Yo Egg

What Yo Egg does

Yo Egg is an Israel-headquartered food technology company founded in 2019 by co-founders Yosefa (Cohen, chief product officer) and Eran Groner (CEO), operating through a US-incorporated subsidiary (YoEggFoods Inc.). The company develops and sells plant-based egg alternatives built on a proprietary formulation of chickpea and soybean proteins, beta carotene, paprika extract, sunflower oil, seaweed extract, and plant fibers (pectin and carob) engineered to deliver an authentic runny yolk — positioned in coverage as the world's first plant-based fried egg with that characteristic. The commercial product line includes The Sunny One (sunny-side-up), The Poached One (poached egg), and The Patty One (egg patty), with Hollandaise sauce and The Boiled One (hard-boiled egg) in development.

Yo Egg sells through three parallel go-to-market motions: enterprise foodservice (distribution via WebstaurantStore and Dot Foods plus direct sales, debuted at the National Restaurant Association trade show), retail grocery (over 800 US locations including Bristol Farms, Lassens, Erewhon, New Seasons, Price Chopper, Winn-Dixie, H-E-B, and the Albertsons family of stores), and direct-to-consumer e-commerce via yo-egg.shop. Products are 100% plant-based, cholesterol-free, gluten-free, sugar-free, kosher-certified, and Non-GMO Project Verified (for Sunny and Poached SKUs, with Patty certification in progress). Pricing is not publicly disclosed and is quote-based for foodservice inquiries.

The company is venture-backed with $5 million raised in an oversubscribed May 2022 round co-led by NFX and Stray Dog Capital, with Evolution VC Partners, Rhodium, Surround Ventures, and Secret Chord Ventures participating. Endorsements and exploration conversations have been publicly disclosed with Pizza Hut, Wendy's, Veggiegrill, Restaurant Associates, and Academie Culinaire de France. The company operates with 11–50 employees and has not disclosed revenue.

Name

Yo Egg

Legal name

YoEggFoods Inc.

Website

https://yo-egg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Yo Egg is an Israel-based food technology company that develops and sells plant-based egg alternatives — including sunny-side-up, poached, and patty formats — made from chickpea and soybean proteins with a proprietary runny-yolk formulation, sold to US foodservice operators, retailers, and DTC consumers.

Ownership category

akta.pro rank

Product category

Plant-based egg alternatives

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFANAKAN

Plant-Based Egg Alternatives (Liquid/Frozen/Dried Egg Replacers)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Alternatives (Plant-Based and Cultivated)

SECONDARYAFAKAGAC

Plant-Based Egg Alternatives Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Plant-Based & Alternative Protein Foods Manufacturing

SECONDARYCRADACAJ

Eggs & Egg Products (Shell, Liquid, Value-Added)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

Keywords

• Plant-based eggs
• Egg alternatives
• Vegan protein foods
• Foodservice plant-based
• Clean label food

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Product Sales: Yo Egg sells its plant-based egg products to restaurants and foodservice operators through distributor relationships (WebstaurantStore, Dot Foods) and direct sales. The company provides menu-ready products for foodservice establishments.
2. Retail Product Sales: Products sold through retail grocery stores including Bristol Farms, Lassens, Erewhon, New Seasons, Price Chopper, Winn-Dixie, H-E-B, and Albertsons family of stores across the US.
3. E-commerce Direct Sales: Direct-to-consumer sales through the company's e-commerce platform yo-egg.shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yo Egg manufactures and sells plant-based egg alternatives — including sunny-side-up style, poached, and egg patty formats — that mimic traditional eggs with a runny yolk, using a proprietary formulation of chickpea and soybean proteins, plant fibers, beta carotene, paprika extract, and sunflower oil. The company distributes products through foodservice distributors and direct sales to restaurants, retail grocery chains across the U.S., and a direct-to-consumer e-commerce store.

Product overview

Yo Egg is a plant-based egg company offering a portfolio of products designed to replace traditional eggs with sustainable, cholesterol-free alternatives. The core product lineup includes 'The Sunny One' (sunny-side-up style), 'The Poached One' (poached egg format), and 'The Patty One' (egg patty for sandwiches). The company is developing additional products including Hollandaise sauce and 'The Boiled One' (hard boiled egg). All products are 100% plant-based, gluten-free, sugar-free, kosher, and Non-GMO Project Verified (for select products). Yo Egg targets both foodservice operators and retail consumers, with current availability at over 800 locations on the West Coast and expanding through Albertsons family stores.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sunny One Plant-based sunny-side-up style egg with a unique runny yolk for an authentic breakfast experience. 100% plant-based, zero cholesterol, gluten-free, sugar-free, kosher-certified, and Non-GMO Project Verified. Targeted at foodservice operators and retail consumers seeking egg alternatives.
• The Poached One Plant-based poached egg crafted for elegant plant-based dining with cholesterol-free formulation. Non-GMO Project Verified, kosher-certified, gluten-free, and sugar-free. Targeted at foodservice operators (e.g., for Eggs Benedict, avocado toast) and retail consumers.
• The Patty One Plant-based egg patty designed for on-the-go breakfast sandwiches with cholesterol-free convenience. 100% plant-based, gluten-free, sugar-free, and kosher-certified. Targeted at foodservice operators (QSR, breakfast sandwich applications) and retail consumers.
• Hollandaise (Plant-based Hollandaise Sauce) Ready-to-use plant-based Hollandaise sauce designed to be uniquely stable and simple to warm up, delivering the classic creamy taste without traditional egg-based sauces. Targeted at foodservice operators preparing Eggs Benedict-style dishes.
• The Boiled One Plant-based hard boiled egg offering less saturated fat and no cholesterol versus conventional eggs, suitable for hot or cold service. Targeted at foodservice operators and retail consumers seeking on-the-go snacking alternatives.

