Gift Pad
Gift Pad (株式会社ギフトパッド) is a Japan-based direct-to-consumer digital gifting platform selling catalog gift cards (¥2,420–¥50,270+) for weddings, births, birthdays, retirements, and corporate occasions, enabling recipients to self-select from a curated multi-brand catalog via QR or login codes delivered digitally or by post.
- Company typePrivate
- Founded2013
- HeadquartersOsaka, Japan
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gift Pad does
Gift Pad (株式会社ギフトパッド) is a Japanese direct-to-consumer digital gifting platform headquartered in Osaka with a Tokyo office, operating the Giftpad egift service (giftpad.jp) since its founding in 2013. The company sells digital catalog gift cards redeemable by recipients via QR codes or login codes, allowing senders to choose price tiers from ¥2,420 (casual office giveaways) to ¥50,270+ (premium Clé de Peau Beauté salon experiences and Ralph Lauren Home selections) without needing the recipient's physical address; recipients then self-select items from a curated catalog of 1,200+ products across genres including gourmet food, sweets, beverages, beauty, interior, kitchen, electronics, daily goods, and experiences. Distribution is purely digital (email, SNS link) or physical cards shipped via Japan Post Letter Pack, with deliveries limited to domestic Japan and certain restrictions for Hokkaido, Okinawa, and remote islands.
The platform's core technology is a web-based catalog gift card system integrating multi-brand catalog management, two delivery modes (digital and physical card), and a system usage fee of ¥100–¥700 per transaction included in the listed price. Gift cards carry a six-month validity. Gift Pad maintains a hybrid segmentation approach: the primary segment consists of individual Japanese consumers purchasing for life-event occasions (weddings, wedding reply gifts 内祝い, births, birthdays, retirements, moving), and a secondary corporate/B2B segment is served through dedicated landing pages (giftpad.jp/event/business/) supporting bulk employee gifting, client appreciation, and event giveaways.
Revenue is generated through (1) catalog gift card sales — the spread between catalog item costs and gift card face value, (2) per-transaction system usage fees, and (3) corporate gifting arrangements. Marketing is primarily digital: SEO-optimized occasion-based landing pages, seasonal campaign content, and an active Instagram social-commerce presence linking reels to catalog URLs. The company has secured institutional backing from Mitsubishi UFJ Capital, Japan Post Capital, JIC Venture Growth Investments, and a consortium of regional Japanese banks and VCs across rounds from 2016 through April 2021 totaling approximately $8M in disclosed funding.
Gift Pad firmographics
Firmographics- Name
- Gift Pad
- Legal name
- 株式会社ギフトパッド
- Website
- https://giftpad.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gift Pad (株式会社ギフトパッド) is a Japan-based direct-to-consumer digital gifting platform selling catalog gift cards (¥2,420–¥50,270+) for weddings, births, birthdays, retirements, and corporate occasions, enabling recipients to self-select from a curated multi-brand catalog via QR or login codes delivered digitally or by post.
- Ownership category
- akta.pro rank
Gift Pad industry classification
Industry- Product category
- Online Catalog Gifting
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industries
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Corporate & Client Gifting Programs (HSACANAE), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where Gift Pad is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Gift Pad business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Catalog Gift Card Sales: Customers purchase gift cards at fixed price points (e.g., ¥2,420–¥50,270) covering system usage fees (¥100–¥700 before tax), shipping, and tax. The company earns the spread between catalog item costs and gift card face value, plus system usage fees. Gift cards are valid for 6 months from issuance.
- System Usage Fee: A per-transaction system usage fee of ¥100–¥700 (excluding tax) is applied to each order, covering catalog production costs and system management.
- Corporate/Business Gifting: Dedicated corporate gifting service for business use cases such as employee gifts, client appreciation, and event giveaways.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-tier gift courses (under ¥3,000) |
| Unit Pricing | Pay-as-you-go | Mid-range gift courses (¥3,000–¥4,999) |
| Unit Pricing | Pay-as-you-go | Mid-to-premium gift courses (¥5,000–¥9,999) |
| Unit Pricing | Pay-as-you-go | Premium gift courses (¥10,000 and above) |
| Unit Pricing | Pay-as-you-go | System usage fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gift Pad product offering
Product offeringCore offering
Gift Pad operates Giftpad egift, an online catalog gift card platform in Japan that lets purchasers send gift cards redeemable by recipients through a web-based catalog of curated lifestyle, food, beverage, and premium-brand items. The gift cards are delivered digitally (via email or SNS, no address needed) or physically (via Japan Post Letter Pack) and redeemed using QR codes or login codes across 30+ exclusive catalog courses with 1,200+ items priced from ¥2,420 to ¥50,270.
Product overview
Gift Pad operates Giftpad egift, an online catalog gift platform that enables users to send digital gift cards via email, SNS, or physical cards. The service features a comprehensive portfolio of catalog gift courses organized by genre (gourmet, sweets, drinks, relaxation, beauty, interior, kitchen, electronics, daily goods, experience) and premium brand-specific selections (Ralph Lauren Home, Clé de Peau Beauté, SHISEIDO, dalloyau, PIERRE HERME, Vita Craft, Luzerne). The core product allows recipients to select items from web-based catalogs, with courses ranging from budget-friendly options (2,999 yen) to premium selections (10,000+ yen). Additional offerings include corporate gifting services for business customers. The platform integrates multiple payment methods and supports delivery within Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- Giftpad egift Web-based catalog gift card platform where purchasers send digital or physical gift cards with values from ¥2,420 to ¥50,270 for celebration events such as weddings, birthdays, births, retirements, and moving; recipients redeem QR or login codes to choose items from 30+ exclusive catalog courses featuring premium Japanese and international lifestyle, gourmet, and home brands.
- Corporate Gift Service (法人ギフト) Business gift service offering bulk ordering of up to 200 units at a time, invoice-based billing, address-list upload for batch delivery to multiple recipients, noshi paper wrapping, customizable catalogs, and dedicated support for corporate employee and client gifting.
Companies that use Gift Pad
Customer profileSegments2 records
Ideal customer profiles2 records
Gift Pad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gift Pad partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and minor.
- Ralph Lauren HomeflagshipRalph Lauren Home is featured as a flagship brand within Gift Pad's catalog, offering premium home goods such as home textiles and decor. Available as a dedicated catalog section (ラルフ ローレン ホーム).
- Clé de Peau Beauté (Salon Experience)flagshipClé de Peau Beauté salon experience gifts (クレ・ド・ポー ボーテ サロン体験ギフト) are featured as premium redemption items within the catalog, offering high-end beauty treatments.
- 資生堂 (Shiseido)flagshipShiseido beauty salon services and products are featured across multiple catalog courses (資生堂、美容室), including shampoo & blow, head spa, and hair care treatments.
- DalloyauflagshipDalloyau, the French luxury confectionery brand, is featured as a select brand partner offering premium pastries and sweets within the catalog.
- Pierre HerméflagshipPierre Hermé, the renowned French pastry brand, is featured as a select brand partner within the catalog.
- Vita CraftminorVita Craft cookware and kitchen products are featured within the kitchen category of the catalog.
- LuzerneminorLuzerne premium tableware brand is featured within the kitchen and interior categories, offering ceramic and tableware items.
- NANACOSTARflagshipNANACOSTAR is featured as a select brand within the catalog.
- SWEET MOGU MOGUminorSWEET MOGU MOGU is featured as a select brand within the catalog.
- 一般법인日本ボランタリーチェーン協会minorThis organization conducts alcohol sales management training (酒類販売管理研修), which Gift Pad's alcohol sales manager (幡井 良至) completed on February 5, 2022 (next renewal due February 5, 2025), per the liquor sales sign requirements.
