Petnet

What Petnet does

Petnet is a Los Angeles-based, private connected-pet-device company founded in 2012 that builds smart hardware (notably automatic feeders) paired with a pet analytics platform aimed at solving core petcare problems for pet owners. The company's product surface combines physical connected devices with a software layer that interprets pet behavior and feeding data, and it has expanded over time into adjacent content and health information assets, including the PetKeen health information library and the 2015 acquisition of SlimDoggy. Through 2017, Petnet raised approximately $14.87M in disclosed funding across multiple rounds, attracting strategic capital from Petco (which led the $10M Series 2 in August 2016 and serves as a key retail distribution channel), the Amazon Alexa Fund (smart-home ecosystem), and a syndicate of venture investors including CABRA VC, Tiny Capital, AGO Partners, Cherubic Ventures, Grishin Robotics, and others. The company is led by co-founder and CTO Chris Diebner, with a small team (11-50 employees) across hardware, industrial design, and product functions.

The business model is built on consumer hardware sales of connected pet devices, supplemented by an expanding content and services layer. Strategic and capital moves since 2015 suggest an ambition to evolve from a single-device hardware company toward a broader pet-wellness stack: the SlimDoggy acquisition added health/content capabilities, the PetKeen content library was integrated with The Vet Desk and PangoVet in November 2025 to add telehealth, and the Amazon Alexa Fund relationship positioned the devices within a voice-controlled smart-home ecosystem. Distribution is primarily consumer-direct with Petco as a strategic retail anchor. The company has not disclosed revenue, customer counts, or recurring software metrics, and no fresh capital raise has been documented since October 2017, indicating limited recent commercial expansion.

Note on source quality: the firmographic record describes Petnet as a connected-pet-device company, while a substantial portion of the secondary source material pertains to PetKeen, a pet health information website now integrated with The Vet Desk. The relationship between Petnet (the device company) and PetKeen (the content property) is not fully clarified in the supplied data; this analysis treats them as affiliated under a broader Petnet ecosystem where supported, and reports each fact only with the source that directly supports it.

Name

Petnet

Website

https://petkeen.com

Company type

Private

Founded year

2012

Headcount range

11–50 employees

Short description

Petnet is a Los Angeles-based connected pet device company, founded in 2012, that builds smart pet hardware paired with a pet analytics platform to serve pet owners via retail and direct channels.

Ownership category

akta.pro rank

Product category

Smart Pet Devices

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

akta.pro secondary industries

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

Keywords

• Smart pet devices
• Connected pet feeders
• Pet analytics platform
• IoT pet care
• Automated pet feeding

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Petnet is a connected pet device company that builds smart, internet-connected hardware products for pet owners and pairs them with a pet analytics platform designed to address fundamental problems of petcare such as feeding, routine monitoring, and pet wellness. The company combines IoT-enabled physical devices with software-driven insights to deliver automated pet care experiences.

Product overview

PetKeen operates as a pet health information platform that has been integrated into The Vet Desk. The offering consists of a comprehensive pet health information library covering health, medication, food, and exercise topics, combined with PangoVet telehealth services for online veterinary consultations. Together, these form a unified pet care resource providing both informational content and real-time veterinary advice to pet owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Pet Devices
• Pet Analytics Platform
• SlimDoggy

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Vet DeskflagshipStrategic or Co-development PartnerPetKeen has integrated with The Vet Desk to expand its pet health information library and provide comprehensive, trusted resources for pet care needs. The partnership combines PetKeen's vast collection of health, medication, food, and exercise articles with The Vet Desk's expert-backed information platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whisker (Litter-Robot): Whisker is a direct peer in connected pet devices, best known for the Litter-Robot smart self-cleaning litter box and expanding into feeders. Both companies target tech-forward pet owners with smart hardware plus app analytics, and compete in the same specialty retail and DTC channels.
• Sure Petcare (part of Merck Animal Health / Antelliq): Sure Petcare specializes in microchip-connected pet doors, feeders, and health monitoring devices. Its microchip-based feeding and door solutions closely mirror Petnet's connected-device + analytics positioning, particularly across smart feeders and pet activity insights.
• Petcube: Petcube offers connected pet cameras with two-way audio, treat dispensing, and remote monitoring. Its connected-device-plus-app approach, subscription services, and DTC distribution model closely parallel Petnet's connected pet analytics platform strategy.
• Fi (Series Smart Dog Collar): Fi builds a smart GPS dog collar with activity and health tracking, plus subscription tiers. Both companies sell connected hardware paired with analytics apps and subscription services to premium pet owners, addressing overlapping consumer segments and retail channels.
• Tomofun (Furbo): Tomofun's Furbo is a connected pet camera with treat dispensing and AI-driven behavior alerts, plus a subscription service. Its connected hardware + analytics + subscription model closely resembles Petnet's approach in both form factor and monetization.

Broad incumbents

• PetSafe (Radio Systems Corporation): PetSafe is a broad incumbent offering smart feeders, pet doors, fences, and microchip readers across the connected pet category. With deep retail distribution and an extensive product catalog, it competes with Petnet on smart feeders and represents the dominant scale player in the same category.
• Garmin (dog tracking devices): Garmin offers GPS dog tracking handhelds and wearables within its broader consumer electronics portfolio. Its pet tracking products overlap with Petnet's analytics and location-tracking positioning, and Garmin's distribution and brand reach dwarf Petnet's scale.

Emerging players

• Wagz: Wagz offers a smart GPS pet collar and connected feeder with activity tracking. It competes in the same connected-device-for-pets category as Petnet, with overlapping smart feeder and activity-monitoring product lines, though with a more collar-centric focus.
• CleverPet: CleverPet offers a connected interactive game console for dogs, combining smart hardware with cognitive engagement software. It overlaps with Petnet on the connected pet device + app analytics model, particularly in the smart-feeder/engagement subcategory.
• PangoVet: PangoVet is a telehealth and veterinary consultation partner of Petnet via the The Vet Desk platform. Both serve pet owners with online veterinary advice, making it a direct comparable on the telehealth side of Petnet's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/petnetio
• Facebookfacebook.com/petnetio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petnet