Humble Bundle
Humble Bundle is a digital distribution platform selling games, ebooks, software, and comics via pay-what-you-want bundles and a $14.99/month subscription, serving PC gamers, readers, and indie developers while donating a portion of proceeds to charity.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Humble Bundle does
Humble Bundle is a digital distribution platform founded in 2010 that sells games, ebooks, software, and comics to consumers through pay-what-you-want limited-time bundles, a fixed-price monthly subscription called Humble Choice at $14.99/month, and a permanent digital storefront. The company serves three primary constituencies: end consumers seeking discounted games, books, and software with a charitable contribution built into every transaction; indie game developers and publishers who access customers through bundles, the storefront, or embedded sales tools (Humble Widget and Humble Gamepage) that offer 75-95% revenue shares; and charitable organizations that receive a portion of proceeds — cumulatively over $280 million has been raised for 34,000+ charities since inception.
The underlying platform handles payment processing (PayPal, Amazon Payments), multi-platform key fulfillment for Steam, GOG, and Ubisoft Connect, DRM-free delivery, international tax handling, customer support infrastructure, and an embeddable commerce widget that enables third-party developer websites to transact without building their own payments stack. A digital wallet (Humble Wallet), a content vault of 50+ DRM-free games for Choice subscribers, and a mobile app for game delivery extend the platform's surface area. Subsidiaries include Humble Games (indie publishing), the Black Game Developer Fund (grant program), and Humble Developer (developer resources and tools).
Humble Bundle was acquired by Ziff Davis Inc. (NASDAQ: ZD) through its IGN Entertainment subsidiary in 2024 and now operates as a privately held subsidiary within a diversified digital media conglomerate. Revenue mechanics combine marketplace commissions (5-25% take rates depending on channel), subscription recurring revenue, and developer services, with distribution layered across the owned website, embedded widgets, an Impact Radius-managed affiliate program, and an exclusive editorial relationship with IGN Entertainment for media coverage.
Humble Bundle firmographics
Firmographics- Name
- Humble Bundle
- Legal name
- Humble Bundle, Inc.
- Website
- https://humblebundle.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Humble Bundle is a digital distribution platform selling games, ebooks, software, and comics via pay-what-you-want bundles and a $14.99/month subscription, serving PC gamers, readers, and indie developers while donating a portion of proceeds to charity.
- Ownership category
- akta.pro rank
Humble Bundle industry classification
Industry- Product category
- Digital Game Distribution
- NAICS
- Software Publishers (5132), Software Publishers (51321), Hobby, Toy, and Game Retailers (459120)
- SIC
- Services-Prepackaged Software (7372), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Subscription Game Libraries & Storefront Bundles (MPAFACAE)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where Humble Bundle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Humble Bundle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Humble Bundles: Limited-time collections of games, books, software with pay-what-you-want pricing. Revenue split between content creators, charity allocations, and Humble Bundle platform fee
- Humble Choice Subscription: Monthly PC game subscription at $14.99/month (or under $13/month annually). Provides curated monthly games, store discounts up to 20%, access to Humble Vault, and 5% of membership supports featured charity. 5% of each month's proceeds donated to rotating charity.
- Humble Store: Digital storefront for individual game purchases with 75% revenue share to developers. Customers can allocate portion of purchases to charity.
- Developer Services: Humble Gamepages provide free hosting with 95% developer revenue share after payment processing and taxes. Humble Widget integration provides similar economics for embedded sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Humble Choice monthly subscription |
| Other | Pay-as-you-go | Pay-What-You-Want Bundles |
| Other | Pay-as-you-go | Tiered Bundle Options |
| Other | Pay-as-you-go | Book Bundles |
| Transaction based/ take rate | Pay-as-you-go | Developer Revenue Share - Gamepages |
| Transaction based/ take rate | Pay-as-you-go | Developer Revenue Share - Store |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Humble Bundle product offering
Product offeringCore offering
Humble Bundle operates a digital distribution platform that sells games, books, and software through limited-time pay-what-you-want bundles, a monthly PC game subscription (Humble Choice), and a digital storefront (Humble Store), with customers allocating portions of each purchase to content creators, charity, and Humble Bundle. The platform also provides developer-facing tools (Humble Widget, Humble Gamepage) and a publishing arm (Humble Games) for indie developers.
Product overview
Humble Bundle operates a multi-product digital commerce platform for games, ebooks, software, and other digital content. The core offering centers on Humble Bundles—limited-time pay-what-you-want collections with flexible charity allocation—complemented by Humble Choice, a monthly PC game subscription providing perpetual game access plus store discounts. The Humble Store functions as a standalone digital storefront, while Humble Games Publishing extends support to indie developers. Developer-facing tools include the Humble Widget (95% revenue share, handles payment processing and key fulfillment) and Humble Gamepage hosting. The ecosystem also includes the Black Game Developer Fund grant program, Humble Wallet digital payment service, and the Humble Partner affiliate program.
