Seven

What Seven does

Sevenring Innovations Private Limited, operating as Seven, is a Mumbai-based D2C fintech startup building wearable smart rings that enable contactless payments at POS terminals and metro transit gates in India. The flagship 7 Ring (INR 3,777) is built from aerospace-grade Zirconia Ceramic, while the mass-market 7 Ring Air (INR 1,477) uses Tritan and weighs approximately 1.5 grams; a luxury 7 Ring Gold variant is announced. The rings are passive NFC devices — they draw power from the POS terminal, contain an EMVco-certified EAL5+ secure element, and are IP68 waterproof and RoHS compliant. An anti-skimming design requires perpendicular (fist) orientation at the reader.

Under the hood, Seven relies on a RuPay open-loop payment network partnership and an RBI-authorized prepaid wallet issued via LivQuik, with UPI as the top-up rail. Transactions under INR 5,000 require no OTP/PIN; the wallet is isolated from users' bank accounts, with Small PPI limits of INR 10,000 outstanding / INR 1,20,000 per financial year and Full-KYC limits of INR 2,00,000 outstanding. KYC is performed via LivQuik's Video-based Customer Identification Process (V-CIP) and funds are held in an RBI-mandated escrow account.

Revenue is generated primarily through hardware sales (one-time device purchase, optionally financed via 6-month EMIs or a 4-year installment plan), transaction-linked economics (1% cashback on 7 Ring spends; 1% cashback up to INR 1,000 then 0.5% thereafter on 7 Ring Air), and a partner-brand rewards/raffle ecosystem. Distribution is exclusively direct-to-consumer through seven.ooo, restricted to India, with purchase gated by invite codes, verified social media handles, or CRED coin redemption. The company employs 1–10 people, is pre-Series A, and received a strategic investment from Malsons Ventures in February 2026.

Name

Seven

Legal name

Sevenring Innovations Private Limited

Website

https://seven.ooo

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Seven is a Mumbai-based D2C fintech startup selling NFC-enabled wearable payment rings that enable contactless transactions at POS machines and metro transit in India via RuPay and UPI, serving Indian consumers through its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Contactless Payment Wearables

NAICS

Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910), Computer Communications Equipment (3576)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industries

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF), Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ)

Keywords

• Contactless payment rings
• Wearable payment devices
• NFC payment wearables
• Fintech smart rings
• UPI payment hardware

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: One-time sale of 7 Ring and 7 Ring Air wearable payment devices. Revenue from device sales with optional installment payment plans (EMI).
2. Transaction Fees: Revenue generated from transaction processing through the prepaid wallet. Cashback model (1% on all spends) incentivizes usage.
3. Cashback & Rewards Ecosystem: Ecosystem with cashbacks, raffles, and prizes from partner brands. Rewards claimed through mobile app upon completing spending milestones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Seven designs, manufactures, and sells wearable smart rings (7 Ring and 7 Ring Air) that act as passive NFC contactless payment devices for tap-to-pay at any RuPay-accepting POS machine and as metro train cards at NFC gates in India. The rings require no battery, no charging, no Bluetooth pairing, and no smartphone app to make a payment; they link to a digital prepaid wallet (issued via LivQuik and topped up through UPI) and are sold direct-to-consumer through seven.ooo.

Product overview

Seven is a D2C fintech startup from India building wearable smart rings that enable POS and Metro Payments, powered by UPI. The company offers two product tiers: the premium 7 Ring (₹3,777) made from Zirconia Ceramic with a glossy finish, and the more affordable 7 Ring Air (₹1,477) made from Tritan material with a matte finish. Both rings provide contactless payment functionality at POS machines and metro systems without requiring a smartphone app, battery, or network connection. The rings link to a digital prepaid wallet issued by LivQuik, operating on NFC technology with EMVco certification and RuPay payment network support.

