Brainspark Games

What Brainspark Games does

Brainspark Games is a London-based EdTech gaming studio founded in 2021 by Reedah El-Saie that builds AI-powered, augmented reality educational mobile games aligned with the UK national curriculum for primary and secondary learners aged 7-14. The company's core product, "Subject Sparks," comprises culturally inclusive games covering 15+ subjects (English, Maths, Science, History, Physics, Climate, Languages, Arts, etc.), delivered through iOS and Android app stores with ~71,000 cumulative downloads. The platform claims a "compression learning" model that condenses 12 weeks of term-time instruction into hours of gameplay and incorporates proprietary "NeuroGames Technology" designed for neurodiverse learners, alongside a Board of Brilliant Brains co-design community of 100+ children, parents and teachers.

The company operates a hybrid revenue model combining a freemium consumer app with four subscription tiers (Sparkler for KS2/3 students, Turbo Spark for I/GCSE exam prep aligned with AQA/Cambridge/EdExcel/Pearson, Tracker Spark for families, and Creator Spark for schools and educators), supplemented by bespoke white-label game development services for institutions, sponsorship and merchandise revenue, and grant funding. Distribution is multi-channel: direct-to-consumer via app stores, B2B school partnerships (25+ schools globally), government partnerships (Pakistan Ministry of Education LOU for 26 million Out of School Children), and local-authority-funded free HAF holiday camps across London boroughs.

Brainspark Games has been awarded 8 Innovate UK grants, received Super Angel investment from The Games Angels (Nick Button-Brown), and closed a £30,000 Dragons' Den investment in October 2025 from Sara Davies, Deborah Meaden and Touker Suleyman at an implied £1M post-money valuation. The company holds 13+ industry recognitions including GSV Cup Elite 200, HolonIQ Europe EdTech200, Unity Awards, and Prime Minister's Council for Science & Technology inclusion.

Name

Brainspark Games

Legal name

Brainspark Games Ltd

Website

https://brainsparkgames.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Brainspark Games is a London-based EdTech gaming studio building AI-powered, augmented reality mobile games aligned with the UK national curriculum for primary and secondary learners aged 7-14, monetizing through freemium app downloads, subscription tiers, bespoke development services, and government education partnerships.

Ownership category

akta.pro rank

Product category

Educational Gaming Software

NAICS

Hobby, Toy, and Game Retailers (45912), Amusement Arcades (71312)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Game-Based CS & Computational Thinking Platforms (EDAFANAD)

akta.pro secondary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Educational mobile games
• Augmented reality learning
• AI-powered EdTech
• Curriculum-aligned games
• Neurogames technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Mobile Games: Free educational mobile games available on App Store and Google Play with core features accessible at no cost
2. Subscription Tiers: Premium subscription tiers including Sparkler (KS2/3 curriculum), Turbo Spark (I/GCSE), Tracker Spark (family tracking), and Creator Spark (schools)
3. Bespoke Game Development: White label and bespoke educational game development services for gaming studios, museums, educational institutions and universities
4. Sponsorship & Merchandise: Sponsorship opportunities for subject games, VIP events, holiday camps, and branded merchandise including clothing, toys and accessories
5. Educational Content Licensing: Culturally nuanced, primary and secondary educational content designed for immersive technologies or gaming for third-party clients
6. Grant Funding: 8 Innovate UK grants including Investor Partnership match funding grants for R&D

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Brainspark Games builds and sells free and subscription-based AI-powered, Augmented Reality educational mobile games aligned with the UK national curriculum (KS2, KS3, I/GCSE). Its portfolio covers subjects such as English, Mathematics, Science, History, Languages, Art, Climate and more, with subscription tiers tailored to children, students, families, and educators, alongside bespoke white-label educational game development and free holiday camps.

