Masaba
Masaba is a privately held, family-owned US manufacturer founded in 1962, designing and building bulk material handling equipment — conveyors, crushing and screening plants, truck unloaders, and custom solutions — for the aggregates, mining, frac sand, agriculture, ports, rail, ready-mix, and forestry industries.
- Company typePrivate
- Founded1962
- HeadquartersVermillion, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Masaba does
Masaba, Inc. is a privately held, family-owned US manufacturer of bulk material handling equipment founded in 1962 by Harold Higman Jr. in Akron, Iowa and now headquartered in Vermillion, South Dakota, with the third generation of the Higman family (CEO Jerad Higman) in control. The company designs and builds conveyors (including the patented Magnum telescoping conveyor line with GEN II track drive), portable and stationary crushing and screening plants, wash plants, truck unloaders, bins, hoppers, feeders, frac sand equipment, and custom-engineered solutions, serving eight end markets: aggregates, mining, frac sand, agriculture, rail loading/unloading, ports and ship loading, ready-mix concrete, and forestry.
The core technical platform rests on six US patents (with Canadian counterparts on key assets) covering GEN I and GEN II Track Drives, Freewheel Drive System, Axle Encoder, TU Ramps, and Silo Loader, combined with lattice-section construction using 50% more steel than competitors and jig-welded assembly. Engineering uses Inventor CAD, AggFlow, and Overland Conveyor Co. software for 3D modeling and FEA. Manufacturing is anchored in a 211,000 sq ft legacy facility plus a new 147,500 sq ft Harold Higman Fabrication Center (operational May 2025, grand opening October 2025) housing $15M+ in Trumpf lasers, Messer plasma cutters, Trumpf Trubend presses, and automated storage, enabling vertical integration through wholly owned Masaba Metals and Masaba Hydraulics divisions.
Revenue is generated through hardware sales of equipment and aftermarket parts, plus service/warranty and contract fabrication services, sold via an extensive dealer network spanning nearly all 50 US states and international markets (Canada, Australia, Mexico, Central America) with direct sales supplementing in select US states. Equipment is sold on a quote basis with industry-leading 5-year structural and 2-year component warranties, and pricing follows multi-year contract terms with 30-day payment terms. Customers range from aggregate producers and port operators to agricultural operations and frac sand processors, with named enterprise customers including Walker Aggregates and a Port Tampa Bay transloading operator.
Masaba firmographics
Firmographics- Name
- Masaba
- Legal name
- Masaba, Inc.
- Website
- https://masabainc.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Masaba is a privately held, family-owned US manufacturer founded in 1962, designing and building bulk material handling equipment — conveyors, crushing and screening plants, truck unloaders, and custom solutions — for the aggregates, mining, frac sand, agriculture, ports, rail, ready-mix, and forestry industries.
- Ownership category
- akta.pro rank
Masaba industry classification
Industry- Product category
- Mining and Aggregate Material Handling Equipment
- NAICS
- Conveyor and Conveying Equipment Manufacturing (333922), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Mining Machinery and Equipment Manufacturing (333131)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders) (IMAHAEAG)
Keywords
Where Masaba is headquartered
LocationHeadquarters
- HQ city
- Vermillion
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Masaba business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Manufacturing & Sales: Design, manufacture, and sale of bulk material handling equipment including conveyors, crushing plants, screening plants, wash plants, and custom solutions. Products sold through dealer network and direct sales.
- Aftermarket Parts & Components: Sale of replacement parts including bearings, conveyor belts, hydraulic components, pulleys, idlers, and other wear items. Parts available through warehouse and dealer locations.
- Service & Warranty: Field service support, on-site maintenance, training, and warranty services. Includes 5-year structural warranty and 2-year component warranty on new equipment.
- Metal Fabrication Services: Contract manufacturing services for steel cutting, bending, and fabrication. Metal sales through the Harold Higman Fabrication Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Equipment sales with standard warranties |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Masaba product offering
Product offeringCore offering
Masaba designs, manufactures, and sells rugged bulk material handling equipment including conveyors, crushing plants, screening plants, wash plants, truck unloaders, bins, hoppers, feeders, and sand wagons for the aggregates, mining, agriculture, frac sand, rail, ports, ready-mix, and forestry industries. The company also offers custom-engineered solutions, aftermarket parts, field service support, and contract metal fabrication services through its Harold Higman Fabrication Center.