Differentiator

Problem solved

Functional benefit

Brands

• 7 Ring: India\'s first contactless payment wearable ring made of Zirconia Ceramic material. Weighs ~4.2 grams with premium gloss finish. Flat 1% cashback on all spends with ₹277 welcome cash included. Priced at ₹3,777 (early bird).
• 7 Ring Air
• 7 Ring Gold

Products and services

• 7 Ring Premium contactless payment wearable ring made from aerospace-grade Zirconia Ceramic (ZrO2) with diamond-glazed mirror finish, weighing ~4.2 grams. Enables tap-to-pay transactions at any RuPay-accepting POS machine and serves as a metro train card at NFC gates, without requiring a smartphone app, OTP/PIN (sub-₹5,000), battery, charging, or Bluetooth pairing. Links to a digital prepaid wallet issued via LivQuik and topped up through UPI. IP68 waterproof, EMVco certified, EAL5+ secure element, anti-skimming design. Priced at ₹3,777 (early bird) / ₹5,000 MRP with ₹277 welcome cashback and flat 1% cashback on all spends; EMI at ₹829/month for 6 months or ₹3,777 today + ₹1,000/year for 4 years (total ₹7,777). Ships with free sizing kit and 1-year limited warranty.
• 7 Ring Air Mass-market contactless payment wearable ring made from Tritan material with a smooth matte finish, weighing ~1.5 grams. Performs the same tap-to-pay POS and metro gate transactions as the 7 Ring with no battery, no charging, no Bluetooth, and no smartphone required. Priced at ₹1,477 (early bird) / ₹2,000 MRP with flat 1% cashback till ₹1,000 earned and 0.5% cashback thereafter. EMI at ₹256/month for 6 months available; ships with free sizing kit and 1-year limited warranty.

Quantifiable outcome

• Transaction speed of 430 milliseconds per payment
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LivQuik Technology (India) Private LimitedcoreTechnology or IntegrationRBI-authorized PPI issuer providing prepaid wallet services for 7 Ring. Co-branding arrangement where LivQuik issues prepaid payment instruments backed by wallets. Manages KYC processes through Video-based Customer Identification Process (V-CIP). Wallet has perpetual validity while card PPIs expire after 5 years.
• RuPaycoreTechnology or IntegrationPayment network partner for 7 Ring's open-loop contactless payment functionality. Ring operates on RuPay network enabling authentication at any POS terminal bearing contactless payment logo across India.
• UPI (Unified Payments Interface)coreTechnology or IntegrationPayment infrastructure powering 7 Ring's digital prepaid wallet. Users top-up wallets via UPI from their bank accounts.
• Top Retail Brands (Cashback/Rewards Partners)minorGTM or Marketing PartnerPartner brands providing cashbacks, raffles, prizes, and exclusive merchandise to 7 Ring users through the rewards ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ultrahuman: India-based smart ring maker focused on metabolic health. Comparable as an emerging Indian smart ring brand targeting premium-conscious consumers with D2C hardware-plus-app offerings.
• Jakcom: Smart ring maker offering NFC-enabled rings with payment and access control features, primarily in Asian markets. Comparable as an emerging player in the payment-ring category targeting similar use cases.

Direct peers

• McLear (RingPay): McLear's RingPay is one of the closest direct competitors: a contactless payment ring that links to a prepaid wallet and works at NFC POS terminals. Highly comparable product category, business model, and target use case to Seven.
• Token (Token Ring): Token makes biometric smart rings with built-in contactless payment functionality, including transit and POS use cases. Directly comparable as a payment-enabled wearable ring targeting similar consumer pain points.
• Oura: Oura is the category-leading smart ring maker, primarily focused on health tracking but establishing the smart ring form factor globally. Directly comparable form factor, premium materials, and D2C distribution approach.

Regional players

• Noise: Leading Indian wearable brand (smartwatches, earbuds) targeting mass-market Indian consumers via D2C and retail. Comparable as a regional wearable peer competing for the same Indian consumer wallet with adjacent product categories.
• boAt: India's largest audio and wearables brand with strong D2C and offline retail presence. Comparable as a regional wearable competitor targeting similar Indian consumer demographics and price-conscious segments.

Broad incumbents

• Apple (Apple Pay): Apple Pay offers contactless NFC payments via iPhone and Apple Watch. Comparable as a broad incumbent in the contactless payments space, though its wearable form factor (watch) competes for the same hands-free payment use case.
• Samsung (Samsung Pay): Samsung Pay and Samsung Wallet enable contactless payments on Galaxy devices and watches in India. Comparable as a broad incumbent offering NFC tap-to-pay as part of a wider device ecosystem.

Others

• CRED: Indian premium fintech platform that partners with Seven (CRED coins redeemable for ring invitations). Comparable as an adjacent enabling ecosystem participant driving qualified high-spend consumers to Seven's funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seven_ooooooo
• LinkedInlinkedin.com/company/seven-ooo
• Instagraminstagram.com/seven_ooooooo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven