SweGreen

What SweGreen does

SweGreen AB, founded in Stockholm in 2019, is a Swedish agtech company that designs, installs, and operates hydroponic in-store vertical farming systems for grocery retailers, restaurants, hotels, and commercial property owners. Its core products are two proprietary growing platforms — SAGA (compact, 8-12 m² footprint producing 120-500 plants/day) and Freja (larger, 60 m² footprint with up to 450 plants/day and 160,000+ plants annually at the ICA Maxi Ängelholm flagship) — supplemented by the Swegreen X R&D and cloud platform. The technology stack combines hydroponic cultivation with AI-driven nutrient management, remote climate control, data visualization, and machine learning for farm autonomy, all protected in part by US Patent No. 12,402,574 (valid until 2041).

The company sells through a Farming-as-a-Service (FaaS) subscription model with zero upfront customer investment: customers pay a fixed monthly fee for a fully operational farm, while SweGreen handles installation, training, logistics, and ongoing service. Pricing is locked for 48-60 months (and reportedly fixed until 2030), creating predictable recurring revenue. The primary customer segment is Nordic grocery retail — dominated by the ICA franchise network (ICA Maxi, ICA Kvantum, ICA Supermarket) and Coop (multiple Stora Coop stores) — with secondary segments in foodservice (Fotografiska Stockholm, Östgöta Kök), corporate (Vattenfall Berlin), education (Mälardalen University), and international expansion via partners (EDEKA/Stadler+Honner in Germany, Urban Agritechs in UAE). As of mid-2026, SweGreen operates 20+ installations across Sweden, Germany, and the UAE, generated SEK 15 million of revenue in 2024 (up ~5x from the prior year), and is led by CEO Anders Eriksson with Chair Meta Persdotter (former CEO of Coop Östra).

Name

SweGreen

Legal name

SweGreen AB

Website

https://swegreen.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SweGreen AB is a Stockholm-based agtech company that designs and operates hydroponic in-store vertical farming systems (SAGA and Freja platforms) for Nordic grocery retailers, restaurants, hotels, and property owners via a subscription-based Farming-as-a-Service model.

Ownership category

akta.pro rank

Product category

Indoor Vertical Farming Systems

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Vertical Farming Systems & Racking (Indoor Farms, Multi-tier) (AFAAAHAI), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

Keywords

• In-store vertical farming
• Hydroponic farming systems
• Controlled environment agriculture
• Agricultural technology solutions
• Farming-as-a-service

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Farming-as-a-Service (FaaS) Subscription: Rental-based model where customers (grocery retailers, restaurants, hotels) pay a fixed monthly fee for a fully operational in-store farm. Swegreen handles installation, logistics, training, and ongoing service. Creates recurring revenue with strong customer alignment. The model is scalable with fixed pricing secured until 2030 and contract terms of 48–60 months.
2. International Licensing and Supervision (UAE): Partner-driven model in international markets (e.g., UAE with Urban Agritechs) where local partners handle deployment, operation, and implementation under Swegreen's supervision using the FaaS model. Enables capital-efficient international expansion without materially impacting Nordic operational priorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

SweGreen designs, manufactures, and operates proprietary in-store hydroponic vertical farming systems (SAGA and Freja growing platforms) that are deployed directly inside grocery retailers, restaurants, hotels, and commercial buildings to grow pesticide-free leafy greens, salads, and herbs on-site year-round. The systems are delivered as a turnkey Farming-as-a-Service (FaaS) subscription covering installation, logistics, training, and ongoing service for a fixed monthly fee, enabling hyperlocal food production with up to 99% less water use than traditional agriculture and zero food miles.

Product overview

SweGreen offers a platform-based product portfolio centered on in-store farming solutions. The core offerings consist of two growing systems: Freja (the larger platform for high-capacity installations producing up to 450 plants per day) and Saga (compact platform suitable for smaller stores with outputs of 120-500 plants daily, available in Saga Medium variant). These systems are delivered through a Farming-as-a-Service (FaaS) subscription model where SweGreen provides the complete growing unit, installation, training, and ongoing support for a recurring monthly fee. The company also operates Swegreen X, an innovation lab and R&D platform focused on developing AI-driven automation, cloud-based farm management, and new technologies like Vision Diagnostics and IoT integration. All products utilize hydroponic cultivation technology for pesticide-free, year-round production of leafy greens, salads, and herbs directly within retail environments.

