What Floret does

Floret, Inc. is a private SaaS company headquartered in Brooklyn, New York, founded in 2022 to address deduction and trade spend management for consumer packaged goods (CPG) brands. The company offers an AI-powered platform consisting of three integrated modules: Deductions & Trade (chargeback classification and trade plan matching), Disputes (invalid deduction recovery and dispute workflow management), and Cash Application (ERP-synchronized deduction reconciliation and cash posting). Floret integrates natively with QuickBooks Online, NetSuite, and Sage Intacct, and serves CPG brands ranging from early-stage startups to companies with nine figures in annual revenue, primarily within the food and beverage vertical.

The platform's underlying technology applies AI-driven categorization of chargebacks against finance teams' General Ledger codes, automated matching of trade promotions with deductions to identify unauthorized spend, and anomaly detection across retroactive chargebacks. In addition to software, Floret provides human-assisted dispute execution, in which its team handles a portion of dispute management on behalf of customers. Reported customer outcomes include over $3M in recovered invalid deductions, an 80%+ dispute success rate, 3x+ ROI for customers, a 98% recovery rate on invalid deductions for Probar, and 40+ hours per month in operational time savings.

Floret operates a sales-led go-to-market model with demo-driven acquisition and a free pilot offering that estimates potential recoveries for prospective brands before commitment. The company filed a Form D with the SEC in April 2023 disclosing a $2,250,000 securities offering and describes itself as a small, profitable team of 1-10 employees. Founder Tanay Kothari leads the company as CEO, with no disclosed institutional investors or named leadership beyond the founder.

Name

Floret

Legal name

Floret, Inc.

Website

https://tryfloret.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Floret provides an AI-powered SaaS platform that automates deduction categorization, trade promotion matching, and cash application for CPG brands, supplemented by human-assisted dispute execution. The Brooklyn-based company serves dozens of food and beverage brands ranging from startups to nine-figure revenue companies.

Ownership category

akta.pro rank

Product category

CPG Deductions Management Software

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industries

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Chargeback & Dispute Management (FSAMALAC)

Keywords

• Deductions management software
• CPG trade promotion
• Chargeback automation
• Cash application software
• Retailer dispute management

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: AI-powered SaaS platform subscription for CPG brands to manage deductions, trade spend, disputes, and cash application. Includes free pilot period for potential customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Floret provides an AI-powered SaaS platform that helps consumer packaged goods (CPG) brands automate deductions management, trade promotion tracking, dispute resolution, and cash application. The platform auto-categorizes chargebacks by General Ledger codes, matches promotions against deductions to flag unauthorized trade spend, executes disputes on behalf of brands, and syncs reconciliation data with QuickBooks Online, NetSuite, and Sage Intacct.

Product overview

Floret is a unified CPG Sales & Finance SaaS platform built for consumer packaged goods brands. The platform consists of three integrated modules: Deductions & Trade for automated chargeback classification and trade plan matching; Disputes for recovering invalid deductions and settling chargebacks; and Cash Application for syncing deductions to ERP systems and automating cash posting. All three modules are AI-powered and designed to work together as a comprehensive operating system for CPG sales and finance teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Deductions & Trade

Quantifiable outcome

• Over $3M recovered for customers in invalid disputes
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• QuickBooks OnlinecoreTechnology or IntegrationAccounting software integration allowing Floret customers to sync deductions and apply cash directly within their existing QuickBooks accounting workflows.
• NetSuitecoreTechnology or IntegrationIntegration with Oracle NetSuite ERP enabling seamless deduction reconciliation and financial data synchronization for enterprise CPG brands.
• Sage IntacctcoreTechnology or IntegrationIntegration with Sage Intacct accounting software to automate cash application processes and GL code categorization for Floret customers.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BlackLine: Public financial close and accounting automation leader that expanded into AR automation via the Rimilia acquisition. Larger, broader portfolio company; overlaps with Floret in dispute/cash application workflows.
• Oracle NetSuite: Broad cloud ERP whose cash management and AR modules are deeply integrated with Floret's product. A potential competitor (bundled functionality) and a key go-to-market partner for Floret.

Emerging players

• Tesorio: AI-driven AR and cash flow forecasting platform for mid-market finance teams. Smaller and more narrowly focused than Floret, but overlapping on cash application automation for B2B/CPG-style customers.
• Brightpearl: Retail/CPG-focused ERP and order management platform with cash flow and AR functionality. Adjacent rather than direct — comparable ICP (CPG and retail brands) with overlapping finance workflows.

Direct peers

• HighRadius: Autonomous finance platform with a dedicated CPG vertical and market-leading deductions/dispute management (Cash Application Cloud, Deductions Cloud). Closest direct competitor to Floret for mid-market and enterprise CPG brands.
• Rimilia: AI-powered cash allocation, deductions, and collections platform (now part of BlackLine). Built specifically for finance teams and the closest functional analogue to Floret's AI deduction categorization engine.
• MineralTree: AR/AP and treasury automation platform for mid-market finance teams. Comparable to Floret in serving finance teams handling high volumes of invoices/payments, though more AP-tilted.
• Versapay: AR automation and B2B payments network, including cash application, deductions management, and collections workflow. Competes head-on with Floret's deductions and cash application modules.
• Billtrust: Order-to-cash automation platform covering invoicing, cash application, deductions, and collections. Directly comparable to Floret's three-module O2C stack for B2B sellers including CPG brands.
• YayPay: AR collections and predictions platform (acquired by Versapay). Directly comparable to Floret's disputes module, with a similar mid-market finance-team ICP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floret