Pisano
Pisano is a London-headquartered enterprise experience management (XM) SaaS vendor that unifies customer, employee, B2B, and user feedback through agentic AI and automation, serving 500+ global enterprises including QNB, Turkish Airlines, Škoda, Avis, and Hyundai via direct enterprise field sales and a partner channel.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pisano does
Pisano is an enterprise experience management (XM) software vendor headquartered in London with a Turkish operating entity in Istanbul. The company sells a unified platform that ingests structured (NPS, CSAT, CES), unstructured (open-text), behavioral (web widget, time-zone-aware channels), and indirect (Google Maps, TrustPilot, Glassdoor) feedback signals from customers, employees, B2B stakeholders, and end users, and routes them through an agentic AI assistant ("Leo") and a workflow automation engine with a stated 9-hour average resolution SLA. The product portfolio spans five experience solutions — Customer, Employee, B2B, User, and Market Research — unified by a core platform comprising surveys and interactive flows, omnichannel feedback collection (web, SMS, email, IVR, CATI, kiosk, link sharing), feedback inbox with tagging and escalation, reporting dashboards with 10+ chart types, customer journey mapping, the Planner module, and AI-based text analytics. Enterprise-grade technical features include SAML/LDAP SSO with role mapping, BYOK encryption with customer-managed keys, on-premise LLM configuration, IP whitelisting at tenant level, JIT temporary access, WCAG 2.2 compliance, and multi-region data residency (North America, Europe, Middle East, APAC) with GDPR, CCPA, KVKK, and ISO 27001 compliance posture.
Pisano sells exclusively through direct enterprise field sales and a partner channel, with each customer assigned a dedicated Customer Success Account Manager and a contractually committed 45-day onboarding timeline (95% of partners live in 45 days, per Pisano). Pricing is quote-based, annual, with unlimited users, surveys, feedback responses, and dashboards inside the licensed package — a land-and-expand economic model. Public logos include QNB, Turkish Airlines, Škoda, Vista Print, Eurail, Raiffeisen, Avis, and Hyundai, spanning banking, travel, automotive, and B2B services, with the company stating 500+ enterprise customers globally. The company was founded in 2015 by Emir Bostan (CTO) and Ozkan Aykut Demir (CEO).
In 2025–2026 Pisano secured four concurrent third-party analyst recognitions — Gartner Peer Insights Customers' Choice (2025), IDC MarketScape Leader for Worldwide VoC Applications (2025), QKS Group SPARK Matrix Leader (2025), and Gartner Magic Quadrant for VoC Platforms Challenger (2026) — the latest positioning the firm alongside Alchemer as the only two Challengers behind Qualtrics, Medallia, Sprinklr, and Press Ganey Forsta. Total disclosed venture funding since 2015 is approximately $3.75M across rounds led by ZMT Ventures, Vestel Ventures, Elevator Ventures, and QNBEYOND Ventures, with an undisclosed participation from GrowthX Accelerator in September 2022.
Pisano firmographics
Firmographics- Name
- Pisano
- Legal name
- Pisano Limited
- Website
- https://pisano.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pisano is a London-headquartered enterprise experience management (XM) SaaS vendor that unifies customer, employee, B2B, and user feedback through agentic AI and automation, serving 500+ global enterprises including QNB, Turkish Airlines, Škoda, Avis, and Hyundai via direct enterprise field sales and a partner channel.
- Ownership category
- akta.pro rank
Pisano industry classification
Industry- Product category
- Experience Management (XM) Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Pisano is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Pisano business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription Licenses: Pisano generates revenue through annual platform subscription licenses. The platform package licenses include unlimited users, surveys, feedback responses, and dashboards within the licensed scope. Professional and service-related fees (one-time) are invoiced upon contract signing for the first subscription year. Subscriptions are billed on an annual basis with the subscription period beginning on the contract signing date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual platform subscription with unlimited usage within licensed package scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Pisano product offering
Product offeringCore offering
Pisano sells an all-in-one, cloud-native, AI-powered Experience Management (XM) platform that unifies Customer Experience, Employee Experience, B2B Experience, User Experience, and Market Research into a single intelligence layer. The platform collects structured, unstructured, behavioral, and indirect feedback signals across web, SMS, email, IVR, CATI, kiosk, and external review channels, and turns them into action through agentic AI (Leo), workflow automation, text analytics, dashboards, and customer journey mapping. It is sold to enterprise customers via annual platform subscription licenses that include unlimited users, surveys, responses, and dashboards, with one-time professional services fees billed at contract signing.
Product overview
Pisano is an all-in-one Experience Management (XM) platform designed for modern enterprises, combining enterprise-grade capabilities with native intelligence across all experience signals. The platform unifies structured, unstructured, behavioral, and indirect signals from customers, employees, and B2B stakeholders into a single intelligence layer. The product portfolio consists of five experience management solutions (Customer Experience, Employee Experience, B2B Experience, User Experience, and Market Research), unified by a Core XM Platform that encompasses survey creation and interactive flows, feedback collection across multiple channels, feedback management, reporting dashboards, analytics and insights, customer journey mapping, automation for escalations, and a Planner module. The platform is enhanced by Power-Ups including Indirect Feedback Channels (aggregating reviews from Google Maps, TrustPilot, Glassdoor), Workflows for automation, AI-Based Text Analytics with on-prem LLM options, and Leo, an Agentic-AI XM Assistant that uses Gen-AI to orchestrate platform capabilities and drive measurable business outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Leo: AI-powered XM assistant for orchestrating platform capabilities and automating experience management workflows
Products and services
- Customer Experience Enterprise experience management solution for managing and improving customer interactions across all touchpoints to drive loyalty and long-term growth; part of Pisano's XM product portfolio for large enterprises.
