PranaQ
PranaQ is a digital health company that develops the FDA-cleared TipTraQ, a fingertip-worn home sleep apnea testing device using deep learning AI. It serves dental sleep medicine, pulmonary and sleep physicians, direct consumers, and clinical researchers in the US.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PranaQ does
PranaQ, Co. is a privately held digital health company founded in 2021 and headquartered in New York with engineering operations in Taipei. The company develops the TipTraQ, a fingertip-worn wearable medical device for home sleep apnea testing (HSAT) that received FDA 510(k) clearance (#K243268) in February 2025. TipTraQ captures photoplethysmography (PPG), SpO2, heart rate, and audio biosignals without belts, nasal cannulas, wires, or adhesives, enabling multi-night home-based testing. The product serves dental sleep medicine practices, pulmonary and sleep medicine physicians, and direct consumers, supported by a companion iOS/Android app and the cloud-based PranaQ Platform for telehealth, automated scoring, and sleep coaching.
The company's technology stack is built on a deep learning AI model trained on more than 30,000 hours of sleep biosignal data, with algorithms originally developed at Duke University. The system achieves 1% apnea event accuracy and less than 0 seconds apnea event timing root-mean-square error in a validation study at Duke University Hospital (ClinicalTrials.gov ID: NCT06351878), with results published in the journal SLEEP (Chen et al., 2025). The platform combines structured biosignal processing, audio-based snoring analysis, and GenAI-powered personalized sleep coaching to deliver diagnostic and treatment-navigation outputs. PranaQ also offers a B2B Research Service supplying continuous wearable biosignal data to clinical trial sponsors and product validation customers.
PranaQ's revenue model blends one-time hardware sales of the TipTraQ device, recurring subscription services (sleep coaching, custom sleep plans, real-time monitoring), B2B prepaid Sleep Test Credits sold to healthcare providers on usage-based contracts, telehealth services delivered through partner Medical Groups that bill insurance when applicable, and B2B research contracts. GTM combines direct-to-consumer e-commerce, a sales-led B2B motion targeting physician and dental practices structured for Anti-Kickback Statute and Stark Law compliance, event-driven launches such as CES 2024, and strategic distribution partnerships including DelightRoom (consumer) and Artella Solutions (cardiology). The company has disclosed $3 million in Seed funding (October 2022, led by DSC Investment with NAVER D2SF, Smilegate Investment, and Lighthouse Combined Investment) plus an unquantified strategic investment from DelightRoom in October 2024.
PranaQ firmographics
Firmographics- Name
- PranaQ
- Legal name
- PranaQ, Co.
- Website
- https://pranaq.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PranaQ is a digital health company that develops the FDA-cleared TipTraQ, a fingertip-worn home sleep apnea testing device using deep learning AI. It serves dental sleep medicine, pulmonary and sleep physicians, direct consumers, and clinical researchers in the US.
- Ownership category
- akta.pro rank
PranaQ industry classification
Industry- Product category
- Sleep Diagnostics Medical Devices
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Home Health Equipment Rental (532283)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA)
- akta.pro secondary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
Keywords
Where PranaQ is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PranaQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware sales — TipTraQ device: One-time sale of the TipTraQ fingertip home sleep apnea testing device and companion app to consumers and clinicians via the PranaQ website. Device ships to valid U.S. street addresses.
- Subscription Services (recurring): Subscription-based access to the PranaQ Services (sleep coaching, custom sleep plans with Providers/sleep experts, follow-up subscription offerings, real-time monitoring, and progress tracking). Automatically renews each Subscription Period at the then-current rate; free trials and promotional fees convert to paid Subscriptions.
- Prepaid Sleep Test Credits (B2B provider sales): Prepaid credits purchased by healthcare Providers (physician practices, clinics, dental sleep medicine, healthcare organizations) that grant access to TipTraQ device usage and platform processing for one home sleep test per credit. Valid 12 months from purchase, non-refundable, no cash value, priced at fair market value not tied to referral volume.
