FATMAP
FATMAP is a London-based 3D outdoor adventure mapping platform founded in 2013, serving hikers, skiers, and mountain bikers via web and mobile with proprietary 3D topographic terrain visualization and route content.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
FATMAP firmographics
Firmographics- Name
- FATMAP
- Legal name
- Strava Inc.
- Website
- https://fatmap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FATMAP is a London-based 3D outdoor adventure mapping platform founded in 2013, serving hikers, skiers, and mountain bikers via web and mobile with proprietary 3D topographic terrain visualization and route content.
- Ownership category
- akta.pro rank
Where FATMAP is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
FATMAP business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
FATMAP product offering
Product offeringCore offering
FATMAP is a digital outdoor adventure platform available on web and mobile that provides 3D terrain maps, route planning, and activity tracking for outdoor enthusiasts engaged in skiing, hiking, mountaineering, mountain biking, and other adventure sports. The platform combines high-resolution 3D mapping, GPS-based activity tracking, and curated trail/line information to help users plan, navigate, and share outdoor adventures.
Differentiator
Problem solved
Functional benefit
Products and services
- FATMAP Platform
Companies that use FATMAP
Customer profileIdeal customer profiles2 records
FATMAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FATMAP competitors and assessment
Company assessmentDirect peers
- Strava: Strava is a leading activity-tracking social network for runners, cyclists, and outdoor athletes with 100M+ users. It is the most direct competitor to FATMAP in outdoor adventure tracking and mapping, and notably acquired FATMAP in 2023, making it the closest comparable.
- Ride with GPS: Ride with GPS is a route-planning and navigation platform for cyclists that has expanded into hiking and outdoor use. It competes with FATMAP on detailed map rendering and route planning for outdoor enthusiasts.
- AllTrails: AllTrails is one of the largest trail-discovery and navigation platforms globally, with a deep database of hiking, biking, and running routes. It directly competes with FATMAP in providing rich outdoor maps and route planning for hikers and adventure users.
- Komoot: Komoot is a European-based outdoor route-planning platform for hiking, cycling, and mountain biking. It is highly comparable to FATMAP in target user (outdoor adventurers), technology (route planning + maps), and geographic focus (Europe).
- Wikiloc: Wikiloc is a crowdsourced trails and outdoor routes database with global coverage. It overlaps with FATMAP on community-driven outdoor content discovery and map-based exploration.
- Gaia GPS: Gaia GPS is a premium offline mapping and navigation app for hiking, backpacking, and off-trail exploration. It overlaps with FATMAP on advanced topographic maps and a power-user outdoor audience willing to pay for premium mapping.
- Outdooractive: Outdooractive is a European outdoor platform combining route planning, 3D maps, and a tourism-board B2B offering. It is highly comparable to FATMAP on both the consumer app and the destination/tourism partnership model.
Regional players
- Mapy.cz: Mapy.cz is a leading Central European mapping and route-planning platform (owned by Seznam.cz) with strong hiking and outdoor features. It overlaps with FATMAP on outdoor route planning but is primarily a regional Czech/Central European player.
Broad incumbents
- Suunto: Suunto produces GPS watches and the Suunto app ecosystem for outdoor sports including hiking and mountaineering. It is a broader incumbent with comparable outdoor mapping and route navigation features, but bundled with proprietary hardware.
- Garmin Connect: Garmin Connect is the activity-tracking ecosystem tied to Garmin's GPS hardware, with broad outdoor, fitness, and mapping capabilities. It is a broader incumbent that overlaps with FATMAP in outdoor navigation but bundles hardware and a much wider feature set.
Market position
Customer concentration
FATMAP social profiles
Digital presenceFATMAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
FATMAP leadership team
Management profileNumber of profiles
Profiles6 records
FATMAP funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FATMAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FATMAP
What does FATMAP do?
FATMAP is a digital outdoor adventure platform available on web and mobile that provides 3D terrain maps, route planning, and activity tracking for outdoor enthusiasts engaged in skiing, hiking, mountaineering, mountain biking, and other adventure sports. The platform combines high-resolution 3D mapping, GPS-based activity tracking, and curated trail/line information to help users plan, navigate, and share outdoor adventures.
Is FATMAP a public or private company?
FATMAP is a private company. It is classified as venture growth investor backed and is currently operating.
When was FATMAP founded?
FATMAP was founded in 2013. It employs 11 to 50 people.
Where is FATMAP based?
FATMAP is headquartered in London, United Kingdom, in the Europe region.
Who are FATMAP's main competitors?
Direct peers on record are Strava, Ride with GPS, AllTrails, Komoot, Wikiloc, Gaia GPS and Outdooractive. Mapy.cz is listed as a regional player. Broad incumbents are Suunto and Garmin Connect.
Does FATMAP have an API?
No public API is recorded for FATMAP.