- 株式会社イトーヨーカ堂 (Aeon/Yoyoge)minorThe Itoyoko (イトーヨーカ堂) Year-End/Gift Catalog is available within Gift Pad's catalog as a co-branded course (株式会社イトーヨーカ堂 お歳暮ギフトカタログ), giving recipients access to Itoyoko's product selection through Gift Pad's platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gift Pad competitors and assessment
Company assessmentDirect peers
- Giftii Inc. (ギフティ): Giftii is Japan's leading digital gift card platform serving both consumers and corporates via e-gifting. It is the closest direct peer to Gift Pad, competing for the same online occasion-gifting moments with digital delivery.
- Ringbell Co., Ltd. (リンベル): Ringbell is one of Japan's largest traditional catalog gift companies. It directly competes with Gift Pad's core catalog gift offering for weddings, births, and corporate gifting occasions.
- Harmonic Co., Ltd. (ハーモニック): Harmonic is a Japanese catalog gift specialist with a focus on premium and lifestyle-curated gift catalogs. It competes for the same Japanese catalog-gifting occasions and premium positioning as Gift Pad.
- Take-ya Co., Ltd. (テイク): Take-ya is a Japanese catalog gift company with online distribution, competing in the same gift-card/catalog category across occasions like weddings, births, and seasonal gifting.
- Shaddy (シャディ): Shaddy is a catalog gift retailer in Japan offering similar online catalog and e-gifting options. It is a directly comparable catalog gift competitor in the Japanese market.
Broad incumbents
- Belle Maison (ベルメゾン): Belle Maison is a large Japanese catalog retailer offering catalog gifts alongside broader lifestyle merchandise. It overlaps with Gift Pad's catalog gifting category but operates a much broader retail assortment.
- Amazon Japan (Gift Cards): Amazon offers digital and physical gift cards in Japan and competes in the same digital gift card purchase occasions, particularly for birthdays and casual gifting.
- LINE Yahoo Corporation (LINE Gift): LINE Gift is a digital gifting feature within the LINE messaging platform in Japan, serving the same social gifting moments (birthdays, casual events) that Gift Pad targets with digital delivery via SNS.
Emerging players
- AnyGift Inc. AnyGift is a digital gift platform in Japan offering online gift card curation and e-gifting, partially overlapping with Gift Pad's online catalog gift offering.
Regional players
- Kurashippo (くらしっぽ): Kurashippo is a regional catalog gift brand (Shikoku) offering local-themed and traditional catalog gifts. Comparable catalog gifting model with a regional focus distinct from Gift Pad's nationwide positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gift Pad social profiles
Digital presenceGift Pad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gift Pad leadership team
Management profileNumber of profiles
Profiles1 record
Gift Pad funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gift Pad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gift Pad
What does Gift Pad do?
Gift Pad operates Giftpad egift, an online catalog gift card platform in Japan that lets purchasers send gift cards redeemable by recipients through a web-based catalog of curated lifestyle, food, beverage, and premium-brand items. The gift cards are delivered digitally (via email or SNS, no address needed) or physically (via Japan Post Letter Pack) and redeemed using QR codes or login codes across 30+ exclusive catalog courses with 1,200+ items priced from ¥2,420 to ¥50,270.
Is Gift Pad a public or private company?
Gift Pad is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gift Pad founded?
Gift Pad was founded in 2013. It employs 101 to 250 people.
Where is Gift Pad based?
Gift Pad is headquartered in Osaka, Japan, in the Asia region.
How does Gift Pad make money?
Three revenue lines are on record. Catalog Gift Card Sales are the primary driver. The others are system Usage Fee and corporate/Business Gifting.
Who are Gift Pad's main competitors?
Direct peers on record are Giftii Inc. (ギフティ), Ringbell Co., Ltd. (リンベル), Harmonic Co., Ltd. (ハーモニック), Take-ya Co., Ltd. (テイク) and Shaddy (シャディ). Broad incumbents are Belle Maison (ベルメゾン), Amazon Japan (Gift Cards) and LINE Yahoo Corporation (LINE Gift). AnyGift Inc. is listed as an emerging player. Kurashippo (くらしっぽ) is listed as a regional player.
Does Gift Pad have an API?
No public API is recorded for Gift Pad.
What industry is Gift Pad in?
Gift Pad's product category is Online Catalog Gifting. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards. Its NAICS code is 459420.