- Telehealth Services (Provider consultations and prescriptions): Online access to Telehealth Services with licensed Providers (medical consultations and medication/device prescriptions). Medical Groups bill insurance when applicable; PranaQ bills uninsured patients directly. Includes missed/late cancellation fee of $50 per appointment.
- Research Service for clinical trials and validation: Offers AI-powered wearable medical device and biosignal data services (real-time SpO2, pulse rate, high-resolution PPG, respiratory information, signal processing algorithms) to clinical trials and product validation customers. Includes confidential-project / offline options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase of the TipTraQ device |
| Subscription | Monthly | Subscription to PranaQ Services |
| Usage-based | Multi-year contract | Prepaid Sleep Test Credits for providers (B2B) |
| Freemium | Pay-as-you-go | Free trial of Subscription Services |
| Unit Pricing | Pay-as-you-go | Telehealth Services (per consultation/visit) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
PranaQ product offering
Product offeringCore offering
PranaQ develops and sells TipTraQ, an FDA 510(k)-cleared fingertip wearable medical device for home sleep apnea testing (HSAT) and monitoring. The device pairs with a cloud-based platform and companion mobile app that deliver deep-learning-based apnea detection, auto-scoring, telehealth consultations, GenAI-powered personalized sleep coaching, and subscription-based follow-up services for both consumers and healthcare providers.
Product overview
PranaQ operates a platform-plus-modules architecture centered on the TipTraQ ecosystem for home sleep apnea diagnostics. The core hardware is the TipTraQ wearable medical device, a FDA-cleared fingertip unit that captures physiological biosignals and pairs with the TipTraQ Companion App (iOS/Android) for user interaction. Together, the device and app feed into the PranaQ Platform, a cloud-based service layer that delivers AI-driven analysis, automated scoring, telehealth consultations via licensed Providers/Medical Groups, GenAI-powered personalized sleep coaching, custom sleep plans, and subscription-based follow-up care. The Research Service is a distinct B2B offering that leverages the same TipTraQ hardware with offline capabilities and customizable signal processing algorithms for clinical trials and product validation, while the broader Platform extends to non-clinical sleep wellness coaching, sleep expert consultations, and HIPAA-compliant secure data handling.
Differentiator
Problem solved
Functional benefit
Brands
- TipTraQ: PranaQ's FDA 510(k)-cleared fingertip home sleep apnea testing (HSAT) device and companion app for diagnosing and monitoring sleep apnea, with AI-based biosignal processing.
Products and services
- TipTraQ FDA 510(k)-cleared (#K243268) fingertip wearable medical device for home sleep apnea testing and monitoring. Captures PPG, SpO2, heart rate, movement, breath, and sound biosignals with no belts, nasal cannulas, wires, or adhesives. Provides comprehensive AHI severity cutoffs (AASM 1A and 1B rules) and sleep architecture analysis with cloud-based automated scoring.
- TipTraQ Companion App Mobile companion application for iOS (iPhone 7 or later, iOS 13+) and Android (10.0+) that pairs with the TipTraQ device. Provides user interface for sleep test performance, data tracking, access to patient results, sleep coaching program, wellness surveys, and connection to Telehealth Services and sleep experts.
- PranaQ Platform Cloud-based telehealth and sleep wellness platform accessible via web and mobile. Provides automated data upload and analysis, instant patient result access, remote patient management, online consultations with sleep experts (PhDs), sleep coaches and navigators, Telehealth Services with licensed Providers/Medical Groups, custom sleep plans, follow-up subscription offerings, real-time care monitoring, and self-guided sleep efficiency resources. HIPAA-compliant secure patient data handling.
- PranaQ Research Service B2B research service offering the AI-powered TipTraQ wearable medical device for continuous biosignal monitoring in clinical trials, product validation, and confidential research projects. Provides real-time SpO2 and pulse rate monitoring, offline solutions for confidential projects, high-resolution PPG data, in-app respiratory information, convenient data management and labeling tools, and customizable signal processing algorithms.
