faire.ai

What faire.ai does

Faire Labs S.r.l., operating as faire.ai, is an Italy-based B2B fintech founded in Milan in 2020 that builds an open-banking credit infrastructure on top of PSD2 transaction data. The company's core platform ingests consented bank-account data and applies machine-learning algorithms alongside large language models to generate more than 100 financial indicators — including income verification, spending behavior, debt exposure, and credit-reliability signals — and converts these into customizable real-time scorecards adapted to each client's risk policy. These capabilities are delivered through a single API or a white-label web dashboard, positioning Faire as a data and decisioning layer rather than a consumer-facing lender.

The product surface is structured around two core offerings — Financial Insights (analytics and scoring) and Lending-as-a-Service (end-to-end embedded credit from application through disbursement, including digital identity via SPID and PSD2 account connection) — supplemented by the FairePay / faicredit sub-brands for installment and personal loans (€2,000–€20,000) and the Cream app (€300–€3,000 micro-loans, built with Banca Progetto and Fabrick). Target customers are banks and financial institutions using PSD2 scoring as either a credit merit parameter or a credit-access barrier, energy and utility companies scoring applicants at service activation, and SMEs whose traditional balance-sheet evaluation lags their real-time cash position.

Go-to-market combines direct enterprise sales with a partnership-led distribution strategy: APIs are published on Fabrick's open finance platform in white-label, embedded within Mia-Platform for banking clients, and distributed via Tot and EasyPol for SMB and consumer lending flows. Revenue is generated through subscription / API-call pricing for Financial Insights, transaction fees and origination economics on Lending-as-a-Service volumes, and licensing from white-label API distribution; pricing is quote-based and not publicly disclosed. The company closed a €3 million seed round in October 2022 — among the largest in Italy that period — led by Francesco Beraldi and Lorenzo Lamberti Sagliano with Fabrick as industrial partner, supporting a planned headcount expansion from 26 to 36 employees and European geographic expansion into PSD2-active markets.

Name

faire.ai

Legal name

Faire Labs S.r.l.

Website

https://faire.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

faire.ai is a Milan-based B2B fintech that builds AI-powered credit scoring and embedded lending infrastructure on top of PSD2 open-banking data, serving banks, financial institutions, utilities, and SMEs via API and white-label distribution.

Ownership category

akta.pro rank

Product category

Open Banking Credit Analytics

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223), Credit Bureaus (561450)

SIC

Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Borrowing/Lending Risk & Credit Infrastructure (on-chain credit scoring, risk engines, insurance wrappers) (FSAPAEAI)

Keywords

• Open banking analytics
• Credit scoring API
• Embedded lending platform
• PSD2 data insights
• Financial risk assessment

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Financial Insights API: Revenue from providing financial analytics and credit scoring data via API to banks, financial institutions, utilities, and enterprises. B2B pricing likely based on API call volume or subscription model.
2. Lending-as-a-Service: Embedded finance platform enabling businesses to offer loans to customers. Revenue generated from loan origination fees, interest spread, or platform fees per transaction processed.
3. FairePay: Installment payment solution (BNPL) allowing businesses to offer rateable payments to customers. Revenue from interest on loans and platform fees.
4. White-label API Licensing: APIs published on Fabrick platform available in white-label for banks, fintechs, and digital platforms, generating licensing revenue.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

faire.ai is a B2B fintech data company that uses PSD2 open banking transactional data combined with AI, Machine Learning, and Large Language Models to deliver real-time credit scoring and financial insights to banks, financial institutions, utilities, and enterprises. Its core platform exposes over 100 financial indicators and customized scorecards via a single API or web dashboard, and it also offers an end-to-end Lending-as-a-Service embedded finance solution covering loan simulation, digital identity verification, PSD2 account connection, credit assessment, and disbursement.

Product overview

faire.ai is a fintech data company offering a platform-plus-modules architecture centered on two core products: Financial Insights and Lending-as-a-Service. Financial Insights provides real-time credit evaluation through PSD2 open banking data analysis, generating over 100 financial indicators and AI-powered scorecards accessible via API or web dashboard. Lending-as-a-Service enables businesses to embed instant lending capabilities into their sales processes through a single API. The platform is complemented by sub-brands including faicredit (B2C personal loans via €2,000-€20,000), FairePay (installment payments), and Cream (mobile micro-loans €300-€3,000). All offerings leverage Machine Learning and AI algorithms to democratize credit access through data-driven financial assessment.

