Nomi

What Nomi does

Nomi was a New York-based, private omni-channel marketing platform founded in 2012 that helped retailers better engage with their customers by linking in-store traffic and behavioral signals to digital marketing and merchandising decisions. The company's technology stack combined a 3D-sensor-based people-counting and analytics product — which measured entries, exits, customer journeys, conversion, and staff-vs-visitor classification using AI-driven computer vision — with software dashboards for KPIs such as conversion rate, sales per visitor, and staff productivity. Nomi's distribution spanned retail stores, shopping malls, and public buildings, with the underlying hardware designed for privacy-preserving deployment (no image storage or transmission).

Commercially, Nomi served mid-to-large retailers and venue operators, generating revenue through enterprise SaaS subscriptions and managed-service contracts that bundled hardware, integration, data interpretation, and ongoing support. The company was venture-backed, raising approximately $28 million across three rounds between 2013 and 2016 from Accel, First Round Capital, Forerunner, Greycroft, and Horizon Technology Finance (the last as venture debt), and expanded its capabilities via the March 2014 acquisition of Media Armor.

By mid-2016 the company had divested its core people-counting assets to Axper (a leading provider of 3D vision people-counting solutions), with Axper assuming continuity of service for Nomi's existing client base. That transaction effectively ended Nomi's independent operating posture; per the input data, Nomi's status as a standalone entity is recorded as "acquired" with no subsequent funding, product, or geographic expansion signals on record.

Name

Nomi

Legal name

Nomi

Website

https://axper.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

Nomi was a New York-based omni-channel marketing and retail analytics platform founded in 2012 that helped retailers link in-store traffic and behavioral data to engagement and conversion outcomes. The company raised approximately $28M from Accel, First Round, Forerunner, Greycroft, and Horizon Technology Finance before divesting its core assets to Axper in August 2016.

Ownership category

akta.pro rank

Product category

Retail Marketing Analytics

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)

Keywords

• Retail marketing analytics
• Omni-channel marketing platform
• Customer engagement software
• In-store traffic analytics
• Retail conversion analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Nomi provided an omni-channel marketing platform that helped retailers better engage with their customers by combining in-store traffic data, customer behavior analytics, and marketing campaign tools. The platform enabled retailers to measure conversion, traffic performance and staff productivity, and to optimize customer engagement across channels. Nomi also expanded into mobile marketing through its 2014 acquisition of Media Armor.

Differentiator

Problem solved

Functional benefit

Products and services

• Nomi Omni-Channel Marketing Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lightship FoundationcoreStrategic or Co-development Partner · 30 April 2026Lightship Foundation is returning to North Miami in partnership with NoMi Tech for a full-day Black Tech Week activation on April 30th. The event at Black Box Media Miami will feature fireside conversations, panels, workshops, and a local business expo, building on a successful 2024 collaboration that introduced Lightship Bootcamp to North Miami founders.

Recent moves5 records

Expansion highlights4 records

Direct peers

• RetailNext: RetailNext is the closest direct peer: a SaaS retail analytics platform combining in-store traffic (people counting via sensors) with conversion, dwell time, and omnichannel marketing-style attribution for retailers. Mirrors Nomi's "people counting + customer engagement analytics for retailers" model and competes for the same omnichannel retail marketing budget.
• Walkbase: Walkbase provides in-store analytics using sensors and people-counting data to measure customer behavior and feed marketing/merchandising decisions for retailers. Directly comparable to Nomi on the people-counting-to-retail-intelligence workflow.
• V-Count: V-Count is a 3D sensor-based people-counting and retail analytics vendor serving malls, retail chains, and public buildings worldwide. After Nomi's asset acquisition by Axper, V-Count is one of the closest remaining independent peers on the people-counting side of Nomi's offering.
• Xovis: Xovis is a Switzerland-based provider of 3D people-counting and flow analytics sensors for airports, retail, and public spaces. Direct comparable on the people-counting hardware/software layer that formed Nomi's core technology.
• Dor (Dor Technologies): Dor provides a 2D/3D people-counting and traffic analytics platform for retail and public venues, with comparable sensor-plus-dashboard stack to Nomi/Axper's 3D vision technology. Directly comparable on sensing modality and target customer base.
• Trax Retail: Trax offers in-store execution and retail analytics combining computer vision with shopper behavior data for CPGs and retailers. Overlaps with Nomi on the customer behavior / in-store analytics layer, with comparable AI-driven retail intelligence positioning.
• CrowdVision: CrowdVision is a video-analytics platform for people counting and queue/flow optimization in airports, retail, and venues. Comparable on the AI/computer-vision-powered foot-traffic analytics use case Nomi served retailers with.

Broad incumbents

• ShopperTrak (Sensormatic Solutions / Johnson Controls): ShopperTrak, now part of Sensormatic Solutions under Johnson Controls, is the legacy incumbent in retail people counting and traffic analytics. Reflects the broader market Nomi competed in; offers wider portfolio (loss prevention, RFID, video) and acts as the dominant scaled alternative to Nomi's targeted platform.
• Sailthru / Marigold Engage: Marigold Engage (formerly Sailthru) is a multi-channel retail marketing and personalization platform. Adjacent broader incumbent to Nomi's omnichannel-marketing-for-retailers pitch with comparable retailer customer base.

Emerging players

• Klaviyo: Klaviyo is a marketing automation platform purpose-built for retail / ecommerce customer engagement across email, SMS, and other channels. Comparable to Nomi on the "omni-channel marketing for retailers" side of the offering, though Klaviyo is digital-native rather than anchored on in-store counting data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/getnomi
• Facebookfacebook.com/getnomi
• LinkedInlinkedin.com/company/nomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomi