Influxer

What Influxer does

Influxer is a privately held NIL (Name, Image, and Likeness) monetization platform incorporated in Delaware as Influxer Holdings, LLC and headquartered in Dallas, Texas (operating as a remote workforce). The company provides student-athletes at U.S. colleges and universities with tools to build personal brands and generate revenue through officially licensed co-branded merchandise, storefronts, subscriptions, sponsorships, brand campaigns, and fan engagement. Its core technology consists of athlete-facing storefronts (app.influxer.com), a school/organization administration portal (organization.influxer.com), an agent portal for managing athlete portfolios, and a brand marketplace for sponsorship campaigns, with Influxer handling fulfillment, customer service, and creative production in-house.

The platform serves five primary constituencies: student-athletes (the supply side seeking NIL income), universities and athletic departments (compliance and program management), brands and sponsors (campaign access), agents (portfolio tools), and fans (merchandise purchase and engagement). Influxer monetizes through a diversified take-rate model: $10 per athlete signup, 40% of procured subscription revenue, 5% of licensed school sales (first 12 months, 2% on renewal), 20% of ad/sponsorship revenue, and 10% of wholesale revenue, alongside direct co-branded merchandise transactions.

Go-to-market is executed through a sales-led motion with commission-based NIL Partnerships Representatives targeting athletes, schools, brands, and wholesale accounts, complemented by university partnership channel development, title sponsorship of the NIL Institutional Report via Hackney Publications, and self-serve onboarding for athletes and organizations. The company claims partnerships with more than 300 U.S. universities and works with thousands of athletes, having raised approximately $1.36M-$1.6M cumulatively through a 2023 SEC exempt offering and a 2024 funding round.

Name

Influxer

Legal name

Influxer Holdings, LLC

Website

https://influxer.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Influxer is a U.S.-based NIL monetization platform that enables college student-athletes to earn revenue through officially licensed co-branded merchandise storefronts, sponsorships, subscriptions, and brand campaigns, serving universities, athletes, brands, agents, and fans via a unified ecosystem.

Ownership category

akta.pro rank

Product category

NIL Monetization Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

akta.pro secondary industries

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• NIL monetization platform
• Athlete merchandise marketplace
• Collegiate sports licensing
• Athlete brand management
• Name Image Likeness platform

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Athlete Signup Commission: $10 per student-athlete successfully signed and onboarded. Revenue earned when sales representatives bring new athletes onto the platform.
2. Subscription Revenue Share: 40% of all procured subscription revenue including brands, fans, careers, and agency-related subscriptions.
3. Licensed School Sales: 5% of sales from procured licensed schools for the first 12 months, 2% commission on annual renewals.
4. Wholesale Revenue: 10% of procured wholesale revenue from university bookstores, specialty retailers, regional chains, team shops, and other retail partners.
5. Advertising and Sponsorship: 20% of procured advertising and sponsorship revenue connected to Influxer's athlete, school, and fan network.
6. Co-Branded Merchandise: Revenue from officially licensed co-branded merchandise customized with student-athletes' names and numbers, with Influxer handling fulfillment and customer service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Influxer operates a unified NIL (Name, Image, and Likeness) ecosystem platform that enables student-athletes to monetize their personal brand through personalized merchandise storefronts, subscriptions, brand partnerships, and sponsorships. The platform serves athletes, universities, brands, agents, and fans through distinct portals, with Influxer handling in-house fulfillment, customer service, and creative production for officially licensed co-branded merchandise.

Product overview

Influxer is a unified NIL (Name, Image, Likeness) ecosystem platform that provides student-athletes with tools to build personal brands and earn revenue through licensed merchandise, partnerships, subscriptions, sponsorships, and fan engagement. The platform consists of Athlete Storefronts (personalized webstores with fulfillment and customer service), the Agent Portal (for sports agents to manage athletes), Brand Marketplace (for brands to participate in campaigns), Fan Engagement Tools, Subscription Products (for brands, fans, careers, agency), and Wholesale Merchandise Platform (for university bookstores and retailers). Influxer partners with hundreds of universities to provide officially licensed co-branded merchandise, enabling athletes to monetize their NIL while fans can purchase personalized athlete merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Storefronts

