Pisano

What Pisano does

Pisano is an enterprise experience management (XM) software vendor headquartered in London with a Turkish operating entity in Istanbul. The company sells a unified platform that ingests structured (NPS, CSAT, CES), unstructured (open-text), behavioral (web widget, time-zone-aware channels), and indirect (Google Maps, TrustPilot, Glassdoor) feedback signals from customers, employees, B2B stakeholders, and end users, and routes them through an agentic AI assistant ("Leo") and a workflow automation engine with a stated 9-hour average resolution SLA. The product portfolio spans five experience solutions — Customer, Employee, B2B, User, and Market Research — unified by a core platform comprising surveys and interactive flows, omnichannel feedback collection (web, SMS, email, IVR, CATI, kiosk, link sharing), feedback inbox with tagging and escalation, reporting dashboards with 10+ chart types, customer journey mapping, the Planner module, and AI-based text analytics. Enterprise-grade technical features include SAML/LDAP SSO with role mapping, BYOK encryption with customer-managed keys, on-premise LLM configuration, IP whitelisting at tenant level, JIT temporary access, WCAG 2.2 compliance, and multi-region data residency (North America, Europe, Middle East, APAC) with GDPR, CCPA, KVKK, and ISO 27001 compliance posture.

Pisano sells exclusively through direct enterprise field sales and a partner channel, with each customer assigned a dedicated Customer Success Account Manager and a contractually committed 45-day onboarding timeline (95% of partners live in 45 days, per Pisano). Pricing is quote-based, annual, with unlimited users, surveys, feedback responses, and dashboards inside the licensed package — a land-and-expand economic model. Public logos include QNB, Turkish Airlines, Škoda, Vista Print, Eurail, Raiffeisen, Avis, and Hyundai, spanning banking, travel, automotive, and B2B services, with the company stating 500+ enterprise customers globally. The company was founded in 2015 by Emir Bostan (CTO) and Ozkan Aykut Demir (CEO).

In 2025–2026 Pisano secured four concurrent third-party analyst recognitions — Gartner Peer Insights Customers' Choice (2025), IDC MarketScape Leader for Worldwide VoC Applications (2025), QKS Group SPARK Matrix Leader (2025), and Gartner Magic Quadrant for VoC Platforms Challenger (2026) — the latest positioning the firm alongside Alchemer as the only two Challengers behind Qualtrics, Medallia, Sprinklr, and Press Ganey Forsta. Total disclosed venture funding since 2015 is approximately $3.75M across rounds led by ZMT Ventures, Vestel Ventures, Elevator Ventures, and QNBEYOND Ventures, with an undisclosed participation from GrowthX Accelerator in September 2022.

Name

Pisano

Legal name

Pisano Limited

Website

https://pisano.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Pisano is a London-headquartered enterprise experience management (XM) SaaS vendor that unifies customer, employee, B2B, and user feedback through agentic AI and automation, serving 500+ global enterprises including QNB, Turkish Airlines, Škoda, Avis, and Hyundai via direct enterprise field sales and a partner channel.

Ownership category

akta.pro rank

Product category

Experience Management (XM) Software

NAICS

Marketing Research and Public Opinion Polling (541910), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Experience management platform
• Voice of customer software
• Customer feedback analytics
• Enterprise survey platform
• Employee experience management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription Licenses: Pisano generates revenue through annual platform subscription licenses. The platform package licenses include unlimited users, surveys, feedback responses, and dashboards within the licensed scope. Professional and service-related fees (one-time) are invoiced upon contract signing for the first subscription year. Subscriptions are billed on an annual basis with the subscription period beginning on the contract signing date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pisano sells an all-in-one, cloud-native, AI-powered Experience Management (XM) platform that unifies Customer Experience, Employee Experience, B2B Experience, User Experience, and Market Research into a single intelligence layer. The platform collects structured, unstructured, behavioral, and indirect feedback signals across web, SMS, email, IVR, CATI, kiosk, and external review channels, and turns them into action through agentic AI (Leo), workflow automation, text analytics, dashboards, and customer journey mapping. It is sold to enterprise customers via annual platform subscription licenses that include unlimited users, surveys, responses, and dashboards, with one-time professional services fees billed at contract signing.

Product overview

Pisano is an all-in-one Experience Management (XM) platform designed for modern enterprises, combining enterprise-grade capabilities with native intelligence across all experience signals. The platform unifies structured, unstructured, behavioral, and indirect signals from customers, employees, and B2B stakeholders into a single intelligence layer. The product portfolio consists of five experience management solutions (Customer Experience, Employee Experience, B2B Experience, User Experience, and Market Research), unified by a Core XM Platform that encompasses survey creation and interactive flows, feedback collection across multiple channels, feedback management, reporting dashboards, analytics and insights, customer journey mapping, automation for escalations, and a Planner module. The platform is enhanced by Power-Ups including Indirect Feedback Channels (aggregating reviews from Google Maps, TrustPilot, Glassdoor), Workflows for automation, AI-Based Text Analytics with on-prem LLM options, and Leo, an Agentic-AI XM Assistant that uses Gen-AI to orchestrate platform capabilities and drive measurable business outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Leo: AI-powered XM assistant for orchestrating platform capabilities and automating experience management workflows

Products and services

• Customer Experience Enterprise experience management solution for managing and improving customer interactions across all touchpoints to drive loyalty and long-term growth; part of Pisano's XM product portfolio for large enterprises.
• Employee Experience Solution for gathering and analyzing employee feedback to improve workplace satisfaction, engagement, eNPS, and organizational performance; part of Pisano's XM portfolio for HR and people analytics teams.
• B2B Experience Experience management solution designed for B2B organizations to track and improve relationships with business clients and stakeholders across complex multi-stakeholder relationships.
• User Experience Solution for measuring and improving user experience with digital products, websites, and applications through digital experience feedback and UX metrics.
• Market Research Research solution for conducting market research surveys and gathering competitive intelligence, supporting question types such as Conjoint and Maxdiff.
• Core XM Platform Unified experience management platform that orchestrates all XM capabilities including surveys, feedback collection, dashboards, analytics, journey mapping, and automation, sold as the underlying subscription license.

Quantifiable outcome

• 95% of partners are live within 45 days
• +2 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature9 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alchemer: Survey and VoC platform named alongside Pisano as a Challenger in the 2026 Gartner Magic Quadrant. Closest direct comparable by analyst tier and target customer profile (mid-market to enterprise feedback programs).
• Medallia: Enterprise VoC and CX platform leader; named as a Gartner Magic Quadrant Leader alongside Qualtrics. Pisano publishes direct comparison pages against Medallia and targets the same enterprise feedback management use cases.
• Concentrix: Customer experience services and technology vendor classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Competes with Pisano in enterprise CX measurement, though Concentrix has a stronger BPO/services overlay.
• SMG (Service Management Group): CX and VoC platform classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Direct competitor to Pisano in multi-location enterprise CX programs; Pisano publishes explicit comparison content.
• Verint: Customer engagement and VoC platform classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Overlaps with Pisano in enterprise feedback analytics, particularly for contact-center-adjacent use cases.
• Qualtrics: Market Leader in Experience Management (XM) platforms per Gartner Magic Quadrant. Pisano directly competes with Qualtrics across VoC, EX, and CX programs, and even publishes explicit comparison content (Pisano vs Qualtrics) and migration tooling.
• QuestionPro: Survey, VoC, and CX platform classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Competes with Pisano in enterprise survey/feedback management; Pisano publishes direct comparison content against them.
• Sprinklr: Unified customer experience management platform covering social, care, and marketing. Named Gartner VoC Magic Quadrant Leader; Pisano competes in overlapping VoC/feedback management segments with similar enterprise customer profiles.
• NICE: Enterprise customer engagement analytics platform competing in VoC and CX analytics. Pisano publishes direct comparison content (Pisano vs NICE), positioning itself against NICE's broader engagement suite.
• Press Ganey Forsta: Healthcare-anchored VoC and experience platform named as a Gartner Magic Quadrant Leader. Competes with Pisano in enterprise feedback management and broader XM, particularly in healthcare verticals where Pisano also plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pisano_EN
• Facebookfacebook.com/PisanoEN
• LinkedInlinkedin.com/company/pisano

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pisano