What Schnell Industries does

Schnell Industries Inc. is a privately held Canadian industrial equipment manufacturer headquartered in Winkler, Manitoba, founded in 1994 by Fred Dueck and acquired in 2023 by Mike Friesen, owner of Elmer's Manufacturing in Altona, Manitoba. The company designs and builds portable transloader conveyor systems — including the TLX30, TLX36, TLX36R RockLoader, TLX42, and the electric TLXE — for loading and unloading granular materials (grain, frac sand, aggregates, fertilizer, cement powder, potash, salt) between railcars and trucks. Core engineering differentiators include hydraulic four-wheel drive, four-wheel 180-degree steering, a low-profile conveyor chassis that fits under any truck or railcar, Kubota Tier 4 diesel engines with direct hydraulic drive and no DEF requirement, and optional electric drive for zero-emission indoor use. The company also manufactures patented planter hitches for John Deere, White/Agco, and Case IH equipment ($8,400–$10,900), operates the Sweep-All turf equipment sub-brand, and runs a contract custom OEM manufacturing service that produces T-Belt conveyors, telescopic belt conveyors reaching 60 feet, hydraulic power packs, and other specialized machinery.

Name

Schnell Industries

Legal name

Schnell Industries Inc.

Website

https://schnellind.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Schnell Industries designs and manufactures portable transloader conveyor systems, patented planter hitches, and custom OEM industrial equipment from Winkler, Manitoba, serving agriculture, mining, aggregate, oil and gas, and commercial material handling customers across North America.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Portable conveyor systems
• Transloader conveyors
• Planter hitches
• Bulk material handling
• Custom OEM manufacturing

Headquarters

HQ city

Winkler

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transloader Conveyor Equipment Sales: Sale of portable transloader conveyors including TLX30, TLX36, TLX36R RockLoader, TLX42, and TLXE Electric models. These are industrial-scale units with significant capital investment ranging from standard models to heavily customized configurations.
2. Custom OEM Equipment Manufacturing: Contract custom manufacturing for other OEMs and industrial customers. Services include custom conveyor solutions, trailers for grain bins, hydraulic power packs, push boxes, and other specialized machinery. The company operates a state-of-the-art 70,000+ square foot facility with advanced fabrication capabilities.
3. Planter Hitches: Sale of patented planter hitches for John Deere, White/Agco, and Case IH equipment. Prices range from $8,400-$10,900 depending on model and configuration.
4. Aftermarket Parts and Service: Sales of replacement parts including conveyor belts, bearings, hydraulic hoses, dust collector filter media, hopper seals, and spare parts kits. After-sales support includes field commissioning, training, troubleshooting, and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Schnell Industries manufactures portable transloader conveyor systems (TLX30, TLX36, TLX36R RockLoader, TLX42, TLXE Electric) for high-throughput loading and unloading of granular materials between trucks, trailers, and railcars. The company also produces patented planter hitches for John Deere, White/Agco, and Case IH equipment, the Sweep-All line of commercial turf sweepers and aerators, and offers custom OEM fabrication including T-belt conveyors, telescopic belt conveyors, and hydraulic power packs.

Product overview

Schnell Industries is a manufacturer of industrial material handling equipment headquartered in Winkler, Manitoba. The core product line consists of portable transloader conveyors (TLX Series) including TLX30, TLX36, TLX36R RockLoader, TLX42, and the electric TLXE model — all designed for efficient loading and unloading of granular materials between railcars, trucks, and trailers. These transloaders are complemented by planter hitch conversion products for John Deere, White/Agco, and Case IH equipment, and the Sweep-All turf equipment sub-brand. The company also offers custom manufacturing services including T-belt conveyors, telescopic belt conveyors, and hydraulic power packs. The portfolio is organized around portable conveyor systems as the primary offering, with specialized accessories, attachments, and custom fabrication services extending the product ecosystem for diverse industrial applications in agriculture, mining, aggregate, oil and gas, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Sweep-All: Brand of high-quality commercial turf sweepers designed to pick up a wide variety of debris and perform turf de-thatching. Also includes a heavy-duty towable aerator.

Products and services

• TLX30 Transloader

Quantifiable outcome

• Throughput up to 400 tons per hour (362 metric tonnes)
• +2 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Elmer's ManufacturingcoreStrategic or Co-development Partner · 1 January 2023Schnell Industries was acquired in 2023 by Mike Friesen, owner of Elmer's Manufacturing in Altona, MB. This acquisition brings synergies to both companies while maintaining the Schnell Industries name and products. Elmer's Manufacturing is a related manufacturing company in the same region.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Masaba Inc. Manufacturer of aggregate and mining conveyor equipment, screen towers, and material handling systems. Overlaps directly with Schnell's TLX36R RockLoader and aggregate conveyor product lines serving quarries and mining operators.
• KPI-JCI (Astec Industries): Manufacturer of crushing, screening, and material handling equipment for the aggregate and mining industries, with conveyor product lines. Directly comparable as a conveyor equipment supplier serving aggregate and mining customers.
• Thor Global Enterprises: Manufacturer of mobile telescopic conveyors and TeleStacker equipment for aggregate, mining, and port applications. Closely comparable to Schnell's telescopic belt conveyors and TLX Series portable transloaders in function and customer base.
• Loftness Specialized Equipment: US manufacturer of material handling and agricultural equipment including fertilizer and grain handling attachments. Comparable to Schnell's agricultural attachment products and customization-heavy product approach.
• Superior Industries: US-based manufacturer of portable and stationary conveyor systems for aggregate, mining, and material handling. Directly comparable to Schnell as a competing supplier of portable conveyors and transloading equipment to mining and aggregate customers in North America.

Regional players

• Brandt Industries: Canadian manufacturer and dealer of agricultural and heavy equipment with material handling capabilities. Comparable as a regional Canadian OEM in adjacent agricultural equipment categories.

Emerging players

• Rail-Veyor Technologies: Manufacturer of rail-based material handling systems for bulk commodity transfer. Adjacent comparison as an alternative bulk transloading technology targeting mining and aggregate customers.

Broad incumbents

• Caterpillar: Global heavy equipment manufacturer with material handling and mining equipment lines. Comparable as a broad incumbent with overlapping material handling capability serving mining, aggregate, and oil & gas customers.
• Sandvik Mining and Rock Solutions: Global incumbent in mining and rock processing equipment with material handling and crushing product lines. Comparable as a larger, diversified supplier to the same mining and quarrying customers Schnell serves.

Others

• Elmer's Manufacturing: Altona, MB-based agricultural equipment manufacturer and owner of Schnell Industries since 2023. Comparable as a peer Manitoba-based OEM serving Canadian agriculture and a related company within the same ownership group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/schnellindustries
• Xx.com/schnellind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schnell Industries