Excitel
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Excitel firmographics
Firmographics- Name
- Excitel
- Legal name
- Excitel Broadband Private Limited
- Website
- https://excitel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Excitel industry classification
Industry- Product category
- Broadband Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industry
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
Keywords
Where Excitel is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Excitel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Broadband Subscription Revenue: Excitel generates primary revenue through monthly broadband subscription plans. Customers pay recurring fees for fiber internet access with speed tiers ranging from 100 Mbps to 400 Mbps. Plans are offered with flexible billing cycles including 3-month, 6-month, 9-month, and 12-month options. All plans include unlimited data with no data caps or FUP restrictions.
- OTT Bundle Add-ons: Excitel offers Cable Cutter plans that bundle OTT platform subscriptions with broadband service, including access to platforms like Netflix, Amazon Prime Video, Disney+ Hotstar, SonyLIV, ZEE5, ALT Balaji, aha video, and 300+ live TV channels. These entertainment bundles provide additional revenue through bundled OTT subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Kickstarter Plan - Basic Wi-Fi Only (100-150 Mbps) |
| Subscription | Multi-year contract | Cable Cutter Plan - Wi-Fi + OTT Bundle (100-300 Mbps) |
| Subscription | Multi-year contract | Beast Plan - Premium Wi-Fi Only (150-300 Mbps) |
| Subscription | Multi-year contract | 400 Mbps Premium Plans |
| Subscription | Multi-year contract | PDO (Public Data Offices) Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Excitel product offering
Product offeringCore offering
Excitel is an Indian internet service provider that delivers fiber-to-the-home (FTTH) broadband connectivity to residential customers across 50+ cities. Its core offering is high-speed unlimited Wi-Fi internet with speeds ranging from 100 Mbps to 400 Mbps, sold through tiered subscription plans with flexible billing cycles of 3 to 12 months. The company complements its broadband service with Cable Cutter entertainment bundles that include access to 19+ OTT platforms and 300+ live TV channels.
Product overview
Excitel is an Indian internet service provider operating a fiber-to-the-home (FTTH) broadband network across 50+ cities in India. The company's primary product is Excitel Broadband, a high-speed internet service utilizing European fiber technology to deliver speeds ranging from 100 Mbps to 400 Mbps. The portfolio includes three main plan tiers: the entry-level Kickstarter Plan (100-150 Mbps), the mid-tier Cable Cutter™ bundle (200-300 Mbps with 19-25+ OTT platforms), and the premium The Beast Plan (150-300 Mbps). Additional offerings include the MyExcitel mobile app for account management, an online speed test tool, and an IPTV service for live television streaming. The company targets residential households and small businesses, positioning itself as India's largest FTTH broadband provider with over 1 million connected homes and partnerships with 2,400+ local operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickstarter Plan Entry-level broadband plan offering 100-150 Mbps Wi-Fi speeds targeted at budget-conscious users and smaller households with basic internet needs. Available with 3-month, 6-month, and 12-month billing options.
- The Beast Plan Premium Wi-Fi-only broadband plan offering 150-300 Mbps speeds with enhanced performance capabilities, targeted at heavy users, gamers, and multi-device households.
- Cable Cutter Entertainment bundle combining high-speed Wi-Fi (200-300 Mbps) with bundled OTT platform subscriptions including Disney+ Hotstar, SonyLIV, ZEE5, Amazon Prime Video, ALT Balaji, aha video, and 300+ live TV channels, designed to replace traditional cable TV subscriptions.
- Public Data Office (PDO) Plans Specialized commercial-grade broadband plans designed for Public Data Offices and small business operators, offering 200 Mbps speeds on 3-month terms at ₹1000+GST per month.
- Excitel IPTV Service Internet Protocol Television service that delivers live TV channels and on-demand television content over Excitel's broadband network.
Quantifiable outcome
- Connected to over 1 million homes
- +3 more outcomes
Companies that use Excitel
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Excitel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Excitel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google Peering (YouTube & Google Play)coreExcitel has established peering arrangements with Google to directly exchange traffic, providing optimized connectivity for YouTube and Google Play services. This reduces latency and improves streaming quality for users accessing Google's platforms.
- Microsoft Peering (Windows and Xbox)coreDirect peering connection with Microsoft optimizes Windows updates, Xbox gaming traffic, and Microsoft app downloads for Excitel subscribers.
- AkamaicoreCDN partnership with Akamai optimizes delivery of content from Facebook and live sports streaming (particularly cricket), reducing buffering and improving user experience.
