What Namastay does

Namastay is a Paris-based SaaS company founded in 2021 that provides a cloud-based online booking and payment platform embedded directly into hotel websites. The platform combines a booking engine with a payment layer coordinated through Spreedly, supporting more than 350 Payment Service Providers and modern payment methods including Apple Pay, Google Pay, PayPal, Alma, and major credit/debit cards, all under PCI-DSS compliant vaulting. Modular capabilities include multi-property and cross-property search for hotel groups, an intelligent upsell engine for room upgrades and ancillary services, a SmartText context-aware messaging layer, custom branding, loyalty program support, and guest data pre-fill for up to one year after the last booking.

The company serves two primary customer segments: independent luxury and boutique hotels seeking to reduce OTA dependency by driving direct bookings, and hotel groups and chains needing centralised booking infrastructure across multiple properties. Its go-to-market is enterprise sales-led, with a 'Request a demo' motion that supports team sizes up to 1001+ and global coverage backed by French and UK support phone lines. Distribution is amplified through technology partnerships with major channel managers (Sabre, THN, D-edge), PMS systems (Opera, SynXis), PSPs (Stripe, Adyen, PayPal), and the flagship brand partnership with Preferred Hotels & Resorts.

Namastay operates on a transaction-based revenue model, charging hotel clients a percentage commission of monthly gross revenue generated through bookings made via the Namastay interface and actually paid by guests. Pricing is not publicly disclosed and is set per 'Special Terms of Service', with an initial free pilot period followed by 4-year auto-renewing terms. The company is privately held with a small team of 1-10 employees, raised approximately $2.38 million in a December 2021 funding round, and formally launched its 1.0 commercial product in February 2025.

Name

Namastay

Legal name

Namastay

Website

https://namastay.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Namastay is a Paris-based SaaS platform founded in 2021 that provides an embeddable online booking and payment engine for luxury and boutique hotels and hotel groups, integrating with major channel managers, PMS systems, and 350+ payment service providers on a transaction-based commission model.

Ownership category

akta.pro rank

Product category

Hotel Booking and Payment Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Hotel booking engine
• Payment processing software
• Hospitality SaaS platform
• Direct booking solution
• PMS integration software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Fee-Based Commission: Namastay charges hotel clients a fee based on a percentage commission of the client's monthly gross revenue generated through bookings made via the Namastay User Interface and actually paid by end customers. This is the primary revenue model described in their service terms. Fees are invoiced monthly with 30-day payment terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Namastay provides a cloud-based direct booking and payment software platform that hotels embed into their own websites to accept reservations and process payments without redirecting guests. The platform combines an embeddable booking engine with a payment suite supporting 350+ Payment Service Providers and modern methods such as Apple Pay, Google Pay, PayPal, and Alma, and is sold primarily to luxury and boutique hotels and hotel groups.

Product overview

Namastay is a unified hotel booking and payment platform designed for luxury and boutique hotels. The core offering consists of the Namastay Booking Engine with integrated Smart Payment Suite, providing end-to-end reservation and payment functionality. The platform operates on a modular architecture where hotels can activate specific capabilities including Multi-Property Management for hotel groups, SmartText for personalized guest messaging, Custom Branding for brand consistency, Intelligent Upsell Engine for revenue optimization, Enhanced Add-ons Module, Loyalty Program, and Availability on Similar Dates for conversion recovery. The platform integrates with major Property Management Systems (PMS), channel managers, and 350+ Payment Service Providers including Stripe, Adyen, PayPal, Spreedly, Apple Pay, and Google Pay. Support and Maintenance Services are provided as part of the standard offering with dedicated Slack channels for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Namastay Booking Engine Core online booking software solution for hoteliers, enabling guests to book rooms and ancillary services directly on the hotel's own website with a frictionless, mobile-optimised experience and continuous A/B testing to reduce abandonment.
• Smart Payment Suite Comprehensive payment solution supporting Apple Pay, Google Pay, PayPal, Alma, credit cards, and 350+ Payment Service Providers with PCI-DSS compliant processing through Spreedly vaulting technology.
• Multi-Property Management Enables hotel groups to offer multi-property search where guests compare availability across properties and automatically suggests nearby sister hotels when the first choice is unavailable, keeping revenue within the group.
• SmartText Context-aware messaging system that displays personalised welcome messages tailored to different guest types such as families, business travellers, and last-minute guests based on booking context.
• Custom Branding Allows hotel marketing teams to customise the booking experience with custom fonts, accent colours, and hotel logo, ensuring brand consistency throughout the guest journey.
• Intelligent Upsell Engine Recommendation system that suggests room upgrades and add-ons such as spa packages, airport transfers, and on-site meals based on guest preferences to drive average order value.
• Enhanced Add-ons Module Showcases curated add-ons such as spa packages, airport transfers, and on-site meals during the booking flow, allowing hotels to convert a standard room booking into a premium experience.
• Loyalty Program Loyalty program module that helps hotels retain guests and encourage repeat bookings through reward points and member benefits integrated directly into the booking flow.
• Availability on Similar Dates Suggests alternative dates with availability when a guest's preferred dates are unavailable, helping reduce booking abandonment and capture otherwise lost revenue.
• PayPal Integration PayPal payment integration enabling hotels to accept PayPal, Pay in 3 instalments, and Venmo (US), promoted with claims of 62% higher checkout conversion and 129% higher average order value with Pay in 3.
• Support and Maintenance Services Technical support services provided by Namastay including telephone and email support on French working days, dedicated Slack channel communication, and corrective maintenance for software anomalies.

