What VaultN does

VaultN B.V. is an Amsterdam-based B2B software company that operates a digital distribution platform purpose-built for the video games industry. Founded by Emrah Kara and Julian Migura in 2020-2021, the company connects game publishers, distributors, and retailers through an encrypted vault architecture running on Microsoft Azure within the European Union. Its core service automates the transfer, storage, and distribution of digital game keys and entitlements, replacing spreadsheet-based workflows with on-demand, auditable transactions and providing real-time analytics on sales and channel performance.

The platform is composed of five core modules — Distribution, Collection (payments via third-party Payment Service Providers), Product Information (catalog and metadata), Analytics & Data Insights, and Media — plus optional Matchmaking/Brokerage and Insurance add-ons. VaultN monetizes primarily through a 3-5% take rate on publisher royalties, a $1-per-item insertion fee, $1-per-order fees from retailers, and one-time API integration fees. The pricing model is fully pay-as-you-go with no monthly minimums or contract lock-ins, designed to remove friction from onboarding mid-market and indie publishers.

VaultN serves publishers (Take-Two Interactive, Bethesda, 2K, Team17, Funcom, Thunderful, Microids, Landfall, 10 Chambers, Iceberg Interactive), platforms (GOG, Epic Games Store), and retailers (Fanatical). The company has processed over 1 million transactions and claims customer outcomes of up to 20% higher units sold per title and 80% resource reduction in partner management. It has raised $5.1 million across a 2024 seed round led by PixCapital and Ubit, and a 2025 round led by Sony Innovation Fund and London Venture Partners. The current operating focus is on expanding into emerging markets such as Japan and India, launching payments/media/market-intelligence modules, and signing additional AAA publisher relationships.

Name

VaultN

Legal name

VaultN B.V.

Website

https://vaultn.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

VaultN is an Amsterdam-based B2B platform that automates digital game key distribution, connecting publishers, distributors, and retailers through an encrypted vault with analytics, payments, and matchmaking modules, serving customers including Take-Two, Bethesda, and Team17.

Ownership category

akta.pro rank

Product category

Digital Distribution Platform (Gaming)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Finance Services (6199)

akta.pro primary industry

In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB)

Keywords

• Digital distribution platform
• Game key management
• Publisher retailer network
• Digital inventory software
• Automated distribution platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Fees (Publisher Commission): VaultN charges 3-5% of net revenue generated via the platform from publishers. This is the primary revenue stream based on successful transactions.
2. Digital Inventory Insertion Fees: Publishers pay $1 per item inserted into their encrypted vault, ready for distribution. Covers secure storage of digital assets.
3. Order and Extraction Fees: Retailers pay $1 per order placed through the platform. Extraction fees are charged based on net sale value or net royalties.
4. API Integration Fee: One-time fee for distributors and retailers for full network access and hands-on onboarding support
5. Brokerage/Matchmaking Fees: Optional fees for facilitated introductions, sourcing, and intermediary services connecting publishers with distribution partners
6. On-Demand Transfer Fees: Fees charged to publishers for extraction of digital inventory by connections and automated transfers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VaultN provides a B2B cloud-based smart distribution platform that automates the transfer, storage, and sale of digital game keys and inventory between game publishers, distributors, and retailers. Its services span encrypted vault storage, on-demand key distribution, payment collection via third-party PSPs, product metadata management, real-time sales analytics, and marketing/media capabilities, all accessed via a unified dashboard and API.

