What Hill Group UK does

Hill Group UK is a privately held, family-owned housebuilder founded in 1999 by Andy Hill and headquartered in Waltham Abbey, United Kingdom. The company operates as a direct-to-consumer developer of new-build residential properties - houses, apartments, and bungalows ranging from studios to six-bedroom detached homes - across London and the South East of England (Berkshire, Bristol, Cambridgeshire, Essex, Hertfordshire, Kent, London, Norfolk, Oxfordshire, Suffolk). Property prices span approximately £267,500 to £1,599,950 across its named developments, which include Hollymead Square, Marleigh Park, City Reach, Knights Park, The Icon, Hartmere, Cambium Square, and others. Revenue is generated through one-time property transactions rather than recurring contracts, with buyers acquiring homes through physical sales suites at developments and an online reservation platform supported by dedicated sales executives.

Core product technology centres on energy-efficient new build specification: air source heat pumps, solar panels, battery storage, EV charging points, smart insulation, advanced glazing, and underfloor heating are standard across the portfolio. The signature differentiator is the Zero Bills homes programme, delivered in partnership with Octopus Energy since December 2023, which combines heat pumps, solar, and batteries with Octopus's Kraken AI platform to guarantee residents zero energy bills for at least five years at Hollymead Square - the UK's largest such development to date. Hill operates two equal local-authority joint ventures: Cambridge Investment Partnership with Cambridge City Council (Marleigh Park, City Reach, Hartmere, Fitzwilliam Gate, Knights Park) and South Cambridgeshire Investment Partnership (Cambium Square). In June 2026, Hill and Homes England acquired the 700-acre Cambridge East site for a 10,000+ home urban extension. Construction operations are supported by the innDex digital site management platform across sites. The company holds the HBF 5 Star customer satisfaction award for nine consecutive years through 2026, three What House? Housebuilder of the Year awards, NHBC and CIBSE 2020 awards, and a Trustpilot 4.8/5 rating. Recent funding of approximately $410 million closed in January 2026 to support a five-year growth plan. The go-to-market is exclusively direct: staffed on-site sales suites Thursday-Monday plus online reservation, supplemented by content marketing via the Created for Living blog, social channels (Instagram, Facebook, YouTube, LinkedIn), email, and Rightmove listings.

Name

Hill Group UK

Legal name

Hill Group

Website

https://hill.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), Land Subdivision (2372)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• New build homes
• Residential property development
• Energy-efficient housing
• Housebuilding services
• Affordable housing

Headquarters

HQ city

Waltham Abbey

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Build Residential Property Sales: Hill Group's primary revenue stream is the sale of newly constructed residential homes to individual buyers. This includes houses and apartments across various price points from approximately £267,500 to over £1.5 million. Revenue is generated through one-time property transactions rather than recurring models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hill Group UK is a privately held, family-owned UK housebuilder founded in 1999 that designs, develops, and sells newly built residential properties—including apartments, houses, and bungalows—across London and the South of England. Homes are delivered with energy-efficient specifications such as air source heat pumps, solar panels, EV charging points, and smart insulation, including the Zero Bills Homes programme (guaranteed zero energy bills for five years) delivered in partnership with Octopus Energy.

Product overview

Hill Group UK is an award-winning housebuilder operating across London and the South of England, offering new build residential properties through a network of named developments. The core product is new build homes (houses, apartments, bungalows) featuring energy-efficient specifications including heat pumps, solar panels, EV charging points, and smart home features. The portfolio includes branded developments such as Hollymead Square (Zero Bills homes), Marleigh Park, City Reach, The Icon, Knights Park, Hartmere, and Cambium Square. Supporting services include Part Exchange, Stamp Duty guidance, Own New Rate Reducer mortgage support, and the Zero Bills homes programme delivered in partnership with Octopus Energy. The company operates through physical sales channels (sales suites, show homes) and digital platforms including the main website and mobile-responsive property search.

