Anatae
Anatae is a Tokyo-based experiential gift marketplace, founded January 2024, that sells e-Gifts, physical gift boxes, and gift cards redeemable across 18,000+ Japanese hotels, restaurants, and experience venues via LINE, email, and Lawson retail.
- Company typePrivate
- Founded2024
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Anatae does
Anatae株式会社 (ANATAE Inc.) is a Tokyo-based experiential gift marketplace founded in January 2024. The platform sells three delivery formats: e-Gift (digital URL delivery via LINE, email, and other messaging platforms), Gift BOX (physical package delivery via Yamato Transport), and Gift Cards (prepaid balances up to ¥200,000). Its core inventory consists of hotel and guesthouse catalog gifts powered by a Rakuten Travel integration (covering 18,000+ properties), curated dining experiences (partner venues include Joel Robuchon, BIKiNi, なかめのてっぺん), and catalog gifts spanning spa, sauna, adventure, wellness, and beauty/fashion categories. Supporting features include a points loyalty program (1 point = ¥1), photo-attachment personalization, gift exchange/upgrade within a six-month validity window, and a gamified Gift Gacha mechanic.
Anatae firmographics
Firmographics- Name
- Anatae
- Legal name
- ANATAE株式会社
- Website
- https://anatae.co.jp
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anatae is a Tokyo-based experiential gift marketplace, founded January 2024, that sells e-Gifts, physical gift boxes, and gift cards redeemable across 18,000+ Japanese hotels, restaurants, and experience venues via LINE, email, and Lawson retail.
- Ownership category
- akta.pro rank
Anatae industry classification
Industry- Product category
- Online Gift Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Jewelry, Luggage, and Leather Goods Retailers (4583), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)
- akta.pro secondary industry
- OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)
Keywords
Where Anatae is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Anatae business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Experiential Gift Sales: Platform takes commission from the sale price of experiential gifts including hotel gift certificates, restaurant vouchers, activity experiences, and catalog gifts. Revenue generated on each transaction processed through the marketplace.
- Gift Card Sales: Sale of gift cards with values up to 200,000 yen that can be redeemed for experiences on the platform
- Package Gift Delivery: Fee-based gift box delivery service (660 yen shipping plus 330 yen gift wrapping option) for physical gift presentation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Casual gifts under ¥3,000 |
| Unit Pricing | Pay-as-you-go | Standard gifts ¥3,000-¥19,999 |
| Unit Pricing | Pay-as-you-go | Luxury gifts ¥20,000+ |
| One time/ perpetual license | Pay-as-you-go | Gift Cards (up to ¥200,000) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Anatae product offering
Product offeringCore offering
Anatae operates an experiential gift marketplace in Japan that lets consumers purchase digital e-Gifts, physical Gift Boxes, and Gift Cards redeemable for experiences at partner venues. The catalog spans hotel/guesthouse stays (18,000+ properties via Rakuten Travel), dining, sauna, spa, adventure, wellness, and beauty/fashion activities, priced from ¥500 to ¥68,700 across casual, standard, and luxury tiers, with gift cards available up to ¥200,000.
Product overview
Anatae operates an experiential gift marketplace platform in Japan, offering three main delivery formats: e-Gift (digital URL delivery via LINE/email), Gift BOX (physical package delivery via Yamato Transport), and Gift Card (prepaid cards up to ¥200,000). The core product portfolio includes Experience Gifts (dining, spa, sauna, adventure activities), Hotel/Guesthouse Catalog Gifts (1,000+ properties via Rakuten Travel partnership), and Gift Gacha (gamified gifts with prize draws). Supporting features include Photo Gift attachment, anatae Points loyalty system (1 point = ¥1), Referral Program, and Gift Exchange/Upgrade services. The platform targets gift-giving occasions such as birthdays, weddings, baby celebrations, and corporate acknowledgments, serving both individual consumers and corporate customers.
Differentiator
Problem solved
Functional benefit
Products and services
- e-Gift (eギフト) Digital gift delivery sent via URL through SNS (LINE, email, and other messaging apps), enabling instant gift sending without needing the recipient's physical address. Targeted at individual Japanese consumers marking occasions such as birthdays, weddings, and holidays.
- Gift BOX (ギフトBOX) Physical gift package delivered through Yamato Transport with a branded box and QR code for redemption, with a ¥660 shipping fee and optional ¥330 gift-wrapping. Targeted at Japanese consumers preferring a tangible presentation for birthdays, weddings, and similar occasions.
- Experience Gift (体験ギフト) Gifts featuring dining experiences, activities, spas, saunas, and adventures at partner venues across Japan, including restaurants such as BIKiNi, Joel Robuchon, and なかめのてっぺん.
- Hotel/Guesthouse Catalog Gift (宿泊カタログギフト) Catalog gift allowing recipients to choose from 18,000+ hotels and guesthouses nationwide, with real-time availability and reservations handled through the Rakuten Travel booking integration. Includes themed collections such as premium open-air bath (rotenburo), pet-friendly, romantic stays, Karuizawa/Hakone/Atami, premium hotel, and sauna lodging collections.
