What Triple Whale does

Triple Whale is an AI operating system built for Shopify-based direct-to-consumer ecommerce brands, founded in 2018 and headquartered in Columbus, Ohio. The company serves over 50,000 ecommerce brands and 2,000+ agencies globally, processing 9.2 billion events per day and tracking more than $55 billion in customer revenue. Its core architecture combines a fully-managed, AI-optimized data warehouse (Data Platform) with an advanced identity resolution pixel (Triple Pixel) to unify marketing, sales, and subscription data across Meta, Google, TikTok, Klaviyo, Shopify, and 60+ other sources.

The product surface is organized as five layers: an AI layer (Moby 2, Moby AI, Moby Agents, Moby Chat) that automates analysis, forecasting, creative generation, and media buying; an activation layer (Sonar Send for email/SMS flows, Sonar Optimize for ad-platform feedback loops); a measurement layer (Attribution, MMM, Compass, Incrementality Testing); a data layer (Data Platform, Triple Pixel); and an intelligence layer (Self-Serve Analytics, Custom BI). The Moby agent suite — including creative strategy, revenue anomaly, Klaviyo flow, video ad analysis, and budget allocation agents — is positioned as the differentiated surface against generic AI assistants, leveraging proprietary business context to produce trustworthy recommendations. Recent additions include Moby Automations (June 2026, autonomous media buying), Moby 2 GA (May 2026), AI Visibility via the Anteater acquisition (January 2026), and Clicks & Deterministic Views attribution (April 2026).

Triple Whale operates a hybrid go-to-market combining product-led growth through a free tier and self-serve signup, sales-led enterprise engagement with custom pricing and dedicated demo CTAs, and community-led growth through The Whalies annual event and an agency partner ecosystem. Revenue is generated primarily through SaaS subscription contracts priced as a percentage of customer gross revenue, with SMB entry pricing at $149/month and enterprise tiers governed by separate Customer Terms and Conditions; professional services revenue is generated through custom Business Intelligence builds. The company has raised approximately $52.7 million across a $27.7M extended Series A (March 2022) led by NFX and a $25M Series B (February 2023) led by NFX and Elephant with strategic participation from Shopify Ventures.

Name

Triple Whale

Legal name

Triple Whale Inc.

Website

https://triplewhale.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Triple Whale is an AI operating system for ecommerce that unifies data, attribution, and AI agents to help Shopify-based DTC brands and agencies analyze performance and automate marketing. It serves 50,000+ brands globally via revenue-tiered SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Ecommerce Analytics & Marketing Attribution Software

SIC

Retail-Computer & Computer Software Stores (5734), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)

Keywords

• Ecommerce analytics platform
• Marketing attribution software
• AI ecommerce intelligence
• Marketing mix modeling
• DTC data platform

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Monthly or annual subscription pricing based on customer gross revenue or sales metrics. Standard fees are set forth at pricing URL. Growth may trigger different rate tiers. Default subscription terms are month-to-month with annual options available.
2. Professional Services / Custom BI: Custom Business Intelligence builds analytics exactly as needed for enterprise customers requiring bespoke solutions beyond standard dashboards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Triple Whale provides an AI operating system for ecommerce brands that unifies real-time data ingestion, multi-touch attribution, marketing mix modeling, incrementality testing, identity resolution, and AI-powered agents into a single platform. The system automates media buying, reporting, creative analysis, customer segmentation, and forecasting for Shopify-based DTC brands and the agencies that serve them, with subscriptions priced as a percentage of customer revenue.

Product overview

Triple Whale is an AI operating system built for modern ecommerce, functioning as a unified platform-plus-modules architecture. The core system consists of the AI layer (Moby 2 / Moby AI / Moby Agents / Moby Chat), data layer (Data Platform / Triple Pixel), activation layer (Sonar Send / Sonar Optimize), measurement layer (Attribution / MMM / Compass / Incrementality Testing), and intelligence layer (Self-Serve Analytics / Custom BI). Recent additions include Moby Automations (automated media buying, June 2026), Moby 2 (AI operating system, May 2026), AI Visibility powered by Anteater acquisition (January 2026), and Clicks & Deterministic Views attribution (April 2026). The platform serves 50,000+ brands and processes 9.2B+ events daily, integrating with Shopify as the primary commerce platform plus 60+ additional connections across advertising, email, and operations.