Quantifiable outcome

• Available in 800+ retail locations across the US
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WebstaurantStorecoreChannel Partner/ Reseller/ DistributorWebstaurantStore is an online restaurant supply marketplace that distributes Yo Egg products to foodservice operators across the United States. Restaurants can order Yo Egg products directly through the WebstaurantStore platform.
• Dot FoodscoreChannel Partner/ Reseller/ DistributorDot Foods is a foodservice distributor that carries Yo Egg products for redistribution to restaurants and foodservice establishments throughout the US market.
• Restaurant AssociatesminorOthersRestaurant Associates, a major foodservice management company, tested and endorsed Yo Egg products. SVP Chef/Innovator Einav Gefen provided a testimonial praising the product's ability to answer unmet needs for quality egg preparations.
• Academie Culinaire de FranceminorOthersThe Academie Culinaire de France, represented by VP of Innovation Bruno Bertin (Maitre Cuisinier de France 2020), tested Yo Egg products and provided endorsement, noting the egg white and yolk innovation breaking rules in plant-based egg space.
• VeggiegrillminorOthersVeggiegrill, a plant-focused restaurant chain, endorsed Yo Egg through Chef and VP Food & Beverage Kajsa Alger, calling it one of the best-tasting and innovative products and a game changer for the plant-based world.
• The Wendy's CompanyminorOthersWendy's Director of Culinary Innovation Becky Davis expressed interest in potentially partnering with Yo Egg, calling their technology and products incredibly exciting.
• Pizza HutminorOthersPizza Hut's Chief Food Innovation and Quality Officer Ana Maria Rodriguez endorsed Yo Egg, noting it is hands down innovation to the maximum extent with nothing like it in the industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JUST Egg (Eat Just): Eat Just's JUST Egg is the most direct competitor in plant-based liquid and folded egg products, selling to foodservice operators and retailers globally. Both companies target the same operator pain point — replacing shell eggs in scrambles, omelets, and breakfast sandwiches — with Yo Egg differentiating via ready-to-heat sunny-side-up and poached formats.

Broad incumbents

• Beyond Meat: Beyond Meat is a leading publicly-traded plant-based protein company selling burgers, sausages, and ground products through foodservice and grocery. While not focused on eggs, it competes for the same shelf space, foodservice menu real estate, and consumer plant-protein dollar, and is a useful scale and category benchmark for Yo Egg.
• Impossible Foods: Impossible Foods is a major plant-based protein incumbent with broad foodservice penetration (Burger King, Starbucks) and a growing retail portfolio. Although its core SKUs are meat analogues, its foodservice sales motion, plant-protein technology base, and target operators overlap meaningfully with Yo Egg's GTM strategy.
• Sweet Earth (Nestlé): Sweet Earth, owned by Nestlé, is a plant-based frozen breakfast and entrée brand carried by mainstream US grocery. It is a relevant retail-distribution benchmark for how plant-based breakfast SKUs land in mass channels — the same retailers Yo Egg is expanding into.
• Lightlife (Maple Leaf Foods): Lightlife is an established plant-based protein brand owned by Maple Leaf Foods, with a footprint across US grocery and foodservice. Although it focuses on meat analogues, its parent company's distribution scale and retail relationships are comparable to what a scaled Yo Egg would face at the same banners.

Emerging players

• Alpha Foods: Alpha Foods makes plant-based frozen breakfast and convenience items including breakfast sandwiches and burritos sold in grocery. It overlaps with Yo Egg's plant-based breakfast positioning, particularly around the Patty One breakfast-sandwich use case.
• Tattooed Chef: Tattooed Chef produces plant-based and frozen ready-meal products sold in US grocery. It shares Yo Egg's frozen, plant-based, retail-driven model and illustrates how a smaller plant-based brand can scale via mainstream freezer aisles.
• Follow Your Heart: Follow Your Heart is a long-standing plant-based CPG company producing vegan cheeses, dressings, and eggs (including a plant-based hard-boiled egg). It overlaps with Yo Egg's plant-based egg proposition and provides a benchmark for plant-based CPG retail velocity and category expansion.
• Califia Farms: Califia Farms is a plant-based beverage and dairy-alternative brand carried widely in US natural and conventional grocery. Its plant-based positioning and retail relationships provide a relevant comparable for how a premium plant-based brand can scale into mainstream US grocers — the same channel Yo Egg is expanding into.

Others

• Vital Farms: Vital Farms is a premium pasture-raised shell-egg brand sold in US natural and conventional grocery. While it represents the incumbent egg category that Yo Egg is competing against on the shelf, its premium positioning and retail footprint illustrate the consumer willingness-to-pay benchmark relevant to Yo Egg's pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yoegg1972
• Facebookfacebook.com/YoEggFoods
• LinkedInlinkedin.com/company/yofoodsinc
• Instagraminstagram.com/yoeggfoods
• TikToktiktok.com/@yoeggfoods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yo Egg