Second Wind Dreams

Dementia Care Training and Aging Servicessecondwind.org

Second Wind Dreams is a 501(c)(3) nonprofit operating the proprietary Virtual Dementia Tour and a portfolio of dementia and aging sensitivity training programs. It serves healthcare professionals, senior living providers, corporate partners, and caregivers through training, certification, events, and dream fulfillment.

Company typePrivate
Founded1997
HeadquartersRoswell, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Second Wind Dreams does

Second Wind Dreams is a 501(c)(3) nonprofit organization founded in 1997 and headquartered at 10892 Crabapple Road, Suite 300, Roswell, Georgia. The organization is internationally recognized for changing the perception of aging through dementia education, sensitivity training, and elderly dream fulfillment. Its flagship offering is the Virtual Dementia Tour (VDT), a proprietary immersive simulation experience that uses sensory and cognitive modifications to emulate the daily challenges faced by individuals living with dementia, designed to build empathy and improve care quality among professional and family caregivers. The organization is led by founder PK Beville and CEO Gwenyth Johnson, and holds registered trademarks on Second Wind Dreams® and Virtual Dementia Tour®, with a pending filing for Empathic Transitions.

The organization operates a stacked portfolio of programs built around its core sensitivity training methodology. Beyond VDT, Second Wind Dreams delivers Dementia Interpreters (communication and behavior training), DACE (Dementia Aware Competency Evaluations), Empathic Transitions (dementia death doula certification), the Autism Reality Experience (ARE), Nursing Home Grants, and the DREAMS program (dream fulfillment for seniors). Distribution combines event-driven public sessions at the Roswell headquarters, on-site corporate and senior living training, virtual certification webinars, nursing home partnership channels, and a global Certified Trainer Network that allows third-party delivery of the VDT methodology.

Revenue is generated through a diversified nonprofit mix: tax-deductible individual and organizational donations (Federal Tax ID 31-1519675), training and certification fees, ticketed public events, corporate sponsorships, and nursing home grants. Go-to-market spans event-driven public engagement, sales-led outreach to corporate partners and senior care facilities, and community-led programs (Gifts of Light, Cards of Light, dream fulfillment). Strategic partners include PruittHealth, SeniorLIFE/Aramark, CaraVita Home Care, Phoenix Sr. Living, Brightmoor Hospice, Gayco Healthcare, and The Caesars Foundation. The organization has been recognized by Charity Navigator and holds a GuideStar Gold Seal of Transparency.

Second Wind Dreams firmographics

Firmographics

Name: Second Wind Dreams
Legal name: Second Wind Dreams
Website: https://secondwind.org
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 11–50 employees
Short description: Second Wind Dreams is a 501(c)(3) nonprofit operating the proprietary Virtual Dementia Tour and a portfolio of dementia and aging sensitivity training programs. It serves healthcare professionals, senior living providers, corporate partners, and caregivers through training, certification, events, and dream fulfillment.
Ownership category
akta.pro rank

Second Wind Dreams industry classification

Industry

Product category: Dementia Care Training and Aging Services
NAICS: Services for the Elderly and Persons with Disabilities (624120)
SIC: Services-Nursing & Personal Care Facilities (8050)
akta.pro primary industry: Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)
akta.pro secondary industry: Dementia Companion & Engagement Care (HSABAEAA)

Keywords

Dementia sensitivity training
Aging care education
Virtual dementia tour
Caregiver certification programs
Senior care training

Where Second Wind Dreams is headquartered

Location

Headquarters

HQ city: Roswell
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Second Wind Dreams business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Second Wind Dreams relies on tax-deductible donations from individuals and organizations. Federal Tax ID: 31-1519675.
Training and Certification Fees: Revenue from Virtual Dementia Tour certification programs, certified trainer courses, and educational workshops.
Event Tickets: Public Virtual Dementia Tour events are ticket-based, with slots available every 15 minutes in groups of 4.
Corporate Sponsorships and Partnerships: Corporate partners sponsor programs, events, and the Gifts of Light initiative.
Nursing Home Grants and Program Fees: Nursing homes pay for or receive grants for training programs and certifications.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Public Virtual Dementia Tour (VDT) Sessions