Differentiator

Problem solved

Functional benefit

Brands

• Anteater: AI visibility platform that analyzes how large language models surface brands and products in AI-generated answers, enabling AI Engine Optimization (AEO) tracking.
• Moby AI / Moby 2
• Sonar
• Triple Pixel
• Compass
• Moby Agents

Products and services

• Moby 2 AI operating system and primary AI product that serves as an AI teammate for ecommerce. Integrates real-time data, semantic layer, and AI models to analyze performance and execute actions autonomously. Manages ad campaigns, drafts campaigns, builds customer segments, creates landing pages, generates creatives, and provides forecasting.
• Moby AI AI platform layer that powers intelligence across the Triple Whale ecosystem. Includes conversational interface (Moby Chat) and autonomous agents that work around the clock to analyze performance, detect anomalies, and automate reporting.
• Moby Agents First AI agents purpose-built for ecommerce intelligence. Automate reporting, uncover anomalies, generate insights, and drive revenue across customer acquisition, conversion, retention, and operations. Includes Creative Strategy Agent, Order & Revenue Pacing Agent, and Revenue Anomaly Agent.
• Moby Automations Suite of automated media buying capabilities that automates campaign optimization, budget management, and creative performance analysis. Powers automated execution across Meta and other advertising platforms.
• Triple Pixel Advanced identity resolution pixel that captures data others miss. Processes 9.2B+ events daily for cross-device tracking and deterministic/probabilistic identity graph for robust customer matching across devices.
• Data Platform AI-optimized, fully-managed data warehouse connecting every platform and channel (marketing, sales, operations) in minutes without data mapping. Universal schema designed for LLM data access and hyperfast queries.
• Sonar Ecommerce data enrichment product family containing two solutions: Sonar Send for email/SMS flow optimization and Sonar Optimize for ad campaign optimization through enriched first-party data.
• Attribution Multi-touch attribution models including Clicks & Deterministic Views. Best-in-class models combining first-party click data with view-through data from Meta, TikTok, and Pinterest for complete customer journey analysis.
• Compass (Unified Measurement) Unified measurement platform combining MMM, MTA, and Incrementality testing. Provides weekly action plans for budget allocation, identifies channel saturation, and connects every dollar to revenue growth. Measurement Agent automates cross-model comparisons.
• Marketing Mix Modeling (MMM) Statistical analysis platform that estimates channel contribution across paid and owned channels including non-click based like OOH, influencer, affiliate. Delivers actionable budget recommendations, accounts for seasonality and market fluctuations, and enables scenario planning with confidence scores.
• Self-Serve Analytics 75+ ready-to-use dashboards for fast insights across business operations including ad performance, email, customer service, and inventory.
• Custom Business Intelligence Custom analytics solutions built exactly as needed for specific business requirements beyond standard dashboards, delivered as professional services for enterprise customers.
• AI Visibility AI Engine Optimization (AEO) capability that tracks how large language models surface brands and products in AI-generated answers and connects visibility to revenue outcomes.

