Crealytics
Crealytics is a Berlin-based full-funnel digital marketing agency founded in 2008 that serves enterprise and mid-market B2C and B2B brands globally through AI-enabled paid media, measurement, and creative services, anchored by its proprietary iCLV Measurement Platform.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Crealytics does
Crealytics is a Berlin-based full-funnel digital marketing agency founded in 2008, operating globally with offices in New York, London, and Mumbai and a team of 150+ international employees. The firm serves enterprise and mid-market B2C and B2B brands across ten verticals, with primary concentration in retail and e-commerce (named clients include ASOS, Urban Outfitters, Foot Locker, Staples, Dunelm, New Look, The Hut Group, and Lands' End) and additional presence in financial services, healthcare, automotive, travel, consumer packaged goods, technology, education, entertainment, and real estate. Crealytics pairs its agency services with strategic consulting relationships, working closely with McKinsey & Company, Oliver Wyman, and private equity funds on portfolio company marketing audits and strategy.
Crealytics firmographics
Firmographics- Name
- Crealytics
- Legal name
- Crealytics GmbH
- Website
- https://crealytics.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crealytics is a Berlin-based full-funnel digital marketing agency founded in 2008 that serves enterprise and mid-market B2C and B2B brands globally through AI-enabled paid media, measurement, and creative services, anchored by its proprietary iCLV Measurement Platform.
- Ownership category
- akta.pro rank
Crealytics industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Software Publishers (513210), Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Crealytics is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Crealytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Agency Services: Full-funnel media agency services including strategy, media, creative, and measurement. Services include paid search, paid social, display, video, programmatic, CTV, SEO, branding, affiliate marketing, influencer marketing, and LinkedIn advertising. Delivered through retainer and project-based engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Crealytics product offering
Product offeringCore offering
Crealytics is a full-funnel digital marketing agency that delivers end-to-end media services combining AI-enabled optimization with data expertise and insight-driven creative strategy. Its offering spans Strategy & Planning, Measurement & Analytics, Paid Media (search, social, programmatic, CTV), Organic Media/SEO, and Branding & Creative, delivered as retainer or project-based engagements to enterprise and mid-market brands globally. The proprietary iCLV Measurement Platform powers incremental CLV-based bidding and causal impact measurement across campaigns.
Product overview
Crealytics is a full-funnel media agency combining AI-enabled optimization with data expertise and insight-driven creative strategy. Its unified offering spans four integrated pillars: Strategy & Planning (channel mix, KPI alignment, marketing audits, MMM), Measurement & Analytics (incrementality testing, CLV modeling, PowerBI reporting), Paid Media (search, social, programmatic, CTV, DOOH), and Organic Media (SEO). The proprietary iCLV Measurement Platform powers incremental CLV analysis, while add-on services include Feed Management via ProductsUp, creative enhancement, automation & scripting, and forecasting. All services are delivered under one roof, integrating creative, brand, and performance teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Planning Strategic consulting services including channel mix optimization, target KPI alignment, 3-week Marketing Opportunity Audit, and Marketing Mix Modelling to align media investments with business goals; for enterprise and mid-market brands.
- Measurement & Analytics Advanced analytics services including Incrementality Testing to understand causal ad impact, Predictive Analytics & CLV modeling, and centralized PowerBI reporting dashboards that merge multiple data sources; for enterprise and mid-market brands.
- Paid Media Full-service paid advertising across Google, Microsoft, Meta, TikTok, Pinterest, LinkedIn, and programmatic channels, including Paid Search, Paid Social, Display/Video/Programmatic, Addressable CTV, Digital Out-of-Home (DOOH), and TikTok; for enterprise and mid-market brands.
- Organic Media / SEO Search engine optimization services including comprehensive site audits, tailored keyword strategies, and ongoing optimization to improve rankings, traffic, and conversions; for enterprise and mid-market brands.
- Branding & Creative Creative strategy services including unique branding concepts, compelling ad creatives, and data-driven insights to refine messaging; includes Affiliate marketing and Influencer partnership management; for enterprise and mid-market brands.
- iCLV Measurement Platform Proprietary incremental Customer Lifetime Value measurement platform that sets new standards in marketing metrics, helping brands understand true causal impact of marketing on sales and enabling CLV-based bidding optimization.
- Feed Management Shopping Ads feed optimization using ProductsUp, where expert feed specialists fine-tune and enhance product feeds to boost efficiency and conversion rates of Shopping campaigns.
- Reporting & Forecasting Centralized reporting via PowerBI dashboards and forecasting services to help clients make smarter decisions and maximize ROI.
Quantifiable outcome
- +65% revenue growth with 24% less budget during Black Week for leading fashion brand
- +11 more outcomes
Companies that use Crealytics
Customer profileNamed customers18 records
Segments10 records
Ideal customer profiles3 records
Crealytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature6 records
Crealytics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- McKinsey & CompanycoreStrategic partnership where Crealytics works closely with McKinsey & Company to bridge strategy with execution, conducting detailed marketing audits and providing support for annual budgeting.