Differentiator

Problem solved

Functional benefit

Brands

• faicredit: Digital instant lending service for businesses to offer their customers access to credit, with loans ranging from 2,000 to 20,000 euros.
• FairePay

Products and services

• Financial Insights Real-time credit evaluation platform that analyzes PSD2 open banking transaction data to generate over 100 financial indicators and customized scorecards for assessing the creditworthiness of individuals and businesses, accessible via single API integration or a fully customizable web dashboard.
• Lending-as-a-Service Embedded finance solution that enables businesses to offer instant loans to their customers through a fully digital process covering application, SPID identity verification, PSD2 account connection, AI-powered credit assessment, and disbursement via a single API integration.
• faicredit Digital instant lending service for businesses to offer their customers access to personal loans ranging from €2,000 to €20,000, with repayment periods from 12 to 72 months, free activation, fast approval, and funds disbursed within 72 hours.
• FairePay Embedded BNPL-style installment payment solution that allows merchants and businesses to offer their customers the ability to pay through personal loans ranging from €2,000 to €20,000 with 12 to 72 month repayment periods, integrated via the Lending-as-a-Service platform.
• Cream App Mobile lending application developed in partnership with Banca Progetto and Fabrick that enables users to request micro-loans from €300 to €3,000 with instant approval and funds disbursed within 48 hours, requiring only PSD2 account connection without traditional documentation.

Quantifiable outcome

• Over 100 financial indicators generated from transactional data for credit assessment.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• FabrickcoreStrategic or Co-development Partner · 10 October 2022Fabrick is an open finance platform promoting Open Finance internationally. Faire.ai publishes its APIs on Fabrick's platform as a producer, making data analytics and credit automation available in white-label. Fabrick served as industrial partner in seed round investment.
• TotcoreStrategic or Co-development PartnerItalian banking platform for freelancers and microenterprises. Partnership enables Tot customers to offer FairePay installment payments (2,000-20,000 euro loans) to their own customers, both online and offline.
• Mia-PlatformcoreTechnology or IntegrationPartnership to integrate faire.ai services into Mia-Platform for banks, institutions, and financial companies to optimize instant lending processes with advanced credit analysis and digital user experience.
• EasyPolcoreStrategic or Co-development PartnerPartnership starting July 2023 enables EasyPol app users to request personal loans up to 35,000 euros with 24-48 hour disbursement, without need for paper documentation. Leverages EasyPol's account aggregation and Faire.ai's financial analytics.
• Banca ProgettocoreStrategic or Co-development PartnerChallenger bank specialized in services for Italian SMEs and private clients. Collaborated with Faire.ai and Fabrick on the Cream app for instant lending (300-3,000 euros) with disbursement within 48 hours.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CRIF: CRIF is an Italian-headquartered global credit bureau, open-banking, and credit-decisioning provider. It is the most direct domestic peer to faire.ai, offering credit reporting, scoring, and PSD2/open-banking analytics to banks, fintechs, and utilities across Europe.
• Cerved: Cerved is a leading Italian credit information, analytics, and marketing services provider serving banks, financial institutions, corporates, and SMEs. Comparable to faire.ai in providing creditworthiness data and analytics for the Italian SME and retail segments.
• Tink (Visa): Tink, owned by Visa, is a European open-banking platform providing PSD2 connectivity, account aggregation, and financial data APIs. It competes directly with faire.ai's PSD2-based data and credit-decisioning infrastructure, scaled by Visa's distribution.
• Plaid: Plaid is a global open-banking/financial-data connectivity platform enabling apps to connect to bank accounts and retrieve transaction data. Comparable to faire.ai's Financial Insights API, although faire.ai focuses more on credit-score outputs on top of PSD2 data rather than raw connectivity.
• Creditsafe: Creditsafe is a credit-reporting and business-information provider active across Europe, supplying credit scores, reports, and analytics to banks and corporates. It competes with faire.ai particularly in SME credit assessment and European open-banking-based analytics.

Broad incumbents

• Experian: Experian is a global credit bureau and consumer-credit analytics company serving banks, lenders, and enterprises. Comparable to faire.ai in consumer credit scoring and decisioning, but at vastly larger scale and across more geographies and product lines.
• Equifax: Equifax is one of the three largest global credit bureaus, providing consumer and commercial credit information, scoring, and analytics. Overlaps with faire.ai's Financial Insights/credit-scoring offering but operates as a broad incumbent across many verticals and geographies.
• Envestnet Yodlee: Envestnet Yodlee is a large-scale financial-data-aggregation and analytics platform serving banks, lenders, and fintechs. Comparable to faire.ai's open-banking data and credit-analytics offering but as part of a much broader data-and-wealth platform.

Emerging players

• Zest AI: Zest AI is an AI-native credit-underwriting platform that uses ML on alternative and traditional data to improve lender decisions. Comparable to faire.ai's AI/ML-driven credit scoring, although faire.ai is focused on PSD2-derived European consumer/SME data rather than US lending markets.
• Scalapay: Scalapay is an Italian BNPL/embedded-lending fintech serving merchants and consumers across Southern Europe. Comparable to faire.ai's FairePay and Lending-as-a-Service embedded installment offerings, although Scalapay focuses on the merchant pay-in-installments use case rather than credit-infrastructure APIs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/faireai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about faire.ai