- Gift Card (ギフトカード) Prepaid gift cards denominated in Japanese yen with a maximum value of ¥200,000, redeemable for any experience on the Anatae marketplace, subject to a 6-month voucher validity once redeemed. Also sold at Lawson convenience stores nationwide for offline distribution.
- Gift Gacha (ギフトガチャ) Gamified gift purchasing product where buyers have chances to win prizes including hotel gift cards, iPhones, Nintendo Switch, and Dyson products.
Companies that use Anatae
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Anatae technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Anatae partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Rakuten TravelcoreIntegration with Rakuten Travel's booking system for hotel catalog gift redemptions. This partnership enables Anatae's accommodation catalog gifts to leverage Rakuten's hotel network and reservation infrastructure.
- OZmallminorPartnership with OZmall, a women's lifestyle platform, for co-branded catalog gift offerings.
- Yamato Transport (ヤマト運輸)minorLogistics partner for gift box delivery services, providing nationwide package delivery for physical gift presentations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Anatae competitors and assessment
Company assessmentBroad incumbents
- Hoshino Resorts: Operator of luxury and lifestyle ryokan/hotels in Japan that sells accommodation gift certificates and experience packages directly. Comparable because it competes for the same high-end experiential hotel gifting demand Anatae's catalog gift targets.
- Yahoo! JAPAN Gifting (PayPay Mall gifts): Major Japanese internet conglomerate operating digital gifting and catalog-gift verticals through PayPay and Yahoo! Shopping. Comparable as a large, well-funded Japanese platform that can bundle e-gifting into existing traffic and payment rails.
- JTB (Japan Travel Bureau): Largest traditional Japanese travel agency, offering catalog gifts, travel vouchers and experiential products. Comparable incumbent with overlapping experiential gift use cases (hotel/dining/activity), though distributed through a much broader travel portfolio rather than a digital-native marketplace.
- Rakuten Travel: Japan's largest online hotel booking platform and Anatae's named hotel inventory partner. Comparable as a broad incumbent that already powers Anatae's hotel catalog gifts and could choose to vertically integrate into gifting.
Direct peers
- giftee: Japan-focused e-gifting platform offering digital gift cards redeemable at chains and restaurants via URL/QR delivery. Most directly comparable peer: same e-gift delivery mechanic, same Japanese consumer and corporate gifting occasions, overlapping brand partners.
- Voyagin (Klook Japan): Japan-originated experiences marketplace now part of Klook, offering bookable tours, dining and activities. Comparable as an experience-supply marketplace serving Japanese consumers seeking memory-based purchases, overlapping with Anatae's experiential gift catalog.
- OZmall: Women's lifestyle and reservation platform with hotel, dining and spa catalog gifts, already co-branded with Anatae. Comparable offering: curated experiential catalog gifting aimed at the same female-skewing Japanese gift-purchaser demographic.
- Giftpad: Japanese online catalog-gift platform covering weddings, births, and seasonal occasions, with both web and app ordering. Directly comparable product: catalog-style gifting for the same Japanese life-event use cases Anatae targets.
- giftee for Business: Corporate-focused gifting arm of giftee offering bulk e-gift and incentive campaigns. Directly comparable because Anatae's secondary segment is corporate employee/client gifting with the same bulk, digital-delivery use cases.
Regional players
- Relux: Japanese luxury hotel and ryokan booking platform that also offers gift-voucher products for premium stays. Comparable in curating high-end Japanese accommodation inventory for gift-style purchase, focused on Japan rather than a global OTA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Anatae social profiles
Digital presenceAnatae compliance and trust
Trust signalCompliance1 record
Anatae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anatae leadership team
Management profileNumber of profiles
Profiles1 record
Anatae funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anatae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anatae
What does Anatae do?
Anatae operates an experiential gift marketplace in Japan that lets consumers purchase digital e-Gifts, physical Gift Boxes, and Gift Cards redeemable for experiences at partner venues. The catalog spans hotel/guesthouse stays (18,000+ properties via Rakuten Travel), dining, sauna, spa, adventure, wellness, and beauty/fashion activities, priced from ¥500 to ¥68,700 across casual, standard, and luxury tiers, with gift cards available up to ¥200,000.
Is Anatae a public or private company?
Anatae is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anatae founded?
Anatae was founded in 2024. It employs 11 to 50 people.
Where is Anatae based?
Anatae is headquartered in Tokyo, Japan, in the Asia region.
How does Anatae make money?
Three revenue lines are on record. Experiential Gift Sales are the primary driver. The others are gift Card Sales and package Gift Delivery.
Who are Anatae's main competitors?
Broad incumbents on record are Hoshino Resorts, Yahoo! JAPAN Gifting (PayPay Mall gifts), JTB (Japan Travel Bureau) and Rakuten Travel. Direct peers are giftee, Voyagin (Klook Japan), OZmall, Giftpad and giftee for Business. Relux is listed as a regional player.
Does Anatae have an API?
No public API is recorded for Anatae.
What industry is Anatae in?
Anatae's product category is Online Gift Marketplace. Its primary akta.pro industry code is HSACANAJ, Scheduled/Subscription Gifting (Reminders & Recurring Sends), with a secondary code of THAKAAAE, OTA Package Holiday Platforms (Dynamic Packaging). Its NAICS code is 45942 and its SIC code is 5944.