Boomerang Water

What Boomerang Water does

Boomerang Water LLC is a private US company founded in 2017 by Jason Dibble and Jerrod Freund that sells what it describes as the world's first on-site, closed-loop water bottling system. The company deploys a semi-automated Boomerang Bottling System at customer sites, combining multi-stage water purification (sediment, carbon, reverse osmosis, and UV treatment) with a commercial bottle washer and tamper-evident capping line to sanitize, fill, and seal reusable aluminum (325ml, 500ml) and glass (500ml, 700ml) bottles at a stated throughput of 300-500 bottles per hour per system. Its products are NSF and ETL certified and aluminum and glass bottles comply with FDA/NSF food-safety standards, supporting deployments in regulated hospitality and industrial environments. The company additionally provides stock and custom-branded bottles, recovery stations, customization services, and a real-time client portal that produces monthly ESG reports on output, uptime, efficiency, single-use waste eliminated, and emissions reduction.

Boomerang Water serves enterprise customers across five primary verticals: Hotels and Resorts, Convention Centers and Event Venues, Cruise Lines, Corporate Offices and Campuses, and Manufacturing. Named customers include Four Seasons properties (Koolina, Lanai), COMO Parrot Cay, Hawaiian Twin Fin, Hotel Polaris at the U.S. Air Force Academy, The Statler at Cornell, Pier 66, the Greater Columbus Convention Center, Grand Bahama Shipyard, and an EV Manufacturing Facility global headquarters. Case-study outcomes document >80% bottle return rates, ~80% single-use waste reduction, and avoided single-use bottle counts in the hundreds of thousands to over a million at industrial sites. Go-to-market combines direct enterprise field sales with strategic channel partnerships, including Preferred Hotels Group, Green Key Global (as a Preferred Vendor), Foodbuy USA, Ball Corporation, and Mananalu (Jason Momoa's water brand).

The company operates a two-component commercial model: a monthly subscription lease for the Boomerang Bottling System that includes servicing, remote monitoring, operator training, and ESG reporting, paired with a recurring consumables supply agreement for bottle caps, cleaning supplies, and other inputs. Pricing is quote-based and not publicly disclosed, and programs can launch in approximately 30 days with stock bottles or within approximately 90 days for custom bottles. Operations span the US Southeast, Midwest, Hawaii, and the Caribbean. To date the company has filed SEC Form D exempt offerings totaling roughly $19.85M across rounds in 2019 ($500K), 2020 ($1.25M), May 2022 ($6.5M), and June 2023 ($11.6M), and has been recognized with the SXSW Product Design Innovation Award (2024), Fast Company Technology Solutions Honoree (2025), SEAL Sustainable Innovation Award (2023), and Pentawards Silver (2021).

Name

Boomerang Water

Legal name

Boomerang Water LLC

Website

https://boomerangwater.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomerang Water LLC operates an on-site, closed-loop water bottling system that sanitizes, fills, and caps reusable aluminum and glass bottles for enterprise customers across hospitality, events, cruise, corporate, and manufacturing verticals via a subscription lease plus consumables model.

Ownership category

akta.pro rank

Product category

On-Site Water Bottling Systems

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Distilled Water Bottling (AFAFACAD)

Keywords

• On-site water bottling
• Closed-loop hydration systems
• Reusable bottle programs
• Sustainable water solutions
• Enterprise water dispensing

Headquarters

HQ city

Furlong

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottling System Lease: Monthly lease for the Boomerang Bottling Machine including ongoing servicing, monitoring, operator training, and monthly ESG reporting. Part of the two-component Boomerang hydration program contract.
2. Supply Agreement: Consumables supply agreement covering bottle caps, cleaning supplies, and other consumables required for ongoing system operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Boomerang Water provides a closed-loop, on-site water bottling program comprising the Boomerang Bottling System, multi-stage water purification equipment, commercial bottle washers, and reusable aluminum and glass bottles. The system is leased to enterprise customers along with a consumables supply agreement, enabling properties to purify local water and fill reusable bottles on demand with monthly ESG reporting.

Product overview

Boomerang Water is a single, unified on-site water bottling solution comprising the Boomerang Bottling System (the core semi-automated machine), supporting components (Reverse Osmosis Machine, Commercial Bottle Washer, Sink & Work Tables), reusable bottle inventory (Stock and Custom Aluminum and Glass bottles in 325ml, 500ml, and 700ml sizes), Recovery Stations, and a Client Portal for ESG reporting. The company also provides Customization Services & Program Support for branding and marketing materials. All components work together as an integrated closed-loop system where bottles are processed, distributed, and recovered for continuous reuse.