Differentiator
Problem solved
Functional benefit
Brands
- Humble Games: Publishing arm of Humble Bundle that helps indie developers succeed by publishing and supporting great game ideas.
- Black Game Developer Fund
Products and services
- Humble Bundles Limited-time collections of games, books, software, and other digital content where customers pay what they want and allocate portions of their payment to creators, charity, and Humble Bundle.
- Humble Choice Monthly PC game membership offering curated game bundles with perpetual ownership, access to the Humble Games Collection vault, and up to 20% store discounts. 5% of membership supports a monthly featured charity.
- Humble Store Digital storefront featuring thousands of individual game titles from developers and publishers, with optional charitable donation allocation from purchases. Developers receive 75% revenue share.
- Humble Games Publishing Publishing division that supports indie developers in bringing games to market, providing developmental assistance, marketing, and distribution services.
- Humble Widget Embeddable widget allowing developers to sell games directly from their own websites, handling payment processing, international taxes, Steam key fulfillment, and customer support. Developers receive 95% of net proceeds.
- Humble Gamepage Free hosting service for developers to create standalone webpages on humblebundle.com to showcase and sell games, with 95% proceeds retention after payment processing and taxes.
Quantifiable outcome
- $280+ million raised for charity since 2010
- +4 more outcomes
Companies that use Humble Bundle
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Humble Bundle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Humble Bundle partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered flagship, core and minor.
- It Gets BetterflagshipCurrent month's featured charity through Humble Choice. LGBTQ+ youth support organization. 5% of Humble Choice subscriptions support this charity.
- One Tree PlantedflagshipFive-year, $1.7 million reforestation partnership. Supports ecological restoration across five continents including Amazon headwaters protection with Indigenous communities, high-altitude Polylepis tree restoration.
- Child's Play Charityflagship15-year partnership raising over $15 million. Seattle-based charity providing consoles, controllers, and devices to children's hospitals to ease anxiety during hospital stays.
- CAREcorePartnership raising $340,000+ supporting women's economic growth. Funds helped expand access to economic opportunity for at least 8,500 women.
- DonorsChoosecoreFeatured charity for August 2025 Choice program. Supporting quality education by equipping educators with resources for classrooms.
- The Trevor ProjectcorePride Month partnership. Leading suicide prevention and crisis support organization for LGBTQ+ youth.
- Red Nose DaycoreMay 2025 partnership. Supports child health programs addressing food, healthcare, education, and shelter for children living in poverty.
- Covenant HousecoreJuly 2025 partnership supporting youth workforce development programs. Helps young people facing homelessness gain skills, confidence, and experience.
- UNCFcoreUnited Negro College Fund partnership funding vital scholarships through Humble Choice community.
- Melanoma Research Alliance (MRA)corePrevious month's featured Humble Choice charity. Received over $200,000 in donations from Humble Choice members.
- Raiden Science FoundationminorNonprofit founded in November 2021 by Tommy and Linda Pham in honor of their son Raiden with UBA5 Disorder. Fight4Rare initiative working to raise $3 million for rare disease research.
- UMass Chan Medical SchoolminorResearch partner for Raiden Science Foundation's Fight4Rare initiative working on treatment for UBA5 Disorder.
- St. Jude Children's Research HospitalminorResearch partner for Raiden Science Foundation's Fight4Rare initiative.
- ESA FoundationcorePartnership supporting Nite to Unite fundraiser. IGN Entertainment as exclusive media partner. Humble Bundle operating as subsidiary under Ziff Davis.
- FantagraphicsminorPublishing partnership for Peanuts comic strip collection. 43-book digital collection as part of Fantagraphics' 50th-anniversary celebration.
- Clique GamesminorActive role in organizing Humble's Beyond Virtual Realities VR bundle. Collaborated with Humble and VR developers to curate immersive VR titles.
- Active MindsminorNonprofit supporting youth mental health. Received over $17,000 from Tower Defense 2 Bundle.
- Charity: WaterminorSharp Shooters bundle proceeds partially support Charity: Water. Raised over $7,000 at time of publication.
- Trees, Water & PeopleminorFight 4 Your Friends bundle raised nearly $5,000. Supports community-level climate change initiatives.
- Trees, Water & PeopleminorLeaphorn, Chee & Manuelito book bundle benefiting this nonprofit.
