each engagement. Go-to-market is exclusively direct enterprise field sales, leveraging a consultative discovery-first methodology and a substantial case-study portfolio (Apple, adidas, Lockheed Martin Aerospace, Siemens, NUMMI, IGT, Peet's Coffee, Mitsubishi, Borland, LeeSar, Meyer Cookware) to drive leads and reference-based selling into mid-market and enterprise customers.

Name

FloStor Engineering

Legal name

FloStor

Website

https://flostor.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Systems Integration and Installation: End-to-end material handling solutions including discovery, design engineering, fabrication, installation, and ongoing maintenance. FloStor acts as single point of contact (general contractor) delivering custom automated systems that evolve with customer needs.
2. Maintenance and Support Services: Comprehensive service including routine service, emergency repairs, system audits, warranty support, and 24/7 service coverage. Maintenance agreements with flexible service contracts for scheduled maintenance.
3. Training Services: On-site specialist training covering system operation, maintenance, troubleshooting, and system management
4. Fabrication Services: In-house fabrication capabilities for custom integration and parts requirements, including precision metal fabrication, CNC machining, laser cutting, and welding
5. Parts Sales: Quality replacement parts including OEM quality parts, proactive inventory management for spare parts, and technical support
6. Modernization and Enhancement Services: System modernization including AGV upgrades, storage system improvements, conveyor enhancements, and software control updates

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FloStor Engineering is a material handling systems integrator that designs, fabricates, installs, and supports custom automation solutions for warehouses, distribution centers, and manufacturing facilities. Acting as a single point of contact (general contractor) for clients, the company delivers end-to-end solutions encompassing conveyor and sortation systems, AS/RS, AGV/AMR robotics, warehouse control software, picking technologies, and 24/7 maintenance services.

Product overview

FloStor Engineering is a material handling systems integrator offering a comprehensive portfolio of automation solutions under an end-to-end single-source integration model. The core product portfolio centers on conveyor systems (belt, roller, modular plastic belt, specialty conveyors), automated sortation systems (Pop-Up Wheel, Sliding Shoe, Narrow Belt, Cross-Belt, Tilt-Tray, Bomb Bay Sorters), Automated Storage & Retrieval Systems (AS/RS), AGV and AMR robotic solutions, warehouse control systems (WCS), warehouse management software (WMS), and picking/fulfillment technologies (Pick-to-Light, Goods-to-Person, Put Wall, Order Packaging Automation). Key named products include FloShipper for automated parcel handling and FloStor ProSort Narrow Belt Sorter for high-speed sorting. Specialized solutions exist for Electronics Assembly (ESD-Safe Conveyors, Cleanroom Systems, PCB Handling), Food & Beverage (Food-Grade Conveyors, Temperature-Controlled Automation, Track & Trace), Parcel & Shipping, Manufacturing, and eCommerce/B2C Fulfillment. Supporting services include 24/7 maintenance, simulation software & digital twins, fabrication, installation, and training. The company leverages best-in-class equipment from various manufacturers, integrating them into bespoke cohesive systems.

Differentiator

Problem solved

Functional benefit

Brands

• FloShipper: Custom automated parcel handling system designed for high-speed, automated parcel handling in direct order fulfillment operations.

Products and services

• Conveyor Systems Belt, roller, modular plastic belt, and specialty conveyor systems for transporting products through facilities. Includes powered and gravity-driven configurations serving material handling needs across warehouses, distribution centers, and manufacturing plants.
• Sortation Systems High-speed automated sorting systems including Pop-Up Wheel, Sliding Shoe, Narrow Belt, Cross-Belt, Tilt-Tray, and Bomb Bay Sorters that route products to specific destinations based on barcode or RFID scans for distribution, parcel, and fulfillment operations.
• AGV (Automated Guided Vehicles) and AMR (Autonomous Mobile Robots) Driverless industrial vehicles (AGVs) using fixed pre-programmed paths along floor tape, magnetic strips, or laser reflectors, plus self-navigating mobile robots (AMRs) using onboard sensors, cameras, and AI-based mapping for dynamic transport in manufacturing and warehouse environments.
• Robotic Palletizing Systems Automated systems that build consistent, stable pallets at high speeds using pre-programmed stacking patterns, vision systems for quality control, and integrated stretch wrapping options for manufacturing and distribution facilities.
• Collaborative Robots (Cobots) Versatile robots with built-in safety features including force limiting and proximity sensors designed to work alongside humans for kitting, assembly, and quality inspection tasks in manufacturing environments.
• Automated Picking Systems Robotic picking systems with vision-guided capabilities and intelligent grippers that automate the picking process for improved speed and accuracy in order fulfillment operations.
• Automated Storage and Retrieval Systems (AS/RS) High-density storage solutions that maximize vertical space utilization while providing rapid, computer-controlled access to inventory, reducing labor requirements while increasing accuracy and throughput in warehouses and distribution centers.
• Warehouse Control System (WCS) Software that manages and coordinates real-time operation of physical material handling equipment including conveyors, sorters, lifts, and scanners by translating high-level WMS orders into machine-level commands across integrated warehouse operations.
• Warehouse Management Software (WMS) Intelligent software systems that optimize inventory placement, picking routes, and replenishment workflows with real-time visibility and control over warehouse operations.
• Pick-to-Light Systems High-efficiency picking systems using LED displays to guide operators to correct pick locations, reducing errors and training time while increasing throughput by up to 50% compared to paper-based picking in fulfillment operations.
• Goods-to-Person Automation Advanced robotic systems that bring inventory directly to packing stations, eliminating unproductive walking time, improving ergonomics, and enabling single or multi-order batch picking for eCommerce and B2C fulfillment operations.
• Order Packaging Automation Automated packing solutions that select optimal shipping containers, automatically insert documentation, seal packages, and apply shipping labels while ensuring product protection for fulfillment operations.
• FloShipper System Proprietary customized automated parcel handling system integrated with existing warehouse software for high-speed, automated parcel handling in direct order fulfillment operations.
• Simulation Software and Digital Twins Virtual platform for testing concepts, validating designs, and optimizing processes including facility layout design, process simulation, material flow analysis, and digital twin technology for continuous operational optimization.
• Overhead Handling Systems (Cranes and Hoists) Ceiling-mounted cranes, monorails, and conveyor systems that free up valuable floor space while safely transporting heavy or bulky items throughout manufacturing facilities.
• Custom Racking and Storage Systems Engineered storage solutions including selective rack, drive-in rack, push-back rack, and flow rack systems balancing accessibility, density, and throughput based on inventory profiles in warehouses and distribution centers.
• Electronics Assembly Solutions (ESD-Safe Conveyors, Cleanroom Systems, PCB Handling) Static-dissipative conveyor systems with continuous grounding and ESD-safe materials, cleanroom-compatible material handling systems engineered for ISO Class 1000 to Class 1 environments, and automated PCB handling systems including board loaders/unloaders, magazine handlers, and in-line inspection integration.
• Food and Beverage Automation Solutions Stainless steel food-grade conveyor systems designed for wash-down environments with sanitary belt designs and FDA/USDA compliance, refrigerated and freezer-rated material handling equipment for cold chain integrity, and integrated barcode, RFID, and vision track and trace systems for food safety compliance.
• Design Engineering Services (3D Modeling and CAD) Advanced CAD modeling and reality capture for accurate spatial planning and visualization of complex material handling systems using AutoCAD and specialized materials handling drafting software.
• Fabrication Services In-house state-of-the-art fabrication including precision metal fabrication with CNC machining and laser cutting, welding and assembly, surface treatment, quality inspection, and system integration performed at the Hayward, CA fabrication shop.
• Installation Services Professional turnkey installation including site preparation, equipment delivery, mechanical and electrical installation, software installation, testing and commissioning with complete documentation. FloStor operates as a licensed general contractor in California and Nevada.
• Maintenance Services (including 24/7 Service) Comprehensive maintenance including routine service, emergency repairs, system audits, warranty support, and 24/7 service availability backed by a database-driven customer service approach. Includes flexible service contracts for scheduled maintenance.
• Training Services On-site specialist training covering system operation, maintenance, troubleshooting, and system management with practical application experience for optimal system utilization.
• Enhancements and Modernization Services System modernization services for AGV systems, storage systems, conveyor systems, and software controls to increase operating efficiency without the cost of new systems.
• Quality Replacement Parts OEM quality replacement parts with proactive inventory management and technical support for maintaining automated material handling systems.