Differentiator
Problem solved
Functional benefit
Brands
- Magnum Telescoping Conveyor: Patented telescoping conveyor with GEN II track technology for material handling applications.
- Masaba Gear Store
Products and services
- Conveying and Material Handling Equipment Bulk material handling equipment including bins, hoppers, feeders, portable radial stackers, sand wagons, transfer conveyors, and truck unloaders designed for high-capacity material movement in mining, aggregate, agriculture, frac sand, and port operations.
- Magnum Telescoping Conveyor Patented telescoping conveyor featuring GEN II track technology for material handling applications. Available in single or dual drive configurations, lengths from 100 to 195 feet, designed as the safest and most rugged telescoping conveyor on the market for aggregate, mining, and port operations.
- Portable and Stationary Plant Equipment Portable and stationary plant chassis equipment including crushing plants, screen plants, wash plants, and fine material washers designed for aggregate processing and material sizing operations in mining, quarrying, and construction environments.
- Custom-Engineered Solutions Custom-engineered material handling solutions including custom conveyors, custom plants, custom structures, and custom engineering services designed to meet specific customer requirements and complex material handling challenges.
- Aftermarket Parts and Components Replacement parts and components for Masaba equipment including bearings, conveyor belts, hydraulic components, pulleys, idlers, and other wear items available through the company's parts department and dealer network.
- Service and Warranty Support Field service support, on-site maintenance, training, and warranty services for Masaba equipment. Includes industry-leading 5-year structural warranty and 2-year component warranty on all new equipment.
- Metal Fabrication Services Contract manufacturing and metal fabrication services for steel cutting, bending, and fabrication offered through the Harold Higman Fabrication Center, a 147,500 sq ft facility with Trumpf lasers, Messer cutting equipment, Trumpf press brakes, and automated storage systems.
- Self-Contained Hydraulic Radial Stacking Conveyors Self-contained road- and pit-portable radial stacking conveyors fully designed and built by Masaba, operating under their own power via a 72 hp Yanmar onboard diesel hydraulic power unit. Standard 36-inch belt width, available in 80-foot and 100-foot lengths, delivering 500 tons per hour capacity at 18-degree incline.
Quantifiable outcome
- Equipment designed to last 15-25 years prior to major parts replacement vs 1-3 seasons for low-end competitors and 5-10 years for mid-range
- +3 more outcomes
Companies that use Masaba
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
Masaba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Masaba partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, notable and minor.
- RoadBuilders MachinerycoreFounded 1985, headquartered in Kansas City, KS with locations in Omaha, Lincoln, Grand Island, Norfolk, NE and Springfield, MO. Exclusive Komatsu dealer that expanded to represent all Masaba product lines in Missouri, Kansas, and Nebraska.
- Ruffridge JohnsoncoreMasaba's very first dealer partnership. Longest-running dealer relationship in the company's history.
- Walker AggregatesnotableEquipment customer using comprehensive Masaba equipment spread including crushing, screening, and conveying systems for aggregate operations.
- Gulf Atlantic Industrial EquipmentnotableInstalled Masaba equipment at Port Tampa Bay for ship-to-shore transloading operations, moving crushed stone at up to 6,000 tons per hour.
- Masaba CanadacoreRegional office in Blue Mountains, Ontario serving Canadian market with Masaba equipment.
- Toromont CatcoreCanadian dealer covering Nova Scotia, New Brunswick, Newfoundland and Labrador, Nunavut, Manitoba, Prince Edward Island, and Quebec.
- Rocky Mountain EquipmentcoreCanadian dealer covering Alberta and Saskatchewan territories.
- Mobile Conveying ServicesminorAustralian dealer covering New South Wales territory.
- Armstrong EquipmentminorDealer covering Central American markets including Belize, Colombia, Costa Rica, Dominican Republic, El Salvador, Haiti, Honduras, Guatemala, Nicaragua, Panama, and Venezuela.