Differentiator

Problem solved

Functional benefit

Products and services

• Boomerang Water Program (Closed-Loop Hydration Program) An on-site, closed-loop hydration program that follows a Process, Distribute, and Recover workflow; the system sanitizes, fills, and caps reusable aluminum and glass bottles using purified local water, keeping bottles in continuous circulation for enterprise customers.
• Boomerang Bottling System A semi-automated, compact bottling machine that sanitizes, rinses, fills, caps, and seals reusable water bottles on site, with a 48-bottle capacity and throughput of 300-500 bottles per hour.
• Reusable Aluminum Bottles Lightweight, durable aluminum water bottles in 325ml and 500ml sizes designed for high-traffic, outdoor, and operational environments, reused an average of 10 times.
• Reusable Glass Bottles Glass water bottles in 500ml and 700ml sizes offering refined presentation for professional and guest-facing environments, reused an average of 5 times.
• Stock Bottles Standard-issued reusable aluminum and glass water bottles ready for immediate deployment, enabling program launch in as little as 30 days without custom design requirements.
• Custom Bottles Customizable reusable bottles with multiple customization levels including co-branding (one- or two-color logo), full-color designs, and limited-run bottles for events and campaigns.
• Client Portal and ESG Reporting Real-time data portal providing visibility into machine output, uptime, efficiency, single-use waste eliminated, estimated emissions reduction, usage patterns, and monthly ESG reports for compliance and sustainability teams.
• Customization Services and Program Support In-house design and program support including custom bottle design, marketing and educational materials (digital signage, posters, wall graphics), and recovery station design with placement guidance.

Quantifiable outcome

• Average >80% bottle return rate across properties
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mananalu (Jason Momoa Brand)coreGTM or Marketing Partner · 1 January 2025Brand partnership with Jason Momoa's water brand Mananalu. Shared mission to eliminate single-use plastic bottles and positively impact local environments. Working with hotel groups across Hawaii to provide Mananalu, powered by Boomerang.
• Foodbuy USAminorChannel Partner/ Reseller/ Distributor · 1 January 2025Boomerang Water became a Foodbuy USA supplier partner in 2025, enabling better service to clients through procurement network access.
• Ball CorporationcoreStrategic or Co-development PartnerGlobal leader in sustainable aluminum packaging solutions. Partnership supports sustainability progress by pairing Boomerang's on-site bottling system with Ball's reuse aluminum bottles, reducing waste at the source.
• Preferred Hotels GroupcoreChannel Partner/ Reseller/ DistributorGlobal collection of independent luxury hotels and resorts. Partnership in North America supports adoption of reuse-first hydration by aligning sustainability priorities with brand standards and premium guest expectations.
• Green Key GlobalcoreChannel Partner/ Reseller/ DistributorLeading sustainability certification body for hospitality. Boomerang Water is a Preferred Vendor helping Green Key-certified properties advance reuse-first hydration solutions aligned with sustainability commitments.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Culligan International: Global water treatment and bottled water delivery company. Comparable to Boomerang in providing purified water solutions to commercial and residential customers, though primarily via point-of-use filtration and delivery rather than on-site bottling. Represents the incumbent path Boomerang could either compete against or be acquired by.
• BlueTriton Brands: One of North America's largest bottled water companies (Poland Spring, Deer Park, Arrowhead, Ozarka). Operates the traditional single-use bottled water model Boomerang is disrupting. Their scale, distribution, and hospitality relationships make them a likely competitor or partner as the market shifts toward reuse models.
• Premium Waters (Crystal Springs / Kentwood Springs): One of the largest direct-to-customer bottled water delivery companies in the US, serving offices and homes with 5-gallon and individual bottle delivery. Represents the traditional at-scale water delivery model Boomerang's on-site bottling displaces. Strong existing relationships with corporate offices — a target vertical for Boomerang.

Direct peers

• SodaStream (PepsiCo): Home and commercial sparkling water maker that lets users carbonate and bottle their own water on demand. Shares Boomerang's core thesis of replacing purchased bottled water with on-site production, though focused on carbonation in consumer/light-commercial settings rather than large-scale hospitality deployment.
• Algramo: Chile-based circular packaging company offering refill-at-point-of-sale for consumer products including water and cleaning supplies. Closely comparable to Boomerang in its reusable container / closed-loop model and enterprise focus on retail and consumer brands pursuing reuse commitments.
• MIWA: European circular packaging startup providing smart reusable containers with refilling at smart dispensers in retail. Comparable closed-loop, reusable packaging model targeting enterprise customers in food and beverage. Similar technology-meets-sustainability positioning, though focused on retail dispensing vs. Boomerang's hospitality/manufacturing use case.
• Proud Source Water: US premium bottled water brand using 100% recyclable aluminum packaging. Comparable positioning around premium, sustainable, non-plastic water packaging for hospitality and premium retail. Though focused on traditional manufacturing-distribution rather than on-site bottling, the brand and sustainability positioning overlap.

Emerging players

• TerraCycle / Loop: Loop is TerraCycle's circular packaging platform partnering with major CPG brands (Nestlé, Unilever, Coca-Cola) on durable, reusable packaging. Comparable in advancing reuse-first models for enterprise customers, with brand and retailer relationships Boomerang lacks. Focused on retail/consumer goods vs. Boomerang's hospitality and industrial verticals.
• Fill It Forward: Company producing reusable bottles and refill station technology with embedded tracking tags that measure environmental impact per refill. Comparable in promoting reusable bottle adoption and tracking sustainability outcomes for enterprise and university customers, though at smaller scale and focused on retail refill stations vs. Boomerang's on-site bottling machines.

Others

• Mananalu: Jason Momoa's aluminum-bottled water brand focused on eliminating single-use plastic. Already a strategic brand partner of Boomerang (Mananalu powered by Boomerang). Adjacent rather than competing — shares the same mission and customer base but operates in packaged water retail rather than on-site bottling systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getboomerangwater
• LinkedInlinkedin.com/company/boomerang-water-llc
• Instagraminstagram.com/getboomerangwater

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Water