Fanbase

What Fanbase does

Fanbase is a mobile-first ticketing and fan engagement platform purpose-built for sports clubs, headquartered in Edinburgh, United Kingdom. Founded in 2020 by brothers Alasdair and Michael Crawley (with Carl Barton serving as CTO and co-founder), the company provides a cloud-based platform that enables sports organisations to sell tickets, season passes, and memberships directly to fans through each club's own branded experience. The platform serves more than 500 sports clubs across multiple disciplines including football, basketball, rugby, netball, and cricket, with named customers such as Peterhead FC, Hamilton Academical, Leicester Riders, Ayr Rugby Club, and AO Manchester Thunder — indicating a deliberate focus on lower-tier and grassroots sports organisations underserved by enterprise ticketing incumbents.

The product suite extends well beyond core ticketing into a comprehensive fan engagement ecosystem. Modules include Season Tickets with seat selection, Memberships, a Digital Wallet for storing tickets and passes, Schedule/Fixtures management, a live Match Center, an integrated Online Store, a Rewards and Loyalty Scheme, Newsfeed/Content Management, and Hospitality Packages. The platform runs on Microsoft Azure infrastructure (Azure blob storage for media assets) and is delivered as a white-label solution through a self-serve web and mobile interface at app.fanbaseclub.com, allowing each club to maintain its own branded experience while sharing the underlying multi-tenant infrastructure.

Fanbase monetises through transaction fees on ticket sales processed via its platform. Its go-to-market is a direct-to-consumer (B2B2C) motion: the company sells directly to sports clubs, who in turn sell tickets and memberships to their fans. Pricing for end consumers varies by club and seat selection — for example, Peterhead FC's 2026/2027 season tickets are priced between £40.00 and £275.00 for league games only. Fanbase has raised approximately £500,000 in seed funding in June 2021 from the founders of Friends Reunited and angel investors, with a subsequent ~$1.2M round reported in February 2023, and has stated ambitions to expand into North America alongside its primary UK market.

Name

Fanbase

Legal name

Fanbase

Website

https://fanbaseclub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanbase is an Edinburgh-based mobile ticketing and fan engagement platform serving 500+ UK sports clubs. Its white-label cloud platform enables season ticket sales, memberships, digital wallets, loyalty programmes, and content management, monetising through transaction fees on ticket sales.

Ownership category

akta.pro rank

Product category

Sports Ticketing Software

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Creator & Fan Communities (BPAMABAD)

akta.pro secondary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Mobile ticketing software
• Sports ticketing platform
• Season ticket management
• Fan engagement platform
• Membership management software

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Ticket Transaction Fees: Platform enables sports clubs to sell tickets and season passes to fans, likely earning transaction-based fees on each sale

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fanbase is a mobile-first, white-label ticketing and fan engagement platform licensed to sports clubs. It enables clubs to sell match-day tickets, season tickets, and fan memberships, manage schedules and fixtures, run digital wallets, online merchandise stores, hospitality packages, loyalty rewards, and club newsfeeds. The platform is deployed as a branded web and mobile experience per club, hosted on Azure cloud infrastructure.

Product overview

Fanbase is a unified mobile ticketing and fan engagement platform for sports clubs and organizations. The core product is the Mobile Ticketing Platform, which is complemented by several integrated modules including Season Tickets, Memberships, Digital Wallet, Schedule/Fixtures, Match Center, Online Store, Rewards and Loyalty Scheme, Newsfeed/Content Management, and Hospitality Packages. The platform supports a wide range of sports including soccer, basketball, rugby, hockey, netball, track and field, cricket, and motorsport. The platform operates as a white-label solution, allowing individual clubs to customize their branded experience while using the shared infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Ticketing Platform A white-label, mobile-first ticketing and fan engagement SaaS platform licensed to sports clubs. Enables clubs to sell and manage match-day tickets, season tickets, fan memberships, fixtures, digital wallet, online store, hospitality, loyalty rewards, and content/newsfeed under the club's own brand. Targets small and mid-sized sports organizations across football, basketball, rugby, netball, cricket, and other sports.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Global dominant ticketing platform owned by Live Nation Entertainment, serving major venues, leagues, and large sports clubs. Comparable to Fanbase as a ticketing and live event commerce platform, though Fanbase targets SMB clubs while Ticketmaster focuses on enterprise/league deals.
• Eventbrite: Self-serve ticketing and event management platform used by venues, organizers, and event hosts worldwide. Comparable to Fanbase as a self-serve ticketing platform with event management features, though Eventbrite is broader (concerts, festivals, conferences) and less sports-focused.
• AXS (AEG): Digital ticketing platform owned by AEG, focused on live entertainment and sports venues globally. Comparable to Fanbase in providing mobile ticketing, digital wallet, and fan engagement tools, though AXS primarily serves large arenas and major sports teams.
• Stack Sports: Large US-based sports technology platform offering registration, websites, scheduling, and payment tools for sports organizations. Comparable to Fanbase in serving sports clubs with digital operations tools, though broader in scope (registration, leagues) and predominantly US-focused.
• TeamSnap: Sports club management platform for scheduling, communication, registration, and payments, primarily serving youth and amateur sports. Comparable to Fanbase's sports-club-focused software model, though TeamSnap emphasizes team management rather than ticketing.

Direct peers

• See Tickets: UK-based ticketing platform serving events, festivals, and sports clubs across Britain and Europe. Directly comparable to Fanbase's geographic focus and self-serve ticketing model for smaller organizers, including sports clubs.
• Skiddle: UK ticketing and events platform focused on music, club nights, and live events. Comparable to Fanbase as a UK-focused self-serve ticketing platform with event management, though Skiddle's audience skews to music rather than sports clubs.
• DICE: Mobile-first ticketing platform for live events, expanding into sports ticketing in the UK and US. Comparable to Fanbase through mobile-first design, fan data focus, and growing sports club relationships, though DICE's brand is stronger in music.
• Seat Unique: Hospitality and premium experiences platform for sports clubs, enabling fans to buy VIP packages, dining, and exclusive access. Directly comparable to Fanbase's Hospitality Packages module and shared focus on sports clubs in the UK market.
• Tix.com: Self-serve online ticketing platform offering white-label solutions for venues, promoters, and event organizers. Comparable to Fanbase through white-label ticketing and event management features targeted at smaller organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanbase