The Leadership Circle

Name

The Leadership Circle

Legal name

The Leadership Circle

Website

https://leadershipcircle.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Coaching

NAICS

Other Management Consulting Services (541618), Professional and Management Development Training (611430)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Leadership Development & Executive Coaching (BPAHAGAD), C-Suite & Senior Executive Coaching (EDABANAA), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development
• Executive coaching
• 360-degree assessment
• Organizational consulting
• Talent development

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Leadership Assessment Licenses and Subscriptions: Organizations and certified practitioners purchase access to the Leadership Circle Profile and other assessment tools. The LCP is ordered and managed through the Project Center platform. Pricing is quote-based and not publicly disclosed, suggesting enterprise subscription or per-assessment licensing.
2. Leadership Coach Certification Programs: Executive coaches and organizational development professionals pay for certification training programs (LCP Certification, PULSE Certification, CLA Certification, Leadership System Certification, BRITE Certification, Unity Academy, Narrative Identity). These are fee-for-training programs delivered in-person and online.
3. Leadership Coaching and Consulting Services: Leadership Circle directly provides leadership coaching services to individual leaders and organizational leadership consulting to enterprises. Services include executive coaching, team acceleration, succession and talent planning, and enterprise leadership transformation programs.
4. Workshops and Events: The company hosts workshops and events (e.g., LCP Certification Founders Session at Honda HQ, The Aikido of Embodied Presence and Dialogue workshop) that generate revenue through registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Leadership Circle provides proprietary 360-degree leadership assessments (notably the Leadership Circle Profile) built on its Universal Model of Leadership, together with executive coaching, organizational leadership consulting, succession and talent development, team acceleration services, and certification programs for executive coaches and OD practitioners. Offerings are backed by a database of over 4 million assessments and delivered directly to enterprises or via a global channel of certified practitioners.

Product overview

The Leadership Circle offers a comprehensive vertical platform of leadership development solutions centered on its proprietary Universal Model of Leadership™. The core portfolio includes the Leadership Circle Profile (LCP) as the flagship 360° assessment tool, complemented by the Collective Leadership Assessment for team/organizational evaluation, PULSE for development tracking, BRITE for team effectiveness, and the Leadership System for integrated development. These assessment tools are supported by coaching services, organizational consulting, succession planning, and team acceleration programs. The company also offers practitioner certification programs (LCP Certification, Unity Academy, Narrative Identity) and maintains a global community of certified coaches. The LCP is available in 22 languages and is backed by a database of over 4 million assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Circle Profile (LCP): Flagship 360° leadership assessment tool that uncovers underlying habits for transformational change, driven by database of over 4 million assessments
• PULSE
• Collective Leadership Assessment (CLA)
• BRITE
• Leadership System
• LeadTech

Products and services

• Leadership Circle Profile (LCP) 360° Assessment Flagship 360-degree leadership assessment that measures core behavior patterns, underlying beliefs, established assumptions, and habits of thought. Built on the Universal Model of Leadership and a database of over 4 million assessments. Available in 22+ languages.
• Collective Leadership Assessment (CLA) Team and organizational-level assessment that measures collective leadership effectiveness, comparing actual to desired effectiveness and benchmarking against a global database.
• PULSE Survey Self-paced leadership development tracking tool that conducts three assessments over a 6-12 month period so leaders can monitor progress against development goals.
• BRITE: Broad-based Roots Influencing Team Effectiveness Team effectiveness assessment based on research with more than 26,000 teams, illuminating energy dynamics that shape team performance.
• Leadership System Comprehensive leadership development system that integrates multiple assessments and development tools for organizational-level leadership development.
• Leadership Coaching Services One-on-one executive coaching delivered by certified Leadership Circle coaches to help individual leaders challenge thinking, stimulate creativity, and build capability.
• Organizational Leadership Consulting Enterprise-level consulting engagements focused on transforming leaders into Enterprise Leaders, managing competing priorities, and addressing business opportunities.
• Succession & Talent Services Services that identify and develop future leaders within organizations to ensure leadership continuity and a strong talent pipeline.
• Team Accelerator Program designed to accelerate team performance and effectiveness through targeted interventions, assessments, and facilitation.
• LCP Certification Program

