Games2win Media
Games2win Media is a Mumbai-based global publisher of casual mobile games, owning 50+ proprietary titles across fashion, driving, and interactive story genres, serving 12.5M+ monthly active players across 200+ countries with 99% organic downloads.
- Company typePrivate
- Founded1998
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Games2win Media does
Games2win Media is a Mumbai-based global publisher of casual mobile games operating across Google Play and Apple iOS App Store. The company publishes over 50 proprietary mobile game titles spanning fashion and dress-up, driving and parking simulation, and interactive narrative story genres, with flagship titles including International Fashion Stylist (45M+ downloads), Driving Academy (40M+ downloads), Decisions (27M+ downloads; ranked #3 most downloaded interactive story game globally by App Annie), Super Wedding Stylist (16M+ downloads), and Dress Up Fashion Design Studio (7M+ downloads). Games are built primarily on the Unity3D engine and localized into 18+ languages using native translators augmented by AI-assisted translation tooling, supporting 550+ million cumulative downloads across 200+ countries with 12.5 million monthly active players.
The company operates an 'Owned Products as a Service' business model in which it retains full ownership of intellectual property across the value chain from development through publishing, capturing 99% of downloads through organic and viral channels with no paid user acquisition spend. Revenue is generated through in-game advertising and in-app purchases under a freemium model. Distribution is exclusively digital via app stores, with top revenue markets including the US, France, UK, Germany, Brazil, Russia, Canada, Australia, Italy, and Turkey; 80% of downloads and active users originate outside India. Internal capabilities include a proprietary '9 Jewels' mobile game analytics template set and a documented A/B testing framework used to optimize UI/UX, monetization screens, and store listings, with measurable outcomes such as a ~100% download lift from a single background-color test and 3-10% retention gains from gameplay screen iterations.
Founded in 2007 as part of the 2win group originally established by Alok Kejriwal in 1998, Games2win is currently completely owned by its founders after a buyback from prior investors Clearstone, Nirvana, Nexus, ICICI, and Saama. The management team includes Co-Founder and CEO Alok Kejriwal, Co-Founder and COO Mahesh Khambadkone (25+ years in computer gaming and multimedia), and CFO Satish Iyer (20+ years with the 2win group). Reported EBITDA run rate as of March 2021 was 30-35 crores INR; no more recent financial figures are disclosed. The company holds a #3 top publisher ranking from India by App Annie (over 100M downloads in 2020) and operates an active REPLAY Gaming Fund for investments in gaming startups.
Games2win Media firmographics
Firmographics- Name
- Games2win Media
- Legal name
- Games2win India Pvt. Ltd.
- Website
- https://games2winmedia.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Games2win Media is a Mumbai-based global publisher of casual mobile games, owning 50+ proprietary titles across fashion, driving, and interactive story genres, serving 12.5M+ monthly active players across 200+ countries with 99% organic downloads.
- Ownership category
- akta.pro rank
Games2win Media industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Hobby, Toy, and Game Retailers (45912), Amusement Arcades (71312)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Games2win Media is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Games2win Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- In-Game Advertising: Revenue generated through in-game advertisements displayed to players during gameplay sessions.
- In-App Purchases: Revenue from players purchasing virtual items, cosmetics, or gameplay advantages within the mobile games.
- In-App Revenue Model: The Decisions game implements a player-friendly model where players can progress through gameplay options rather than requiring real-money payments for advancement.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Games2win Media product offering
Product offeringCore offering
Games2win Media is a global publisher of casual mobile games that develops and owns 50+ proprietary game titles across fashion/dress-up, driving, and interactive narrative story genres. The games are distributed via Google Play Store and Apple iOS App Store to players in 200+ countries, monetized through in-game advertising and in-app purchases. The company operates an "Owned Products as a Service" business model, retaining full intellectual property ownership across its portfolio.
Product overview
Games2win Media is a global mobile game publisher operating as a multi-title casual gaming portfolio. The company publishes over 50 proprietary mobile games across fashion/dress-up, driving/parking, and narrative/interactive story genres, with flagship titles including International Fashion Stylist, Dress Up Fashion Design Studio, Driving Academy, Decisions, and Super Wedding Stylist. Games are distributed on Android (Google Play Store) and iOS (Apple App Store) platforms. The portfolio spans dress-up games (with over 200 million collective downloads), driving games, and story-based games, serving over 12.5 million monthly active players with 99% organic/viral downloads. The company operates an Owned Products as a Service business model, owning all IP and capturing full value chain revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- International Fashion Stylist
Quantifiable outcome
- 99% viral/organic downloads with no paid UA
- +4 more outcomes
Companies that use Games2win Media
Customer profileSegments3 records
Ideal customer profiles2 records
Games2win Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Games2win Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Invictus GamesminorGames2win partnered with Invictus Games to optimize and publish '4×4 JAM HD' game. Games2win applied their expertise to make it more addictive for users and commercially successful.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
Games2win Media competitors and assessment
Company assessmentBroad incumbents
- Voodoo (Voodoo.io / Storm8): One of the world's largest mobile game publishers specializing in casual and hypercasual games, generating billions of downloads. Directly comparable to Games2win as a casual mobile game publisher with global reach and ASO-driven organic growth.
- Playrix: Leading casual mobile game developer behind Homescapes and Gardenscapes, with comparable revenue scale, IP ownership, and global distribution via app stores. Comparable as a top-tier casual mobile game publisher.
- Outfit7 (Talking Tom): Global mobile game publisher behind Talking Tom Gold Run and other casual titles with billions of downloads; comparable in monetization model (ads + IAP), app store distribution, and casual audience targeting.
- Epic Games: Publisher of Fortnite and the Epic Games Store; relevant comparator for understanding mobile app store economics, platform competition, and the publisher-developer model Games2win operates.
- Miniclip: Switzerland-based global casual mobile game publisher owned by Tencent, with comparable portfolio scale, casual audience targeting, and app-store-driven distribution model.
Direct peers
- CrazyLabs: Major casual and hypercasual mobile game publisher with strong ASO and organic growth expertise, competing for the same female-skewing casual audience and dress-up/time-management niches as Games2win.
- Decisions/Chapters (by Crazy Maple Studio / Episode): Episode Interactive (Crazy Maple Studio) operates in the same interactive story/visual novel mobile genre as Games2win's Decisions title, with comparable IAP monetization and story content models.
Regional players
- Nazara Technologies: India-headquartered publicly listed mobile gaming and sports media company; the most direct Indian-market peer to Games2win with overlapping casual and freemium mobile gaming operations.
- Moonfrog Labs: India-based mobile game developer focused on casual and social card/board games for the Indian and global market; comparable as an India-originated casual mobile game publisher serving global audiences.
Emerging players
- Roblox Corporation: Relevant platform peer given Games2win's active Roblox porting initiative; both operate in casual interactive entertainment and could converge as cross-platform distribution channels mature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Games2win Media social profiles
Digital presenceGames2win Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Games2win Media leadership team
Management profileNumber of profiles
Profiles3 records
Games2win Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Games2win Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Games2win Media
What does Games2win Media do?
Games2win Media is a global publisher of casual mobile games that develops and owns 50+ proprietary game titles across fashion/dress-up, driving, and interactive narrative story genres. The games are distributed via Google Play Store and Apple iOS App Store to players in 200+ countries, monetized through in-game advertising and in-app purchases. The company operates an "Owned Products as a Service" business model, retaining full intellectual property ownership across its portfolio.
Is Games2win Media a public or private company?
Games2win Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Games2win Media founded?
Games2win Media was founded in 1998. It employs 101 to 250 people.
Where is Games2win Media based?
Games2win Media is headquartered in Mumbai, India, in the Asia region.
How does Games2win Media make money?
Three revenue lines are on record. In-Game Advertising is the primary driver. The others are in-App Purchases and in-App Revenue Model.
Who are Games2win Media's main competitors?
Broad incumbents on record are Voodoo (Voodoo.io / Storm8), Playrix, Outfit7 (Talking Tom), Epic Games and Miniclip. Direct peers are CrazyLabs and Decisions/Chapters (by Crazy Maple Studio / Episode). Regional players are Nazara Technologies and Moonfrog Labs. Roblox Corporation is listed as an emerging player.
Does Games2win Media have an API?
No public API is recorded for Games2win Media.
What industry is Games2win Media in?
Games2win Media's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 45912.