- Employee Experience Solution for gathering and analyzing employee feedback to improve workplace satisfaction, engagement, eNPS, and organizational performance; part of Pisano's XM portfolio for HR and people analytics teams.
- B2B Experience Experience management solution designed for B2B organizations to track and improve relationships with business clients and stakeholders across complex multi-stakeholder relationships.
- User Experience Solution for measuring and improving user experience with digital products, websites, and applications through digital experience feedback and UX metrics.
- Market Research Research solution for conducting market research surveys and gathering competitive intelligence, supporting question types such as Conjoint and Maxdiff.
- Core XM Platform Unified experience management platform that orchestrates all XM capabilities including surveys, feedback collection, dashboards, analytics, journey mapping, and automation, sold as the underlying subscription license.
Quantifiable outcome
- 95% of partners are live within 45 days
- +2 more outcomes
Companies that use Pisano
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles1 record
Pisano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature9 records
Pisano partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pisano competitors and assessment
Company assessmentDirect peers
- Alchemer: Survey and VoC platform named alongside Pisano as a Challenger in the 2026 Gartner Magic Quadrant. Closest direct comparable by analyst tier and target customer profile (mid-market to enterprise feedback programs).
- Medallia: Enterprise VoC and CX platform leader; named as a Gartner Magic Quadrant Leader alongside Qualtrics. Pisano publishes direct comparison pages against Medallia and targets the same enterprise feedback management use cases.
- Concentrix: Customer experience services and technology vendor classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Competes with Pisano in enterprise CX measurement, though Concentrix has a stronger BPO/services overlay.
- SMG (Service Management Group): CX and VoC platform classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Direct competitor to Pisano in multi-location enterprise CX programs; Pisano publishes explicit comparison content.
- Verint: Customer engagement and VoC platform classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Overlaps with Pisano in enterprise feedback analytics, particularly for contact-center-adjacent use cases.
- Qualtrics: Market Leader in Experience Management (XM) platforms per Gartner Magic Quadrant. Pisano directly competes with Qualtrics across VoC, EX, and CX programs, and even publishes explicit comparison content (Pisano vs Qualtrics) and migration tooling.
- QuestionPro: Survey, VoC, and CX platform classified as a Niche Player in Gartner's 2026 VoC Magic Quadrant. Competes with Pisano in enterprise survey/feedback management; Pisano publishes direct comparison content against them.
- Sprinklr: Unified customer experience management platform covering social, care, and marketing. Named Gartner VoC Magic Quadrant Leader; Pisano competes in overlapping VoC/feedback management segments with similar enterprise customer profiles.
- NICE: Enterprise customer engagement analytics platform competing in VoC and CX analytics. Pisano publishes direct comparison content (Pisano vs NICE), positioning itself against NICE's broader engagement suite.
- Press Ganey Forsta: Healthcare-anchored VoC and experience platform named as a Gartner Magic Quadrant Leader. Competes with Pisano in enterprise feedback management and broader XM, particularly in healthcare verticals where Pisano also plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pisano social profiles
Digital presencePisano compliance and trust
Trust signalCompliance4 records
Pisano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pisano leadership team
Management profileNumber of profiles
Profiles2 records
Pisano funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pisano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pisano
What does Pisano do?
Pisano sells an all-in-one, cloud-native, AI-powered Experience Management (XM) platform that unifies Customer Experience, Employee Experience, B2B Experience, User Experience, and Market Research into a single intelligence layer. The platform collects structured, unstructured, behavioral, and indirect feedback signals across web, SMS, email, IVR, CATI, kiosk, and external review channels, and turns them into action through agentic AI (Leo), workflow automation, text analytics, dashboards, and customer journey mapping. It is sold to enterprise customers via annual platform subscription licenses that include unlimited users, surveys, responses, and dashboards, with one-time professional services fees billed at contract signing.
Is Pisano a public or private company?
Pisano is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pisano founded?
Pisano was founded in 2015. It employs 51 to 100 people.
Where is Pisano based?
Pisano is headquartered in London, United Kingdom, in the Europe region.
How does Pisano make money?
One revenue line is on record: platform Subscription Licenses.
Who are Pisano's main competitors?
Direct peers on record are Alchemer, Medallia, Concentrix, SMG (Service Management Group), Verint, Qualtrics, QuestionPro, Sprinklr, NICE and Press Ganey Forsta.
Does Pisano have an API?
Yes. Pisano offers an extensive API ecosystem across its XM platform. The ActiveSurvey API supports service account node ID usage and response channel ID parameters updated to channel codes. Personalized Active Survey inquiry links are supported. Web service questions can be used in the web feedback module. Email sharing API includes transactional data handling and built-in responses. Feedback can be imported via V2 API. FTP/SFTP provider integration supports .txt file data formats for data import/export. New and modified endpoints for reporting have been introduced. CSV files can be transferred to AWS S3. Feedback entries can be imported directly from a database as part of automated workflows. Export capabilities include CSV, PDF, Word, and SPSS (.SAV) formats. SAML/LDAP role assignment supports multiple parameters in login flows. IP whitelisting for API access is supported at the tenant level.
What industry is Pisano in?
Pisano's product category is Experience Management (XM) Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541910 and its SIC code is 7372.