Differentiator

Problem solved

Functional benefit

Products and services

• SAGA Growing Platform SAGA is SweGreen's compact in-store hydroponic vertical farming platform, available in multiple sizes including the Saga Medium variant. It enables retailers to grow up to 120–500 leafy greens, salads, and herbs per day in just 8–12 square meters of floor space with no pesticides and approximately 1.3 liters of water per kg of production. It is targeted at small to mid-size grocery stores, restaurants, hotels, and commercial buildings.
• Freja Growing System Freja is SweGreen's largest in-store hydroponic vertical farming system. At ICA Maxi Ängelholm it occupies 60 m² of floor space with 160 m² of total growing area across multiple levels, producing an average of 450 plants per day year-round. It features a closed-environment circular design that recycles energy, water, and CO₂ with the host building, and offers flexibility in crop variety. Targeted at flagship grocery retail and high-volume foodservice installations.
• Farming-as-a-Service (FaaS) Farming-as-a-Service (FaaS) is SweGreen's subscription-based delivery and service model under which customers (grocery retailers, restaurants, hotels, property owners) pay a fixed monthly fee for a fully operational in-store farming system with zero upfront investment. SweGreen handles installation, logistics, training, and ongoing service while the customer manages growing operations, selling, and consumer engagement. Pricing on greens is fixed for 48–60 months and secured through 2030, creating recurring revenue and strong customer alignment.