- PranaQ Telehealth Services Online access to Telehealth Services with licensed Providers (Medical Groups) for medical consultations and medication/device prescriptions. Medical Groups bill insurance when applicable; PranaQ bills uninsured patients directly. Includes missed/late cancellation fee of $50 per appointment.
- PranaQ Subscription Services Subscription-based access to PranaQ Services including sleep coaching, custom sleep plans with Providers and sleep experts, follow-up subscription offerings, real-time monitoring, and progress tracking. Automatically renews each Subscription Period at the then-current rate; free trials and promotional fees convert to paid Subscriptions.
Quantifiable outcome
- Apnea event accuracy of 1% (validation study at Duke University Hospital, NCT06351878)
- +4 more outcomes
Companies that use PranaQ
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
PranaQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
PranaQ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic — flagship partnership for cardiology channel expansion., strategic — flagship commercial + financial partnership for direct-to-consumer distribution into morning-wellness users globally., core — clinical validation partner for the ai algorithm and tiptraq validation study. and minor — accelerator / industry showcase relationship..
- Artella Solutionsstrategic — flagship partnership for cardiology channel expansion.Strategic partnership announced November 27, 2025 to bring home sleep testing (TipTraQ) into cardiology practices via Artella Solutions. Aimed at extending PranaQ's HSAT solution into cardiovascular care workflows given the strong link between obstructive sleep apnea and cardiovascular disease.
- DelightRoom (Alarmy)strategic — flagship commercial + financial partnership for direct-to-consumer distribution into morning-wellness users globally.Strategic partnership and investment announced October 12, 2024. DelightRoom, the global tech company behind the alarm app 'Alarmy' (top Morning Wellness app with 80M+ downloads across 100+ countries), made a strategic investment in PranaQ. The collaboration is intended to drive market adoption of the TipTraQ medical-grade sleep-tracking wearable via DelightRoom's direct-to-consumer capabilities, and to enrich Alarmy's morning-wellness offering with PranaQ's AI-powered personalized sleep health insights. CEO Jerry Chen described the partnership as expanding TipTraQ's home diagnostics reach worldwide.
- Duke University Hospital (clinical validation partner)core — clinical validation partner for the ai algorithm and tiptraq validation study.Site of the validation study behind PranaQ's claimed 1% apnea event accuracy and the peer-reviewed publication by Chen et al. (2025, SLEEP, DOI: 10.1093/sleep/zsae317) on TipTraQ's deep learning AI and temporal event localization. Registered as ClinicalTrials.gov ID NCT06351878. PranaQ's deep-learning biosignal processing technology was originally developed at Duke University (per the Seed-funding announcement).
- MATTER (healthcare innovation hub)minor — accelerator / industry showcase relationship.MATTER logo displayed on the PranaQ homepage in the 'Our Investors & Partners' section. PranaQ CEO Jerry Chen presented at the MATTER Momentum Final Showcase in June 2023. MATTER functions as a healthcare startup community/accelerator partner.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
PranaQ competitors and assessment
Company assessmentBroad incumbents
- ResMed: Global leader in sleep apnea devices and connected health (CPAP, AirView, myAir). Comparable as the dominant incumbent in OSA diagnosis and therapy with broad payer coverage; competes with PranaQ in the HSAT-to-treatment funnel and offers home sleep testing solutions alongside therapy devices.
- Philips Respironics: Major incumbent offering Alice NightOne and other home sleep testing devices alongside CPAP and hospital sleep diagnostics. Comparable as a broad incumbent HSAT and OSA therapy player with established clinical and reimbursement footprints that PranaQ must displace or partner alongside.
Direct peers
- Itamar Medical (ZOLL Itamar): Maker of the WatchPAT home sleep apnea testing device, now part of ZOLL Medical. Direct competitor in finger-based/wearable HSAT, with FDA-cleared devices used by cardiologists and sleep specialists — overlapping with PranaQ's fingertip HSAT positioning and cardiology channel strategy.