Quantifiable outcome

• Leadership behavioral changes as measured by the LCP are highly correlated with increased leadership effectiveness and improved business results (study of 486 leaders)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides storage and hosting for Project Center and related services, with primary hosting in the EU-West region (Dublin, Ireland) and disaster recovery in US-East-2 (Ohio). AWS is a critical infrastructure partner for the company's SaaS platform.
• Auth0 (Okta)coreTechnology or IntegrationAuth0 serves as the cloud identity provider for user authentication across Leadership Circle platforms, enabling secure login and access management for practitioners and end users.
• CloudflaresupportingTechnology or IntegrationCloudflare provides DNS, caching, and intrusion prevention services to protect the company's web infrastructure and enhance performance and security.
• Hogan AssessmentssupportingTechnology or IntegrationHogan Assessments provides assessments and reports integrated into the R&D and research workflow for people collaborating with Leadership Circle's R&D team. Used in conjunction with SPSS and Tableau for data analytics.
• LearnUponsupportingTechnology or IntegrationLearnUpon serves as the learning management system (LMS) for certified practitioners and those undergoing certification, enabling delivery of the company's certification programs online.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides profile report storage for presentation to leaders during debrief sessions, as part of the coaching facilitation workflow for people for whom Leadership Circle facilitates coaching and/or debriefs.
• NetSuite (Oracle)coreTechnology or IntegrationNetSuite handles financial transactions, accounts, and case management for Leadership Circle's operations, supporting the company's financial and CRM infrastructure.
• TwiliosupportingTechnology or IntegrationTwilio provides optional two-factor authentication (2FA) services to enhance account security for users of the platform.
• HubSpotsupportingTechnology or IntegrationHubSpot is used for opt-in electronic correspondence with Project Center users, supporting the company's email marketing and communication workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Development Dimensions International (DDI): Leadership and selection assessment provider selling to enterprise HR and talent-management buyers. Competes with TLC's assessment suite (LCP, CLA, BRITE) for corporate leadership development and high-potential program budgets.
• Center for Creative Leadership (CCL): Non-profit leadership research and development organization offering 360° assessments, executive coaching, and leadership programs. Closest like-for-like peer to TLC in terms of assessment-led, evidence-based leadership development for senior executives.
• Hogan Assessments: Personality and leadership assessment provider whose instruments (HDS, MVPI, HPI) compete directly with the LCP in the psychometric 360° market. Also a strategic R&D partner to TLC, making the relationship simultaneously competitive and collaborative.
• The Ken Blanchard Companies: Leadership development and training company offering Situational Leadership II and other programs with a certified-instructor channel model. TLC's Chief Channel Officer previously led channels at Blanchard, indicating direct overlap in practitioner-network-led enterprise sales.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership development, executive coaching, and assessment practice serving Fortune 500 buyers. Direct competitor to TLC's enterprise leadership consulting and assessment offerings, with significantly greater scale and broader portfolio.
• Egon Zehnder: Executive search and leadership advisory firm offering board advisory, executive coaching, and leadership assessment at the C-suite level. Competes with TLC for senior-most executive development and succession engagements.
• Gallup: Global analytics and consulting firm whose CliftonStrengths and employee-engagement platforms compete for enterprise leadership-development and talent-management budgets. Comparable in scale, brand authority, and enterprise buyer reach.
• FranklinCovey: Global leadership and effectiveness training company selling enterprise-wide leadership programs, assessments, and coaching. Competes with TLC in enterprise L&D buying cycles, though FranklinCovey's portfolio is broader and more content-franchise-driven.

Emerging players

• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching methodology and brand centered on stakeholder-centered 360° coaching, with a global certified-coach community. Competes for the same certified-coach practitioner audience as TLC and overlaps on executive-coaching use cases.
• PDI (People Driven Insights): Leadership assessment and development provider offering competency-based 360° tools to enterprise and mid-market buyers. Competes with TLC's LCP in the assessment-led leadership development category, particularly for mid-market and HR-driven deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeadershipCir
• Facebookfacebook.com/TheLeadershipCircle
• LinkedInlinkedin.com/company/the-leadership-circle

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Leadership Circle