Quantifiable outcome

• Water consumption reduced by up to 99% (~1.3 liters per kg vs. ~250 liters for traditional lettuce cultivation)
• +7 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Urban Agritechs (UAE)coreStrategic or Co-development Partner · 13 May 2026Strategic partnership agreement signed May 2026 for deployment of Swegreen's vertical farming technology in the UAE. Initial plan for up to 15 farming units over 24 months, primarily focused on integrating local food production into residential, commercial, and mixed-use real estate developments. Urban Agritechs handles local deployment, operation, and implementation under Swegreen's supervision. Urban Agritechs has been recognized in the Deloitte Middle East & Cyprus Technology Fast 50 Impact category for sustainability and ESG innovation.
• Bellbird (Communications Agency)minorGTM or Marketing Partner · 9 April 2026Appointed as Swegreen's communications partner, led by senior advisors including Anders Kämpe. The collaboration supports Swegreen's transition toward a more market-driven approach as the company scales and takes a clearer brand position.
• KTH Royal Institute of TechnologycoreStrategic or Co-development Partner · 21 November 2023Professor Michael Martin (Adjunct Professor at KTH and Senior Researcher at IVL) conducted a Life Cycle Assessment (LCA) of Swegreen's SAGA cultivation platform as part of a master's thesis project in collaboration with KTH and IVL Swedish Environmental Research Institute. The LCA confirmed four world records: lowest CO2 emissions per kg lettuce, lowest energy consumption per kg, unbeatable water consumption (~1.3 liters/kg), and record production in kg per square meter.
• IVL Swedish Environmental Research InstituteminorStrategic or Co-development Partner · 21 November 2023Collaborated with KTH and Swegreen on the Life Cycle Assessment of the SAGA platform. Senior Researcher Michael Martin works at IVL. The LCA results underscore Swegreen's commitment to achieving the lowest possible environmental impact.
• EDEKA / Stadler + Honner (Germany)coreChannel Partner/ Reseller/ Distributor · 18 August 2023Groundbreaking partnership with EDEKA (one of Europe's top 10 supermarket chains with over 6,500 stores across Germany) and merchant Stadler+Honner. First in-store facility established in Munich, Germany in autumn 2023. Represents Swegreen's first entry into continental Europe, with the EDEKA network providing significant distribution scale.
• Mälardalen University (MDU)coreStrategic or Co-development Partner · 17 May 2023Led the AIFOOD project (AI for sustainable food production from farm to fork), a Vinnova-financed research initiative in collaboration with Swegreen, IVL Swedish Environmental Research Institute, Sweco, Areim, Bjerking, ICA Focus, Paul Taylor Lanthandel. Swegreen played a central role in the project cluster. The AIFOOD project introduced critical AI functionalities to Swegreen's vertical farming operations, achieving breakthroughs in AI-driven nutrient management, data visualization, monitoring, and control of energy exchange with host buildings.
• Royal Swedish Academy of Engineering Sciences (IVA)minorStrategic or Co-development Partner · 17 May 2023Recognized Swegreen's AIFOOD project as a top research project in Sweden on the IVA 100 List (2023), highlighting research projects with significant impact and social implications conducted by Swedish universities under the theme 'Technology in the service of humanity.' Marianne Dicander Alexandersson, IVA Board Member, expressed admiration for the exceptional research.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Plenty: San Francisco-based large-scale indoor vertical farming company producing leafy greens for retail distribution. Operates large industrial-scale farms rather than in-store installations. Comparable technology and end-products (pesticide-free leafy greens) but fundamentally different go-to-market, serving as a category benchmark for vertical farming economics and scale.
• 80 Acres Farms: Ohio-based vertical farming company producing leafy greens, microgreens, and herbs for US retail and foodservice. Uses fully-automated indoor growing systems comparable to SweGreen's technology approach but at industrial scale rather than in-store deployment. Acquired by Plenty in 2023.
• BrightFarms: US-based greenhouse operator supplying supermarkets with locally grown leafy greens and herbs via regional greenhouse facilities. Comparable customer base (grocery retailers seeking local produce) and product mix, though uses greenhouse rather than vertical farm technology and operates centralized farms rather than in-store installations.
• AeroFarms: Newark, NJ-based vertical farming pioneer operating large-scale indoor farms for leafy greens and microgreens. Comparable crop portfolio and technology stack (aeroponic/hydroponic growing systems with proprietary LED and climate control). Filed for Chapter 11 in 2023, illustrating sector capital intensity challenges also relevant to SweGreen's growth trajectory.
• Bowery Farming: New York-based vertical farming operator producing pesticide-free leafy greens and herbs for major US grocery chains. Operates large-scale indoor farms (not in-store) but addresses the same end-market and customer use case as SweGreen—retailers seeking locally grown, sustainable greens with consistent supply.
• Gotham Greens: Brooklyn-based indoor agriculture company operating greenhouses and rooftop farms supplying major US grocery chains with locally grown produce. Comparable focus on sustainability credentials, retailer partnerships, and year-round production of leafy greens and herbs. Uses greenhouse rather than fully-closed vertical farming technology.

Regional players

• Sky Greens: Singapore-based vertical farming company pioneering low-energy rotating tier growing systems for tropical climates. Comparable vertical farming technology category but focused on Southeast Asian markets rather than European retail. Provides reference point for vertical farming economics in non-traditional climates.

Direct peers

• Babylon Micro-Farms: US-based provider of indoor vertical farming systems for retail, foodservice, and education customers. Operates a similar subscription-based model with cloud-managed micro-farms deployed at customer sites. Comparable in scale to SweGreen with a focus on small-to-medium in-store installations using hydroponic technology.
• Infarm: Berlin-based in-store vertical farming company operating Farming-as-a-Service model inside European supermarkets (Edeka, Carrefour, Marks & Spencer, etc.). Closest direct competitor to SweGreen in product (in-store hydroponic growing systems), customer base (grocery retailers), and business model (subscription-based farm deployment). Underwent insolvency proceedings in 2023, demonstrating sector risks also facing SweGreen.

Emerging players

• CropOne Holdings: US-based vertical farming company with operational facilities in the UAE ( Emirates Flight Catering joint venture "Bustanica"), making it a regional adjacency to SweGreen's new UAE partnership with Urban Agritechs. Comparable crop portfolio (leafy greens, herbs) and enterprise B2B model targeting food security-conscious regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4eOEx1YEfgn72BJKshSdBA
• Facebookfacebook.com/SweGreenAB
• LinkedInlinkedin.com/company/swegreen
• Instagraminstagram.com/swegreen_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds8 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SweGreen