Differentiator

Problem solved

Functional benefit

Products and services

• New Build Homes Hill Group's primary offering: newly constructed residential properties across London and the South of England, including apartments, houses, and bungalows ranging from studios to 6+ bedrooms, with energy-efficient specifications including heat pumps, solar panels, EV charging points, and smart home features.
• Hollymead Square Award-winning development in Newport, Essex featuring 2, 3, 4, and 5-bedroom houses and 2-bedroom bungalows, many benefiting from Zero Bills energy arrangement. Featured on BBC's The One Show.
• Marleigh Park

Quantifiable outcome

• Up to 60% energy bill savings vs older homes, average £2,200 annual saving
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Octopus EnergyflagshipStrategic or Co-development Partner · 1 December 2023Hill Group partnered with Octopus Energy in December 2023 to deliver the UK's largest Zero Bills development at Hollymead Square, Newport, Essex. The partnership combines Hill's property development expertise with Octopus Energy's AI-powered Kraken platform to deliver homes with solar panels, heat pumps, and batteries where residents pay zero energy bills for at least five years, guaranteed.
• Cambridge Investment Partnership (Cambridge City Council)coreStrategic or Co-development PartnerCambridge Investment Partnership is an equal partnership between The Hill Group and Cambridge City Council, formed to deliver residential developments in Cambridge including City Reach, Marleigh Park, Fitzwilliam Gate, and Hartmere. The partnership combines public sector land ownership with Hill's development expertise.
• South Cambridgeshire Investment Partnership (South Cambridge City Council)coreStrategic or Co-development PartnerSouth Cambridgeshire Investment Partnership is an equal partnership between The Hill Group and South Cambridge City Council, delivering the Cambium Square development in Cambourne. The partnership follows the same model as the Cambridge Investment Partnership.
• Homes EnglandflagshipStrategic or Co-development PartnerHill Group partnered with government housing agency Homes England to acquire the Cambridge East site (including Cambridge City Airport) from Marshall Group for a major 10,000-home urban extension project. The 700-acre development will include at least 3 million square feet of commercial space and support approximately 9,000 jobs.
• innDexcoreTechnology or IntegrationHill Group uses innDex's digital site management platform across its construction sites. The technology was shortlisted for Best Application of Technology and Digital Innovation in Health, Safety and Wellbeing at the Digital Construction Awards 2026. The platform reportedly saves one site manager's day per week per site.
• Supply Chain Sustainability SchoolminorStrategic or Co-development PartnerHill Group is one of nine organisations in the UK built environment sector that partnered with the Supply Chain Sustainability School to develop and fund a new multilingual mobile learning app for site workers, addressing training access barriers including limited time, varied language needs, and minimal digital access. The app offers content in six languages.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Berkeley Group: Premium UK housebuilder focused on London and the South East, with a portfolio of mixed-tenure, design-led developments. Closest comparable to Hill's premium Cambridge and London offerings and partnership-led regeneration approach.
• Bellway plc: Top 10 UK housebuilder delivering family-focused new homes across regional markets including the South East. Comparable in size to Hill and similar in geographic footprint and customer segment focus.
• Redrow plc: Premium UK housebuilder with strong emphasis on design quality and family homes in regional markets. Comparable to Hill's premium and family-home positioning across the South of England.
• Crest Nicholson Holdings: UK housebuilder focused on Southern England including the South East, delivering family homes with a quality and sustainability orientation. Similar regional concentration and product mix to Hill.
• Vistry Group: Major UK housebuilder with a strong partnership-led model delivering mixed-tenure developments with housing associations and local authorities, mirroring Hill's joint-venture approach with Cambridge councils and Clarion Housing.
• Keepmoat Homes: Regional UK housebuilder with a strong partnership and regeneration focus, including significant affordable housing delivery. Comparable to Hill's public-sector joint venture and affordable housing activity.

Broad incumbents

• Taylor Wimpey plc: One of the UK's largest volume housebuilders with national coverage. Significantly larger than Hill but competes directly across many of Hill's London and South East developments.
• Barratt Developments plc: The UK's largest housebuilder by volume with national operations. Competes with Hill across multiple South East sites and represents the dominant incumbent Hill benchmarks against.
• Persimmon plc: Major UK volume housebuilder operating nationally across multiple price points. Overlaps with Hill's volume segments and is part of the broader top-10 UK housebuilder competitive set.

Others

• Lovell Homes (Morgan Sindall):

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@createdbyhill
• Facebookfacebook.com/HillGroupUK
• LinkedInlinkedin.com/company/9210219?trk=tyah&trkInfo=tarId%3A1418835459603%2Ctas%3Ahill group uk%2Cidx%3A1-1-1
• Instagraminstagram.com/createdbyhill
• Xx.com/hill_group_uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hill Group UK