SPOTLIO
Spotlio provides an integrated B2B SaaS platform for ski resorts, parks, attractions, and destinations, connecting dynamic pricing, commerce, websites, and mobile guest apps with major access, payment, and identity systems. It serves enterprise and mid-market operators across North America and Europe.
- Company typePrivate
- Founded2018
- HeadquartersSankt Moritz, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SPOTLIO does
Spotlio is a privately held B2B SaaS company that provides an integrated experience technology platform for ski resorts, parks, attractions, and destination-led businesses. The platform connects pricing, commerce, websites, and mobile guest touchpoints in a single stack, replacing the fragmented mix of access, payment, e-commerce, and content tools that operators typically stitch together. Core products are Commerce (tickets, passes, rentals, lessons, lodging, bundles), Dynamic Pricing (demand-aware yield optimization exposed via a Pricing API), Mobile Apps (planning, ticketing, on-site engagement, e.g., 1.5M+ downloads), and conversion-focused Websites, supported by an internal Suite Console, Configurator CMS, Maps Core, and CloudStore commerce module. The platform is system-agnostic and integrates with the dominant ski access systems (Skidata BLE eTickets, Axess SSO), payment rails (Adyen, Trustly, Netseasy), regional identity/pass systems (SwissPass for both Skidata and Axess environments), and adjacent commerce and loyalty platforms (Aspenware, Inntopia, Kognitiv). Spotlio goes to market through a direct enterprise sales motion (Book a Demo CTA, tailored consultations) selling multi-year subscriptions on a quote-based pricing model, with named customers including Vail Resorts, Boyne Resorts (9-resort portfolio), Aspen Snowmass, Morey's Piers, Wet n' Wild Waterworld, SkiBig3 (Banff/Lake Louise), Gausta, Télé-Villars-Gryon-Diablerets, Saddleback, Go Stowe, Sherwood Parc, and Aussois. The company is headquartered in Sankt Moritz, Switzerland, employs 11–50 people, serves operators across the USA, Canada, Norway, Switzerland, and France, and is led by co-founders Marc Bigas (Executive Chairman) and Albert Ferrando (CEO), with a board that includes ski-industry and growth-equity operators. Note: source material reports a founding year of 2011 in firmographics but a 2018 establishment date in company history; the 2011 date is used here per firmographic primacy.
SPOTLIO firmographics
Firmographics- Name
- SPOTLIO
- Website
- https://spotlio.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spotlio provides an integrated B2B SaaS platform for ski resorts, parks, attractions, and destinations, connecting dynamic pricing, commerce, websites, and mobile guest apps with major access, payment, and identity systems. It serves enterprise and mid-market operators across North America and Europe.
- Ownership category
- akta.pro rank
SPOTLIO industry classification
Industry- Product category
- Experience Technology Platform
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), On-Demand Car Service Aggregators & Ground Booking Platforms (THACAIAF)
Keywords
Where SPOTLIO is headquartered
LocationHeadquarters
- HQ city
- Sankt Moritz
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
SPOTLIO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS Subscription: Spotlio operates as a SaaS platform providing pricing, commerce, websites, and mobile apps to experience operators. Revenue appears to be generated through platform subscriptions with modular pricing for different product capabilities.
- Dynamic Pricing Services: Dynamic pricing solutions that help operators turn demand signals and timing into pricing decisions, functioning as part of the commercial journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SPOTLIO product offering
Product offeringCore offering
Spotlio is an open experience tech platform that connects pricing, commerce, websites and mobile guest touchpoints for ski resorts, parks, attractions and destinations. The platform enables operators to sell tickets, passes, rentals, lessons, lodging and bundles through connected commerce flows, apply demand-aware dynamic pricing, run conversion-focused websites, and deliver mobile apps that support the full guest journey from planning through on-site engagement.
Product overview
Spotlio offers an integrated experience tech platform for ski resorts, parks, attractions, and destinations. The platform is built around four core products: Commerce (for selling tickets, passes, rentals, lessons, and bundles), Dynamic Pricing (demand-aware pricing optimization), Mobile Apps (guest-facing mobile experience), and Websites (conversion-focused digital presence). These core products are supported by internal tools including Suite Console (operations management), Configurator CMS (content configuration), Maps Core (interactive mapping), CloudStore and Inntopia (e-commerce variants), and a Pricing API. The platform is designed for experience operators who need speed, control, and practical innovation across pricing, commerce, and guest-facing digital touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Cloudstore: Cloud-based commerce platform for selling tickets, passes, rentals, lessons, lodging, and bundles
Products and services
- Commerce Connected commerce platform for ski resorts, parks, attractions and destinations enabling operators to sell tickets, passes, rentals, lessons, lodging and bundles in one flow with product bundling, upsell capabilities and streamlined checkout designed to increase conversion.
- Dynamic Pricing Demand-aware pricing solution for experience operators that turns demand signals and timing into pricing decisions, includes yield optimization, booking trend analysis and real-time pricing adjustments to protect high-value moments and optimize revenue per visit.
- Mobile Apps Mobile applications for ski resorts, parks, attractions and destinations that support planning, purchase, arrival and on-site engagement with mobile ticketing, maps, guest engagement tools, activity tracking and download growth capabilities.
- Websites Conversion-focused websites for experience operators that connect directly to the content and commerce stack, designed to guide demand, clarify offers and move guests from inspiration to booking with faster pages and clearer product paths.
- Spotlio Platform Open experience tech platform integrating pricing, commerce, websites and mobile touchpoints with access systems, payment providers, customer data environments and operational tools including Skidata, Axess, Adyen, SwissPass, Aspenware, Inntopia and Kognitiv loyalty.
Quantifiable outcome
- Average revenue increase +15%
- +9 more outcomes
Companies that use SPOTLIO
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
SPOTLIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
SPOTLIO partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- SkidatacoreIntegration partnership for BLE eTicketing technologies. Spotlio's eTickets are compatible with Skidata eTicketing systems, enabling mobile ticketing solutions for ski resorts and attractions.
- AxesscoreIntegration partnership including Single Sign-On capability and Axess Store connectivity. SwissPass integration is available for Axess-based CloudStore environments.
- AdyencorePayment processing integration with Adyen Dashboard available in Suite Console. Supports modern payment flows across markets and channels with Trustly as an additional payment method.
- SwissPasscoreSwissPass integration for seamless checkout experience including validation, access pass activation, and automatic synchronization with swisspass.ch. Available for both Skidata and Axess environments.
- AspenwarecoreIntegration partnership where Spotlio's Dynamic Pricing is integrated via API into Aspenware's e-commerce platform, enabling demand-based pricing for ski resorts.
- InntopiacorePreviously used eCommerce platform referenced in Go Stowe case study. Spotlio provides enhanced commerce experience for operators transitioning from Inntopia.
- KognitivcoreLoyalty platform integration for native support of loyalty programs within Spotlio apps. Guests can view loyalty status, points, and rewards directly in the app.
- Boyne ResortsflagshipMulti-resort partnership spanning 9 Boyne Resorts with mobile app innovation and platform consistency at scale. Featured as a client story highlighting mobile app innovation across the portfolio.
- Vail ResortsflagshipLarge-scale partnership for B2B direct booking solution enabling smarter reseller booking with control, efficiency, and better partner-facing experience.
Scale indicators22 records
Recent moves6 records
Expansion highlights5 records
SPOTLIO competitors and assessment
Company assessmentDirect peers
- Peek: Peek operates a booking and commerce platform for tours, activities, and attractions, competing with Spotlio in the parks/attractions segment with similar checkout, availability, and partner distribution capabilities.
- Inntopia: Inntopia provides commerce and booking platforms for ski resorts and destination businesses, overlapping directly with Spotlio's Commerce and lodging offerings. Spotlio even integrates with Inntopia for operators transitioning between the platforms.
- Rezdy: Rezdy provides online booking and distribution software for tours, activities, and attractions, competing with Spotlio in the same vertical with comparable channel management and checkout functionality.
- FareHarbor: FareHarbor (a Booking Holdings company) provides booking and reservation software for tours, activities, and attractions, directly competing with Spotlio's Parks & Attractions and Destinations verticals.
- Bokun: Bokun (owned by Tripadvisor) offers a reservation and booking platform for tours, activities, and attractions with channel management and payment processing—directly comparable to Spotlio's commerce and booking modules.
- Aspenware: Aspenware is a ski-specific e-commerce platform that Spotlio's Dynamic Pricing integrates with via API. Both companies target the same ski resort e-commerce workload with overlapping functionality in ticketing and online stores.
Broad incumbents
- Axess: Axess provides access solutions and ticketing infrastructure for ski resorts and leisure facilities, with growing commerce and loyalty capabilities. Spotlio integrates with Axess but Axess's expanding product suite creates competitive overlap.
- Skidata: Skidata is a global leader in access control and ticketing for ski resorts and attractions with its own mobile and commerce offerings. Spotlio integrates with Skidata for BLE eTicketing but competes where Skidata extends into end-to-end guest commerce.
- Vail Resorts (Epic Mountain Tech): Vail Resorts operates one of the largest proprietary direct-booking and mobile platforms in ski (My Epic, EpicPass). As a Spotlio customer and the largest operator in the space, Vail's in-house tech sets the bar for what enterprise operators may ultimately build themselves.
Others
- Cendyn: Cendyn is a hospitality-focused CRM, marketing, and guest data platform with overlap into resort digital engagement strategies. Comparable as an adjacent ecosystem participant influencing resort buying decisions rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SPOTLIO social profiles
Digital presenceSPOTLIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPOTLIO leadership team
Management profileNumber of profiles
Profiles10 records
SPOTLIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPOTLIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPOTLIO
What does SPOTLIO do?
Spotlio is an open experience tech platform that connects pricing, commerce, websites and mobile guest touchpoints for ski resorts, parks, attractions and destinations. The platform enables operators to sell tickets, passes, rentals, lessons, lodging and bundles through connected commerce flows, apply demand-aware dynamic pricing, run conversion-focused websites, and deliver mobile apps that support the full guest journey from planning through on-site engagement.
Is SPOTLIO a public or private company?
SPOTLIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPOTLIO founded?
SPOTLIO was founded in 2018. It employs 11 to 50 people.
Where is SPOTLIO based?
SPOTLIO is headquartered in Sankt Moritz, Switzerland, in the Europe region.
How does SPOTLIO make money?
Two revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are dynamic Pricing Services.
Who are SPOTLIO's main competitors?
Direct peers on record are Peek, Inntopia, Rezdy, FareHarbor, Bokun and Aspenware. Broad incumbents are Axess, Skidata and Vail Resorts (Epic Mountain Tech). Cendyn is listed as an others.
Does SPOTLIO have an API?
Yes. Spotlio offers a Pricing API that enables dynamic pricing integration for lift tickets. The API supports static and dynamic ticket types, integrates with a new Pricing API, and provides a yield view displaying monthly price fluctuations. It is used for revenue optimization and enabling guests to view monthly price overviews to choose the best day to buy. The platform also integrates via API with external e-commerce platforms such as Aspenware.
What industry is SPOTLIO in?
SPOTLIO's product category is Experience Technology Platform. Its primary akta.pro industry code is THALAFAD, Ground Transport Booking Platforms (Rail/Bus/Shuttle), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 561510.