Skitude
Skitude operates a GPS-based mobile activity tracking platform for skiers and snowboarders across 2,500+ ski resorts in seven languages. It monetizes via freemium Premium subscriptions, in-app booking commissions, and B2B resort digital solutions through Spotlio.
- Company typePrivate
- Founded2014
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Skitude does
Skitude is a GPS-based mobile activity tracking platform for skiers, snowboarders, and outdoor enthusiasts, with compatibility across more than 2,500 ski resorts worldwide and localization in seven languages (English, Spanish, French, Italian, Catalan, German, Norwegian). The company's core technology combines phone (and, on Premium, Apple Watch) GPS recording with cloud-synchronized user profiles, leaderboards, and resort-specific challenges. A proprietary anomaly detection layer validates track data to maintain ranking integrity. The Skitude app is distributed globally through the Apple App Store and Google Play, supported by multi-language documentation and a Norway-based product and engineering organization of 51–100 employees (Oslo).
The platform is monetized through three streams: a freemium Premium subscription unlocking 3D track visualization, run-by-run descent analysis, speed heatmaps, and Apple Watch tracking; transaction fees from in-app contactless purchases of ski passes, restaurant reservations, and rental equipment; and B2B digital solutions for ski resorts delivered through Skitude Business, which connects to the Spotlio platform for resort-facing infrastructure. Marketing and distribution are product-led, relying on app-store presence, organic social channels, and content marketing, with virality driven by gamified leaderboards and sponsored challenges at partner resorts. A 2019 acquisition of Skioo extended resort-side capabilities.
Financially, Skitude has raised approximately $26.8 million across five disclosed rounds (2016–2020), including a $23.3M late-2020 round, with investors including Canica, Investinor, BAGi, Draper B1, ESADE BAN, IESE Business School, and The Crowd Angel. The firmographics indicate a public listing on the Oslo Stock Exchange (OSE:SKI), though source materials also describe the company as privately held, an inconsistency worth resolving before any investment decision. The addressable market is concentrated in European ski geographies plus selected North American and global resorts via the 2,500+ integration footprint.
Skitude firmographics
Firmographics- Name
- Skitude
- Website
- https://skitude.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Skitude operates a GPS-based mobile activity tracking platform for skiers and snowboarders across 2,500+ ski resorts in seven languages. It monetizes via freemium Premium subscriptions, in-app booking commissions, and B2B resort digital solutions through Spotlio.
- Ownership category
- akta.pro rank
Skitude industry classification
Industry- Product category
- Sports activity tracking software
- NAICS
- Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
Keywords
Where Skitude is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Skitude business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Skitude Premium subscription offering advanced features including detailed descent-by-descent analysis, 3D track visualization, speed heatmaps, and Apple Watch tracking. Free tier provides basic tracking, leaderboard access, and challenge participation.
- Online Bookings Commission: Platform enables contactless purchasing of ski passes, restaurant reservations, and rental equipment through the app. Revenue derived from booking facilitation at partnered resorts.
- B2B Resort Solutions: Digital solutions for ski resorts including white-label app integration. Referenced as 'Skitude Business' connecting to Spotlio platform for resort digital services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic tracking and community features |
| Subscription | Others | Skitude Premium with advanced analytics and 3D visualization |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Skitude product offering
Product offeringCore offering
Skitude operates a GPS-based mobile activity tracking platform for skiers and outdoor enthusiasts, available across 2,500+ compatible ski resorts worldwide. Its core offering is a freemium mobile app (iOS and Android) that records ski and snowboard activities, while the Skitude Premium subscription unlocks advanced analytics including descent-by-descent analysis, 3D track visualization, speed heatmaps, and Apple Watch integration. The platform also enables contactless in-app online bookings of ski passes, restaurant reservations, and rental equipment at partner resorts.
Product overview
Skitude offers a mobile-first outdoor activity tracking platform centered on the Skitude App, a GPS-based ski and outdoor tracker used at over 2,500 compatible ski resorts worldwide. The platform combines the free core app with Skitude Premium, a paid add-on unlocking advanced analytics (descent-by-descent analysis, 3D playback, speed heatmaps, Apple Watch sync). Supporting features include Online Bookings for lift passes and reservations, plus gamification through Leaderboards and Challenges that drive engagement and sponsor prize competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Skitude App Free-to-download GPS tracking mobile application for iOS and Android that records ski and snowboard activities, generates statistics on descents, vertical drop, speed and distance, and connects users with more than 2,500 compatible ski resorts worldwide.
- Skitude Premium Paid subscription tier for the Skitude app that unlocks advanced analytics including descent-by-descent analysis, 3D track video playback, speed heatmaps, and Apple Watch GPS tracking synchronization, targeted at enthusiast and power-user skiers and snowboarders.