- Top Private Equity FundscoreStrategic partnerships with private equity funds where Crealytics provides data-driven advertising strategies and marketing optimization for portfolio companies.
- GooglecoreExcellent partnership with Google providing early access to closed alphas and betas. Crealytics is one of the first agencies to test new Google advertising products including Performance Max and AI Max.
- Microsoft AdvertisingcoreStrong partnership with Microsoft Advertising including pioneering the first-ever Netflix CTV campaign on Microsoft in the UK. One of three agencies worldwide to alpha-test Bing Ads Copilot.
- TikTokcoreStrategic partnership with TikTok including pioneering the first-ever UK TikTok Search campaign in 2024. Early access to TikTok advertising innovations.
- Oliver WymancoreWorks closely with Oliver Wyman to bridge strategy with execution for clients, providing marketing audits and strategic planning support.
- Microsoft Advertising (Sustainability)corePartnership with Microsoft Advertising to integrate responsible practices and sustainability as a cornerstone of culture. Shortlisted for Marketing with a Purpose category for 2025 Microsoft Advertising Partner Awards.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Crealytics competitors and assessment
Company assessmentDirect peers
- Croud: Croud is a global full-funnel digital marketing agency offering paid media, SEO, creative, and data services to enterprise brands. Closely comparable to Crealytics in its mid-market/enterprise B2C focus, AI-enabled media approach, and multi-platform buying model.
- Jellyfish: Jellyfish (part of Brandtech Group) is a global digital marketing agency spanning paid media, creative, and analytics for enterprise brands. Comparable to Crealytics in full-service paid media, data-driven optimization, and global multi-office delivery model.
- Dept Agency: Dept is a digital agency offering end-to-end creative, technology, and media services to enterprise brands. Comparable to Crealytics across full-funnel media, data/measurement, and creative integration, with similar global footprint and retail/e-commerce vertical focus.
- Tinuiti: Tinuiti is a performance marketing agency specializing in retail, e-commerce, and DTC brands across paid search, paid social, and Amazon. Highly comparable to Crealytics in vertical focus (retail/e-commerce), measurement-led approach, and enterprise client base.
Broad incumbents
- GroupM: GroupM (WPP's media investment arm) is the world's largest media agency network, managing paid media at massive scale for global brands. Competes with Crealytics for enterprise paid media retainers but operates at vastly larger scale with bundled data, programmatic, and creative services.
- Publicis Groupe: Publicis is a global communications holding company with significant digital media, data, and technology capabilities (including Publicis Sapient, Digitas). Overlaps with Crealytics in performance media and analytics for enterprise brands but competes as a full-portfolio incumbent.
- Dentsu: Dentsu is a global advertising holding company offering integrated media, creative, and CXM services. Comparable to Crealytics in paid media and data-driven optimization for enterprise clients but with much broader portfolio capabilities.
- Performics: Performics is Publicis's performance marketing network, specializing in paid media, SEO, and commerce media for global enterprise brands. Overlaps significantly with Crealytics' core paid media and measurement services, with the advantage of Publicis's broader portfolio scale.
Emerging players
- Triple Whale: Triple Whale is an AI-native e-commerce analytics and attribution platform serving DTC and retail brands. Adjacent to Crealytics' iCLV/measurement focus and overlapping retail/DTC customer base, though delivered as software rather than managed services.
- Northbeam: Northbeam is a marketing measurement and attribution platform focused on DTC and e-commerce brands. Comparable to Crealytics' incrementality and CLV-based measurement thesis, but as a SaaS tool rather than full-service agency offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crealytics social profiles
Digital presenceCrealytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crealytics leadership team
Management profileNumber of profiles
Profiles9 records
Crealytics funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crealytics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crealytics
What does Crealytics do?
Crealytics is a full-funnel digital marketing agency that delivers end-to-end media services combining AI-enabled optimization with data expertise and insight-driven creative strategy. Its offering spans Strategy & Planning, Measurement & Analytics, Paid Media (search, social, programmatic, CTV), Organic Media/SEO, and Branding & Creative, delivered as retainer or project-based engagements to enterprise and mid-market brands globally. The proprietary iCLV Measurement Platform powers incremental CLV-based bidding and causal impact measurement across campaigns.
Is Crealytics a public or private company?
Crealytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crealytics founded?
Crealytics was founded in 2008. It employs 51 to 100 people.
Where is Crealytics based?
Crealytics is headquartered in Berlin, Germany, in the Europe region.
How does Crealytics make money?
One revenue line is on record: digital Marketing Agency Services.
Who are Crealytics's main competitors?
Direct peers on record are Croud, Jellyfish, Dept Agency and Tinuiti. Broad incumbents are GroupM, Publicis Groupe, Dentsu and Performics. Emerging players are Triple Whale and Northbeam.
Does Crealytics have an API?
No public API is recorded for Crealytics.
What industry is Crealytics in?
Crealytics's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 541810 and its SIC code is 7311.