Track Titan
Track Titan is an AI-powered motorsport coaching platform that automatically captures telemetry from major racing simulators and real-world Formula 1 sessions to deliver personalised coaching, used by over 290,000 sim racers and amateur drivers across 180+ countries.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Track Titan does
Track Titan is an AI-powered motorsport coaching and analytics platform, incorporated in England as Titan Academy Limited and headquartered in Shoreditch, London, with a distributed team across the UK, Belgium, and Austria. The platform automatically captures telemetry data from the major PC racing simulators (iRacing, Assetto Corsa, Assetto Corsa Competizione, AC Evo, AMS2, Forza Motorsport, Le Mans Ultimate, and the F1 series) as well as from real-world Formula 1 sessions, then applies AI models such as Coaching Flows, Timekiller, and Personalised Reference Laps to identify where drivers lose time and explain how to fix specific mistakes. It has built a community of over 290,000 members across 180+ countries, recorded more than 100 million sim laps and 100,000 real-world F1 laps, and supports a content library of over 3,500 track guides plus the Academy learning programme, which is endorsed by Motorsport UK.
The company's core technology stack combines a desktop application for automatic telemetry capture with cloud-side AI analysis, and it is extending into MOZA's Pit House via an embedded OEM integration. The product suite includes the freemium Track Titan Platform with subscription tiers (Community free at 50 laps/month, Plus, Premium, Ultra), 1:1 coaching sessions with elite sim racers and professional drivers at $40-$50 per session, exclusive Hymo-branded esports setups that auto-install into games, the Drive to Win rewards/gamification programme, and the in-development Track Titan V3 coaching engine being tested with Formula 1 teams.
Track Titan operates a multi-channel go-to-market: product-led growth through self-serve signup with a freemium funnel, OEM-embedded distribution via the MOZA partnership, channel/reseller reach through OverTake.gg Premium, and transactional direct-to-consumer sales of coaching and setups. Revenue is generated from subscription fees, coaching session transactions, and setup purchases, with a rewards layer that incentivises engagement. The company has raised approximately $7 million cumulatively, including a $5 million seed round closed in December 2025 co-led by Partech and Game Changers Ventures.
Track Titan firmographics
Firmographics- Name
- Track Titan
- Legal name
- Titan Academy Limited
- Website
- https://tracktitan.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Track Titan is an AI-powered motorsport coaching platform that automatically captures telemetry from major racing simulators and real-world Formula 1 sessions to deliver personalised coaching, used by over 290,000 sim racers and amateur drivers across 180+ countries.
- Ownership category
- akta.pro rank
Track Titan industry classification
Industry- Product category
- Sim Racing Coaching Software
- NAICS
- Automobile Driving Schools (611692), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)
- akta.pro secondary industry
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
Keywords
Where Track Titan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Track Titan business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Community, Plus, Premium, Ultra): Monthly/annual subscription tiers providing different lap recording limits and feature access. Community tier is free with 50 laps/month; paid tiers unlock unlimited laps and premium features.
- 1:1 Coaching Sessions: Direct-to-consumer 60-minute coaching sessions with elite drivers at $40-50 per session. Available across all coaches during launch period.
- Esports Setups (Hymo): Sale of professional esports setups for various sims and cars. Available as individual purchases, bundles, or included in subscription tiers. Drive to Win rewards program allows earning points for free setups.
- Drive to Win Rewards Program: Users earn points by achieving targets (beating lap times, saving replays). Points can be redeemed for free setups, memberships, and other rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 50 laps per month, basic telemetry capture and analysis |
| Subscription | Monthly | Paid subscription tiers (Plus, Premium, Ultra) with unlimited laps and premium features |
| Unit Pricing | Pay-as-you-go | 1:1 coaching sessions with elite sim racing and pro drivers |
| Transaction based/ take rate | Pay-as-you-go | Esports setups for iRacing, ACC, AC, LMU, F1 series available for individual purchase or subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Track Titan product offering
Product offeringCore offering
Track Titan operates an AI-powered motorsport coaching platform that automatically captures in-game telemetry from racing simulators (iRacing, Assetto Corsa, ACC, F1 series, LMU, Forza Motorsport, AMS2) and real-world vehicles, then analyzes each lap to identify where drivers lose time and provides specific, actionable coaching feedback. The platform is delivered via a freemium web and desktop app (Community, Plus, Premium, Ultra tiers), complemented by 1:1 paid coaching sessions with elite sim racers and pro drivers, Hymo-branded esports setups that auto-install into games, the Academy structured learning program, and the Drive to Win gamification rewards system.
Product overview
Track Titan is an AI-powered motorsport coaching platform that combines automatic telemetry capture, personalized coaching insights, and esports setups into a unified system. The core Track Titan Platform processes data from multiple simulators (iRacing, Assetto Corsa, ACC, AC EVO, AMS2, Forza Motorsport, LMU, and F1 series) and provides AI coaching through features like Coaching Flows, Timekiller, and Personalized Reference Laps. The ecosystem includes 1:1 Coaching sessions with professional drivers, Hymo Esports Setups that auto-download into games, The Academy for structured learning, and Drive to Win for gamification. Track Titan V3 represents the upcoming next-generation coaching engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Track Titan Platform Core AI-powered motorsport coaching platform that automatically captures telemetry from racing simulators (iRacing, Assetto Corsa, ACC, AC Evo, AMS2, Forza Motorsport, LMU, F1 series) and real-world vehicles, identifies performance gaps, and provides personalized coaching insights and AI-generated quick tips. Delivered as a freemium web and desktop app with Community, Plus, Premium, and Ultra subscription tiers.
- 1:1 Coaching Live one-on-one video coaching sessions with elite sim racers and professional drivers, providing lap and telemetry review, input analysis, and actionable feedback. Available across all coaches during launch period at $40-50 per 60-minute session.