Quantifiable outcome

• 22% increase in Klaviyo Flow Revenue for brands using Sonar Send
• +17 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability13 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• ShirofunecoreTechnology or Integration · 18 June 2026Shirofune, digital advertising automation platform serving 13,000+ accounts, integrated with Triple Whale for automated attribution-driven ad optimization across Meta, Google, and other platforms. Enables AI-driven budget reallocation, real-time bid adjustments, and spend pacing based on ROAS, CPA, and LTV metrics.
• MNTNcoreTechnology or Integration · 6 April 2026MNTN integration enables Triple Whale users to access Connected TV advertising performance insights directly within the Triple Whale dashboard, including Spend, ROAS, CPA, CPV, and Conversion Rate for CTV campaigns.
• NorthbeamstrategicTechnology or Integration · 4 March 2026Meta partnership positioning Triple Whale alongside Northbeam as partners to integrate view-level data into attribution models as Meta updates its measurement framework.
• MetastrategicTechnology or Integration · 4 March 2026Meta partnered with Triple Whale (and Northbeam) to incorporate both clicks and views into attribution models as part of Meta's measurement framework overhaul.
• AnteaterstrategicStrategic or Co-development Partner · 20 January 2026Triple Whale acquired Anteater, an AI visibility platform that analyzes how large language models surface brands in AI-generated answers. Enables brands to track AI search visibility alongside business performance and connect it to revenue outcomes (AI Engine Optimization/AEO).
• GorgiascoreTechnology or Integration · 16 November 2025Gorgias, ecommerce customer service automation platform used by 14,000+ DTC brands on Shopify, integrated with Triple Whale. Allows brands to view customer service metrics (ticket resolution time, response time, attributed orders) directly in Triple Whale's analytics dashboard.
• AppLovincoreTechnology or Integration · 16 November 2025AppLovin expanded its platform to allow DTC brands to run ads, with significant growth among early Triple Whale adopters showing increases in shop numbers, ad spend, purchases, and conversion value.
• OmnisendcoreTechnology or Integration · 13 November 2025Omnisend and Triple Whale partnership integrates Omnisend's email and SMS metrics into Triple Whale's platform, enabling ecommerce brands to view marketing performance data in a unified dashboard.
• KlaviyocoreTechnology or IntegrationDeep integration with Klaviyo for email/SMS flow analysis, performance monitoring, and automation optimization. Multiple Moby Agents specifically built for Klaviyo analysis.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Glew: Ecommerce analytics and business intelligence tool aggregating data from Shopify, ad platforms, and email tools. Glew is a direct competitor serving similar DTC brand customers with cross-channel reporting.
• Northbeam: Direct competitor in DTC ecommerce attribution and marketing analytics. Northbeam offers multi-touch attribution, MTA, and unified measurement tools for Shopify brands, and is itself a Meta measurement partner alongside Triple Whale.
• Rockerbox: Direct competitor in marketing attribution and MMM for ecommerce and DTC brands. Rockerbox provides cross-channel attribution and marketing mix modeling, serving a similar mid-market and enterprise Shopify advertiser base as Triple Whale.
• Polar Analytics: Emerging direct competitor focused on Shopify-native ecommerce analytics, attribution, and LTV reporting. Polar targets the same SMB-to-mid-market DTC brand segment with a similar PLG motion.
• Peel Insights: Ecommerce analytics platform serving Shopify and DTC brands with cohort analysis, LTV, and attribution. Peel is a direct competitor in the same product category, especially among SMB and mid-market Shopify merchants.

Emerging players

• Smartly.io: AI-powered advertising automation platform managing campaigns across Meta, Pinterest, TikTok, and other channels. Overlaps with Triple Whale's Moby Automations suite for automated media buying, though Smartly historically focuses on enterprise advertisers.
• Perpetua: Ecommerce advertising and intelligence platform providing automated campaign optimization, bid management, and cross-channel analytics for DTC brands on Amazon, Meta, and Google. Comparable to Triple Whale's media buying automation layer.
• Daasity: Ecommerce data platform providing unified analytics, BI, and reporting for omnichannel retailers and DTC brands. Competes with Triple Whale's data platform and analytics layer, particularly for brands with complex multi-channel operations.

Others

• Klaviyo: Email and SMS marketing automation platform serving the same Shopify DTC customer base and deeply integrated with Triple Whale. While primarily an execution channel, Klaviyo overlaps in customer segmentation, LTV, and revenue analytics.

Broad incumbents

• Adobe Analytics: Broad incumbent marketing analytics suite offering attribution, MMM, and customer journey analytics as part of Adobe Experience Cloud. Overlaps with Triple Whale's Compass and attribution products but as part of a much wider enterprise portfolio.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/triplewhale
• YouTubeyoutube.com/@TripleWhale
• LinkedInlinkedin.com/company/triple-whale
• TikToktiktok.com/@triplewhale
• Facebookfacebook.com/trytriplewhale

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triple Whale