Product overview

VaultN offers a unified multi-module digital distribution platform for the gaming industry, consisting of five core Services: the Distribution Platform (for transferring digital inventory between publishers and retailers), Collection Platform (for payment processing via Payment Service Providers), Product Information Platform (for product catalog and metadata management), Analytics & Data Insights Platform (for sales performance monitoring), and Media Platform (for marketing activities). The platform operates alongside optional Add-Ons including Matchmaking & Brokerage (for facilitated partner introductions and optional execution of distribution agreements) and Insurance (for third-party insurance coverage). The platform charges a 3-5% fee on publisher royalties and enables direct, secure, and on-demand transactions for game keys and entitlements from a single dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Distribution Platform Core service that enables publishers, distributors, and retailers to transfer, distribute, and receive digital inventory (game keys and entitlements) on demand, with vault-based secure storage, automated workflows, and integration with downstream partners. For publishers, distributors, and retailers in the gaming industry.
• Collection Platform Payment collection service that enables publishers to collect payments from retailers or process payments through third-party Payment Service Providers, automating billing and fund transfers tied to digital inventory transactions.
• Product Information Platform Service for creating, managing, storing, and synchronizing product details, assets, and metadata related to digital inventory, enabling creation and centralized management of product catalogs across channels.
• Analytics & Data Insights Platform Service providing real-time monitoring and analysis of data related to digital inventory and platform usage, including sales trends, performance, and revenue visibility across all distribution touchpoints.
• Media Platform

Quantifiable outcome

• Channels can increase units sold by up to 20% over a game's lifetime
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered partner, strategic, platform and security.

• Microsoft for StartupspartnerTechnology or IntegrationPartner and association providing startup support and infrastructure alignment for VaultN's cloud-based platform.
• Dutch Games AssociationstrategicGTM or Marketing PartnerMember of Dutch Games Association, participating in industry initiatives including Gaming Founders Circle. Supports local gaming industry ecosystem development.
• Epic Games StoreplatformTechnology or IntegrationPlatform integration for direct entitlement distribution. VaultN enables publishers to sell GOG and Epic entitlements on third-party stores without intermediate intervention.
• GOGplatformTechnology or IntegrationPartnership to offer publishers direct entitlements via retail and channel partners. Enables DRM-free game distribution through GOG platform.
• BreachLocksecurityTechnology or IntegrationPenetration testing partnership for security validation. BreachLock's ethical hackers conducted security analysis to identify vulnerabilities in VaultN's platform during early development and pilot testing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Steam (Valve): Steam is the dominant PC digital game distribution platform, holding roughly 70% of PC game downloads. While not a direct B2B distribution intermediary, it sets the structural context for VaultN's third-party key business and competes indirectly for publisher attention and key allocation.
• Epic Games Store: Epic operates a major PC game storefront with direct publisher relationships. Although currently a VaultN platform integration partner, Epic's expanding first-party retail and entitlement capabilities make it both a partner and a structural competitor in third-party distribution.

Direct peers

• GOG (CD Projekt): GOG is a DRM-friendly PC game storefront and a VaultN platform integration partner for direct entitlements. It is comparable as both a distribution destination and an active participant in third-party key flows that VaultN orchestrates.
• Xsolla: Xsolla provides B2B commerce, payment, and distribution infrastructure for game publishers and platforms. It is the closest direct peer in offering transaction orchestration and payment collection services to game publishers, overlapping with VaultN's Distribution and Collection Platforms.
• Humble Bundle: Humble Bundle is a digital game key marketplace and bundle operator that sources keys from publishers and resells to consumers. It overlaps with VaultN's retailer-side distribution flow and represents a comparable downstream consumer of publisher key inventory.
• Green Man Gaming: Green Man Gaming is a third-party authorized retailer of PC game keys, sourcing inventory from publishers and reselling to end users. It is comparable to VaultN's retailer customers (like Fanatical) and competes for the same publisher key supply.
• Fanatical: Fanatical is a digital game key retailer and bundle site that is itself a VaultN customer. It is a comparable downstream platform for distributing publisher inventory via keys, illustrating the retailer-side of VaultN's network.
• itch.io: itch.io is an open indie game distribution platform with direct publisher-developer sales and flexible payment options. It is comparable as a digital distribution destination, particularly for the indie segment that VaultN serves through publishers like Landfall.
• IndieGala: IndieGala is a digital game key store and bundle platform selling third-party publisher keys to consumers. It is comparable as a retailer-side participant in the same publisher-to-retailer key distribution flow that VaultN orchestrates.

Others

• Playspan (now Ultra): Playspan/Ultra provides payment and commerce infrastructure for digital goods, including games. It is an adjacent ecosystem participant in the game payments and digital content distribution value chain, complementing rather than directly competing with VaultN's distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VaultN_
• LinkedInlinkedin.com/company/vaultn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VaultN