- Hymo Esports Setups Professional esports driver-created car setups for AMS2, ACC, AC, F1 26, iRacing, and LMU that auto-download directly into game. Available via individual purchase, bundles, or inclusion in subscription tiers, and updated weekly.
- The Academy Structured learning program offering weekly content, quizzes, and driving challenges that take drivers from good to great, featuring educational material from Porsche instructors and full-time racing drivers.
- Drive to Win Gamification program where users earn points by beating lap time targets and saving replays, then redeem points for free setups, memberships, and other rewards. Includes personalized achievements based on user skill level.
- Track Titan Desktop App Cross-platform desktop application for Windows and Mac that records telemetry data from racing simulators, captures sessions automatically, and lets users view analysis and coaching insights inside the Track Titan platform.
Quantifiable outcome
- 290,000+ members in 180+ countries
- +3 more outcomes
Companies that use Track Titan
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Track Titan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Track Titan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OverTake.ggcoreOverTake Turbo Powered by Track Titan: OverTake Premium members receive Track Titan experience plus one free Hymo setup per month. OverTake.gg has 4+ million members, providing significant distribution reach.
- MOZAcoreTrack Titan's AI coaching and Hymo setups integrated directly into MOZA's Pit House software. MOZA users get coached directly in their hardware ecosystem without needing separate app installation. Partnership went out of beta in May 2024.
- HymocoreExclusive partnership with Hymo for esports setups. Hymo's professional esports drivers create and test setups. Track Titan auto-downloads setups directly into game. Charlie from Hymo collaborates on platform features.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Track Titan competitors and assessment
Company assessmentDirect peers
- Virtual Racing School (VRS): Direct competitor offering sim racing coaching, telemetry analysis, and driver training content across the same major simulators (iRacing, ACC, AC). Closest head-to-head peer in the AI/human coaching subscription model for sim racers.
- Garage61: Sim racing telemetry and data analysis platform with AI-assisted coaching features for iRacing and other simulators. Direct competitor on the telemetry-to-coaching pipeline that Track Titan monetizes.
- Coach Dave Academy: Established sim racing coaching school offering video tutorials, setups, and 1:1 coaching across iRacing, ACC, and AC. Competes for the same paying sim racer customer and the same setup marketplace category.
- Apex Racing Academy: Sim racing coaching and league operator offering structured training programs, video guides, and setups. Comparable in target customer (amateur to semi-pro sim racers) and product mix.
- Driver61: Motorsport coaching content platform (real and sim) led by professional driver Scott Mansell, with YouTube-driven audience and paid coaching products. Competes for the same driver-improvement wallet and motorsport credibility lane.
Broad incumbents
- AiM (MyChron): Incumbent motorsport telemetry and data acquisition hardware/software provider serving real-world racing. Adjacent peer in the motorsport telemetry/coaching category but focused on hardware-led, professional motorsport rather than sim racing software.
- MoTeC: Established motorsport electronics, data acquisition, and telemetry provider for real-world racing teams. Comparable in the broader motorsport data and analytics category but operating at the professional, hardware-driven end of the market.
- iRacing: The dominant sim racing platform whose telemetry ecosystem Track Titan builds on. A platform partner and underlying infrastructure peer—Track Titan's growth and product depend on iRacing's user base and openness of telemetry access.
Emerging players
- OverTake.gg: Sim racing news and community platform with 4M+ members and OverTake Turbo premium tier (powered by Track Titan). Strategic distribution partner and adjacent community/engagement platform in the same audience.
- Simucube: Premium direct-drive sim racing hardware manufacturer. Adjacent ecosystem participant—Simucube users are core Track Titan customers, and a potential future OEM partner or competitive distribution channel for coaching software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Track Titan social profiles
Digital presenceTrack Titan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track Titan leadership team
Management profileNumber of profiles
Profiles10 records
Track Titan funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track Titan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track Titan
What does Track Titan do?
Track Titan operates an AI-powered motorsport coaching platform that automatically captures in-game telemetry from racing simulators (iRacing, Assetto Corsa, ACC, F1 series, LMU, Forza Motorsport, AMS2) and real-world vehicles, then analyzes each lap to identify where drivers lose time and provides specific, actionable coaching feedback. The platform is delivered via a freemium web and desktop app (Community, Plus, Premium, Ultra tiers), complemented by 1:1 paid coaching sessions with elite sim racers and pro drivers, Hymo-branded esports setups that auto-install into games, the Academy structured learning program, and the Drive to Win gamification rewards system.
Is Track Titan a public or private company?
Track Titan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Track Titan founded?
Track Titan was founded in 2021. It employs 11 to 50 people.
Where is Track Titan based?
Track Titan is headquartered in London, United Kingdom, in the Europe region.
How does Track Titan make money?
Four revenue lines are on record. Subscription Plans (Community, Plus, Premium, Ultra) is the primary driver. The others are 1:1 Coaching Sessions, esports Setups (Hymo) and drive to Win Rewards Program.
Who are Track Titan's main competitors?
Direct peers on record are Virtual Racing School (VRS), Garage61, Coach Dave Academy, Apex Racing Academy and Driver61. Broad incumbents are AiM (MyChron), MoTeC and iRacing. Emerging players are OverTake.gg and Simucube.
Does Track Titan have an API?
No public API is recorded for Track Titan.
What industry is Track Titan in?
Track Titan's product category is Sim Racing Coaching Software. Its primary akta.pro industry code is MPAKAJAJ, Motorsport Driver Training Schools & Racing Academies, with a secondary code of TLAEANAB, Driver Behavior Scoring & Coaching Platforms. Its NAICS code is 611692 and its SIC code is 7948.