ABC da Construção

What ABC da Construção does

ABC da Construção is a Brazilian construction and finishing-materials retailer founded in 1990 and headquartered in Belo Horizonte, Minas Gerais. The company operates an omnichannel retail model combining an e-commerce storefront (abcdaconstrucao.com.br), a network of physical stores, WhatsApp-based direct sales, and a franchise program ('Torne-se um franqueado') for geographic expansion. It self-positions as 'A Maior Especialista em Acabamentos' (The Largest Specialist in Finishes) and catalogs 50+ product categories spanning hydraulic materials, paints, flooring and wall coverings, doors and windows, sanitary ware, bathroom fixtures, water heating, furniture, tools, lighting, air conditioning, electrical materials, solar energy, cement, waterproofing, security systems, and home decoration.

The company's revenue mechanics are predominantly transactional one-time retail sales of building materials to homeowners and DIY consumers (primary segment), with secondary exposure to professional contractors, builders, and interior designers. Pricing follows a unit-pricing model ranging from roughly R$1 to R$3,000+, supported by promotional campaigns offering discounts up to 38%, a R$100 first-purchase incentive on orders above R$700, and a 5% Pix payment discount. Customer engagement is layered through WhatsApp specialist consultation, an email newsletter, and the Casa Prime membership program with Livelo loyalty-points integration.

ABC raised approximately $29.4 million in disclosed funding rounds between 2019 and 2021 from investors including Redpoint eventures, Endeavor, Fir Capital, Spectra Investments, DSK Capital, and Duratex (the latter, a major Brazilian building-materials producer, led the 2021 round). The company is privately held with 251–500 employees, is active in Brazil only, and pursues brand visibility through official sponsorship of Brazilian football clubs.

Name

ABC da Construção

Website

https://abcdaconstrucao.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

ABC da Construção is a Brazilian omnichannel retailer founded in 1990 that sells construction and finishing materials — across 50+ categories from hydraulic and paint to furniture and solar — to homeowners, DIY consumers, contractors, and designers via e-commerce, physical stores, WhatsApp, and a franchise network.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Building Material and Supplies Dealers (4441)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Tissue & Hygiene Paper Distribution (IMAMAIAH)

Keywords

• Construction materials retail
• Home improvement supplies
• Finishing materials
• Building materials store
• Home renovation products

Headquarters

HQ city

Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct retail sales of construction and finishing materials through e-commerce and physical stores. Revenue generated from one-time product transactions with customers purchasing building materials, fixtures, and home improvement products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ABC da Construção is a Brazilian home improvement and construction materials retailer that sells a comprehensive catalog of finishing materials, hydraulic supplies, paints, flooring, sanitary ware, furniture, appliances, tools, lighting, electrical materials, solar energy products, and decoration items through its e-commerce platform, physical stores, WhatsApp consultation, and franchise network. The company operates under the tagline "A Maior Especialista em Acabamentos" (The Largest Specialist in Finishes) and positions itself as a one-stop shop for construction and finishing needs with expert guidance and omnichannel purchase options.

Product overview

ABC da Construção is a Brazilian home improvement retailer operating both physical stores and an e-commerce platform under the tagline 'A Maior Especialista em Acabamentos' (The Largest Specialist in Finishes). The company offers a comprehensive portfolio of construction materials organized into core product categories including hydraulic materials (pipes, connections, valves, water tanks), paints and coatings, flooring and wall coverings (ceramic, porcelain, laminate, vinyl), doors and windows, sanitary ware, bathroom fixtures and water heating, furniture, tools, lighting, appliances, air conditioning, electrical materials, solar energy, cement products, waterproofing, and home decoration. The platform also features Prime membership benefits, clearance sales (Saldos de Estoque), and an ABC Outlet discount channel. Customers can purchase online with in-store pickup or delivery, and receive specialist consultation via WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Materiais Hidráulicos (Hydraulic Materials) Hydraulic materials including pipes, connections, valves, registers, water tanks, cisterns, septic systems, and irrigation accessories for residential and commercial water infrastructure.
• Tintas (Paints) Paints including internal/external paints, enamels, textures, sealers, masses, wood/varnish finishes, and professional-grade paints for various surfaces.
• Pisos e Revestimentos (Flooring and Wall Coverings) Flooring and wall coverings including ceramic tiles, porcelain tiles, laminate flooring, vinyl flooring, cementitious products, gres, tiles, pool tiles, and facade materials.
• Esquadrias (Frames, Windows and Doors) Frames, windows, doors, and related hardware including steel, aluminum, wood, and PVC options for residential and commercial construction.
• Louças, Inox e Sintético (Sanitary Ware) Sanitary ware including toilets, sinks, bidets, urinals, bathtubs, basins, seats, and stainless steel or synthetic alternatives for bathrooms.
• Metais Sanitários (Sanitary Metal Fixtures)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LivelominorGTM or Marketing PartnerLivelo loyalty points integration allowing customers to earn and redeem Livelo points on purchases. Customers can select Livelo-eligible products and accumulate points through purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sodimac Brasil: Sodimac operates home improvement megastores in Brazil under the Falabella group, offering construction materials, finishing, and home goods. It is a broad incumbent competitor with similar category breadth and overlapping customer segments, though with a different store-format and digital strategy.
• Home Depot: Home Depot is the global benchmark for big-box home improvement retail, offering a broad catalog of construction, finishing, tools, and home products through physical stores and digital channels. It is not present in Brazil but serves as a strategic and operational reference for ABC's category management and omnichannel model.
• Telhanorte: Telhanorte is a Brazilian home improvement chain owned by Saint-Gobain, offering building materials, finishing products, tools, and home goods across physical stores and digital channels. It competes with ABC across the same finishing and construction categories and serves overlapping customer segments.
• Leroy Merlin Brazil: Leroy Merlin is the dominant home improvement retailer in Brazil, part of the French Adeo Group. It offers a similar broad catalog of construction, finishing, tools, and home products, and competes directly with ABC in physical and digital channels. As the market leader, it sets the benchmark for omnichannel home improvement retail in Brazil.

Regional players

• Obramax: Obramax is a Brazilian home improvement chain focused on construction materials, tools, and finishing products with strong regional presence in the South and Southeast. It competes with ABC in core building materials categories and overlaps significantly in contractor and DIY segments.
• Dicico: Dicico is a Brazilian home improvement chain offering construction and finishing materials primarily in the São Paulo metropolitan region. It competes with ABC on similar product categories, including paints, flooring, sanitary ware, and tools, though with a narrower geographic footprint.
• Cassol Centerlar: Cassol is a Brazilian home improvement and construction materials retailer with strong regional presence in the South region. It offers a comparable product mix across building materials, finishing, and home goods, competing with ABC in overlapping product categories and serving similar customer segments.

Direct peers

• Madeira Madeira: Madeira Madeira is a Brazilian e-commerce native home improvement and furniture retailer that has expanded into physical showrooms. It overlaps with ABC in building materials, finishing, and home categories and represents a digital-first competitor that pressures ABC's online positioning.
• C&C Casa e Construção: C&C is a major Brazilian home improvement and construction materials retailer with a broad product catalog and growing physical and digital presence. It targets similar consumer and professional contractor segments as ABC, making it one of the closest direct competitors in product breadth and channel mix.

Others

• Duratex: Duratex is a major Brazilian manufacturer of wood panels, sanitary ware, faucets, and finishing products, and is also an investor in ABC da Construção. It is both a strategic supplier-partner and a potential downstream competitor as it expands into retail and finished products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC da Construção