- NetflixcoreNetflix peering arrangement ensures smooth 4K streaming and reduced buffering for Netflix subscribers on Excitel's network.
- Regional Installation & Support PartnerscoreExcitel works with 2,400+ regional partners across 50+ cities who provide installation services, technical support, and local customer assistance. These partners are essential to Excitel's partner-led growth model.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Excitel competitors and assessment
Company assessmentBroad incumbents
- Airtel Xstream Fiber (Bharti Airtel): Airtel Xstream Fiber is the broadband arm of Bharti Airtel, one of India's largest telecom operators. It competes head-to-head with Excitel on FTTH plans, OTT bundles, and reach across Indian cities.
- BSNL Bharat Fiber: BSNL is the state-owned Indian telecom operator offering BSNL Bharat Fiber FTTH service. It competes on price in tier-2/3 and rural markets where Excitel is concentrated, often undercutting private ISPs.
- Jio Fiber (Reliance Jio): Jio Fiber is India's largest FTTH broadband provider by subscribers, owned by Reliance Industries. It directly competes with Excitel on price, bundled OTT content, and speed tiers, and is the dominant competitive threat in tier-2/3 cities.
Regional players
- Spectra (now合并 with Jio): Spectra was an Indian FTTH broadband provider serving metros including Mumbai, Bangalore, and Delhi, now part of Reliance Jio. It was a relevant direct peer focused on high-speed fiber for residential and SMB customers.
- GTPL Hathway: GTPL Hathway is one of India's largest cable TV and broadband operators with strong presence in Gujarat and other regional markets. It is comparable to Excitel as a regional broadband ISP with bundled content offerings.
Direct peers
- Hathway Broadband: Hathway is a major Indian cable and broadband ISP offering fiber and hybrid coaxial services. It targets similar residential broadband customers and competes on speed, OTT bundles, and metro/tier-1 coverage.
- Tata Play Fiber: Tata Play Fiber is the FTTH broadband service from Tata Group, offering high-speed fiber with bundled TV and OTT content. It competes directly with Excitel's broadband-plus-OTT Cable Cutter positioning.
- You Broadband (Vodafone Idea): You Broadband is the broadband arm of Vodafone Idea, offering fixed-line broadband in Indian metros and tier-1 cities. It is a comparable residential broadband peer with overlapping target customer segments.
- ACT Fibernet: ACT Fibernet is one of India's largest non-telco FTTH broadband providers, focused on high-speed fiber for residential and SMB customers. It is a direct peer to Excitel in tier-1 cities and increasingly in tier-2 markets.
Emerging players
- Tikona Infinet: Tikona is an Indian broadband and wireless internet service provider with focus on residential and SMB segments across select cities. It is comparable to Excitel as a niche alternative broadband player in the Indian market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Excitel social profiles
Digital presenceExcitel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excitel leadership team
Management profileNumber of profiles
Profiles2 records
Excitel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excitel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excitel
What does Excitel do?
Excitel is an Indian internet service provider that delivers fiber-to-the-home (FTTH) broadband connectivity to residential customers across 50+ cities. Its core offering is high-speed unlimited Wi-Fi internet with speeds ranging from 100 Mbps to 400 Mbps, sold through tiered subscription plans with flexible billing cycles of 3 to 12 months. The company complements its broadband service with Cable Cutter entertainment bundles that include access to 19+ OTT platforms and 300+ live TV channels.
Is Excitel a public or private company?
Excitel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Excitel founded?
Excitel was founded in 2015. It employs 1,001 to 5,000 people.
Where is Excitel based?
Excitel is headquartered in New Delhi, India, in the Asia region.
How does Excitel make money?
Two revenue lines are on record. Broadband Subscription Revenue is the primary driver. The others are OTT Bundle Add-ons.
Who are Excitel's main competitors?
Broad incumbents on record are Airtel Xstream Fiber (Bharti Airtel), BSNL Bharat Fiber and Jio Fiber (Reliance Jio). Regional players are Spectra (now合并 with Jio) and GTPL Hathway. Direct peers are Hathway Broadband, Tata Play Fiber, You Broadband (Vodafone Idea) and ACT Fibernet. Tikona Infinet is listed as an emerging player.
Does Excitel have an API?
No public API is recorded for Excitel.
What industry is Excitel in?
Excitel's product category is Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIADAA, Residential/Broadband ISPs (Consumer Internet). Its NAICS code is 51711 and its SIC code is 4813.