Product overview

Brainspark Games is a multi-award-winning EdTech gaming studio offering a portfolio of free and subscription-based AI-powered, Augmented Reality educational mobile games. The core offering includes Subject Sparks — culturally inclusive games aligned with UK national curriculum covering Art, Biology, Climate, English, History, Languages, Maths, Physics and more for primary and secondary learners. This is complemented by four subscription tiers: Sparkler (KS2/3 curriculum games for children), Turbo Spark (I/GCSE revision for students), Tracker Spark (family progress tracking), and Creator Spark (school/educator tools for assessment). The company also runs free Holiday Camps and develops bespoke white-label educational games through its studio services.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroGames Technology: Proprietary technology platform pioneering educational games designed for neurodiverse learners.
• Subject Sparks
• Brainspark Camps
• Sparkler
• Turbo Spark
• Tracker Spark
• Creator Spark
• Board of Brilliant Brains (#BBB)
• Climate Spark

Products and services

• Subject Sparks FREE culturally inclusive, AI-powered, Augmented Reality educational mobile games fully aligned with the UK national curriculum (Key Stages 2 & 3) and I/GCSE content. Subject areas include Art, Biology, Careers, Chemistry, Climate, Design, Enterprise & Innovation, English, History, IT & Tech, Languages, Mathematics, Music, Physics, Sports & Nutrition, and World Icons.
• Sparkler Annual subscription product for children aged 7-13, providing AI-powered immersive AR educational games aligned with KS2 & 3 UK national curriculum, unlimited subjects, and Spark Book Revision Collectibles. Condenses 12 weeks of term-time learning into a few hours of gameplay.
• Turbo Spark Annual subscription product for I/GCSE students, offering AI-powered immersive AR games with gamified exam questions and tests aligned with AQA, Cambridge, EdExcel & Pearson exam boards, including in-game certifications and Spark Book Revision Guide.
• Tracker Spark Annual family subscription providing access to all aligned games on Sparkler and Turbo Spark, with parent-facing tools to navigate subject games for children, track in-game performance, control screen time and reduce homework and revision stress.
• Creator Spark Annual subscription for educators and schools, aligned with UK curriculum and exam boards, enabling customized curriculum games for lessons, pupil progress assessment, and combining AI and AR games with teaching tools.
• Bespoke Educational Game Development White-label and bespoke educational game development services, including culturally nuanced primary and secondary educational content designed for immersive technologies or gaming, delivered to gaming studios, museums, galleries, educational institutions, universities, startups, government and charities.
• Brainspark Holiday Camps (HAF) Free HAF (Holiday Activities and Food) holiday camps run across London boroughs (Westminster, Kensington & Chelsea, Hammersmith & Fulham), targeting children in deprived areas with activities including climate action, fencing, skateboarding, racquet sports, gardening, educational mobile games, science experiments, arts & crafts, and day trips.
• Brainspark Games Branded Merchandise Branded merchandise shop offering Brainspark Games clothing, toys, plushies and accessories to consumers, sold via shop.brainsparkgames.com.