- MATCO CATminorMexican dealer covering Sonora territory.
Scale indicators5 records
Recent moves15 records
Expansion highlights5 records
Masaba competitors and assessment
Company assessmentDirect peers
- Superior Industries: Direct competitor in portable and stationary conveying equipment for aggregates and mining. Offers crushing, screening, washing, and conveying solutions that overlap heavily with Masaba's Magnum and transfer conveyor product lines.
- TCI Manufacturing: Custom conveying equipment manufacturer serving aggregates, mining, and industrial bulk material handling. Directly comparable in product scope (conveyors, idlers, components) and customer base.
- Thor Global Enterprises: Direct competitor in telescoping and radial stacking conveyors for aggregate and mining applications. Closely comparable niche player also focused on heavy-duty conveyor stacking equipment.
- KPI-JCI (Astec Industries): Direct peer in portable crushing plants, screening plants, and material handling equipment for aggregates and mining. Both serve quarry operators with mobile plant chassis and conveyor systems through dealer networks.
Broad incumbents
- Terex Corporation: Broad incumbent offering washing systems, crushing equipment, and material handling through its Terex MPS and Terex Finlay brands. Operates globally with substantially greater scale than Masaba across overlapping product categories.
- Metso: Global incumbent in mining and aggregates processing equipment, including crushing, screening, conveying, and wear parts. Overlaps with Masaba across the full aggregates and mining equipment stack with much larger installed base and service network.
- Sandvik: Broad incumbent in mining and rock processing equipment with crushing, screening, and material handling offerings. Comparable as a global supplier to mining operators, though much larger and more diversified.
Regional players
- Midwest Equipment Sales: Regional dealer-distributor of new and used aggregate and mining equipment in the U.S. Midwest. Operates in an adjacent channel role to Masaba's dealer partners, with comparable customer base but primarily distribution rather than manufacturing.
Emerging players
- Westpro Machinery: Specialty manufacturer of mineral processing and aggregate equipment including conveyors, hoppers, and custom material handling solutions. Comparable niche player with similar custom-engineered approach but smaller scale.
- Earthworm Conveyors: Custom conveyor manufacturer focused on tough-duty applications in aggregate, mining, and industrial settings. Comparable niche peer with overlapping custom-engineered conveyor offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Masaba social profiles
Digital presenceMasaba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masaba leadership team
Management profileNumber of profiles
Profiles8 records
Masaba subsidiaries and ownership
Company hierarchySubsidiaries3 records
Masaba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masaba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masaba
What does Masaba do?
Masaba designs, manufactures, and sells rugged bulk material handling equipment including conveyors, crushing plants, screening plants, wash plants, truck unloaders, bins, hoppers, feeders, and sand wagons for the aggregates, mining, agriculture, frac sand, rail, ports, ready-mix, and forestry industries. The company also offers custom-engineered solutions, aftermarket parts, field service support, and contract metal fabrication services through its Harold Higman Fabrication Center.
Is Masaba a public or private company?
Masaba is a private company. It is classified as family owned and is currently operating.
When was Masaba founded?
Masaba was founded in 1962. It employs 101 to 250 people.
Where is Masaba based?
Masaba is headquartered in Vermillion, United States, in the North America region.
How does Masaba make money?
Four revenue lines are on record. Equipment Manufacturing & Sales are the primary driver. The others are aftermarket Parts & Components, service & Warranty and metal Fabrication Services.
Who are Masaba's main competitors?
Direct peers on record are Superior Industries, TCI Manufacturing, Thor Global Enterprises and KPI-JCI (Astec Industries). Broad incumbents are Terex Corporation, Metso and Sandvik. Midwest Equipment Sales is listed as a regional player. Emerging players are Westpro Machinery and Earthworm Conveyors.
Does Masaba have an API?
No public API is recorded for Masaba.
What industry is Masaba in?
Masaba's product category is Mining and Aggregate Material Handling Equipment. Its primary akta.pro industry code is IMAHAEAG, Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders). Its NAICS code is 333922 and its SIC code is 3530.