Quantifiable outcome

• 30-35% throughput increase (Cooper B-Line)
• +9 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• HytrolnotableTechnology or IntegrationFloStor uses Hytrol ProSort Narrow Belt system as part of their sortation solutions. Hytrol is a conveyor and material handling equipment manufacturer whose products are integrated into FloStor's custom solutions.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Bastian Solutions: Bastian Solutions is one of the closest direct competitors to FloStor - an independent material handling systems integrator offering conveyor, sortation, AS/RS, AGV/AMR, robotics, and software integration to manufacturers, distributors, and retailers across North America. Like FloStor, Bastian positions as a single-source integrator with full lifecycle services, going head-to-head on enterprise bids.
• Material Handling Systems (MHS): MHS Global is a direct peer systems integrator for material handling, parcel, and distribution automation, offering conveyor, sortation, AS/RS, and controls integration. It competes with FloStor for warehouse, parcel, and eCommerce fulfillment projects across North America with comparable integrator scope and customer profiles.
• OPEX Corporation: OPEX is a direct peer in warehouse automation, particularly strong in goods-to-person, order fulfillment, and parcel handling systems. Its proprietary Perfect Pick and Sure Sort products compete with FloStor's picking, sortation, and FloShipper-style offerings for distribution and eCommerce customers.

Broad incumbents

• Dematic: Dematic is the broad incumbent leader in warehouse and distribution automation, offering AS/RS, conveyor, sortation, robotics, and WMS/WCS as an integrated platform. It competes with FloStor on large greenfield distribution centers and eCommerce builds, with much deeper resources and global reach.
• Swisslog: Swisslog is a broad incumbent in warehouse automation and intralogistics, offering AS/RS, AutoStore, conveyor, robotics, and software. It is comparable to FloStor on integrated distribution center, healthcare logistics, and eCommerce fulfillment solutions, with global scale.
• Beumer Group: Beumer Group is a broad incumbent integrator of intralogistics systems including conveyor, sortation, palletizing, and packaging for parcel, eCommerce, and bulk material handling. It overlaps with FloStor's parcel/shipping, eCommerce, and manufacturing segments on large enterprise deployments.
• TGW Systems: TGW is a broad incumbent integrator of conveyor, sortation, AS/RS, and picking systems for retail, grocery, and 3PL distribution. It is comparable to FloStor in serving high-volume distribution centers with integrated material handling solutions.
• Honeywell Intelligrated: Honeywell Intelligrated is a broad incumbent integrator for conveyor, sortation, robotics, AS/RS, and warehouse execution software, serving distribution, parcel, and manufacturing customers. It overlaps with FloStor across virtually every vertical FloStor serves, particularly parcel/shipping and eCommerce.
• SSI Schaefer: SSI Schaefer is a broad incumbent integrator of storage, conveyor, sortation, and warehouse software solutions. It is comparable to FloStor on AS/RS, warehouse distribution, and order fulfillment projects across retail, wholesale, and manufacturing verticals.

Others

• Hytrol Conveyor Company: Hytrol is a conveyor equipment manufacturer whose products (including the ProSort Narrow Belt system referenced by FloStor) are integrated into FloStor's solutions. It is not a direct competitor but a key upstream technology partner and indirect comparable as a material handling brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flostor-engineering-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FloStor Engineering