Quantifiable outcome

• 300+ university partnerships across the United States
• +2 more outcomes

Named customers6 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Hackney PublicationscoreGTM or Marketing Partner · 19 February 2026Hackney Publications, a sports law publisher, has partnered with Influxer to deliver the NIL Institutional Report to thousands of NIL managers at collegiate athletic departments. The publication will resume its original mission of providing legal, marketing, and business intelligence to the collegiate athletics industry, launching in mid-April as an exclusive benefit for Influxer's customers. The partnership expands Hackney Publications' reach to several thousand subscribers while providing Influxer with title sponsorship of the only NIL-specific periodical in the industry.
• Thomas More AthleticscoreStrategic or Co-development Partner · 10 September 2024Thomas More Athletics announced a partnership with Influxer to provide NIL monetization opportunities for its student-athletes through co-branded merchandise. Influxer creates personalized webstores for each student-athlete, handles fulfillment and customer service, and provides education on marketing, entrepreneurship, and personal branding. Influxer has partnered with more than 300 universities across the United States.
• Bethune-Cookman Athletics (B-CU)coreStrategic or Co-development Partner · 22 July 2024Bethune-Cookman Athletics announced a partnership with Influxer, an officially licensed vendor that creates co-branded merchandise customized with student-athletes' names and numbers, enabling Wildcat student-athletes to monetize their name, image, and likeness. Influxer handles fulfillment, customer service, and creative elements for personalized apparel, while providing education and training on marketing, entrepreneurship, and personal branding to student-athletes across all B-CU teams.
• University of OklahomacoreStrategic or Co-development PartnerPartner university in Influxer's network. Influxer is partnered with more than 100 universities including Oklahoma, LSU, Houston, and SMU, providing each student-athlete their own webpage to showcase and sell personalized merchandise.
• Louisiana State University (LSU)coreStrategic or Co-development PartnerPartner university in Influxer's network of 100+ universities. Influxer provides student-athletes with personalized webstores and co-branded merchandise opportunities.
• University of HoustoncoreStrategic or Co-development PartnerPartner university in Influxer's network of 100+ universities. Influxer enables student-athletes to monetize NIL through officially licensed personalized merchandise.
• Southern Methodist University (SMU)coreStrategic or Co-development PartnerPartner university in Influxer's network of 100+ universities. Influxer provides each student-athlete their own webpage to showcase and sell personalized merchandise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Opendorse: Opendorse is the leading NIL and athlete endorsement platform, connecting athletes, schools, collectives, and brands. It directly competes with Influxer in providing athlete storefronts, school administration portals, and brand marketplace tools across NCAA institutions.
• INFLCR (Teamworks): INFLCR, now part of Teamworks, provides a NIL and athlete brand-building platform used by collegiate athletic departments. It overlaps with Influxer's athlete storefronts, school administration, and compliance modules, and is one of the most established competitors in this category.
• Mogl: Mogl operates an NIL marketplace that connects local businesses and brands with college athletes for paid endorsements and appearances. It is a direct competitor to Influxer's brand marketplace and sponsorship fulfillment offerings.

Emerging players

• Blueprint Sports: Blueprint Sports helps universities and collectives operationalize NIL by providing athlete evaluation, deal sourcing, and collective administration. It overlaps with Influxer's school administration portal and compliance offerings, with a stronger collective-focused tilt.
• Throne: Throne is a creator commerce platform enabling influencers and athletes to launch personalized storefronts with print-on-demand merchandise. It overlaps with Influxer's athlete storefront product but serves a broader creator base outside collegiate NIL.
• WMT Athlete Group: WMT Athlete Group provides NIL representation, compliance, and consulting services for student-athletes, collectives, and universities. It competes with Influxer's agent portal and NIL support offerings at the representation layer.
• NIL Marketplace (NMP): NIL Marketplace is a digital marketplace connecting student-athletes with brands and fans for endorsements and merchandise. It overlaps with Influxer's brand marketplace and fan engagement modules as a category participant.

Broad incumbents

• Playfly Sports: Playfly Sports is a sports marketing and sponsorship sales agency representing university athletic departments and brands for multimedia rights, sponsorship activation, and athlete endorsements. It competes with Influxer's sponsorship activation layer and brand marketplace at scale.
• Fanatics: Fanatics is a dominant licensed sports merchandise platform with university and pro team relationships. It competes with Influxer's wholesale and co-branded merchandise channel through university bookstore and team shop distribution.
• Spring (Teespring): Spring (formerly Teespring) is a print-on-demand merchandise platform used by creators and athletes to sell custom apparel without inventory. It is a comparable product infrastructure for Influxer's personalized merchandise fulfillment model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/influxerapp
• Facebookfacebook.com/influxer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influxer