- Girls Make Games Scholarship FundminorHumble Heroines promotion benefiting this scholarship fund. Raised $11,000.
- Canine CompanionsminorPeanuts comic bundle proceeds support this nonprofit providing trained service dogs to people with disabilities at no charge.
- Code for AmericaminorO'Reilly Linux and DevOps eBook bundle supporting Code for America with portion of proceeds.
- PayPal Giving FundcorePrimary donation vehicle. Humble remits charity funds to PayPal Giving Fund which regrants to customer-designated charities. Also Tides Foundation used for some donations.
- Tides FoundationcoreAlternative donation vehicle for Humble Bundle charity remittance alongside PayPal Giving Fund.
- IGN EntertainmentflagshipParent company (acquired by Ziff Davis) and exclusive media partner. Humble Bundle operates as subsidiary. IGN provides media coverage for bundles and events.
- Former Humble Bundle StaffersminorFormer staffers launched Digiphile, a curated bundle platform. Different from Humble but represents talent spillover in the bundle ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Humble Bundle competitors and assessment
Company assessmentDirect peers
- itch.io: Indie game distribution platform with pay-what-you-want pricing and creator-friendly revenue share. Direct overlap with Humble's indie bundle and PWYW model, serving the same indie developer and PC gamer segments.
- Fanatical: Game bundle and key retailer offering curated game bundles and individual game keys. Directly comparable to Humble's bundle and store model, competing for the same value-seeking PC gamer audience.
- Green Man Gaming: Authorized digital game key retailer with frequent bundle-style promotions. Closely comparable storefront mechanics to the Humble Store, including third-party Steam key fulfillment.
- GOG (CD Projekt): DRM-free game storefront (and partner redemption platform for Humble keys). Comparable catalog philosophy around classic and indie titles with a similar community-trust ethos.
Broad incumbents
- Steam (Valve): Dominant PC gaming storefront and primary redemption destination for Humble-sold keys. Represents the broader incumbent that Humble competes with for traffic, content, and developer relationships.
- Epic Games Store: Major PC game storefront competing aggressively on exclusivity and free games. A broader incumbent shaping pricing and discovery dynamics that affect Humble's bundle positioning.
- Xbox Game Pass (Microsoft): Subscription game library at scale. A broader incumbent in the monthly game subscription category where Humble Choice competes for share of wallet and customer retention.
Emerging players
- Groupees: Smaller pay-what-you-want bundle platform for indie games, books, and comics. Niche competitor in the same bundle-discovery category as Humble's indie promos.
- Digiphile: Curated bundle platform for games and books launched in 2025 by former Humble Bundle staffers. Direct niche overlap in the curated bundle market with community-curated collections.
Others
- Humble Games (publishing): Humble's own indie publishing arm; included here as adjacent ecosystem. Provides direct supply pipeline into the Humble distribution platform — illustrating the upstream publisher-distributor integration absent from most peers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Humble Bundle social profiles
Digital presenceHumble Bundle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humble Bundle leadership team
Management profileNumber of profiles
Profiles2 records
Humble Bundle subsidiaries and ownership
Company hierarchySubsidiaries3 records
Humble Bundle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humble Bundle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humble Bundle
What does Humble Bundle do?
Humble Bundle operates a digital distribution platform that sells games, books, and software through limited-time pay-what-you-want bundles, a monthly PC game subscription (Humble Choice), and a digital storefront (Humble Store), with customers allocating portions of each purchase to content creators, charity, and Humble Bundle. The platform also provides developer-facing tools (Humble Widget, Humble Gamepage) and a publishing arm (Humble Games) for indie developers.
Is Humble Bundle a public or private company?
Humble Bundle is a private company. It is classified as corporate owned and is currently operating.
When was Humble Bundle founded?
Humble Bundle was founded in 2010. It employs 101 to 250 people.
Where is Humble Bundle based?
Humble Bundle is headquartered in San Francisco, United States, in the North America region.
How does Humble Bundle make money?
Four revenue lines are on record. Humble Bundles are the primary driver. The others are humble Choice Subscription, humble Store and developer Services.
Who are Humble Bundle's main competitors?
Direct peers on record are itch.io, Fanatical, Green Man Gaming and GOG (CD Projekt). Broad incumbents are Steam (Valve), Epic Games Store and Xbox Game Pass (Microsoft). Emerging players are Groupees and Digiphile. Humble Games (publishing) is listed as an others.
Does Humble Bundle have an API?
No public API is recorded for Humble Bundle.
What industry is Humble Bundle in?
Humble Bundle's product category is Digital Game Distribution. Its primary akta.pro industry code is MPAFACAE, Subscription Game Libraries & Storefront Bundles, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.