- Online Bookings Contactless in-app booking capability that lets Skitude users purchase ski passes, reserve restaurants, and find rental shops at partnered resorts without queuing at cash desks. Revenue is earned via a transaction-fee / commission on each booking.
Companies that use Skitude
Customer profileSegments2 records
Ideal customer profiles2 records
Skitude technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Skitude partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SpotliocoreSkitude Business connects to Spotlio (www.spotlio.com) for digital solutions for ski resorts. Spotlio appears to be the parent or sister platform providing resort-facing digital infrastructure while Skitude serves the consumer app layer.
- 2,500+ Ski ResortscoreNetwork of ski resorts with compatible apps enabling unified user profiles, cross-resort leaderboards, and challenge participation. Users can track activities at any compatible resort and compete on resort-specific rankings.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Skitude competitors and assessment
Company assessmentEmerging players
- Fatmap: 3D outdoor mapping platform with strong ski-resort trail visualization, often used by skiers for route planning. Overlaps with Skitude's 3D track playback and heatmap features; now owned by Strava which strengthens cross-platform competition.
- Komoot: Outdoor routing and tracking platform covering hiking, cycling, and mountain sports. Overlaps with Skitude's outdoor tracking use cases beyond skiing, especially among multi-sport European outdoor users exploring year-round activity.
Direct peers
- Slopes: Ski-specific GPS tracking app that records ski days, lifts, vertical drop, speed, and distance. Closest direct competitor to Skitude in the dedicated ski tracking category, sharing a freemium business model and North American/European user base.
- Strava: Largest consumer GPS activity tracking platform with 100M+ users across many outdoor sports. Although not ski-specific, it competes with Skitude for tracking share-of-time and social engagement among multisport athletes and lists Skitude among compatible integrations.
- Ski Tracks: Mobile GPS tracker for skiing and snowboarding, particularly popular in European markets. Direct competitor in the niche ski-tracking space with similar GPS-based analytics, statistics, and social sharing features.
Others
- Spotlio: Digital solutions platform for ski resorts providing websites, apps, and e-commerce infrastructure. Skitude Business integrates directly with Spotlio, making it both a partner and an adjacent ecosystem player overlapping on the resort-engagement surface area.
Broad incumbents
- EpicMix (Vail Resorts): Resort-specific tracking and rewards app tied to Vail Resorts' Epic Pass, providing lift-day tracking, achievements, and lesson bookings. Single-resort-focused deployment serves the same consumer need as Skitude but is locked to one major operator.
- OnTheSnow: Ski resort information and snow report portal with reviews, webcams, and ski pass deals. Overlaps with Skitude's online-booking and resort-information pillars from a media-portal angle rather than tracking.
- Garmin Connect: Broader fitness and outdoor tracking ecosystem tied to Garmin's GPS wearables. Competes with Skitude on activity tracking and analytics for skiers wearing Garmin devices, though it lacks ski-specific social and leaderboard features.
- Apple Fitness+: Apple's subscription fitness and workout service tightly integrated with Apple Watch. Skitude relies on Apple Watch integration, creating both a partnership opportunity and a substitution risk for general fitness users eyeing Apple's ecosystem.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Skitude social profiles
Digital presenceSkitude financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skitude leadership team
Management profileNumber of profiles
Profiles4 records
Skitude funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skitude M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skitude
What does Skitude do?
Skitude operates a GPS-based mobile activity tracking platform for skiers and outdoor enthusiasts, available across 2,500+ compatible ski resorts worldwide. Its core offering is a freemium mobile app (iOS and Android) that records ski and snowboard activities, while the Skitude Premium subscription unlocks advanced analytics including descent-by-descent analysis, 3D track visualization, speed heatmaps, and Apple Watch integration. The platform also enables contactless in-app online bookings of ski passes, restaurant reservations, and rental equipment at partner resorts.
Is Skitude a public or private company?
Skitude is a private company. It is classified as public and is currently operating.
When was Skitude founded?
Skitude was founded in 2014. It employs 51 to 100 people.
Where is Skitude based?
Skitude is headquartered in Oslo, Norway, in the Europe region.
How does Skitude make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are online Bookings Commission and B2B Resort Solutions.
Who are Skitude's main competitors?
Emerging players on record are Fatmap and Komoot. Direct peers are Slopes, Strava and Ski Tracks. Spotlio is listed as an others. Broad incumbents are EpicMix (Vail Resorts), OnTheSnow, Garmin Connect and Apple Fitness+.
Does Skitude have an API?
No public API is recorded for Skitude.
What industry is Skitude in?
Skitude's product category is Sports activity tracking software. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding). Its NAICS code is 713920 and its SIC code is 7900.