- CleveMed: Maker of SleepView, a FDA-cleared home sleep apnea test used by dentists, pulmonologists, and primary care. Direct HSAT peer serving dental sleep medicine and pulmonary channels — the same specialty verticals PranaQ targets — competing on price and clinical workflow integration.
- Nox Medical: Iceland-based developer of Nox T3 and other portable sleep monitoring systems widely used in clinical research and HSAT. Direct HSAT peer with overlapping clinical-research and provider customers; competes in sleep labs, home testing, and clinical trials.
- BMC Medical: Chinese medical device company offering home sleep testing and respiratory care products. Comparable as a direct HSAT and PAP competitor selling portable sleep diagnostic devices internationally, often at price-competitive positioning relative to U.S. and European incumbents.
Emerging players
- Lofta: Direct-to-consumer home sleep apnea test and CPAP provider. Comparable as a consumer-facing sleep apnea testing pathway, though Lofta primarily resells existing HSAT hardware and CPAP rather than designing its own FDA-cleared device — making PranaQ both a potential competitor and a possible upstream device supplier.
- Ectosense (NightOwl): Developer of the NightOwl fingertip HSAT, a cloud-connected, single-sensor home sleep apnea test. Closely comparable direct competitor on form factor (fingertip, no belts/wires) and D2C/AI-driven positioning, offering one of the most direct competitive threats to TipTraQ's core proposition.
- Oura: Smart ring with sleep tracking, temperature, and heart rate sensors. Adjacent consumer sleep/wellness wearable with overlapping D2C GTM and AI-driven sleep insights; not FDA-cleared for OSA diagnosis, but competes for consumer mindshare and partnership opportunities (e.g., with insurers and wellness apps).
- Eight Sleep: Sleep-focused consumer hardware company (smart mattress/cover) with AI-driven sleep tracking and coaching. Comparable as a premium, subscription-driven consumer sleep technology brand; competes with PranaQ's GenAI sleep coaching and D2C subscription motion, though without FDA-cleared diagnostic claims.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PranaQ social profiles
Digital presencePranaQ compliance and trust
Trust signalCompliance15 records
PranaQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
PranaQ leadership team
Management profileNumber of profiles
Profiles2 records
PranaQ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PranaQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PranaQ
What does PranaQ do?
PranaQ develops and sells TipTraQ, an FDA 510(k)-cleared fingertip wearable medical device for home sleep apnea testing (HSAT) and monitoring. The device pairs with a cloud-based platform and companion mobile app that deliver deep-learning-based apnea detection, auto-scoring, telehealth consultations, GenAI-powered personalized sleep coaching, and subscription-based follow-up services for both consumers and healthcare providers.
Is PranaQ a public or private company?
PranaQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was PranaQ founded?
PranaQ was founded in 2021. It employs 11 to 50 people.
Where is PranaQ based?
PranaQ is headquartered in New York, United States, in the North America region.
How does PranaQ make money?
Five revenue lines are on record. Hardware sales — TipTraQ device is the primary driver. The others are subscription Services (recurring), prepaid Sleep Test Credits (B2B provider sales), telehealth Services (Provider consultations and prescriptions) and research Service for clinical trials and validation.
Who are PranaQ's main competitors?
Broad incumbents on record are ResMed and Philips Respironics. Direct peers are Itamar Medical (ZOLL Itamar), CleveMed, Nox Medical and BMC Medical. Emerging players are Lofta, Ectosense (NightOwl), Oura and Eight Sleep.
Does PranaQ have an API?
No public API is recorded for PranaQ.
What industry is PranaQ in?
PranaQ's product category is Sleep Diagnostics Medical Devices. Its primary akta.pro industry code is HLAHAGAA, Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV), with a secondary code of HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables). Its NAICS code is 81121 and its SIC code is 3841.