What Brightmoor Hospice does

Brightmoor Hospice is a privately held, locally owned hospice care provider founded in 2005 and headquartered in Griffin, Georgia. The company delivers a comprehensive end-of-life care portfolio across multiple care settings: in-home hospice care, three (now four) state-of-the-art 12-bed inpatient facilities in Conyers, Griffin, and Macon (with an additional Riverdale location), hospice services delivered into nursing homes and assisted living facilities, monthly in-home palliative care, and a dedicated veterans program operating at We Honor Veterans Level 4 status. Service coverage spans 23 counties across the south metro Atlanta area and central Georgia. Reimbursement is principally through Medicare Hospice Benefit (which covers eligible patients at 100% with no deductible), with secondary streams from Medicaid and private insurance.

The company operates a vertically integrated service stack uncommon for hospice providers of this size, including in-house Durable Medical Equipment (beds, wheelchairs, commodes, Geri chairs), a proprietary medication delivery service, and a full-time respiratory therapy team capable of managing vents, BIPAP, CPAP, high-flow oxygen, tracheostomy, and ventilator withdrawal for family goodbyes. Specialized clinical capabilities include a full-time certified wound care nurse, three full-time nurse practitioners, certified Virtual Dementia Tour facilitators, and a dedicated Director of Education. The organization is fully staffed without reliance on agency services, provides 24/7 live on-call staffing (not an answering service), and offers a 30-minute referral response time with same-day admissions. Its go-to-market is sales-led and referral-based: community representatives cover assigned Georgia territories, cultivating referral relationships with hospitals (e.g., Piedmont Newnan), assisted living facilities (e.g., Insignia), nursing homes, and physicians, supported by Best of the Best, Pinnacle Customer Experience, and Best Hospice in Georgia awards.

Brightmoor Hospice is led by CEO Chuck Brown (in role since 2017, with 30+ years of senior care experience), COO Trey Reese (five years, GHPCO board Secretary), and long-tenured Medical Director Dr. Kevin Napier. Recognition includes consecutive Best of the Best (2017-2023), Pinnacle Customer Experience (2019-2023), Best of Middle Georgia (2022, 2024), Best Hospice in Georgia by Georgia Business Journal (2021-2024), and a top-15% national hospice ranking. The business is bootstrapped with no disclosed venture capital, private equity, or institutional investment and is funded through healthcare service revenue and insurance reimbursements.

Name

Brightmoor Hospice

Legal name

Brightmoor Hospice LLC

Website

https://brightmoorhospice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Brightmoor Hospice is a privately held, Georgia-based hospice care provider operating three 12-bed inpatient facilities (Conyers, Griffin, Macon) plus a Riverdale location, serving 23 counties with in-home hospice, inpatient, palliative, nursing home, assisted living, and veterans hospice services reimbursed primarily through Medicare.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Inpatient Hospice (General Inpatient Care) (HLADAHAB)

akta.pro secondary industries

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Home health services
• Inpatient hospice care

Headquarters

HQ city

Griffin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Hospice Benefit: Primary revenue stream from Medicare hospice coverage. Hospice care is covered 100% by Medicare for eligible patients, including hospice services, medications, medical supplies and equipment related to the terminal illness. No deductible required.
2. Medicaid Hospice Coverage: State Medicaid programs cover hospice services for eligible patients, providing another government reimbursement revenue stream.
3. Private Insurance Hospice Coverage: Hospice care covered by most private insurance plans, including hospice services, medications, medical supplies and equipment related to the terminal illness.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brightmoor Hospice provides hospice and palliative care services across Georgia for patients with life-limiting illnesses, delivered through in-home visits, three state-of-the-art 12-bed inpatient care centers (Conyers, Griffin, Macon) plus a Riverdale inpatient unit, and partnerships with nursing homes and assisted living facilities. Services include nursing care, certified hospice aides, social work, chaplaincy, grief and bereavement support, in-house durable medical equipment, in-house medication delivery, and specialized respiratory therapy (BIPAP, CPAP, ventilators, high-flow oxygen).

Product overview

Brightmoor Hospice is a locally owned and operated hospice care provider offering a comprehensive portfolio of end-of-life care services across Georgia. The company operates four inpatient care centers (Conyers, Griffin, Macon, and Riverdale) and provides services through multiple delivery channels: in-home hospice care, inpatient hospice care, hospice care in nursing homes, hospice care in assisted living facilities, and palliative care. Supporting services include a Veterans Program (Level 4 We Honor Veterans provider), grief and bereavement support, and the Brightmoor Cares Program featuring twice-daily transitioning visits. The company serves 23+ counties in Georgia and has been providing hospice services since 2005, with inpatient GIP care centers operating for over 12 years. Specialized capabilities include respiratory therapy services (ventilators, BIPAP, CPAP, high-flow oxygen) and certified wound care nursing.

Differentiator

Problem solved

Functional benefit

Brands

• Brightmoor Cares Program: A program offering twice daily transitioning visits and enhanced patient care services.
• Brightmoor Medication Delivery Service
• Brightmoor Durable Medical Equipment Services
• We Honor Veterans Program

Products and services

• In-Home Hospice Care Hospice care delivered in the patient's home across 23 Georgia counties, including nursing visits, certified hospice aide assistance, social worker support, chaplain services, trained volunteers, and bereavement support. Targeted at patients with life-limiting illnesses who wish to remain at home.
• Inpatient Hospice Care State-of-the-art inpatient hospice care in Conyers, Griffin, Macon, and Riverdale for patients meeting requirements for general inpatient (GIP) level of care, with private rooms, family amenities (communal living rooms, kitchen, quiet room, chapel), and 24-hour clinical support.
• Hospice Care in Nursing Homes Hospice services delivered inside nursing facilities through individualized care plans, with Brightmoor's hospice team providing medical director oversight, nursing care, certified hospice aides, social workers, chaplains, volunteers, and bereavement support in coordination with facility staff.
• Hospice Care in Assisted Living Facilities Hospice services provided in assisted living communities through individualized care plans coordinated with facility staff, including a registered nurse, certified nursing aide, social worker, chaplain, and trained volunteers, plus the Brightmoor Cares Program and medication management.
• Palliative Care Monthly in-home nurse practitioner visits to support treatment plans for patients with chronic illnesses and a prognosis of two years or less who continue to receive aggressive treatments, helping coordinate care with PCPs and specialists to manage symptoms and reduce hospitalizations.
• Veterans Program Level 4 We Honor Veterans hospice program providing veteran-specific training, recognition ceremonies, commemorative challenge coins, certificates, and keepsake books, plus help obtaining DD214 documents and VA benefits and assigning veteran volunteers to veteran patients.
• Respiratory Services Advanced hospice respiratory care including BIPAP, CPAP, invasive and non-invasive ventilators, high-flow and high-humidified oxygen therapy, and specialized care for intubated and tracheostomy patients, including ventilator discontinuation to enable private family goodbyes.
• Brightmoor Cares Program Distinctive Brightmoor CARES Program featuring twice-daily transitioning visits for patients, plus grief support groups, staff training, same-day admission, DME delivery, and medication delivery services designed to enhance continuity and quality of care.
• Hospice Volunteer Services Volunteer program providing patient care volunteers (companionship and caregiver relief), administrative volunteers, bereavement volunteers, inpatient unit desk volunteers, and veteran-to-veteran volunteers supporting Brightmoor patients and families.
• Grief and Bereavement Support Ongoing grief and bereavement support for families after a loved one's death, including bereavement volunteer telephone calls, in-person visits, and written letters and cards.

Quantifiable outcome

• Research shows patients in hospice live 29 days longer than those who don't receive hospice care
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NHPCO (National Hospice and Palliative Care Organization)coreOthersMember of the National Hospice and Palliative Care Organization, the largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States.
• GHPCO (Georgia Hospice and Palliative Care Organization)coreOthersMember of the Georgia Hospice and Palliative Care Organization, the state-level association representing hospice providers in Georgia. COO Trey Reese serves as Secretary for the Board of Directors.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerLevel 4 Provider for We Honor Veterans Program, a collaboration between NHPCO and the Veterans Administration that provides respectful inquiry, compassionate listening, and grateful acknowledgment of veterans' unique needs.
• Second Wind DreamsminorOthersMember organization. CEO Chuck Brown serves on the board of directors for this nonprofit organization focused on fulfilling dreams for seniors.
• Atlanta VA (Veterans Administration)coreStrategic or Co-development PartnerPartnership with the Atlanta VA and local Veteran Service Organization office to help families obtain documents (such as DD214s) and obtain much needed veteran benefits. Member of the Atlanta Veteran Community Partnership.
• Southern Regional HospitalcoreStrategic or Co-development PartnerNew inpatient team location at Southern Regional Hospital in Griffin, GA for expanded inpatient hospice services in the metro area.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LHC Group: National hospice/home health operator acquired by Optum. Operates hospice service lines across the Southeast and competes for the same nursing home, ALF, and hospital referral channels.
• Compassus: National hospice and palliative care provider with home-based and facility-based hospice delivery. Comparable integrated service model and Medicare-heavy revenue mix to Brightmoor.
• Enhabit: Hospice and home health operator spun from Encompass Health in 2022. Operates Medicare-reimbursed hospice and home health service lines across multiple states — directly comparable to Brightmoor's core offerings.
• Amedisys: Major national hospice and home health operator, now part of Optum/UnitedHealth. Competes with Brightmoor across home hospice and inpatient hospice referrals and represents the consolidation pressure Brightmoor faces.
• VITAS Healthcare: The largest U.S. hospice operator, owned by Chemed Corporation (CHE). Operates inpatient hospice units and home hospice across multiple states, directly comparable to Brightmoor's GIP-plus-home hospice model.
• Gentiva: Hospice-focused operator (spun from Kindred in 2022) with national footprint and active Southeast acquisition strategy (including Three Oaks). Direct competitor for hospice referrals and a likely consolidator of regional operators like Brightmoor.

Emerging players

• Three Oaks Hospice: Fast-growing regional hospice operator with Southeast presence, acquired by Gentiva in 2023. Comparable home hospice and facility partnership model to Brightmoor with active Southeast expansion trajectory.
• St. Croix Hospice: PE-backed regional hospice operator expanding rapidly across the Midwest and Southeast. Similar home-based hospice model with growing inpatient partnerships — emerging consolidator likely to encroach on Brightmoor's Georgia footprint.

Broad incumbents

• BrightSpring Health Services: Public, KKR-backed provider of home and community-based health services including hospice, home health, and pharmacy. Overlapping hospice capability and pharmacy/DME vertical integration model similar to Brightmoor's in-house stack.

Regional players

• Halcyon Hospice: Georgia-based regional hospice provider offering home hospice, palliative care, and grief support across the metro Atlanta area — overlapping geography, service mix, and referral channels with Brightmoor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrightmoorHospice
• Instagraminstagram.com/brightmoorhospice
• Xx.com/BrightmoorH

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightmoor Hospice