Quantifiable outcome

• 68-82% experienced enhanced learning whilst having fun based on company survey
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Unity TechnologiescoreTechnology or IntegrationTechnology partner using Unity game engine for development. Won Unity Awards 2021. Part of GSV & Unity EdTech Creator Challenge Top 30 Global Winners.
• Google for StartupsminorGTM or Marketing PartnerTechnology and startup support partner from Google's startup ecosystem.
• Stanford UniversityminorStrategic or Co-development PartnerAcademic partnership with Stanford University for educational research and validation.
• University of GreenwichminorStrategic or Co-development PartnerUK university partnership for educational research and curriculum development.
• University of KentminorStrategic or Co-development PartnerUK university partnership for educational research and academic collaboration.
• Department for Science, Innovation & TechnologyminorStrategic or Co-development PartnerUK government department partner for EdTech Creator Challenge recognition.
• Creative Industries CouncilminorStrategic or Co-development PartnerListed in Creative Industries 100 Ones To Watch. UK government-backed creative industries body.
• HolonIQminorStrategic or Co-development PartnerFeatured in Europe EdTech200 - Advanced Technology ranking. Global EdTech intelligence platform.
• Ministry of Education PakistancoreStrategic or Co-development PartnerOctober 2024: Met with Minister for Education Mr Wani to sign Letter of Understanding (LOU) for developing proposal for localised educational games to support 26 million 'Out of School Children' in Pakistan.
• Royal Borough of Kensington and ChelseaminorStrategic or Co-development PartnerLocal government partner for holiday camps in deprived areas of the borough. Co-hosting after-school clubs and October Half-Term Camps.
• Westminster City CouncilminorStrategic or Co-development PartnerLocal government partner for holiday camps across Westminster with winter, spring and summer camp programs.
• London Borough of Hammersmith and FulhamminorStrategic or Co-development PartnerLocal government partner for holiday camps in Hammersmith and Fulham area.
• West Way TrustminorStrategic or Co-development PartnerCommunity trust partner for camps and educational programs in London.
• Let's Go ZerominorStrategic or Co-development PartnerClimate action partnership supporting schools' journey to net zero.
• AWE XRminorStrategic or Co-development PartnerRecognized as European Tech Startup To Watch and Climate Education Prize finalist by AWE XR (Augmented World Expo).
• UKTNminorGTM or Marketing PartnerFeatured in UK Tech News as one of London's most diverse startups.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Quizlet: Quizlet offers study tools including flashcards, games and practice tests with a freemium subscription model widely used by students for exam revision. Comparable to Brainspark's Turbo Spark I/GCSE gamified exam questions and Spark Book Revision Guide.
• Legends of Learning: Legends of Learning provides a library of curriculum-aligned educational games for K-8 math and science, sold to schools and districts. Directly comparable to Brainspark's Creator Spark school tier with curriculum-aligned games and pupil assessment.
• DragonBox: DragonBox makes educational math games (algebra, numbers) for children, acquired by Kahoot! in 2021. Comparable to Brainspark's maths Subject Sparks — both turn abstract curriculum concepts into game-based play for primary learners.
• Kahoot!: Kahoot! provides gamified learning and quizzing platforms for schools, educators and families with both consumer and B2B subscription tiers. Comparable to Brainspark's Creator Spark educator/school tier plus gamified exam revision aligned with curriculum.
• Duolingo: Duolingo is the dominant freemium gamified mobile learning app, using streaks, AI personalization and bite-sized lessons to drive daily engagement. Comparable to Brainspark's AI-powered adaptive learning and freemium-to-paid mobile subscription model.
• Lingokids: Lingokids is a subscription-based educational games app for children (roughly ages 2-8) covering English, maths, science and more with a freemium mobile model. Directly comparable to Brainspark's free Subject Sparks with paid subscription tiers for kids.
• Khan Academy Kids: Khan Academy Kids is a free, award-winning educational app for young learners (ages 2-8) covering literacy, numeracy and socio-emotional skills. Comparable to Brainspark's free Subject Sparks and curriculum-aligned content for primary learners.
• Prodigy Education: Prodigy Education operates a game-based math learning platform for primary and middle-school children, monetizing via freemium subscriptions. Closely comparable to Brainspark's Sparkler/Turbo Spark model of free gameplay plus paid curriculum-aligned math content for ages 7-14.

Broad incumbents

• SMART Learning Suite: SMART Technologies (now SMART Technologies) provides interactive classroom displays, lesson software and assessment tools widely deployed in schools. Comparable to Brainspark's Creator Spark educator tier with pupil assessment and lesson planning features.
• Minecraft Education: Minecraft Education is Microsoft's classroom edition of the global hit game, used across thousands of schools for immersive learning. Comparable to Brainspark's open-world mobile learning concept and school sales motion, but at vastly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brainsparkgames
• Xx.com/brainsparkgames

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds10 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainspark Games