Quantifiable outcome

• 2.5x increase in mobile bookings for hotel clients
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• SpreedlycoreTechnology or IntegrationSpreedly serves as Namastay's primary payment coordinator/vaulting layer, enabling PCI-DSS compliant payment processing. Spreedly's tokenisation system ensures that bank card data is vaulted securely, with Namastay integrating with 350+ PSPs through this layer.
• StripecoreTechnology or IntegrationStripe is listed as a primary payment processing partner on Namastay's homepage partner section, alongside Adyen, FreedomPay, and Sabre.
• AdyencoreTechnology or IntegrationAdyen is listed as a primary payment processing partner on Namastay's homepage partner section, enabling global payment processing for hotel clients.
• SabrecoreTechnology or IntegrationSabre (GDS/cross-channel manager) is listed as a key technology partner on Namastay's homepage, enabling connectivity between Namastay's booking engine and Sabre's global distribution system.
• THN (Tech Hospitality Network)coreTechnology or IntegrationTHN is listed as a key technology partner on Namastay's homepage partner section, providing channel management connectivity for hotel clients.
• Preferred Hotels & ResortsflagshipGTM or Marketing PartnerPreferred Hotels & Resorts is a prominent global luxury hotel brand and one of Namastay's key brand partners, featured on the homepage partner section and serving as a reference account for customer acquisition.
• PayPalcoreTechnology or IntegrationNamastay has a dedicated co-marketing page for PayPal UK (namastay.io/paypal-uk) promoting PayPal as a payment method. PayPal claims 62% higher checkout conversion and 129% higher average order value. Namastay integrates with PayPal for hotel guest payments. PayPal Open has 400M+ active accounts across 200+ markets.
• D-edgecoreTechnology or IntegrationD-edge is listed as a technology partner on Namastay's homepage, providing channel management and digital marketing services connectivity.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Profitroom: Profitroom offers a booking engine and hotel marketing platform with direct booking focus, comparable to Namastay's core offering for hotels and chains.
• SiteMinder: SiteMinder is a leading hotel technology platform offering a booking engine, channel manager, and PMS, directly competing with Namastay's embedded booking and payment layer for hotel groups globally.
• Cloudbeds: Cloudbeds provides an integrated PMS, booking engine, and channel manager targeting independent hotels and groups — a direct substitute for Namastay's booking engine + payment offering.
• SHR (Sceptre Hospitality Resources): SHR provides booking engines, CRM, and loyalty tools for hotels and groups, with direct overlap to Namastay's booking engine, custom branding, and loyalty modules.
• Little Hotelier: Little Hotelier provides a booking engine and PMS tailored to small and independent hotels, overlapping with Namastay's boutique-hotel customer base.
• Mews: Mews is a hospitality operations platform combining PMS, booking engine, and payments, increasingly competing with Namastay in the boutique/luxury segment with its own payment orchestration layer.
• Avvio: Avvio builds direct-booking platforms for hotels and groups with a focus on conversion optimization and personalization — directly competing with Namastay's A/B-tested, mobile-optimized booking flow.

Emerging players

• Atomize: Atomize is an AI-powered revenue management solution for hotels, an emerging adjacent player that could bundle into the booking/payment stack Namastay currently competes within.

Broad incumbents

• TravelClick (Amadeus): Amadeus Hospitality (formerly TravelClick) provides CRS, booking engines, and media solutions for hotels and groups — a broad incumbent in the same direct-booking and channel-management space.
• BookingSuite (Booking.com): BookingSuite is Booking.com's hotel-tech offering providing websites, booking engines, and PMS tools to hotels — a broad incumbent competitor leveraging Booking.com's distribution scale.

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@namastayio
• LinkedInlinkedin.com/company/namastayio/posts/?feedView=all
• Instagraminstagram.com/namastay.io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namastay