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Second Wind Dreams product offering

Product offering

Core offering

Second Wind Dreams delivers experiential dementia sensitivity training and aging-focused education programs, with its flagship offering being the Virtual Dementia Tour (VDT), an immersive simulation that emulates the experience of living with dementia. The organization complements this with dream fulfillment (DREAMS), competency evaluations (DACE), behavior interpretation training (Dementia Interpreters), end-of-life doula certification (Empathic Transitions), and an Autism Reality Experience (ARE), serving healthcare professionals, nursing homes, corporations, caregivers, and individual donors.

Product overview

Second Wind Dreams is a nonprofit organization offering a portfolio of educational and experiential programs centered on dementia care and changing the perception of aging. The core offerings include the Virtual Dementia Tour (VDT), the flagship sensitivity training program, along with DREAMS (dream fulfillment), DACE (dementia competency evaluations), Dementia Interpreters, Empathic Transitions (end-of-life/doula services), Nursing Home Grants, and the Autism Reality Experience. Programs are designed for healthcare professionals, caregivers, corporations, and individuals seeking to develop empathy and skills for caring for those with dementia. The organization also offers certification pathways for VDT trainers and dementia doulas.

Differentiator

Problem solved

Functional benefit

Products and services

Virtual Dementia Tour (VDT)

Quantifiable outcome

The Virtual Dementia Tour is consistently described as one of the most impactful experiences for healthcare students and professionals
+1 more outcomes

Companies that use Second Wind Dreams

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Second Wind Dreams technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Second Wind Dreams partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and minor.

SeniorLIFE/AramarkcoreStrategic or Co-development PartnerHealthcare senior living partner supporting the organization's programs and events
CaraVita Home CarecoreStrategic or Co-development PartnerHome care provider partner and sponsor for dementia training and community programs
RaLin ConstructionminorGTM or Marketing PartnerConstruction company supporting through corporate sponsorship
Phoenix Sr. LivingcoreStrategic or Co-development PartnerSenior living provider partner for training and community engagement
Brightmoor HospicecoreStrategic or Co-development PartnerHospice care partner supporting end-of-life care programs including Empathic Transitions
Deep Roots WineminorGTM or Marketing PartnerLocal business sponsor for events and community programs
PruittHealthcoreStrategic or Co-development PartnerHealthcare network partner providing senior care services and training opportunities
Supply360minorGTM or Marketing PartnerSupply vendor sponsor for organizational support
Southern Woman MagazineminorGTM or Marketing PartnerMedia partner providing marketing and exposure support
Blueprint Healthcare Real EstateminorGTM or Marketing PartnerHealthcare real estate firm sponsor
Gayco HealthcarecoreStrategic or Co-development PartnerHealthcare services partner for training and professional development
Hall Booth SmithminorGTM or Marketing PartnerLaw firm sponsor for community programs

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Second Wind Dreams competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Second Wind Dreams financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Second Wind Dreams leadership team

Management profile

Number of profiles

Profiles2 records

Second Wind Dreams funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Second Wind Dreams M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Wind Dreams

What does Second Wind Dreams do?

Is Second Wind Dreams a public or private company?

Second Wind Dreams is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Second Wind Dreams founded?

Second Wind Dreams was founded in 1997. It employs 11 to 50 people.

Where is Second Wind Dreams based?

Second Wind Dreams is headquartered in Roswell, United States, in the North America region.

How does Second Wind Dreams make money?

Five revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are training and Certification Fees, event Tickets, corporate Sponsorships and Partnerships and nursing Home Grants and Program Fees.

Does Second Wind Dreams have an API?

No public API is recorded for Second Wind Dreams.

What industry is Second Wind Dreams in?

Second Wind Dreams's product category is Dementia Care Training and Aging Services. Its primary akta.pro industry code is HSABAEAH, Cognitive Stimulation & Reminiscence Therapy (Non-Clinical), with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 624120 and its SIC code is 8050.